Publicity Campaign through Information, Education and Communication (IEC) Activities (Package S-20)

March to April 2016

Supported by:

Second Local Governance Support Project (LGSP-2)Local Government Division

Mi i t f L l G t R l D l t & C tiMinistry of Local Government, Rural Development & Cooperatives

Implemented by:

PIACT Bangladesh in association with VISCOM

May 2016

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Contents

Page

1. Introduction 2

2. Purpose of the Workshop 2

3. Expected Outcome 2

4. Workshop Participants 3

5. Workshop Venue 3

6. Invitation 3

7. Workshop Materials 3

8. Workshop Program 3

9. Conduction of the Workshop 4

10. Information on the Attendance of Participants in the Workshops 4

11. Views of participants of workshops based on the four questions 6

11.1 Do you have any opinion on IEC materials of LGSP-2 displayed in the workshop? If there is any, please describe.

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11.2 According to your views what are the positive activities of LGSP-2? 6

11.3 Is there any weakness in LGSP-2 activities? If any, please describe. 7

11.4 Do you think of incorporating any other activities apart from existing activities of LGSP-2? If any, what are those activities?

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12. Conclusion 9

13. Selected Photographs of District Level Workshops 10

14. Views of participants of workshops based on the four questions (in Bangla) 11

15. Conclusion (in Bangla) 14

Annex-1: A guideline on the number of participants to be invited from different groups provided by the office of LGSP-2

Annex-2: Copy of Invitation Card

Annex-3: Copy of the Booklet

Annex-4: Workshop Program

Annex-5: Dates of holding the workshops in the 64 districts by division

Annex-6: Distribution of number of resource persons and number of workshop participants by division and district

 

 

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1. Introduction The Local Government Division (LGD) of the Government of Bangladesh, with support from The World Bank successfully implemented Local Governance Support Project (LGSP-1) during July 2006 to June 2011. The main purposes of the LGSP-1 were to decentralization of resources directly to Union Parishads (UPs), people’s participation in planning, implementation and monitoring of development schemes of UPs, fund management by UPs in efficient manner and ensuring transparency and accountability of UP activities with a view to provide improved services. Based on the lessons learned from LGSP-1, the Government initiated the Second Local Governance Support Project (LGSP-2) commencing from July 2011 and will continue up to June 2016. The major objective of the LGSP-2 is to strengthen Union Parishads to become accountable and responsive, supported by an efficient and transparent intergovernmental fiscal system. The PMU of LGSP-2 planned to engage an Information, Education and Communication (IEC) service provider to mobilize the local level stakeholders by empowering them with required knowledge about the project’s purpose, modalities and activities. This is both to provide stakeholders with the information that they need to work with the project as well as to ensure a high degree of transparency. From this perspective, the PMU, LGSP-2 commissioned consortium of PIACT Bangladesh and Visual Communication Ltd. to implement Publicity Campaign through Information, Education and Communication (IEC) activities which included: Development and Telecast of one TV Spot, 2 TV Dramas, 4 Radio Jingles, one Video Documentary, Publication of 06 Features on major achievements in widely circulated national dailies and award of journalists for their best reporting and photographs on LGSP-2 published in print and electronic media and holding 64 advocacy workshops at district level and one at national level. This report provides information on the implementation of the district level workshops.

2. Purpose of the Workshop To sensitize elected people representatives, representatives of the civil societies, local elites and journalists about the activities of LGSP-2 and the Union Parishad (UP) as a whole. Another purpose of the workshop was to develop linkages/networking of LGSP-2 with the government and non-government organizations involved in development activities.

3. Expected Outcome The participants will have better knowledge about LGSP-2 and promote LGSP-2 activities among the relevant stakeholders, particularly the women, the poor and the marginalized

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segment of the community. It is also expected that the government agencies and NGOs who have field based programs will have a better linkage with LGSP-2 for effective implementation of the community based programs under LGSP-2.

4. Workshop Participants There were 60 participants in the district level workshop who included district level government officials, elected public representatives, journalists and civil societies. A guideline on the number of participants to be invited from different groups was provided by the office of LGSP-2 (see Annex-1). But district office had the freedom to bring changes on this depending on the local needs and situation.

5. Workshop Venue Almost all the workshops were held in the conference room of the Deputy Commissioners of the districts.

6. Invitation An invitation card was printed centrally and provided to the DDLG (see Annex-2). The workshop coordinator with support from DF invited the participants and ensured their participation through follow-up visits/calls.

7. Workshop Materials A booklet was developed containing summarized information on LGSP-2 and was provided to all the workshop participants. Each participant was also given a bag, writing pad and pen. Flipchart was provided for group works. A copy of the booklet is provided in Annex-3.

8. Workshop Program A day long workshop was planned and a program was developed for this in consultation with LGSP-2 (see Annex-4). The workshop included three major sessions: inaugural session; business session; and concluding session. The Deputy Commissioners of the districts remained present in the inaugural sessions as Chief Guest while DDLG chaired the sessions. District Facilitators (FCs) of the districts played vital role in holding the workshops with support from DDLGs.

The business session had the following four major parts:

i) Dissemination of the following IEC materials developed under the IEC project of LGSP-2: � TV spot � Two thematic dramas � Radio jingles � Draft documentary on LGSP-2

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ii) Providing information to the Journalists about the giving awards to the journalists for their best reporting and photographs on LGSP-2 published in print and electronic media. iii) Group works for obtaining opinions of the participants on the following four issues:

� Do you have any opinion on IEC materials of LGSP-2 displayed in the workshop? If there is any, please describe.

� According to your views what are the positive activities of LGSP-2? � Is there any weakness in LHSP-2 activities? If any, please describe. � Do you think of incorporating any other activities apart from existing activities of

LGSP-2? If any, what are those activities? iv) Concluding session

9. Conduction of the Workshop The workshops were conducted during the period of March to April. It was planned to complete the workshops in March and most of the workshops (89%) were held in the month of March. Seven districts could not make time in March and those were held in April. Dates of holding the workshops in the 64 districts by division are provided in Annex-5.

10. Information on the Attendance of Participants in the Workshops Resource persons: It was planned to have 4 resource persons in each district level workshop from among the district level government officials such as DC, DDLG, UNO and DF. But in over 45% of the districts this number exceeded because of the local needs/decisions. In those cases, ADC (General)/ADC (Revenue)/ADC (Education)/ADM attended the workshops. Details in this regard are available in the individual district level workshop reports. A summary report on the number of resource persons and the number of participants by district and division is provided in Annex-6. It is seen that a total of 291 resource persons attended the inaugural sessions of the 64 district level workshops and, on average, 4.5 resource persons attended the district level workshops. The average number of resource persons was highest in Rangpur division (5.3) and lowest in Sylhet division (4). Thus, only the districts in Sylhet division did not exceed the panned number of resource persons. The resource persons mainly included DC, DDLG, UNO and DF. It was observed that after the inaugural session, in most of the districts majority of the resource persons participated in the business sessions of workshops. Participants: It was planned to have 60 participants in each district level workshop from 5 categories of people. The categories were district level government officials, elected public representatives, journalists, civil society and others. It is seen from Table-1 that a total of 3,704 participants attended the 64 district level workshops against the targeted 3,840

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participants. In other words, on average, about 58 participants attended each workshop against the target of 60 participants in each workshop. Thus, above 96% of the targeted participants attended the district level workshops. However, as most resource persons attended the business sessions of the workshops, if the resource persons (291) are added with participants, on average, over 62 persons participated in each workshop. In other words, in totality over 100% of the targeted participants attended the workshops. It is also seen from Table-1 that among different categories of participants, elected public representatives topped the list (32%) followed by district level government officials (24%) and then journalists (20%). These percentages of participants in different categories more or less were in conformity with the targeted percentages of participants from different groups as can be seen from the last column of the table under the heading “Expected percentage”. Among the participants, over 15 percent were female, and over a half of them (52%) were female ward members followed by district level government officials. Table-1: Distribution of total number of participants attended in the district level

workshops by their category and by male and female

Category of Participants Number of participants

Percentage Expected

percentage*(N=60)

Male Female Total

District level Govt. Officials 773 125 898 24.2 20.0 Elected Public Representatives: UP Chairman

538 10 548

14.8 32.2 33.3

Elected Public Representatives: Ward Member

360 0 360 9.7

Elected Public Representatives: Female Ward Member

0 284 284 7.7

Journalist 706 25 731 19.7 20.0 Representatives of Civil Societies

583 97 680 18.4 23.3

Others (NGOs, CBOs, etc.) 195 8 203 5.5 3.4 Total 3155 549 3704

100.0 100.0 % 85.2 14.8 100.0

* Distribution of 60 participants targeted for each district level workshop.

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11. Views of Participants of Workshops Based on the Four Questions 11.1 Do you have any opinion on IEC materials of LGSP-2 displayed in the

workshop? If there is any, please describe.

Most of the participants shared following views on the IEC materials, presented in the workshop.

The IEC materials are very effective to make the grass root people aware of various activities of Union Parishad (UP). Specifically, the video documentary on LGSP-2 helped giving a clear understanding about the project activities and it will help creating a positive impact in the process of the implementation of project intervention.

Initiative should be taken to display/disseminate the IEC materials locally to make local people aware so that they can understand well about the project activities.

Increased numbers of real life characters should be incorporated during making of IEC materials, particularly in audio-visual productions.

11.2 According to your views what are the positive activities of LGSP-2? Most of the participants mentioned about following activities during sharing of their views on positive activities of LGSP-2.

LGSP-2 is a bold step to uphold participatory democracy and strengthening of local government institutions.

The LGSP-2 allocations are released directly to the bank account of UPs due to existence of visible transparency and accountability. As a result people related to development activities can work independently following the UP Operational Manual.

Information on work plan and budget allocation could be known in advance through discussion in open budget meeting and pro-people schemes are taken on priority basis and implemented based on the needs of local people.

The ward meeting is organized to make grass root people aware on LGSP-2; to ensure participation of local people in development activities and finally to give priority to the coordinated decision of the local people.

UPs is now more lively compare to any previous time due to successful implementation of LGSP-2; the area of civic services are showing a rising trend day by day; accountability of various activities is increased; transparency is increasing gradually due to monitoring of development activities in different stages and conducting audit.

The poor people of the locality become more benefited and standard of rural livelihood is increasing gradually due to development of roads, culverts, installation

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of sanitary latrine and tube-wells along with other civic facilities and increase in health services.

This project created much opportunity to develop human resources and empowerment of females increased significantly.

11.3 Is there any weakness in LGSP-2 activities? If any, please describe. Most of the participants shared the following views on the weakness of LGSP-2.

There is no significant publicity campaign on LGSP-2; so there is no clear understanding of target beneficiaries about the positive impact of the project.

There is no involvement of religious leaders in formulating ward committee under the project.

In many cases ward meeting are not held in time. Besides, in some places, ward meetings are not effective.

In some cases members of ward committee and scheme supervision committee are not well aware of their roles and responsibilities.

In some cases chairmen give priority to their own people in ward committee under the LGSP-2. As a result it becomes difficult to maintain the quality of work.

Many chairmen do not work in coordination with ward members and female members.

Implementation of scheme is suffered due to delay of fund disbursement.

The allocation of the project comparing to the requirement is insufficient. Besides, it becomes difficult to prevent misuse of fund due to absence of proper monitoring.

There is inadequate manpower to implement the activities of LGSP-2; particularly there is huge shortage of technical manpower.

The market price is not considered with due importance during preparation of the estimate of scheme.

There is no activity for the development of agro-market under LGSP-2.

Adequate necessary information on LGSP-2 is not available online or web site.

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11.4 Do you think of incorporating any other activities apart from existing activities of LGSP-2? If any, what are those activities?

The participants gave the following views on this issue-

Intensive publicity is required to orient the grass root people properly about the activities of LGSP-2.

Specific activities are required to expose the development activities, particularly the achievements of UP in the mass media in a planned manner. Initiative should be taken for continuous release of feature and reports on development activities of UP in national and local newspapers, radio, community radio, television and online news portal. Specially, initiatives should be taken to release feature and news in BTV’s 2 p.m. news as this news is covered by all private TV channels as per existing policy of the Government.

Many chairmen and UP members are not well aware of the activities of LGSP-2. Proper trainings should be arranged for them to orient on project activities and implementation procedures.

LGSP allocation should be increased to make the pace of development effective and rapid. Fund under this project should be released during dry season.

Participation of maximum local people should be ensured in this project and more space should be created for female members in the supervision committee in a view to female’s empowerment.

Religious institutions should be linked in the project activities. The Imam could announce the date of ward meeting during Jumma prayer, if he is informed of the date and venue of the meeting.

LGSP-2 allocation should be eligible for renovation and maintenance UP complex, purchase of furniture and equipment.

There should be at least a minimum allocation for religious institutions under this project.

Signboards, containing descriptions of all schemes of a UP and allocated budget should be displayed at the open places at Upazila and UP complex. Besides, all information in this connection should be available in the Union Digital Center (UDC)/ web portal of UP. It will not only help ensuring transparency of the project activities but also establish people’s right to information.

Concrete road should be developed instead of brick soling roads.

District and Upazila level officials should be involved with the UPs to ensure transparency and accountability through conducting proper monitoring. In this case auditing of the project should be done through community partnership.

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Activities for eliminating different types of social problems like drug addiction of youth groups, child marriage, eve-teasing, female and children repression should be included in LGSP-2. A review committee should be formed to prevent the unlawful judgments on female and children repression by UP chairman and members.

Agricultural activities should be included by considering agriculture as a major sector in the upcoming phase of the project.

Allocation for disaster management by incorporating environment related schemes along with more emphasis to work on health and education should be initiated.

A Secretary and an Engineer should be appointed in all UPs through the project so that the project activities can be completed more efficiently as well as the work speed can be increased at the UP level.

Provision of separate allocation based on geographical backwardness and financial weakness in Chittagong Hill Tracts should be initiated.

Continuation of this project is imperative for the development of rural livelihood. So, initiative should be taken to continue this project.

12. Conclusion The summary of the views of participants of workshops held in 64 districts based on 4 questions is presented above. These views should be considered during formulation of LGSP-3. It may be mentioned here that main driving forces for implementing LGSP are the UP Chairmen, male and female UP members, members of different standing committees and above all local people. But existing arrangement to orient these work forces about LGSP is very limited. Particularly, interactive communication activities like sharing of experiences, orientation and training for the members of ward committee, scheme supervision committee and female members should be arranged for successful implementation of project activities. Besides, local traditional folk media should be used along with existing intervention through mass media.

Research finding revealed that information, education and communication (IEC) materials are very effective in the development communication to orient people. The IEC materials containing substance for interpersonal and audio-visual communication would be very effective for LGSP-3.

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13. Selected Photographs of District Level Workshops

      

Rangamati

Kushtia

Joypurhat

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Annex – 1

A guideline on the number of participants to be invited from

different groups provided by the office of LGSP-2

Annex-1

Publicity Campaign through

Information, Education and Communication (IEC) Activities

Second Local Governance Support Project (LGSP-2)

(Package S-20)

Category of the Participants at District level Workshop

Sl Participant’s Category Number of

Participants

1 District level government officials:

Local Government Engineering Department (LGED)

Department of Youth and Development

Department of Women and Child Affairs

Department of Education

Department of Agricultural Extension

Department of Religious Affairs

Department of Disaster management

Department of Social welfare

Department of Health and Family Planning

Department of Public Health Engineering

Department of police and

Bangladesh Rural Development Board ( BRDB)

12

2 Elected Representatives:

UP Chairman - 10

Ward Member - 5

Women Ward Member - 5

20

3 Journalists:

President and Secretary of District Press Club - 2

Other Journalists from Print , Electronic and Online Media -10

12

4 Civil Society:

Prominent Opinion Leaders - 6

School and College Teachers - 6

Religious Leaders -2

14

5 Others:

Selected according to local demand 02

Total Number of Participants 60

Note: The participants of Sl. no. 2, 3, 4 and 5 will be selected in consultation with DDLG and

DF of respective district.

Annex – 2

Copy of Invitation Card

Annex – 3

Copy of the Booklet

Annex – 4

Workshop Program

Annex-4

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Annex – 5

Dates of Holding the Workshops in the 64 Districts by Division

Annex-5

Dates of holding the workshops in the 64 districts by division

SL Name of District Date of holding

workshop SL Name of District

Date of holding

workshop

Rangpur Division 33 Narayanganj 16 March 2016

1 Panchghar 30 March 2016 34 Dhaka 4 April 2016

2 Thakurgaon 13 March 2016 35 Gazipur 23 March 2016

3 Dinajpur 16 March 2016 36 Narsingdhi 16 March 2016

4 Nilphamari 9 March 2016 37 Kishoreganj 16 March 2016

5 Lalmonirhat 21 March 2016 Khulna Division

6 Kurigram 13 March 2016 38 Kushtia 13 March 2016

7 Rangpur 9 March 2016 39 Meherpur 16 March 2016

8 Gaibanda 22 March 2016 40 Chuadanga 13 March 2016

Rajshahi Division 41 Jhenaidah 9 March 2016

9 Chapainawabganj 11 April 2016 42 Magura 27 April 2016

10 Rajshahi 16 March 2016 43 Jessore 15 March 2016

11 Natore 16 March 2016 44 Narail 16 March 2016

12 Pabna 9 March 2016 45 Khulna 16 March 2016

13 Joypurhat 16 March 2016 46 Bagerhat 16 March 2016

14 Naogaon 9 March 2016 47 Shatkhira 9 March 2016

15 Bogra 13 March 2016 Barisal Division

16 Sirajganj 16 March 2016 48 Borguna 9 March 2016

Sylhet Division 49 Patuakhali 28 March 2016

17 Sunamganj 9 March 2016 50 Barisal 9 March 2016

18 Sylhet 13 March 2016 51 Bhola 13 March 2016

19 Moulabi Bazar 16March 2016 52 Pirojpur 15 March 2016

20 Habiganj 13 March 2016 53 Jhalokati 16 March 2016

Dhaka Division Chittagong Division

21 Netrakona 9 March 2016 54 Brahmanbaria 10 March 2016

22 Sherpur 28 March 2016 55 Comilla 31March 2016

23 Jamalpur 22 March 2016 56 Chandpur 13 March 2016

24 Mymensingh 16 March 2016 57 Laximpur 6 April 2016

25 Tangail 13 March 2016 58 Noakhali 28 March 2016

26 Manikganj 15 March 2016 59 Feni 9 March 2016

27 Rajbari 9 March 2016 60 Khagrachari 9 March 2016

28 Faridpur 13 March 2016 61 Chittagong 7April 2016

29 Shariatpur 16 March 2016 62 Rangamati 21March2016

30 Madaripur 13 March 2016 63 Bandarban 14 March 2016

31 Gopalganj 12 April 2016 64 Cox’s Bazar 6 April 2016

32 Munshiganj 16 March 2016

Annex – 6

Distribution of number of resource persons and number of

workshop participants by division and district

1

Annex-6

Distribution of number of resource persons and number of workshop participants by

division and district

SL Name of District

Number of

resource

persons1/

Number of

participants

Total

number

Number of

participants as

per certificate

Rangpur Division

1 Panchghar 5 60 65 60

2 Thakurgaon 4 58 62 58

3 Dinajpur 3 60 63 60

4 Nilphamari 5 60 65 60

5 Lalmonirhat 5 52 57 52

6 Kurigram 8 60 68 692/

7 Rangpur 6 60 66 60

8 Gaibanda 6 60 66 652/

Sub-Total: 42 470 512 484

Average: 5.3 58.8 64.0 60.5

Rajshahi Division

9 Chapainawabganj 5 60 65 60

10 Rajshahi 6 45 51 45

11 Natore 5 58 63 58

12 Pabna 4 53 57 53

13 Joypurhat 5 60 65 652/

14 Naogaon 6 65 71 682/

15 Bogra 4 60 64 60

16 Sirajganj 4 60 64 60

Sub-Total: 39 461 500 469

Average: 4.9 57.6 62.5 58.6

Sylhet Division

17 Sunamganj 4 57 61 57

18 Sylhet 4 58 62 58

19 Moulabi Bazar 4 56 60 56

20 Habiganj 4 60 64 60

Sub-Total: 16 231 247 231

Average: 4.0 57.8 61.8 57.8

Dhaka Division

21 Netrakona 5 60 65 60

22 Sherpur 4 60 64 60

23 Jamalpur 4 60 64 60

24 Mymensingh 4 60 64 60

25 Tangail 6 60 66 60

26 Manikganj 4 55 59 55

27 Rajbari 5 57 62 57

28 Faridpur 5 60 65 60

29 Shariatpur 4 60 64 60

30 Madaripur 4 60 64 60

31 Gopalganj 3 60 63 60

32 Munshiganj 4 60 64 60

33 Narayanganj 4 60 64 60

34 Dhaka 4 58 62 58

2

SL Name of District

Number of

resource

persons1/

Number of

participants

Total

number

Number of

participants as

per certificate

35 Gazipur 4 50 54 50

36 Narsingdhi 4 57 61 57

37 Kishoreganj 4 60 64 60

Sub-Total: 72 997 1069 997

Average: 4.2 58.6 62.9 58.6

Khulna Division

38 Kushtia 5 54 59 54

39 Meherpur 4 60 64 642/

40 Chuadanga 4 60 64 642/

41 Jhenaidaha 4 54 58 572/

42 Magura 5 60 65 60

43 Jessore 5 60 65 642/

44 Narail 4 45 49 45

45 Khulna 4 60 64 60

46 Bagerhat 4 60 64 60

47 Shatkhira 6 59 65 652/

Sub-Total: 45 572 617 593

Average: 4.5 57.2 61.7 59.3

Barisal Division

48 Borguna 4 60 64 60

49 Patuakhali 6 60 66 60

50 Barisal 4 60 64 60

51 Bhola 4 58 62 58

52 Pirojpur 6 56 62 612/

53 Jhalokati 4 60 64 60

Sub-Total: 28 354 382 359

Average: 4.7 59.0 63.7 59.8

Chittagong Division

54 Brahmanbaria 3 61 64 61

55 Comilla 7 60 67 672/

56 Chandpur 4 47 51 47

57 Laximpur 6 60 66 60

58 Noakhali 5 60 65 60

59 Feni 4 45 49 45

60 Khagrachari 3 53 56 53

61 Chittagong 5 56 61 56

62 Rangamati 4 57 61 57

63 Bandarban 4 60 64 60

64 Cox’s Bazar 4 60 64 60

Sub-Total: 49 619 668 626

Average: 4.5 56.3 60.7 56.9

GRAND TOTAL: 291 3704 3995 3759

Average: 4.5 57.9 62.4 58.7

1/ Resource persons in the inaugural sessions mainly included DC, DDLG, UNO and DF. In many

workshops ADC (General), ADC (Revenue), ADC (Education) and ASP also remained present as

resource persons. It was observed that in most of the districts, majority of the resource persons

also participated in the business sessions of the workshop.

2/ Numbers in the certificates included resource persons.