marcus jahnke sustainable innovation through design thinking design phd conference 2009...
TRANSCRIPT
Marcus JahnkeMarcus Jahnke
SUSTAINABLE INNOVATION THROUGH DESIGN THINKING
Design PhD Conference 2009ImaginationLancasterLancaster University
Marcus Jahnke
• Personal background• The project and study• Reflections• Discussion
Volvo YCC – vad hände egentligen i projektetKan jag ta in det som empiri????Volvo YCC – vad hände egentligen i projektetKan jag ta in det som empiri????
Points of departure
• Many SMEs lack an innovation process with a capacity to develop more radical ideas.
• Design methodology, on condition that it is supported by management, leads to ”organisational surges” that affect the innovation climate positively.
• There is an innovative power in the design process/design thinking that can be used as an alternative or complementary way of working.
HOW?
HOW?How can design methods and design thinking be introduced and utilized in product developing companies, with little or no prior experience with design, to enhance innovation capability?
The Empirical Project
Macro ShowersForbo Flooring Tranemo WorkwearAlfa Laval AB, Heat
exchanger unit
School of Business and LawSchool of Design and Crafts (HDK)
- At Gothenburg University
SVID, Swedish Foundation for Industrial Design
Design ConsultantsVINNOVA- The Swedish Governmental Agency for Innovation Systems
Method:
• Interviews before, during and after
• Observations of workshops (recordings, photos etc.)
• Regular seminars with companies and designers
WHAT?
WHAT?
What occurs when design thinking is introduced by a designer as a model for innovation in firms with little or no previous experience of design?
Management research Innovation research
Artistic research
Me/Design practice
Discussion
