marketing analysis - airship v2 project (1)

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MARKETING ANALYSIS Unmanned Aircraft Systems  (UAS) Prepared by !en !erry" #E$  AirS%ip Te c%n&'&ies Gr&p" Inc* +ne ,-" ,.-/ 0&me'and secr ity nmanned aircraft syst em (UAS) mar1ets r&2 as &3er nments 2&r'd2 ide rea'i4e t%ese aff&rdab'e airp'anes pr&3ide a 'ess e5pensi3e 2ay t& pr&3ide defense &f a nati&n6s b&rders and deterrent t& intrders* T%ese mar1ets are p&ised t& r&2 based &n t%e creati&n &f ne2 ser3ices effi ciencies t%at accre f r&m impr&3ed tec%n&'&ies* Ne2 c&mp&site materi a's systems are ac%ie3in c&nsistent price dec'ines t%r&%&t t%e f&recast peri&d* T%e 0&me'and Sec ri ty and #&mmer cia' Unmanned Ai rcraft Systems (UAS) Mar1et S%ares" Strateies" and 7&recasts" 8&r'd2ide" ,.-- t& ,.-9 Stdy" states t%at 2&r'd2ide mar1ets are p&ised t& ac%ie3e sinificant r&2t% as &3ernments 2&r'd2ide m&3e t& imp'ement m&re c&st efficient mi'itary systems and 2 eap&ns de'i3ery m&da'ities* :end&rs are bi'din &t '&ca'i4ed distribti&n net2&r1s t%at spp&rt a UAS system in a '&ca' en3ir&nment" pr&3idin rem&te c&ntr&' &f airp'anes* T%e mi'ita ry UAS tec %n&'& y is mi rat in t& ne2 mar1et s; c&mmercia' dr&ne tec%n&'&y is increasin'y a3ai'ab'e bey&nd mi'itary circ'es* #&mmercia' app'icati&ns are spre adin fas t* An nmanned aircraft t%at can f'y a predetermined r&te c&sts a fe2 %ndred bc1s t& bi'd and can be &perated by smart p%&nes* 0&me'and secrity and c&mmercia' nmanned aircraft system (UAS) are sed by c&ntries t& pr&tect t%eir b&rders and et aeria' 3ie2s &f c&mmercia' pr&<ects* #&mp'e5 systems inc'de r&nd stati&ns and &t%er e'emen ts in additi&n t& t%e aircraft * UAS are sed by t%e Internati &na' #i3i'  A3iati&n $rani4ati&n (I#A$) and &t%er &3ernment a3iati&n re'at&ry &rani4ati&n s* 1

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Page 1: Marketing Analysis - Airship v2 Project (1)

8/17/2019 Marketing Analysis - Airship v2 Project (1)

http://slidepdf.com/reader/full/marketing-analysis-airship-v2-project-1 1/18

MARKETING ANALYSISUnmanned Aircraft Systems (UAS)

Prepared by !en !erry" #E$  AirS%ip Tec%n&'&ies Gr&p" Inc*+ne ,-" ,.-/

0&me'and secrity nmanned aircraft system (UAS) mar1ets r&2 as &3ernments 2&r'd2iderea'i4e t%ese aff&rdab'e airp'anes pr&3ide a 'ess e5pensi3e 2ay t& pr&3ide defense &f a nati&n6s

b&rders and deterrent t& intrders* T%ese mar1ets are p&ised t& r&2 based &n t%e creati&n &f ne2ser3ices efficiencies t%at accre fr&m impr&3ed tec%n&'&ies* Ne2 c&mp&site materia's systemsare ac%ie3in c&nsistent price dec'ines t%r&%&t t%e f&recast peri&d*

T%e 0&me'and Secrity and #&mmercia' Unmanned Aircraft Systems (UAS) Mar1et S%ares"Strateies" and 7&recasts" 8&r'd2ide" ,.-- t& ,.-9 Stdy" states t%at 2&r'd2ide mar1ets arep&ised t& ac%ie3e sinificant r&2t% as &3ernments 2&r'd2ide m&3e t& imp'ement m&re c&stefficient mi'itary systems and 2eap&ns de'i3ery m&da'ities* :end&rs are bi'din &t '&ca'i4eddistribti&n net2&r1s t%at spp&rt a UAS system in a '&ca' en3ir&nment" pr&3idin rem&tec&ntr&' &f airp'anes*

T%e mi'itary UAS tec%n&'&y is miratin t& ne2 mar1ets; c&mmercia' dr&ne tec%n&'&y is

increasin'y a3ai'ab'e bey&nd mi'itary circ'es* #&mmercia' app'icati&ns are spreadin fast* Annmanned aircraft t%at can f'y a predetermined r&te c&sts a fe2 %ndred bc1s t& bi'd and can be&perated by smart p%&nes*

0&me'and secrity and c&mmercia' nmanned aircraft system (UAS) are sed by c&ntries t&pr&tect t%eir b&rders and et aeria' 3ie2s &f c&mmercia' pr&<ects* #&mp'e5 systems inc'de r&ndstati&ns and &t%er e'ements in additi&n t& t%e aircraft* UAS are sed by t%e Internati&na' #i3i'

 A3iati&n $rani4ati&n (I#A$) and &t%er &3ernment a3iati&n re'at&ry &rani4ati&ns*

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T%e re=irement f&r rapid resp&nses t& c&mp'icated c&ntinencies and t%e endrin need f&r e3er m&re persistent sr3ei''ance t& meet eac% &f t%e c&ntinencies re=ires de3e'&pment &f e5tendedf'i%t persistence" pre>p&siti&nin (AirScape 3irta' city rids)" maritime air ta1e>&ff and 'andin andaeria' refe'in (AirS%ip :, S&'ar 7i'm)* T%in fi'm batteries bec&me sinificant* En%anced stri1ecapabi'ity and pay'&ads are e3&'3in UAS6 are re=ired t& carry &t an increasin nmber &f stri1emissi&ns &n t%e batt'efie'd* T%ese missi&ns mandate UAS6 be ab'e t& be e=ipped 2it% f'e5ib'epay'&ads and ad3anced at&n&m&s taret rec&niti&n capabi'ities* M&re UAS6 2it% stri1ecapabi'ities 2i'' be re=ired*

#&mmercia' UAS may inc'de air car& p'anes f'&2n fr&m a rem&te '&cati&n sin a 3ide&c&ntr&''er* T%is sinificant'y redces t%e c&st &f '&istics f&r m&3in anyt%in* T%e abi'ity t& redcet%e c&st &f transp&rt &f &&ds" by redcin t%e 'ab&r c&mp&nent is a sinificant ad3ance inc&mmercia' acti3ity*

Unmanned aircraft systems (UAS) are ac%ie3in a 'e3e' &f re'ati3e'y ear'y matrity* 7'eets &f nmanned aircraft systems %a3e ben t& e3&'3e* T%e U*S* Army %as ac%ie3ed &ne mi''i&n f'i%t%&rs f&r its nmanned aircraft systems f'eet* T%is mar1et matrity is anticipated t& e5tend t%esef'ness &f t%e tec%n&'&ies int& %&me'and secrity and c&mmercia' mar1ets* Unmanned aeria'systems %a3e &&d %and'in c%aracteristics* Units are desined t& perf&rm %i%>speed" '&n>endrance" m&re c&3ert" m'ti>missi&n inte''ience" sr3ei''ance" and rec&nnaissance (ISR) and

precisi&n>stri1e missi&ns &3er 'and &r sea*

Units featre a 3ariety &f interna' 2eap&ns '&ads" inc'din ,"... 'b +&int ?irect Attac1 Mniti&ns(+?AM)" an E'ectr&>&ptica'@ Infrared (E$@IR) sens&r" and an a''>2eat%er GA>ASI Lyn5 Synt%etic

 Apertre Radar@Gr&nd M&3in Taret Indicat&r (SAR@GMTI)" ma5imi4in b&t% '&n f'i%t '&iter ISRand 2eap&ns carriae capabi'ities*

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UAS &ffers t%e 2ar fi%ter persistent sitati&na' a2areness and stri1e missi&n aff&rdabi'ity* 7&r t%ec&st &f &ne manned fi%ter aircraft" m'tip'e>s2arm c&nfired nits can c&3er an area &f interest"pr&3idin ,/@9 ISR c&3erae" taret identificati&n" netra'i4ati&n" missi&n f'e5ibi'ity" and attriti&nt&'erance* S&me UAS %a3e t%e capabi'ity t& perf&rm manned aircraft missi&ns*

Gr&2t% is sprred by increasin interest fr&m %&me'and secrity p'annin departments*G&3ernments 2&r'd2ide are m&3in t&2ard embracin nmanned aircraft systems (UAS) becase&f t%e increased inte''ience capabi'ity and deterrent efficiency c&mbined* T%e 3ersati'ity &f sin'eaircraft and t%e abi'ity t& se m'tip'e ine5pensi3e aircraft f&r different prp&ses is a f&rmidab'e and

c&mpe''in mar1et dri3er*B

Unmanned aeria' systems (UAS) mar1ets at CD/ mi''i&n in ,.-. are f&recast t& reac% C,* bi''i&nd&''ars" 2&r'd2ide by ,.-9* US UAS aircraft %a3e f'&2n &ne mi''i&n mi'es &3er t%e 'ast f&r yearsand are set t& f'y &ne mi''i&n m&re in t%e ne5t year* T%e pace &f %&me'and secrity and c&mmercia'ti'i4ati&n is pic1in p as p'anners rea'i4e t%at UAS are sinificant'y m&re efficient t%an mannedaircraft in e3ery 2ay*

Mar1et r&2t% &f nmanned aircraft systems (UAS) mar1ets is a res't &f t%e abi'ity t& f'y '&ner"

see better" pr&3ide m&re sef' imain" pt better sens&r pac1aes in p'ace" ac%ie3e better mane3erabi'ity" and imp'ement ne2 tec%n&'&y* T%e impr&3ed c&ntr&' nits t%at permit %and'ers t&2&r1 rem&te'y impr&3e systems capabi'ity* 8it% nits bein m&re easi'y p&rtab'e and 2it% m&rebattery tec%n&'&y" it enab'es t%e abi'ity f&r systems t& stay in t%e air '&ner* Ne2 systems permitrefe'in in t%e air*

Market Analysis and Ultralite AirShip Endurance Supply Chain

!y e5pandin t%e :T$L UA: fncti&na'ity" 2e e5pand t%e air@3e%ic'e missi&n capabi'ity* T%e AirS%ipEndrance :T$L UA: dr&nes can be inserted int& t%e spp'y c%ain &f e5istin internati&na' defenseindstry c&ntract&r firms a''&2in t%em t& re>brand &r pr&dct as t%eir &2n rat%er t%an c&mpetin

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aainst crrent manfactrers and c&mp&nent pr&dcers* T%is stratey a''&2s AirS%ipTG t& pr&tectitse'f fr&m fierce c&mpetiti&n by n&t direct'y c&mpetin 2it% defense manfactrers* AirS%ipTG canenter t%e mar1et 2it%&t startin a pr&dct price 2ar* As an additi&na' s&rce &f re3ene"

 AirS%ipTG retains t%e dr&ne maintenance c&ntracts*

$ne 2ay t& e3&'3e t%e 'tra'ite dr&ne bsiness is t& ne&tiate RF? c&ntract partners%ips 2it%internati&na' defense c&ntract&rs t& pr&dce cst&m m&de's &f AirS%ip Endrance :T$L UA:dr&nes* T%is a''&2s AirS%ipTG t& efficient'y ain a ma<&rity mar1et s%are in t%e 'tra'ite :T$L UA:mar1et* If partners%ips are n&t f&rt%c&min" t%en AirS%ipTG 2&'d emp'&y a sma''" bt e5perienced

sa'es f&rce t& taret c&mmercia'@defense manfactrers and cst&mers f&r direct sa'es &f AirS%ipEndrance dr&nes*

 AirS%ipTG Spp'y #%ain

$nce AirS%ipTG %as estab'is%ed re'ati&ns%ips 2it% defense manfactrers" strateic a''iances c&'dbe f&rmed* In a strateic a''iance" AirS%ipTG 2&'d se'' 'tra'ite dr&nes t& t%ese manfactrers at a

price premim" enab'in t%em t& mar1et t%e first AirS%ip Endrance :T$L UA: in pre>desinatedc&ntries &r rei&na' mar1ets* !ecase t%e AirS%ip :T$L UA: dr&ne de3e'&pment and certificati&ntestin 2i'' rn t%r&% t%e year ,.-/" AirS%ipTG 2i'' start mar1etin AirS%ip :, dr&nes at air andat&m&ti3e s%&2s beinnin in ,.-* $rder ta1in 2i'' bein in ,.-* AirS%ip in3est&rs can e5pectt& see a pr&fit and retrn startin in ,.-/*  In t%is scenari&" AirS%ipTG inte''ecta' pr&perty andpatents 2i'' c&mmand a 'are mar1et s%are &f t%e c'ean tec% pr&p'si&n 'tra'ite dr&ne mar1et eac%year* T%is c&'d 'ast per%aps p t& -. t& - years bef&re t%e c&mpetiti&n ma1es sinificant in>r&adsin s&'ar fi'm efficiency*

Market Analysis: Phase I: 1st Responder Market

 AirS%ipTG intends t& enter t%e c&mmercia' and defense dr&ne mar1et by e5pandin t%e indstry6sUA:s 2it% its AirS%ip Endrance :, :T$L UA: dr&ne and AirScape Ser3ices* T%e c&mmercia'dr&ne bsiness is ab&t t& e5p'&de 2it% t%e 7AA6s e5pansi&n &f /*/ t& , p&nd dr&nes t%at arere=ired t& f'y at n& %i%er t%an /.. feet* Many crrent mi'itary UA: manfactrers d& n&t %a3epr&dcts t%at meet t%ese strinent re=irements t%at 2i'' ser3e t%e mar1et f&r - st  Resp&nder &rani4ati&ns acr&ss t%e U*S*A*

Emerency manaement -st  resp&nders are c&nsidered 'a2 enf&rcement" fire departments"%&spita's" emerency manaement" %&me'and secrity" departments &f transp&rtati&n" t%e Nati&na'Gard" and t%e ne2s media*

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T%e term Hfirst resp&nderH refers t& &rani4ati&ns and indi3ida's 2%& in t%e ear'y staes &f anincident are resp&nsib'e f&r t%e pr&tecti&n and preser3ati&n &f 'ife" pr&perty" e3idence" and t%een3ir&nment* T%is inc'des emerency resp&nse pr&3iders as defined in secti&n , &f t%e 0&me'andSecrity Act &f ,.., ( U*S*#* -.-)" as 2e'' as emerency manaement" pb'ic %ea't%" c'inica' care"pb'ic 2&r1s" and &t%er s1i''ed spp&rt pers&nne'" (sc% as e=ipment &perat&rs) t%at pr&3ideimmediate spp&rt ser3ices drin pre3enti&n" resp&nse" and rec&3ery &perati&ns*

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First Responders include (but are not limited to this list!):

Public Safety and Security USA 1st Responder Market Analysis*

La2 enf&rcement aencies %a3e a'ready e5pressed interest in byin UA:s f&r ISR (inte''ience"sr3ei''ance" and rec&nnaissance)* $3er -*- mi''i&n pers&ns 2ere emp'&yed f''>time by state and'&ca' 'a2 enf&rcement in t%e U*S* in ,..D" acc&rdin t& t%e m&st recent censs &f state and '&ca''a2 enf&rcement aencies fr&m t%e !rea &f +stice Statistics (!+S) JRep&rt* $f t%at nmber"9"... 2ere s2&rn pers&nne'defined as t%&se 2it% enera' arrest p&2ers* 7&r e5amp'e" A'as1a%ad -",D s2&rn pers&nne' in . state and '&ca' 'a2 enf&rcement aencies" inc'din ,9/ s2&rn&fficers &f t%e A'as1a State Tr&&pers* P&tentia''y" 'a2 enf&rcement &fficers c&'d be e=ipped 2it%'i%t 2ei%t dr&nes &r t%e AirScape ser3ice t& ament eac% &fficer6s ISR capabi'ities*

T%e rep&rt c&ntains data fr&m -9"D state and '&ca' 'a2 enf&rcement aencies 2it% at 'east &ne

f''>time &fficer &r t%e e=i3a'ent in part>time &fficers" inc'din

• -,".- '&ca' p&'ice departments•   ". s%eriffs6 &ffices•   . primary state 'a2 enf&rcement aencies•   -"9 specia' <risdicti&n aencies•   D &t%er aencies" primari'y c&nty c&nstab'e &ffices in Te5as*

T%e pb'ic safety" secrity interati&n capabi'ities and res&rces are enab'ed by t%e AirS%ip :,dr&ne t& spp&rt t%e f'' rane &f pb'ic safety incident manaement acti3ities* T%ese acti3itiesare ass&ciated 2it% t%e 'a2 enf&rcement and pb'ic safety &perati&ns mar1et drin critica'incidents &r disaster c&nditi&ns*

 AirS%ip pr&3ides a '&2 a'titde '&2 c&st" ser3ice de'i3ery aeria' p'atf&rm f&r c&&rdinatin andpr&3idin 3ide& spp&rt t& '&ca' and triba' at%&rities t& inc'de n&n in3estiati3e@n&n>crimina''a2 enf&rcement" pb'ic safety and secrity capabi'ities and res&rces* T%ese mar1etcapabi'ities spp&rt incident manaement inc'din f&rce and critica' infrastrctre pr&tecti&n"secrity p'annin and tec%nica' assistance" tec%n&'&y spp&rt" and pb'ic safety in b&t% pre>incident and p&st>incident sitati&ns*Tab'e -* State and Local La Enforce!ent A"encies and E!ployees# by State# $%%&

#'ic1 t%r&% f&r t%e f''>si4ed tab'e in P?7 f&rmat*

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Public Agencies Private Agencies Government Agencies

Fire Departments Law Enforcement Hospitals

Public Works tilities Public Health "enue #ecurit$

Pri%ate E&# 'mbulance Emerenc$ &anaement linics

Port #ecurit$ #chool #ecurit$ *ribal #er%ices

*ransportation +esponse "olunteers

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Pre>incident c&&rdinati&n spp&rts incident manaement p'annin acti3ities and pre>incident acti&nsre=ired t& assist in t%e aeria' pre3enti&n &r mitiati&n &f t%reats and %a4ards* T%is inc'des t%ede3e'&pment &f &perati&na' and tactica' AirS%ip :, pb'ic safety and secrity p'ans" t%e c&ndctin&f tec%nica' secrity and@&r 3'nerabi'ity assessments" and dep'&yment &f state pb'ic safety andsecrity res&rces in resp&nse t& specific t%reats f&r p&tentia' incidents*

7&r AirS%ip :, t& ser3e t%is mar1et" specia'i4ed nan&tec%n&'&y air fi'ters and aeria' sr3ei''ance2i'' need t& be intr&dced* T%is 2i'' inc'de specia'i4ed secrity assets sc% as traffic barrier 

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detecti&n and fi'ter sinatres f&r c%emica'" bi&'&ica'" radi&'&ica'" nc'ear" and %i%>yie'd e5p'&si3edetecti&n de3ices" etc*

USA 'ire (epart!ents 1st Responder Market Analysis*

T%is mar1et detects and sppresses 2i'd 'and" rra'" and rban fires res'tin fr&m" &r &ccrrinc&incidenta''y 2it%" natra''y &ccrrin" tec%n&'&ica' &r man>made emerency incidents* T%e

 AirS%ip :, dr&ne can c&&rdinate 3ide& and imaery spp&rt &f fire fi%tin acti3ities" inc'dindetecti&n &f fires t& ament '&&1&t t&2ers" and pr&3idin ISR inf&rmati&n ab&t r&ndpers&nne'" e=ipment" and spp'ies in spp&rt &f a'' fire aencies in3&'3ed in rra'" rban" and 2i'd'and fire fi%tin &perati&ns*

 A'' t&et%er" t%e mar1et &f 7ire ?epartments 'isted f&r t%e US am&nt t& &3er ,"/9 7ire?epartments* T%e USA 7ire ?epartment 2ebsite (List &f 7ire Stati&ns by States) c&nsists &f an e5tensi3e'istin &f 7ire ?epartments in t%e United States by states* 7&r eac% 7ire ?epartment" t%e mar1et ana'ysispr&3ides inf&rmati&n re'ated t& '&cati&n" c&ntact inf&rmati&n and t%e &rani4ati&n &f t%e fire briade (type"nmber &f stati&ns" career and 3&'nteer firefi%ters*

USA 7ire ?epartments Listin Map by States

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 A'ab

ama  A'as1a   Ari4&na   Ar1ansas  #a'if&rnia  #&'&rad&  #&nnectict  ?e'a2are  7'&rida  Ge&ria  0a2aii  Ida%&  I''in&is 

Indiana  I&2a  Kansas  Kentc1y  L&isiana  Maine  Mary'and  Massac%setts  Mic%ian  Minnes&ta  Mississippi 

Miss&ri  M&ntana  Nebras1a  Ne3ada  Ne2 0amps%ire  Ne2 +ersey  Ne2 Me5ic&  Ne2 Y&r1  N&rt% #ar&'ina  N&rt%

?a1&ta  $%i&  $1'a%&ma  $re&n  Pennsy'3ania  R%&de Is'and  S&t% #ar&'ina  S&t% ?a1&ta  Tennessee  Te5as  Uta% 

:erm&nt  :irinia  8as%int&n  8est :irinia  8isc&nsin  8y&min 

USA )ospitals 1st Responder Market Analysis*

 AirS%ip :, sr3ei''ance and m&nit&rin can %e'p pr&3ide a rea'>time 3isa' &f %ea't%careassistance in t%e fie'd* ?rin emerency c&nditi&ns" t%e :, dr&ne can %e'p t& identify pb'ic%ea't% and medica' care resp&nses (t& inc'de 3eterinary and@&r anima' %ea't% isses 2%enappr&priate) drin a ma<&r disaster &r incident and@&r a de3e'&pin p&tentia' %ea't% andmedica' sitati&n* T%e :, can pr&3ide assistance t& '&cate pe&p'e and anima's and identifyand meet t%e pb'ic %ea't% and medica' needs &f 3ictims &f a ma<&r disaster* T%is %ea't%care - st

resp&nder mar1et is ser3ed by dr&ne 3ide& r&nd c&3erae and assessment &f pb'ic %ea't%needs" pb'ic %ea't% aeria' sr3ei''ance" '&catin in<red pe&p'e and medica' care pers&nne'"

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medica' e=ipment and spp'ies* T%e %ea't% mar1et can be ser3ed by AirSnitf fi'ters t%at cansniff t%e air f&r p&''ti&n and sinatre disease indicat&rs t& spp&rt a pb'ic %ea't% resp&nse byat%&rities &n t%e r&nd*

 Acc&rdin t& t%e American 0&spita' Ass&ciati&n (A0A)" t%ere are appr&5 "D- reistered %&spita'sin t%e USA mar1et a'&ne*

".-. #&mmnity 0&spita's  ,- 7edera' G&3ernment 0&spita's  //9 N&n 7edera' Psyc%iatric 0&spita's  -, N&n 7edera' L&n Term #are 0&spita's  - 0&spita's &f Institti&ns (Pris&ns 0&spita's" #&''ee Infirmaries etc***)*

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Coverage from Web Metrics Ranking of World Hospitals.  7&r 2&r'd %&spita's" t%is tab'esmmari4es t%e acta' c&3erae &f t%e Ran1in" in terms &f nmber &f c&ntries and institti&nsar&nd t%e 2&r'd*

T%e Air P&''ti&n and Respirat&ry 0ea't% !ranc% &f t%e Nati&na' #enter f&r En3ir&nmenta' 0ea't%"#enters f&r ?isease #&ntr&' and Pre3enti&n (#?#) 'eads #?#6s fi%t aainst en3ir&nmenta'>re'atedrespirat&ry i''nesses" inc'din ast%ma" and stdies ind&&r and &td&&r air p&''ti&n*

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 AirSniff can %e'p t%e #?#6s ast%ma pr&ram t%at f&cses &n t%e sr3ei''ance acti3ities* AirS%ip :,sr3ei''ance c&'d ser3e t& c&''ect and ana'y4e rea'>time p&''ti&n air samp'e data &n an &n&inbasis t& nderstand 2%en" 2%ere" and in 2%&m ast%ma &ccrs*

T%is same appr&ac% &f researc%>based inter3enti&n c&ndcted in partners%ip 2it% internati&na'"nati&na'" and '&ca' partners is app'ied t& #?#6s 2&r1 in pre3entin carb&n m&n&5ide p&is&nin"stdyin t%e %ea't% effects &f e5p&sre t& f&rest fire sm&1e" and in3estiatin %man %ea't% effects&f p&&r air =a'ity*

Sr3ei''ance* In c&n<ncti&n 2it% t%e Nati&na' #enter f&r 0ea't% Statistics and t%e Nati&na' #enter f&r #%r&nic ?isease Pre3enti&n and 0ea't% Pr&m&ti&n" t%e Air P&''ti&n and Respirat&ry 0ea't%!ranc% spp&rts a nmber &f ma<&r ast%ma data c&''ecti&n eff&rts" inc'din

#&''ecti&n &f state>'e3e' ad't ast%ma pre3a'ence rates f&r detai'ed sbr&ps in . states" territ&ries (Pert& Ric&" Gam" and t%e :irin Is'ands)" and t%e ?istrict &f #&'mbia" t%r&% t%e!e%a3i&ra' Ris1 7act&r Sr3ei''ance System Sr3ey*

#?#6s Nati&na' Ast%ma #&ntr&' Pr&ram 2as created in - t& spp&rt t%e &a's and &b<ecti3es &f 0ea't%y Pe&p'e ,.-.* #?# fnds state %ea't% departments in / states" Pert& Ric&" and t%e?istrict &f #&'mbia t& de3e'&p ast%ma c&ntr&' p'ans t%at inc'de disease trac1in" inter3enti&n" and&ccpati&na' c&mp&nents* Additi&na''y" #?# partners 2it% ma<&r n&n>&3ernmenta' aencies sc%

as t%e American Ln Ass&ciati&n" t%e Ast%ma and A''ery 7&ndati&n &f America" and t%e A''eryand Ast%ma Net2&r1@M&t%ers &f Ast%matics t& spp&rt ast%ma c&ntr&' acti3ities sc% as ad'tedcati&na' pr&rams and addressin ast%ma c&ntr&' t%r&% sc%&&' %ea't% pr&rams*

#?# 2&r1s 2it% &3ernment and n&n>&3ernmenta' aencies and &rani4ati&ns 2&r'd2ide t&c&ndct researc% and sr3ei''ance and t& de3e'&p trainin materia's" edcati&na' inf&rmati&n" andinn&3ati3e met%&ds t& address respirat&ry %ea't% pr&b'ems ass&ciated 2it% air p&''ti&n* T%r&%t%ese eff&rts #?# %e'ps '&ca' and state &3ernments and pri3ate aencies inf&rm t%e pb'ic ab&tt%e %ea't% effects &f air p&''ti&n and pr&3ides pe&p'e 2it% accrate and sef' inf&rmati&n ab&tsteps t%ey can ta1e t& pr&tect t%eir %ea't%*

(eli+ery of Medical Supplies Market* T%e AirS%ip : 2it% a 9. p&nd pay'&ad and t%e AirS%ip : 2it% a

-"... p&nd pay'&ad are desined t& spp&rt a mar1et 2%ere t%ese dr&nes can de'i3er medica' and@&r f&&dspp'ies t& areas in need a'' &3er t%e 2&r'd*

,elesur"ery Co!!unications +ia UA- Market*  +st as minima''y in3asi3e tec%ni=es re3&'ti&ni4ed t%e2ay many srica' inter3enti&ns are perf&rmed" r&b&t>assisted srery stands t& frt%er re3&'ti&ni4e t%emedica' fie'd and pr&3ide patients 2it% m&re effecti3e %ea't%care* In m&st r&b&t>assisted cases t%e sre&n ispresent in t%e &peratin r&&m 2it% t%e patient* 0&2e3er" srica' r&b&tic systems te'e&perate fr&m t%esre&n c&ns&'e t& t%e patient; t%is can &ccr in eit%er t%e same r&&m &r acr&ss t%e 2&r'd* T%e c%a''ene &f srica' te'e&perati&n acr&ss '&n distances 2as m&st pr&minent'y s&'3ed sin standard means &f te'ec&mmnicati&n in a transat'antic e5periment* T%e c%a''ene is n&2 t& dep'&y a srica' r&b&tic system in am&bi'e settin &r e5treme en3ir&nment and t& c&ntr&' it t%r&% an nc&n3enti&na' data 'in1 sc% as anUnmanned Aeria' :e%ic'e (UA:)* T%is %as imp'icati&ns f&r batt'efie'd trama" disaster resp&nse and rra' &r rem&te te'esrery*

USA E!er"ency Mana"e!ent .EM/ 1st Responder Market Analysis,

T%is mar1et spp&rts &3era'' acti3ities &f federa'" state and '&ca' &3ernment aencies f&r d&mesticincident manaement* T%e Airs%ip :, can spp&rt t%e EM missi&n t%at ser3es as t%e spp&rt f&r a''aencies" '&ca' and triba' &3ernments" and n&n>&3ernmenta' &rani4ati&ns acr&ss t%e spectrm&f d&mestic incident manaement fr&m pre3enti&n t& resp&nse and rec&3ery*

T%e mar1et is ser3ed by t%e AirS%ip :, dr&ne6s abi'ity t& pr&3ide aeria' r&nd 3ide& and imainm&nit&rin inf&rmati&n t%at n&tifies State Emerency Manaement $rani4ati&ns (EM$) and

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ass&ciated State Emerency #&&rdinati&n #enters (E##)* ?r&ne aeria'>t&>r&nd 3ide&>&n>demand spp&rts acti3ities and fncti&ns t%at are critica' t& spp&rt and faci'itates p'annin andc&&rdinati&n f&r &perati&ns in3&'3in ma<&r incidents and@&r disasters* T%is inc'des imaery3a'idati&n a'ert and n&tificati&n" c&&rdinati&n &f &perati&ns &n t%e r&nd" '&istics m&3ement andmateria's m&nit&rin" 3isa' directi&n and c&ntr&'" and aeria' inf&rmati&n manaement*

USA Urban Search and Rescue 1st Responder Market Analysis*

T%e AirS%ip :, can %e'p c&&rdinate aeria' imaery and 3ide& c&3erae f&r state and '&ca' aency

res&rces f&r disaster re'ated rban searc% and resce (USAR) &perati&ns inc'din" bt n&t 'imitedt&" t%e '&cati&n" rec&3ery and 3ide& c&3erae &f e5tricati&n &f 3ictims 2%& bec&me '&st &r entrappedas t%e res't &f a ma<&r disaster &r 'ife t%reatenin emerency* T%is mar1et f&r Urban Searc% andResce (USAR) acti3ities inc'de '&catin" m&nit&rin e5tricati&ns" and pr&3idin aeria' 3'&s (3ide&'&s) &f &nsite medica' treatment t& 3ictims &n t%e r&nd &r t%&se rem&3ed fr&m trapped c&''apsedstrctres*

 AirS%ip :, ser3es t%is mar1et by spp&rtin air" 2i'd 'and" and disaster Searc% and Resce (SAR)&perati&ns 2it%in rban and rra' '&cati&ns in <&int &perati&ns 2it% m'tip'e aency manaement"and Urban Searc% and Resce (USAR) t%r&% 7ire Mars%a's*

USA 0il and )aardous Materials Response 1st Responder Market Analysis* 

T%is mar1et is ser3ed by t%e AirS%ip :, dr&ne by participatin in c&&rdinati&n &f state aeria' ISRspp&rt t& '&ca' <risdicti&ns in resp&nse t& an acta' &r p&tentia' 'and &r sea disc%are and@&r nc&ntr&''ed re'ease &f &i' &r %a4ards materia's drin &r f&''&2in a ma<&r disaster &r incident*?r&ne ser3ices inc'des t%e appr&priate aeria' m&nit&rin@ trac1in resp&nse and 3'&d&cmentati&n &f rec&3ery acti&ns t& prepare f&r" %e'p pre3ent" minimi4e" &r mitiate a t%reat t&pb'ic %ea't%" 2e'fare" &r t%e en3ir&nment cased by acta' &r p&tentia' &i' and %a4ard&s materia'sincidents* 0a4ard&s materia's inc'de c%emica'" bi&'&ica'" and radi&'&ica' sbstances" 2%et%er accidenta''y &r intenti&na''y re'eased* T%ese inc'de certain c%emica'" bi&'&ica'" and radi&'&ica'sbstances c&nsidered 2eap&ns &f mass destrcti&n (8M?)*

USA Agriculture and Natural Resources 1st Responder Market Analysis

T%r&% aeria' sr3ei''ance" inte''ience and cst&m AirSniff nan&tec% air fi'ter m&d'es" AirS%ip :,spp&rts state and '&ca' &3ernment eff&rts t& address c&ntr&' and eradicati&n &f an &tbrea1 &f a%i%'y c&ntai&s &r ec&n&mica''y de3astatin anima'@4&&n&tic disease" %i%'y infecti3e e5&tic p'antdisease" &r ec&n&mica''y de3astatin p'ant pest infestati&n* T%is enab'es assrance &f f&&d safetyand f&&d secrity pri&r t&" drin" and@&r after a ma<&r disaster* Zoonotic disease: Any disease that is spread from animals to people. There are many knon !oonotic  diseases" some of them very familiar s#ch as  $yme disease  and  malaria. $ess familiar !oonotic diseases %beginning ith theletters &a& and &b&' incl#de alveolar  hydatid   disease % echinococcosis '" ancylostoma infection% hookorm '" ascariasis  %intestinal ro#ndorm  infection'" babesiosis  %babesia infection'" and baylisascaris infection %raccoon ro#ndorm'.

USA Ener"y Utility 1st Responder Market Analysis, 7&r t%e Enery ti'ity mar1et" AirS%ip:, faci'itates 3'& aeria' sr3ei''ance and m&nit&rin &f rea'>time rest&rati&ns &n damaed enerysystems and c&mp&nents drin a p&tentia' &r acta' emerency &r ma<&r disaster* AirS%ip ser3est%is mar1et by aeria' m&nit&rin &f ti'ity resp&nses t& emerencies in3&'3in radi&acti3e materia'sre'eases fr&m fi5ed nc'ear faci'ities" c&mmercia' nc'ear p&2er p'ants" and ni3ersity researc%react&rs*

T%e sr3ei''ance mar1et inc'des resp&nse t& transp&rtati&n accidents in3&'3in radi&acti3e materia's%ipments &n t%e nati&n6s r&ads and %i%2ays* T%is inc'des 3'& m&nit&rin resp&nses t&emerencies in3&'3in t%e transp&rtati&n" transmissi&n and distribti&n &f Li=efied Natra' Gas*

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 AirS%ip :, can at%er" assess" and transmit inf&rmati&n &n enery system damae and a''&23ie2ers &f t%e 3ide& data t& estimate t%e impact &f enery system &taes 2it%in affected areas*8it% t%is mar1et" AirS%ip can assist 2it% data>in>m&ti&n and sti'' imaes t& determine isses andensre appr&priate pr&tecti3e acti&ns are ta1en t& ensre t%e pr&tecti&n &f pb'ic %ea't% and safetydrin enery emerencies* T%e AirS%ip :, can spp&rt 3ari&s p%ases &f enery t& inc'depr&dcin" refinin" transp&rtin" eneratin" transmittin" c&nser3in" bi'din" distribtin andmaintainin enery systems and system c&mp&nents* T%is aeria' 3ide& c&3erae can be presentedt& t%e pb'ic t%r&% s&cia' media ne2s ser3ices*

Market Analysis Phase II:  Corporations ith Assets on the 2round

AirShip,23s mar1et entry stratey is 2e'' defined by t%e f&''&2in di3erse mar1etp'aceapp'icati&ns t%at can be s&'d as AirScape Ser3ices t& c&rp&rati&ns 2it% assets &n t%e r&nd*

AirScape Dual-Use Commercial and Defense MarketApplications

ISR andPublic Safety

EnvironmentalSurveillance

ISIma!ery

• Intellig

ence, SurveillanceandReconnaissance

• Environme

ntal GIS VideoScanning

•  Agriculture

• Archaeology

Public Safety

• Law Enforcement• Fire

Prevention andonitoring

•  !oastal anagement

• "efense a##ing

• $omel

and Security

Media Covera!e   • !oastal anagement

• %order

Surveillance

• "isaster Relief !overage

• Local and

&ational &ews Aerial!ontent Flyovers

• Engineering '

!onstruction

• &atural $a(ards

• Emergency gt)

Searc" and RescueServices

• Pu*lic

S#orting Events+InternalE-ternal.

• "efense a##ing

• Engineering '

!onstruction

• Land

and Sea Search andRescue

• Resorts Resort Par/s

#a$ardous MaterialsCovera!e

• $a(ardous aterials

onitoring

• Environmental

onitoring

• Forestry

• Geos#atial

$os#ital Emergency"e#artment

• 0tility

Assets 1*servation

Land !over ' !hange"etection

• Fire

"e#artmentEmergencies

• Pi#e Lineonitoring

•  $omeland Security

• Land "evelo#ment

%nline MapAu!mentation

Asset Mana!ementSurveillance

• otion Pictures

• Google

a#s

• onitoring Assets and

E2ui#ment

• 1il ' Gas E-#loration

"evelo#ment

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• icros

oft %ing a#s

•  3ahoo

a#s

• 4illow

a#s

• Electronic Surveillance

Remote &errainScoutin!

• !or#orate

Ground5%ased Assets

• Law Enforcement

• ining

• Inter5Planetary

• Asteroi

ds

overnment Covera!e

• $ighway

!onditions and

• Pi#eline6ransmissionSurveys

• ilitaryScouts

• Lost

$i/ers

!ongestion onitoringGovernment Service

• !ongestio

n ' Accident

  onitoring

• S#orts and 6ourism

• Image5*ased 7"

modeling of *uildingsand monuments +virtual

re#resentation ofmodels.

Re!ote ,errain Scoutin": .Planets# Asteroids and Scoutin"4/* Mc% r&nd srface e5p'&rati&ncan be assisted 3ia t&p&rap%ic data fr&m spacecraft &rbitin p'anets sc% as Mars &r aster&ids*0&2e3er" t%e detai' 'e3e' &f t%is data can be reat'y e5panded frt%er by aeria' 3e%ic'es c&ntr&''eddirect'y by space stati&n cre2 members &r at&n&m&s UA: 3e%ic'es* Since Mars %as anatm&sp%ere" 3e%ic'es simi'ar t& &r present day AirS%ip :, :T$L UA: c&'d be dep'&yed t& mapterrain and ma1e m&re efficient se &f a cre2Hs time by directin t%em t& areas &f t%e m&stbi&'&ica' and e&'&ica' interest*

!y dep'&yin and &peratin UA:s 2it% m&nted 3ide& cameras in t%e areas &f p'anets andaster&ids" scientist c&'d %a3e a better idea &f 2%at areas t& stdy bef&re 3entrin t&& far a2ay*Scientists c&'d t%en %a3e imaes t& stdy bef&re 'ea3in t%eir base t& m&re effecti3e'y ti'i4e t%eir time" res&rces and t%ereby minimi4e ris1s &f 3entrin int& t%e n1n&2n*

T%e mi'itary 2&'d 'i1e t& e=ip s&'diers 2it% 'tra'ite UA:s st&red in t%eir bac1pac1s f&r sc&tin t%ene5t %i'' &r sc&tin ar&nd city b'&c1s t& stay &t &f %arms 2ay*

T%&se pe&p'e 2%& find t%emse'3es '&st s%&'d be ab'e t& se an ine5pensi3e" bac1pac1 UA: t&sc&t a directi&n t& safety*

Market Analysis Phase III:  Infor!ation Ser+ice Pro+iders

T%e AirS%ip :,6s AirScape ser3ices 2i'' be interated 2it% s&cia' media inf&rmati&n ser3icepr&3iders t%at s%&2 r&2t% in Ne2s ?isc&3ery and Inf&rmati&n ?istribti&n

T%e e5tent t& 2%ic% ne2s c&nsmers re'y &n s&cia' media is rapid'y e3&'3in* Acc&rdin t& 0it2ise"D* &f traffic t& ne2s sites n&2 c&mes fr&m 7aceb&&1" T2itter and sma''er s&cia' media sites sc%as Pinterest  O a 9 percent increase since ,..* T%e percentae c&min fr&m searc% enines"mean2%i'e" is dec'inin* It n&2 acc&nts f&r r&%'y ,- &f ne2s site traffic" a dr&p &f since

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,..* S&cia' media" in &t%er 2&rds" n&2 brin in a'm&st %a'f as mc% traffic t& ne2s sites as searc%d&es*

Usin AirS%ip AirScape ser3ices" 2e p'an t& participate in <st>in>time rea'>time 3ide& aeria' imaest& se'' sbscripti&ns t& ne2s disc&3ery and inf&rmati&n distribti&n c%anne's in metr&p&'itan cities*Mc% as t%e mar1et %as depended &n e5pensi3e %e'ic&pter aeria' imaery" 2e p'an t& ament t%is2it% t%e '&2 c&st AirS%ip :, dr&ne ser3ice" AirScape* :ide& data>in>m&ti&n can be c%anne'ed t&s&cia' media sites and ne2s media c&mpanies* Ad3ertisin d&''ars 2i'' pay f&r t%e s&cia' mediainterati&n and AirScape sbscripti&ns 2i'' be s&'d t& ne2s media*

!rands sti'' p'ay a critica' r&'e" %&2e3er* In a ne2 sr3ey &n diita' be%a3i&r" PE+ f&nd t%at t%em&st c&mm&n met%&d c&nsmers sed t& find ne2s c&ntent 2as t& 3isit an &rani4ati&n6s 2ebsitedirect'y" f&''&2ed c'&se'y by searc%* S&cia' media referra's 2ere 'ess t%an a t%ird as p&p'ar*   (7&r m&re see PE+6s specia' rep&rt &n S&cia' Media*)* S&cia' media" ne3ert%e'ess" %a3e bec&me a part&f t%e diita' fabric and many ne2s 'eaders rec&ni4e it as an increasin'y critica' t&&' in aininne2 diita' readers and bi'din a '&ya'" %i%'y enaed adience*

?iita' 7irst Media c%ief e5ecti3e +&%n Pat&n pt it b'nt'y in a 7ebrary ,.-, speec% t& t%e#anadian +&rna'ism 7&ndati&n* N& s&cia' media c&nnecti&n* N& ne2s &rani4ati&n"B %e said"acc&rdin t& spea1in n&tes* S%ared c&ntent e=a's inf'ence* And inf'ence in t%e ne2sec&system e=a's enaement* And enaement e=a's 3a'e t& t%&se ad3ertisers and &t%ers

tryin t& reac% t%at enaed adience*B

Sree Sreeni3asan" t%e dean &f stdents and pr&fess&r &f diita' media at t%e #&'mbia Uni3ersityGradate Sc%&&' &f +&rna'ism and an e5pert &n s&cia' media" states t%at %e n&2 %ad a 'ist &f -..ma<&r ne2s &rani4ati&ns t%at %ad named s&cia' media edit&rs* In many cases" %e adds" t%&se

 <&bs are n&2 %e'd by m&re seni&r staff t%an in t%e past* 8&r'd e3ents 'ast year 2&1e p a '&t m&repb'is%ers and s1eptics t& t%e idea t%at t%ere6s s&met%in &in &n*B T%ey sa2 2%at %appened Q&nT2itter and 7aceb&&1 and %ad t& react t& it*B

In t%at 'andscape" 7aceb&&1 is t%e D..>p&nd &ri''a* It c'aims near'y D/ mi''i&n acti3e sers'&ba''y and - mi''i&n in t%e U*S* O s&me / &f t%e &n'ine p&p'ati&n" acc&rdin t& t%e m&strecent fires fr&m eMar1eter*

Users a's& spent a &&d dea' &f time t%ere &n a3erae" 7aceb&&1 sers spent /, mintes (&r 9%&rs) &n t%e site in ?ecember ,.--* In a PE+ stdy &f t%e t&p , ne2s sites" by c&ntrast" #NN%ad t%e %i%est a3erae time per ser" bt it 2as <st . mintes per m&nt%*

People Spend More ,i!e 5ith 'acebook# ,han Any 0ther Social 6etork

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 SEE FULL DATA SET

$3er t%e 'ast se3era' years" 7aceb&&1 %as 2&r1ed c'&se'y 2it% ne2s &rani4ati&ns t& de3e'&pfeatres t%at brin t%em inside its 2a''s* In ,..9" it created 7aceb&&1 #&nnect" 2%ic% a''&2s7aceb&&1 sers t& '& int& &t%er 2ebsites t%r&% t%eir s&cia' media acc&nts* 7&r ne2s&rani4ati&ns" t%e ad3antae is t%at 7aceb&&1 #&nnect faci'itates s%arin" and t%ey a's& et accesst& 7aceb&&1 data &n t%eir readers* 7&r mar1et c&nsiderati&n" AirS%ip6s AirScape ser3ice c'ients 2i''r&2 sbstantia''y 2it% aeria' 3ide& c&3erae interfaced 2it% ne2s e3ent c&ntent &f 7aceb&&1 and&t%er s&cia' media s&rces**

In t%e fa'' &f ,.--" 7aceb&&1 2ent fart%er" 'anc%in t%e $pen Grap% tec%n&'&y" 2%ic% a''&2edse3era' ne2s sites" inc'din T%e 8as%int&n P&st" T%e Gardian" T%e 0ffint&n P&st and Ya%&&Ne2s t& create s&cia' readers*B T%ese apps enab'e fricti&n'ess s%arin&f st&ries 2it%in t%e s&cia'net2&r1in site" as 7aceb&&1 at&matica''y sends t& sers6 friends t%e 'in1s t& artic'es t%at t%ey%a3e read* T%is can bec&me a 3e%ic'e t& 'in1 AirScape 3ide& c&3erae int& s&cia' media and ne2sc%anne's*

Inf&rmati&n Ser3ice Pr&3iders and Pictres* AirScape 2i'' ser3e t& ament 2ebsites t%at %a3emaps* Micr&s&ft !in" G&&'e Maps" Ya%&& Maps" i''&2 and &t%er 2ebsites t%at &ffer p%&t&sbased &n GPS c&&rdinates can be amented by rea'>time 3ide& &f sites* Instead &f static pictrest%at d& n&t et pdated f&r fi3e years" t%is AirScape ser3ice can be <st>in>time rea'>time imaery*

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International Market Analysis: 

T%e f&''&2in s%&2s t%e internati&na' mar1ets e5pectati&n f&r t%e AirS%ip Endrance 7'yin RayB:T$L UA:s* $f t%e da' se percentae sp'it" it s%&2s t%e e5pected sa'es t& defense andc&mmercia' sect&rs* T%e distribti&n is s%&2n &3er time &f a'' f&r AirS%ip Endrance :T$L UA:pr&dct sa'es as 2e'' as t%e AirScape sbscripti&n sa'es*

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