marketing essential presentantion
TRANSCRIPT
The Concept of Marketing
by: Paul Pop
Introduction to the Concept of Marketing;
Overview of the different Marketing Processes;
Marketing Manager – role, responsibilities within Moy Park as Company;
Marketing: Influences and interrelates with other functions of Moy Park company;
Value and Importance of the marketing role within Moy Park company;
Conclusions (significance of effective interrelationship between company functions)
Marketing Manager
Production Orientation;
Product Orientation;
Introduction to the Concept of Marketing!
Watch what competitors are doing
and do better.
Research what
customers needs and
wants.
Ask customers if they like the new product.
Fine –tune, modify and improve the
product.
Monitor sales,
returns and customers complaints
Introduction to the Concept of Marketing!
Sales Orientation;
Customer Orientation;
Overview of the different marketing processes!Understanding the market place and customer needs and wants;
Customer research and the market place.
Design a customer-driven marketing strategy; Select customer to serve: market segmentation and targeting.
Construct a marketing program that delivers superior value; Design (feature and brand); Pricing; Distribution; Promotion.
Build a profitable relationship and creating customer delightAlso:Capture value from customer in return.
(create satisfied loyal customers, capture lifetime value
Marketing Manager – role and responsibilities
Company Strategy;Market research;Product development;External communication; Internal communication;Social media;Distribution strategy;Sale support;Events.
H.R.M.;Production Management;Finance Department;NPD – New Product DevelopmentI.T. – Department;Distribution Department etc;
Marketing Manager & Company functions
MarketingFunctions
ValueExpertise;Credibility;
ImportanceSales;Increase trust in you;Increase awareness;Gain your market place;Powerful brand
Marketing Management - Value, Importance
Conclusions – effectiveness
Marketing strategy;Marketing planning;Marketing execution;Marketing evaluation
Conclusions