Ollie SawardDesign strategy

PPD3

enD of year two

Intended to get a placement at a design studio in London. I also wanted to organise a visit to a good commercial printers.+ Self-promotion: develop an identity and build a web presence.

My suMMer intentions:

where i was:

VisitsD&AD - went down to support LCA BAGD and have a look around. Very inspirational. Would like to represent the course this year. RCA MA summer show private view – decided against MA.

PlaceMents?Airside - August = holiday time. Although no placement my contact Henki was keen to get me in. He’s gone out to Japan to set up Airside Nippon but before he went he gave me lots of new contacts within Airside to pursue.

airsiDe

PlaceMents?KentLyons – sent them a covering email and pdf portfolio and received an email saying that it had been passed on to the Creative Director. Feedback was about my work was good but they told me to contact them nearer to the end of my third year with a revised portfolio to see if I could possibly begin a placement.

kentlyons

kentlyonsGeneration Press – over summer I decided to get into contact with commercial printers to organise visits to expand my knowledge of print. Didn’t hear back so phoned up. Paul at GP offered me a visit to see a job being produced from start to finish.

PlaceMents?

DebutBook designed and made for a graduate photography exhibition at Proud Gallery London. I was in charge of art direction having meetings with the exhibitors and also dealt with the printers to make sure it was produced within budget.

look book

Dissertation

British Library visit - examining the full back catalogue of Creavive Review.

Interview with Creative Review’s editor or similar.

Ken Wong interview after his placement at Creative Review.

“To what extent does the publication Creative Review seek to create trends or follow them within the creative industry.”

question:

PlanneD research:

iDentity

uMberella stateMent“Process driven print design with an emphasis on conceptual promotion, identity, packaging and publication.”

future PlansExplore printed media – my chosen briefs allow me to do this. (Low budget to high-end)

Brand my practice and create a web presence (ASAP)

Visit Generation Press.

Keep contacting studios for feedback and organise an internship. Potential internships with KentLyons and Airside.

D&AD – get work into next years show and represent LCA BAGD.

Create a strong brand and web presence + promo ephemera for my own practice. This will be done through lots of development and hard graft. Learn print inside out and become a master of it through workshops, experimentation and print visits. Land an internship straight after Uni by keep contacting studios and by getting my work into D&AD New Blood.

suMMerywhat i want to Do anD how i’M going to Do it.

cheers