marketing for growth, not just survival
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New Marketing and Sales tools to help organizations GrowTRANSCRIPT
Marketing for Growth, not just survival
© 2010, Persuasive Marketing™, All Rights Reserved.
Marketing is about telling a story to a consumer that they wantto hear. It lets them persuade themselves to want to buysomething.
Defined by: Seth GodinDefined by: Seth Godin
2© 2010, Persuasive Marketing™, All Rights Reserved.
Problems We Solve…“We’re just not selling “Too few people not selling enough!”
Too few people respond to our
marketing efforts.”
“I’m not s re ho
“Why are our customers
leaving us?”
“Is our Marketing Strategy even
effective?”
“We’re just not i f h!”
“I’m not sure how Marketing can really help us”
“We don’t have the
“Customers only care about price”
growing fast enough!”
“We’re spending too much, and we don’t
know what we’re e do a e e right data to make better decisions”
know what we re getting in return”
© 2010, Persuasive Marketing™, All Rights Reserved. 3
How We Can HelpHow We Can HelpA major increase in your Marketing ROI
Aligning your sales and marketing efforts
A clear strategy to maximize your salesA clear strategy to maximize your sales
A plan to deal with negative Marketing influences
The elimination of non-productive Marketing spend
Effective new ways to increase revenue
A truly results-oriented marketing mix
4© 2010, Persuasive Marketing™, All Rights Reserved.
Why Focus on Marketing?y g
Organizations that excel at Marketing Performance practices realize 2 very tangible benefits:
1) Gain or maintain market share2) Be market leaders or top 5 players in their market2) Be market leaders or top 5 players in their market
October 2009 Benchmark Study “The Marketing Performance Advantage”
5© 2010, Persuasive Marketing™, All Rights Reserved.
Why Focus on Marketing?y g
A marketing program returning 1% - 4% on investment is considered “good” these days,
The average ROI of most marketing programs is zero or negative.
100% increase in advertising expenditures yields just a 1% increase in sales.
M k ti P f M t th ti f i Marketing Performance Management -- the practice of measuring, learning from, and improving upon marketing strategies and tactics over time – is significantly underleveraged in most organizations.
6© 2010, Persuasive Marketing™, All Rights Reserved.
We Partnered with the Best!We Partnered with the Best!The exclusive representative of the Global Fluency Network, the CMO Council, and MarketingMRI throughout the MENA Region, Persuasive , g g g ,Marketing offers clients the best in marketing science, strategy and expertise.
Global Fluency is a cooperative -- similar to the airline industry's Star Alliance. It consists of more than 35 independent marketing and public relations firms that employ more than 250 marketing professionals in 25 countries. Together we deliver strategic marketing and communications services in the Americas, Europe, Asia-Pacific, Africa g , p , ,and Middle East, generating more than $45 million in billings. For more information, see www.globalfluency.com
The Chief Marketing Officer (CMO) Council provides a high-level knowledge exchange among senior corporate marketing leaders across a wide range of industries. Its more than 5,000 members control more than $125 billion in annual marketing expenditures for complex marketing and sales operations worldwide marketing expenditures for complex marketing and sales operations worldwide. Chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. For more information, see www.cmocouncil.org
© 2010, Persuasive Marketing™, All Rights Reserved. 7
We Partnered with the Best!We Partnered with the Best!The exclusive representative of the Global Fluency Network, the CMO Council, and MarketingMRI throughout the MENA Region, Persuasive , g g g ,Marketing offers clients the best in marketing science, strategy and expertise.
Marketingmri provides marketing audits for business organizations. Serving the for-profit and non-profit sectors in the goods and services industries, Marketingmri is committed to providing the best marketing expertise to the marketing audit process, and to providing an “outside-in” process that is confidential, qualified, independent and objective.p , q , p jThe goal of the marketing audit health check-up is to assess the efficiency and effectiveness of an organization’s marketing functions and processes. For more information, see www.marketingmri.net
© 2010, Persuasive Marketing™, All Rights Reserved. 8
Actionable Solutions
Sales P f
Marketing Execution
Marketing Results Analysis
Performance Driven
Marketing
Marketing Strategy & Planning
Marketing Reviews
9© 2010, Persuasive Marketing™, All Rights Reserved.
We Focus OnOrganization (People)Organization (People)
Environment ProductivityEnvironment Productivity
nnin
gExecutStrategynnin
gExecutStrategy
Pla
tionStrategy
Pla
tionStrategy
SystemsMix SystemsMix
SalesResearchVendors SalesResearchVendors
10© 2010, Persuasive Marketing™, All Rights Reserved.
A Unique 3-Step ProcessTarget Profiling 1
q p
Decision Making ProcessSales
OpportunityQualification 3
Opportunity
Customer ValuingMarketing
pp yConversion
PersuasiveMarketingMarketing
Revenue RoadmapCommunication 2
OpportunityGeneration Sales Process
MappingMarketing Schedule
Generation
11© 2010, Persuasive Marketing™, All Rights Reserved.
For Results You Can Count On!contact
Persuasive Marketing Groupg pToday!
E-mail: [email protected]
www PersuasiveMarketingGroup comwww.PersuasiveMarketingGroup.com
© 2010, Persuasive Marketing™, All Rights Reserved.