marketing in 21 st century
TRANSCRIPT
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Group Name
INFORMATION OF GROUP MEMBERS
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NAME OF MEMBER ID
MD. AMZAD HOSSAIN 15102225
MD. TARIKUL ISLAM 15102220
RIFAT AHMED 15102183
HENA YEASMIN 15102219
AZIZUR ROHMAN SHAWON 15102164
Presentation Topic
MARKETING IN 21ST CENTURY
Marketing , marketing, marketing…….
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PRESENTATION CORE ISSUES :
Marketing
Importance of Marketing
Marketing Activities
Core Marketing Concepts
Marketing Process
Marketing Management
Marketed Elements
Types of Market
Marketing Mix
Advertising Objectives
Kinds of Advertising
Marketing 4 Cs
Necessary Task For Successful Marketing Management
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MARKETING 6
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IMPORTANCE OF MARKETING 8
MARKETING ACTIVITIES
Identifying market opportunities
Managing products
Choosing & moving the channels of distribution
Advertising & promotion products & services
Setting price & terms of supply
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10MARKETING CONCEPTS
CORE MARKETING CONCEPTS
Needs and demands.
Target market, positioning, segmentation
Brands
Value and satisfaction.
Marketing channels.
Competition
Marketing environment.
Marketing planning.
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MARKETING PROCESS 12
Need Research Design
Test Package/Price
Promote BuildDistribution
MARKETING MANAGEMENT 13
MARKETED ELEMENTS 14
TYPES OF MARKET 15
MARKETING MIX 16
ADVERTISING OBJECTIVES
Introduce new products
Position brands
Obtain outlets
Ongoing contact
Support sales force
Get immediate action
Maintain relationships
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KINDS OF ADVERTISING
• Pioneering
• Competitive
• Reminder
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MAJOR KINDS OF MEDIA FOR ADVERTISING
Television
Newspaper
Magazine
Radio
Outlook
Internet
Outdoor
etc.
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MARKETING 4 Cs
1. Customers
2. Competitors
3. Cost
4. Capabilities
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NECESSARY TASK FOR SUCCESSFUL MARKETING MANAGEMENT
• Developing marketing strategies
• Connect with customers
• Make a strong brand
• Shaping the market offerings
• Create long term growth
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DEVELOPING MARKETING STRATEGY
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CONNECT WITH CUSTOMERS 23
MAKE A STRONG BRAND 24
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