Imagine, deliver, together.

Marketing ManagerAn earthware opportunity

Private & confidential | earthware © August 2019

Who are earthware?Formed in the dining room of a small cottage in 2007, earthware came from an innate, entrepreneurial desire to find creative digital solutions to real world problems.

We’re an ambitious and growing team of consultants, designers, developers and project managers. With a modern approach to flexible working, we believe that it’s not how long you spend at work, or where you go to work that matters, it’s what you deliver when you’re there that counts.

Agile in our delivery and innovative in our thinking, we believe we are the digital healthcare agency of the future.

Imagine, deliver, together.

Why join earthware?

The first thing you see, as you enter our beautiful converted barn is the word ‘Why?’.

For earthware, it’s the most important word in the English language. Driven by the innate curiosity that lives in every member of our team, we ask ‘Why?’ a lot.

‘Why?’ helps us understand. It drives insight and excellence. ‘Why?’ get’s people to stop, reflect and think differently.

Changing job is a big decision, so we recommend you pause for a moment, and ask yourself “why would I want to work for earthware?”.

Here’s some of the answers to this key question, from the people you’d be working with if you joined us…

“At earthware, playing together is as important as working together.” - Andy

“With earthware’sflexible working policies, I no longer waste hours of my life commuting.” - Florence

“My previous company never listened to my ideas. At earthware, every idea is welcomed and explored.” - Rachel

“We never stand still. We are always innovating. Every day is different and exciting.” - Chris

Imagine, deliver, together.

Our valuesFind out more – visit https://earthware.co.uk/about-us/our-values

LOVE WHAT YOU DO I AM TEAM BE BEYOND MAKE IT COUNT HONESTLY OPEN

https://earthware.co.uk/about-us/our-values

Imagine, deliver, together.

Marketing ManagerWhat’s it all about?

earthware’s ambition is to be the “go-to” digital agency for pharmaceutical commercial teams. We have a track record of breaking new ground in this sector, recently launching the first chatbots on pharmaceutical brand websites and advertisements. After 12 years, we know a thing or two about the best ways of delivering innovative solutions for our clients and have developed an enviable suite of “off the shelf” solutions of our own. Right now, we’re a hidden gem, but with so much to talk about, we don’t intend to stay out of sight any longer!

As earthware’s new Marketing Manager, you will set the marketing strategy and drive implementation of the marketing plan to make earthware the most recognised and desirable digital healthcare agency in the UK and beyond.

You will be an experienced multi-channel marketer capable of building integrated marketing campaigns that nurture client engagement and drive high quality leads into the business.

Line management experience would be beneficial, and knowledge of the pharmaceutical sector would also be helpful though not essential.

The Marketing Manager is a senior role reporting into the Managing Director. An entrepreneurial spirit, strong business acumen and a “can do” attitude are essential ingredients for this key position.

Imagine, deliver, together.

Marketing ManagerRoles and responsibilities

• Lead earthware’s marketing strategy • Feed into the company business

plan

• Manage the Marketing Executive (ME)

• Ensure clarity of ME roles and responsibilities

• Empower the ME to make decisions, learn and excel in role

• Promote earthware’s purpose and vision (internally & externally)

• Live, advocate and coach the earthware values

• Lead the marketing strategy and tactical plan

• Drive content strategy and content creation for earthware’s marketing activities

• Attend industry events and deliver speaking engagements

• Own the earthware brand, ensuring consistency in message and tone of voice across the organisation

• Manage external marketing partners, ensuring relationships are productive and profitable

• Deliver marketing plan that produces high quality leads for sales team

• Input into pitch preparation• Input into sales proposals• Support Account Managers with

outbound tactics to target clients

• Deliver high quality sales support materials including presentations, brochures, videos and online materials

Leadership and Strategy Proposition and Marketing Business Development

Imagine, deliver, together.

Marketing ManagerRoles and responsibilities

• Develop feedback channels to measure and improve client satisfaction and engagement

• Work with Client Excellence team to develop a 1st class onboarding experience for new clients

• Attend conferences and industry groups to bring client experience best practice into the business

• Understand and confidently communicate earthware’s product and service offering to prospective and existing clients

• Understand and communicate at a high level the key technologies that earthware uses in our bespoke solutions

• Understand how to gather and interpret data from marketing activities

• Proficient in using key digital marketing tools

• Deliver financial goals of marketing plan including sales and profit targets

• Responsible for marketing budget and delivering a ROI on marketing investments

• Responsible for tracking and delivering marketing KPIs

Technical CapabilityQuality of ServiceFinance and

AdministrationTalent Management

• Responsible for own personal development plan and supporting the ME in the development and delivery of theirs

• Lead and motivate those working with and for you, including the ME and Leadership Team

• Work alongside Leadership Team to attract new talent to earthware through recruitment campaigns

Imagine, deliver, together.

Marketing ManagerWhat’s in it for you?

A healthy working environment in a stunning barn conversion in North Hertfordshire with flexible and remote working arrangements.

A fast paced, innovative, entrepreneurial culture, where creativity and new ideas are embraced.

Freedom and autonomy to express your marketing creativity and invest the marketing budget in the channels and activities you think will deliver the best ROI.

An opportunity to work alongside an award-winning team of consultants, designers, developers and project managers, with opportunities for personal development in an ambitious, growing agency.

Competitive salary, contributory pension, enhanced maternity policy, 25 days annual leave, quarterly values awards and limitless opportunity to grow personally and professionally.

Part time working considered for the right candidate.

A fun and friendly atmosphere with casual dress code, foosball, monthly social events, free drinks, fruit and biscuits!

2 Church Barn, Caldecote Road, Newnham, Hertfordshire SG7 5LA

/earthware-ltd

/earthware

Want to apply?Call: +44 (0)845 642 9880

Visit: https://earthware.co.uk/join-us

Email: talent@earthware.co.uk

https://earthware.co.uk/join-usmailto:talent@earthware.co.uk

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