marketing manual 2017 - exhibitor...
TRANSCRIPT
1
Marketing Manual 2017
Tuesday, September 12 - Friday, September 15, 2017
2
TABLE OF CONTENTS
Show Dates and Hours 3 Contact Information 3 Deadline Check List 4 On-Site Directory and Preview Guide Advertising 5 Advertising Rate Card 6 Magazine Partner Advertising 11 Call for Photography – FREE OPPORTUNITY 14 Promotional Tools – FREE OPPORTUNITY 15 Sponsorship Opportunities and Order Form 16 New Product Gallery and Order Form 22 Design Excellence Awards and Entry Forms 26 Merchandising Excellence Awards and Entry Form- FREE OPPORTUNITY 27 Showroom/Exhibitor Market Event Submission Form – FREE OPPORTUNITY 29 Press & Publicity – FREE OPPORTUNITIES
Important Public Relations Information and How To’s 30 Call for Product/Trend Releases and Photos Form 31
3
GENERAL INFORMATION
SHOW DATES & HOURS Casual Market Chicago Tuesday, September 12 – Friday, September 15, 2017 Merchandise Mart, Chicago Show Hours (Floor 7, 14, 15 &16) 8:30 am—6pm (Tuesday-Thursday) 8:30 am—2pm (Friday)
CONTACT US Executive Management Susan McCoullough, Senior Vice President 312.527.7756 [email protected] Marketing: Beth Hicks, Managing Director, Marketing 312.527.7643 [email protected] Dyra Holt, Marketing Coordinator 312.527.7934 [email protected] Sales & Leasing: Byron Morton, Vice President Leasing 312.527.7701 [email protected] Madeleine Tullier, Director of Sales 312.527.7583 [email protected] Buyer Relations Debra Egli, Buyer Relations Manager 312.527.7915 [email protected]
4
DEADLINE CHECKLIST
Preview Guide
Space Reservation: May 31th Artwork: June 7th
Onsite Directory
Space Reservation: July 17th Artwork: July 24th
New Exhibitor Spotlight Program
Hearth & Home Editorial Submission : July 10th
o Form o 2 High-res image (300 ppi) digital 5” X 7” (JPEG or TIFF files), color images
(featuring different products) New Exhibitor Showcase Submission: August 11
th
Showroom/ Exhibitor Market Event On-Site Directory Submission
Submission Form: July 19th
New Product Gallery
Product Submission: August 11th o $250 Payment ($225 for New Exhibitor) o Reservation Form o Photo of Product Product Delivery: Between 8 am-3 pm Friday, Sept. 1 or between Tues. Sept.
6 – Wed., Sept. 7 Product Pick-up (Permanent Showrooms): Between 8 am-3 pm Wed., Sept. 7
Merchandising Excellence Awards
Reservation Form: Monday, August 28
Press Kits Delivery: Friday, September 1th
5
ON-SITE DIRECTORY AND
PREVIEW GUIDE ADVERTISING
Casual Market Chicago Preview Guide and On-Site Directory Advertising produced by Ascend Media
Print Advertising Sell your products before, during and after market as buyers use Casual Market Chicago’s Preview Guide and On-Site Directory to plan for market and a valuable resource throughout the year. Take advantage of these effective marketing tools and make sure you're capturing buyers’ attention at the very moment they're ready to buy! Preview Guide- Mailed to 25,000 registered buyers and buyer prospects two months prior to Market, the Preview Guide will generate early awareness of your newest products and increase traffic to your exhibit at Market. This offers Buyers abbreviated exhibitor listings, information about market and a glimpse of the hottest NEW products. Space Reservation is due May 31
st. Artwork is due June 7
th.
On-Site Directory - Distributed at registration and at key points at the Merchandise Mart, the On-Site Directory offers buyers expanded exhibitor listings, floor maps, and product category listings. One price affords you an ad in both the Preview Guide and On-Site Directory. Space reservation is due July 17
th.
Artwork is due July 24th
. Online Product Locator The Online Product Locator is a vital time-saving tool that allows buyers to locate products, services and company information. By purchasing one of the many effective advertising listing upgrades, you can be sure customers have fingertip access to your hottest products at the very moment they're ready to buy! Tower and Leader Board Banner Advertising - These unique Online Product Locator advertising opportunities are visible on all pages and are an excellent place for powerful brand, product message or exclusive offers. Limited to three advertisers. eBlast Advertising With an average open rate of 21%, Casual Market Chicago eBlasts offer exhibitors an excellent marketing tool to reach buyers before market. Three timely email blasts will be delivered to 6,000 registered buyers prior to market keeping them informed of HOT new products, categories, updated market information, instructions on how best to use the Online Product Locator. Scheduled for July , August and September 2017, each eblast offers four exclusive banner advertising positions allowing you to give buyers another reason to visit your website and stop by your exhibit at market. Leaderboard Banner Advertising – Positioned above the content of the email blast. Limited to one advertiser. Tower Banner Advertising - Prominent, vertical right-hand positioning. Limited to one advertiser. Rectangle Banner Advertising - Positioned directly below featured product categories. Limited to two advertisers. For information about the above advertising opportunities, please contact Katie Bollegar (Companies A-L) at 913.344.1322 or [email protected] or Julie Hainje (companies M-Z) at 913.696.3669 or [email protected]
6
7
8
9
MAGAZINE PARTNER ADVERTISING
Casual Living In the continuing effort to promote the casual furniture industry, theMART has again partnered with Progressive Business Media— Casual Living, Furniture Today and Home Accents Today—in order to increase exposure and reach furniture and specialty stores. The August issue of Casual Living features ICFA Design Excellence Awards submissions and the September issue of Casual Living will include a special section on Hot Products at Casual Market Chicago This special section will feature furniture, accessories, garden and tabletop products at September Market. In addition Casual Living publishes the only show daily newspaper that is distributed at the show. These could be excellent ways of promoting your products to key industry executives. Electronic Opportunities Progressive Business Media provides a wide variety of electronic marketing opportunities to reach your customers. Whether it is electronic direct mail (e-blast), e-weekly newsletters, breaking e-news, and website placement or web casts (online videos of your showroom), Casual Living magazine can get your message to the key decision makers in the Casual Market Chicago place. Call John Emerick today for complete information on electronic marketing, at 336.605.3780 In order to make a significant impact and help grow the home furnishings industry, your advertising support would be greatly appreciated. Special package rates are available from our partners at Progressive Business Media. You can expect a maximum return on your advertising investment with these leading publications. We hope you will support Progressive Business Media in our joint pursuit of promoting to the home furnishings industry. Please direct inquiries to us by calling John Emerick at 336.605.3780 or reach him at [email protected] or
faxing inquiries to 336.605.1143 or write us at Casual Living, 7025 Albert Pick Rd., Suite 200, Greensboro, NC 27409. Furniture World
Furniture World Magazine (established in 1870) reaches retail furniture store subscribers in the US and Canada with a guaranteed total circulation of 20,000 (BPA Audited). The magazine's target audience is owners and top managers at top-100 home furnishings retailers, major chains and independent furniture stores who read the magazine for its in-depth and helpful articles on retail marketing, finance, operations, trends, sales education and sales management. The magazine is available online in a digital flip page edition sent to 8,500 eSubscribers, via an iPhone/iPad App, and also at http://www.furninfo.com/Digital%20Edition. Furniture World provides free-distribution copies available at major and regional furniture shows and offers added value to advertisers via eBlasts and banners. It's high traffic, information-rich www.furninfo.com website that receives over 250,000 visits per month. For more information on advertising and editorial opportunities, contact Russell Bienenstock, Editorial Director/ CEO at [email protected] or 914-235-3095. Garden Center Garden Center magazine is known for providing a stream of useful, proven, smart ideas for independent retailers. In addition to featuring unparalleled editorial coverage of business, retailing and new products and varieties, each issue focuses on the latest trends and provides timely coverage of critical seasonal issues. Garden Center magazine reaches the top 5,000 qualified subscribers with our print edition and is also distributed digitally to over 20,000. Visit us at www.GardenCenterMagazine.com
10
Hearth & Home magazine, the Voice of the Hearth, Patio and Barbecue Industries
Hearth & Home’s circulation reaches virtually the universe of specialty retailers who sell Patio, Hearth and/or Barbecue products. Circulation also includes architects, designers, landscape architects who sell or specify Patio Furnishings. Circulation is throughout the U.S. and Canada with bonus distribution at major Industry trade shows and Markets including the ICFA Casual Market.
Advertise in Hearth & Home to reach buyers who attend the ICFA Casual Market (and those who don’t attend). September (Show) issue line up:
New Products section featuring products to be introduced at the 2017 ICFA Casual Market.
“Sitting Pretty” a variety of CEO’s from the patio furniture industry sharing their overviews on the last and next season.
Features relating to the Barbecue and Hearth Industries
“Business Climate” with monthly data on: Retailer sales, Retailer Comments, Weather Reports affecting sales, Consumer Confidence Index, and Stock Watch.
Advertising Programs:
Print options: Standard Display and value-priced Marketplace Ads
Digital advertising options: eBlast and Banner Ads. Make sure your sales message is positioned in Hearth & Home where buyers go for in-depth industry information, sales trends and exclusive sales data to help their business grow. It’s the go-to magazine for quality, well researched information. Call today for advertising information: 800-258-3772. Home Furnishings Business Magazine
Published 12 times a year, Home Furnishings Business (HFB) is the only furniture industry trade publication dedicated to covering business and strategy for the furniture industry. Home Furnishings Business is available in print or digital format and offers valuable strategies and intelligence for retailers and manufacturers who want to conduct a successful business today and tomorrow. Home Furnishings Business is offered free to individuals who meet pre-established criteria and offers authoritative and inspiring in-depth articles that keep readers up-to-date with the latest industry news. Home Furnishings Business Media also offers:
HFB NOW! - A free daily email newsletter delivered every weekday, providing the latest home furnishings industry news, new product announcements, show reports and people news
DESIGNER WEEKLY – A free weekly email newsletter delivered on Wednesdays, serving the interior design community
TARGETED E-MAIL CAMPAIGNS – to reach your desired audience
E-MARKET PREVIEW – 3 digital editions per market with previews before market and a wrap-up after market.
A WEBSITE filled with relevant original content and multiple digital advertising opportunities
CUSTOM PUBLISHING OPPORTUNITIES like our hybrid “Magalogs” for retailers
E-CATALOGS - a digitization of your catalog so it’s an up-to-date digital product catalog in a user-friendly format with unlimited reach to your targets 24/7
For more information call: Bob George at 404-390-1527 or e-mail [email protected] HFN
HFN is the only total home magazine dedicated to providing the latest breaking news and information for all categories of home furnishings retailing: Furniture, housewares, floor covering, lighting, tabletop and more. Targeting senior management decision-makers, category buyers and leading manufacturers, HFN provides these executives and retail store owners with important information that affects the industry across all channels of distribution. With a particular focus on market trends and the hottest new products in the industry, HFN also reports on marketing and merchandising strategies, finance, mergers and acquisitions, personnel and all other issues impacting the business of total home furnishings. In today's changing retail market, HFN is the only publication that delivers quality content reaching tomorrow's customer today. Ask about discounted rates for Casual Market Chicago Showrooms and Exhibitors. Contact: Maureen Azzato, Publisher & Editorial Director, 937.934.2275, [email protected]
11
Hospitality Design Hospitality Design (HD) magazine is the premier trade magazine serving the field of hospitality design. It connects
owners, operators, purchasing agents, designers, and architects involved in the design of hotels, resorts, restaurants, cruise ships, nightclubs/lounges, spas, and all other hospitality-oriented projects. HD continues its 35-plus-year mission to publish the accomplishments of various design teams that collaborate to bring the most innovative examples of new construction and renovation to the industry. To learn more about advertising opportunities contact Paul Bienkowski, Publisher, 860-644-3861, [email protected]. Landscape Architecture Magazine Founded in 1910, Landscape Architecture Magazine (LAM) is the monthly magazine of the American Society of Landscape Architects. LAM is the only paid subscription, AAM-audited magazine in the landscape architecture industry, connecting you with more than 60,000 readers who specify over $140 billion in products and services each year. LAM is available in digital subscription format via Zinio, adding valuable interactive capabilities such as free links to advertiser web sites. To advertise in the Landscape Architecture Magazine please contact Daryl Brach, Senior Sales
Manager, at [email protected] 202.216.2335 to be directed to your advertising representative. Ocean Home Magazine
Ocean Home magazine - print and digital edition - offers advertisers a unique opportunity to reach an incomparable community of active buyers and renters of luxury oceanfront, ocean view, ocean accessible, and island homes and villas around the country and the globe. In addition to their search for the picture-perfect oceanfront property, villa or resort, to call home, our readers are interested in coastal architecture, nautical accessories, design, décor and outdoor lifestyle accoutrements for their ocean home. Contact us to reach the wealthiest consumers in the world who can easily afford multiple vacations homes and products for their coastal lifestyle. For media kit information and rates, please see the links below, or call us at 978-824-2811. Patio & Hearth Products Report
Patio & Hearth Products Report is a bimonthly tabloid-sized publication for owners and managers of specialty casual furniture stores, specialty retailers and dealers of patio, hearth, grill, outdoor-furniture, outdoor-kitchen and outdoor-living products. Total circulation is 15,000. Each issue includes feature articles and departments on outdoor furniture, hearth products, outdoor-kitchens, outdoor-living products, as well as trends within the patio, hearth and barbecue industry. In addition, each issue of P&HPR features Product Profiles (new products section), as well as Industry News (news section). With each ad, advertisers receive two product releases in Product Profiles (new products section). In addition, ads and product profiles are included with the online digital-editions of P&HPR, which includes direct links to the advertiser's website. The July/August issue of P&HPR receives bonus distribution at Casual Market Chicago in September. Extra copies of the July/August issue are distributed from our exhibit booth, in addition to the publication bins that are located throughout the Merchandise Mart. Ad closing is June 30 with ad artwork due by July 7. To reserve ad space or obtain additional information about advertising, contact Tony Ramos, Publisher, 310.792.7448, [email protected] RetailerNOW
RetailerNOW is the official publication of the Home Furnishings Association, written for retailers working ON their business, not just IN it. We’re the only association and magazine focused on the success of the home furnishings retailer. More than 90% of our readers are retailers (26% are HFA members)—ranging from the top 100 to local independents. Each issue includes articles on technology, sales and marketing, advertising, operations, family business, sales training, products and more—essentially, we cover any topic that helps a retailer do better business. Published 10 times a year, RetailerNOW’s reaches owners, presidents, store managers, founders—decision makers. For editorial contact Robert Bell, [email protected]; for advertising contact Lynn Orr, [email protected].
12
CALL FOR PHOTOGRAPHY-
FREE OPPORTUNITY
Don’t miss your chance to promote your products in the Casual Market Chicago 2017 Marketing Campaign.
We are currently soliciting manufacturer’s color, digital product photography for use in Casual Market Chicago marketing materials – on-site Directory, email campaigns and direct mail pieces. This is a great free opportunity to shine the spotlight on your products before the show!
Photo Requirements
a. Only digital images will be accepted. Images must be a PhotoShop File at least 300 dpi in eps, jpeg, or tiff formats. The images should be at least 10” wide/long and 2MB or larger.
b. Images should be uploaded through the link below or sent via file sharing site or on a Flash Drive/CD; Flash Drive/CD’s will not be returned.
Upload Link: https://themart.imagerelay.com/ul/54aa876a638343f8bee7833881e9d67b
On the Upload Agreement please enter the following: 1. Name (First and Last) 2. Email 3. What are you uploading? (Please Type in full Company Name)
c. Please include a print out or PDF of the images you’re submitting, preferably as a contact sheet with color thumbnails.
d. Photos of product set in an environment are preferred, particularly those that are shot in settings that do not include people/animals. For example, furniture groupings shot outdoors, in a backyard, on a patio, by a body of water or in an outdoor room. Silhouettes will still be accepted and utilized.
e. Please do not submit images with logos or text on them. (Photo submissions including logos or text on the image may not be considered for marketing campaigns)
f. There is no limit to the number of submissions you may make. If you have multiple shots of a particular product, i.e. some with more background then others, different angles -- submit all. This gives us more options.
g. Please clearly label the CD/flash drive with your company name. If you have an outside firm create your CD, please be sure that they mark the CD with your company information, not their company information.
h. By submitting your images, you authorize MMPI to reproduce, create derivatives and print any submitted photos in whole or in part and any medium, at its sole discretion.
Deadlines: Please note that images WILL be accepted throughout the entire year but the earlier you
submit your images the more likely you are to be considered in all 2017 marketing materials and opportunities
Send your CD’s or flash drives to: Dyra Holt Casual Market Chicago 2017 222 Merchandise Mart Plaza, Suite 470 Chicago, IL 60654 Please note MMPI makes every effort to include all images submitted, however, we cannot guarantee that your photo(s) will be used. To maintain fairness, images selected for the main creative may not be credited. Also, you must be a current showroom or exhibitor in good financial standing for your photography to be considered. By submitting these photos or images, you here by authorize us to use the photos for marketing purposes and you represent that you have the authority to allow our use and indemnify us for any claims otherwise.
13
FREE PROMOTIONAL TOOLS
Free promotional tools are available to help you promote yourself before the Market including: FREE Casual Market Chicago Logo Sending out an e-mail or creating your own direct mail piece? Be sure to include the FREE Casual Market Chicago logo to use when creating your own marketing materials. This logo can also be placed on your web site or email and link back to the Casual Market Chicago Web Site. Logos can be downloaded from www.exhibitorinfo.com under the marketing section or sent via email from Dyra Holt, Please email [email protected] to request the logo. FREE Customizable Email Send your buyers an email inviting them to see you at Casual Market Chicago. A customizable template featuring the 2017 show creative will be sent out to all exhibitors and you can customize with your own text and images to send to your database. Instructions and the customizable email will be emailed to all exhibitors and showrooms at the beginning of June. FREE Web Site Link If you are a current exhibitor for Casual Market Chicago 2017, your Web site should already be linked to the Market Web site through the exhibitor listings on casualmarket.com. You may also use a hyperlink on your company website linking to the Casual Market Chicago website. If not, please email [email protected] or call 312-527-7764. FREE – Connect on Social Media Facebook If your business has an active Facebook page, you should log-in to your Facebook account and “Like” the Casual Market’s Facebook page. Doing so could create social networking opportunities for you, and we will “Like” your Facebook page in return as well as attempt to post or tag relative information on your page. We will also help promote your Facebook page to select media / magazines, etc. Casual Market Chicago Facebook: http://www.facebook.com/pages/International-Casual-Furniture-Accessories-Market/226334859049 NEW! Instagram NEW to 2017, Casual Market Chicago is now on Instagram. If your business has an active Instagram Account, you should begin following Casual Market Chicago’s new account. We will begin following you in return. Casual Market Chicago Instagram: https://www.instagram.com/casualmarketchicago/ FREE- #casualmarket
14
SPONSORSHIP OPPORTUNITIES
Want to increase your visibility and brand awareness during Casual Market Chicago? Sponsorships are a powerful traffic booster! Sponsor an event, create a furniture display on the first floor, display your logo or product image on show banners or choose from any of our other creative cross-promotional opportunities.
All opportunities are first-come, first-served. Contact Dyra Holt at 312-527-7764 or [email protected] for availabilities.
Outdoor Sponsorships
South Drive Banners Provide your company maximum exposure through the South Drive banner sponsorship on the prominent façade of theMART. All Casual Market Chicago attendees, theMART visitors, Chicago River traffic and Wacker drive traffic will view your brand. *4 Banners minimum to execute this sponsorship * Casual Market Chicago has rights to brand ¼ of each banner. Template will be provided to sponsor to create artwork for ¾ of every banner.
Kinzie/Wells Entrance Outdoor Display Vignette
While breaking from Casual Market Chicago, attendees are seeking some fresh air. Create a seating vignette or installation in the space outside this highly visible entrance for unparalleled exposure to Casual Market Chicago attendees and thousands of passers-by
South Drive Shade Sponsor
Showcase your umbrellas in front of the Mart entrance along the river. Welcome buyers under your umbrellas as well as the thousands of consumers and designers that come through the Mart each day. Certain requirements/restrictions apply; please call for details.
South Drive Park Open Flame Display
Gain maximum exposure for our company by displaying your open flame products on the New South Drive Park throughout the entire show. Located along the scenic Riverfront on the South Drive of the Mart, your company will be viewed by all Casual Market Chicago attendees and Mart visitors. *Product on display all 4 days of Market. * Option to host Private Party (at exhibitor’s expense) prior to Opening Night Backyard BBQ Party on the South Drive of the Mart
Miscellaneous Sponsorships
Hotel Keycards
This opportunity allows the sponsor to advertise and promote their involvement with Casual Market Chicago on 10,000 hotel guestroom keycards. Sponsor supplies the artwork for the keycards. Fee includes all processing and coordination with Casual Market Chicago travel partners.
Official Market Lanyards
One of the most visible sponsorships at Casual Market Chicago. Badge lanyards are clipped to attendee badges and worn throughout the show. The badge strands can display your logo, showroom/ space number, phone number, Website, etc. for everyone to see.
Branded Bottled Water
Quench your buyers thirst during a busy day of shopping with a customized bottle of water featuring your company logo and space/showroom number. Water bottles will be distributed in Attendee Registration, Press Room and ICFA Lounge, and Opening Backyard BBQ. Fee does not include water bottles fee. Suggested Quantity 3,000
Official Market Bags
This walking promotional vehicle is distributed to Casual Market Chicago attendees throughout theMART and will long outlive the life of the show. Bags will be placed in bins near show floor elevators. Fee does not include bag
production.
15
Web Site Advertisement
Have your creative displayed on casualmarket.com. Attendees utilize the web site as a resource to help plan their time before they get to the show. Banner Ad specifications to be provide by theMART..
1st
Floor Sponsorships *Pass-throughs are spaces on the first floor of theMART that lead from the north side to the south side corridors
Starbucks Pass-Through
Ideal for creation of a Lounge using shade or furniture. This pass-through is located across from Starbucks and Argo Tea, and would be a popular respite. Get noticed time and again by all Casual Market Chicago attendees and Mart visitors. The visibility is exceptional
West Pass-Through This major thoroughfare stretching the length of theMART, allows a sponsor the opportunity to showcase anything from untraditional furniture vignettes hung from walls, to mosaics of products / story boards / projections, etc. All Casual Market attendees would see this repeatedly and the impact would be spectacular. Add a call to action ‘Visit us on Floor X'. If a sponsor activates on both walls, we would brand it the [Your Company] Walk.
Kinzie/Wells Entrance Display The Kinzie/Wells Street entrance is the most highly used entrance to Market, right by the popular Mart Parc Wells parking garage. This is an ideal location to showcase your umbrellas, furniture or accessories to thousands of retailers – and daily visitors – coming to and leaving theMART.
Starbucks Interior Shade Sponsor
Coffee Anyone? This sponsorship is located right outside one of the busiest Starbucks in the nation. Not only will your shade products be exposed to the attendees waiting in line for their coffee, but it will be noticed by all Mart visitors entering the building through the Kenzie/Wells entrance.
Starbucks Café Vignette
Ideal vignette for maximum exposure during Market. Located just outside Starbucks and Argo Tea, and is one of the most trafficked areas in the building. Drive traffic to your showroom or booth by displaying your product in this exclusive space.
Escalator Decal Between 1st
And 2nd
Floor
This is a highly visible opportunity for your brand to make an impression on attendees. The escalator can be seen on both first and second floors near Starbucks and Argo Tea, capturing the attention of tens of thousands daily --a spectacular opportunity.
Kinzie/Wells Entrance Stair Decal
The Kinzie/Wells Street entrance is the most highly used entrance to Market, right by the popular Mart Parc Wells parking garage. This eye-catching sponsorship will expose your company to buyers entering the Mart each morning Show Floor Sponsorships
Market Café Vignette
Create a memorable Casual Market Chicago experience. Opportunity to showcase your furniture in a branded lounge area, in the Sponsorship Includes 10’ x 20’ Vignette and Location noted in show guide.
7th
Floor Sponsorship Vignette
Expand your reach to buyers at the Chicago Casual Market by taking a 20ft (L) x 4ft (D) 7th floor sponsorship vignette. Choose from 5 prime locations along the 6000 aisle to showcase your umbrellas, furniture or accessories. Sponsorship will include: Vignette design/merchandising ,Company Logo and Location noted in show guide. To reserve this sponsorship or receive more information please contact Madeleine Tullier at 312.527.7583 or [email protected]
7
th Floor Elevator Bank Sponsorship
Take advantage of this offering and brand one of theMART’s elevator banks with elevator door decals. Invite hundreds or thousands of people that will be riding your elevator to your booth or showroom. Sponsor has an opportunity to design the door decal for select elevator doors on floor 7.
16
14th
Floor Elevator Bank Sponsorship
Take advantage of this offering and brand one of the Mart’s elevator banks with elevator door decals. Invite hundreds or thousands of people that will be riding your elevator to your booth or showroom. Sponsor has an opportunity to design the door decal for select elevator doors on floor 14.
15
th Floor Elevator Bank Sponsorship
Take advantage of this offering and brand one of theMART’s elevator banks with elevator door decals. Invite hundreds or thousands of people that will be riding your elevator to your booth or showroom. Sponsor has an opportunity to design the door decal for select elevator doors on floor 15.
16
th Floor Elevator Bank Sponsorship
Take advantage of this offering and brand one of theMART’s elevator banks with elevator door decals. Invite hundreds or thousands of people that will be riding your elevator to your showroom. Sponsor has an opportunity to design the door decal for select elevator doors on floors 15 and 16.
Promotional Signage in Stairwell Connecting 15th
and 16th
Floors
Showcase your product in the stairwell connecting the casual showrooms between the 15th
and 16th
Floors. Buyers will be using this convenient stairwell to shop the Market and visitors to the building use this stairwell year round. This is a great way to get exposure in a popular stairwell. Sponsor will also receive signage.
7
th Floor Interactive Branded Lounge
Create an interactive lounge in the 7th floor exhibit space showcasing your 2017 products. Don’t miss this opportunity to
engage with buyers interactively and demonstrate the functionality of your new products. **A representative must be present in the lounge during show hours. Sponsorship will include: 20’ x 20’ Display, Location noted in show guide To reserve this sponsorship or receive more information please contact Madeleine Tullier at 312.527.7583 or [email protected]
Floor Decals
Lead buyers to your booth or showroom using branded floor decals. Include your branding, information, and suite number to capture the attention of buyers and drive traffic to your suite. Sponsorship includes: 5 decals (36”W x 36”H). Additional decals can be added for $130/decal.
Branded Charging Station
Everyone is reliant on their smart phones or tablets to stay connected, conduct business and manage time during tradeshows– and the last place you would want to lose battery is Chicago Casual Market. Accommodate your buyers’ needs by sponsoring a branded charging station located on any show floor during market, which will be named [Your Company] Charging Station. Sponsorship includes charging station equipment, outlets and signage. *Available to one sponsor per floor. Special Event Sponsorships
Industry Presentation Sponsor
Sponsor 1 of our 2 industry presentations/seminars during Casual Market Chicago. You will be listed as the sponsor of the seminar in the presentation e-blast, in the Directory and Web site under Event description and in signage on-site. Sponsor will have the opportunity to introduce the speaker, have collateral materials and signage available during the seminar. * Limited to one sponsor per seminar
ICFA Awards Gala Trolley Sponsor
Create a memorable ride for up to 400 attendees to and from the Field Museum for the ICFA Awards Gala. Approximately 4 trolleys will run from theMART to the ICFA Awards Gala. Sponsorship will include signage opportunity on vehicle (signage must be provided per transportation company specifications), opportunity to have representative on each trolley to promote your brand, and a special thank you in gala program.
First-Time Attendee Welcome Gathering Sponsor Make a lasting impression by co-sponsoring (with theMART) the first-time attendee welcome gathering. Join Casual Market Chicago’s Buyer Relations Manager, Debra Egli, introduce first-time attendees to Market. This is an ideal way to build brand awareness and make important connections with first time buyers. *Limited to one sponsor Tuesday, September 12, 2017 at 11:00 AM. Sponsorship includes: Promotion in Event e-blast, Mention in on-site directory and Opportunity to provide promotional giveaway item (promotional cost does not include cost of materials)
17
Opening Night Backyard BBQ Party
More than 1,000 guests attend the Opening Night Party Backyard BBQ each year. This key networking event takes place on the South Drive of the Mart along the scenic Chicago River and we expect even more excitement surrounding this key networking event. Sponsors will be listed in the On-Site Directory, event HTML, market website, and event press release. All opportunities are first-come, first-served. Please see full list of sponsorship opportunities for opening night.
Open Flame Vignette Showcase
Grill, fire pit and flame manufacturers can have additional opportunity at this year’s Market to participate in our “Open Flame” showcase during the Opening Night Backyard BBQ Party. Cook on your grills, showoff your new fire pit…the possibilities are endless. ** Available Only to manufacturers who lease a 10x20 (200 sq. ft.) minimum space on the show floor or have a permanent showroom. *Limited to 1 manufacturer per vignette
Outdoor Lighting Sponsor Create the perfect ambiance for the Opening Night Backyard BBQ Party with your latest outdoor lighting products. This sponsorship is an opportunity for you to showcase and demonstrate your product on-site with attendees.
Party Shade Sponsor
Showcase your umbrellas in front of theMART entrance during the Opening Night Backyard BBQ Party. Welcome Market attendees to the party under your umbrellas. Certain requirements/restrictions apply; please call for details.
Promotional Giveaway Item
Make a last impression by providing a customized promotional giveaway featuring your company logo and suite/booth number for the Opening Night Backyard BBQ party. Giveaway will be distributed through the party. *Suggested Quantity: 3,000 Customized Opportunities
The Marketing team is happy to work with your company and create custom sponsorship packages. Please contact Byron Morton, for permanent showrooms, or Madeleine Tullier, for 7
th floor exhibitors, for more information.
Byron Morton, Vice President of Leasing
[email protected] 312.527.7701 Madeleine Tullier, Director of Sales
[email protected] 312.527.7583 Please see the Sponsorship Opportunities Deck on Exhibitorinfo.com for further details on pricing and the remaining availabilities.
18
NEW PRODUCT GALLERY
Gain additional buyer exposure by displaying your new product in the Casual Market Chicago
New Product Gallery,
located on the first floor, North Corridor of theMART during Market, September 12-15, 2017. This year’s New Product Gallery will display a wide range of casual indoor and outdoor furniture and related accessories from the Market exhibitors in the Market Suites and permanent showrooms. Products will be identified by signs and in a special handout that will be available on-site at the display. Participants must meet the following requirements:
Only one (1) item per manufacturer will be accepted. We are limited to 50 products. Participation is on a first-come, first-served basis.
The New Product Gallery will be displayed in multiple locations on the First Floor of the Merchandise Mart, including but not limited to: North Lobby under the escalators, North Lobby Corridor, East Pass Through and North Lobby across from registration. Spaces subject to change. Manufacturers cannot specify their location.
Participation is limited to Casual Market Chicago 2017 exhibitors and participating permanent casual showrooms.
Product submitted must be NEW for the September 2017 Market.
The reservation form, photo of product and a payment of $250 per item must be received on or before August 11, 2017. Credit cards are preferred; checks are acceptable and should be made payable to MTS-MM LLC and reference “Casual Market Chicago New Product Gallery”. Checks for the total cost must
be received within 10 business days of receipt of signed agreement by Show Management. Payments made by credit card will be charged the total cost within 10 business days of receipt of signed agreement by Show Management. All payments are non-refundable and non-transferable.
o * New Exhibitors will receive $25.00 off the submission fee. As a benefit to being in the New
Exhibitor Spotlight Program all 2017 New Exhibitors will be charged a discounted price of
$225 per item.
Product must arrive fully assembled. If not, you will be charged a fee for the time to assemble your product.
No promotional materials or additional signage is permitted on the display.
Due to space and weight limitations, product submitted must be limited in size to approximately 3’ wide by 3’ long. For example, a chair or a highboy table is acceptable. In addition, all items submitted should be easily maneuvered by two people.
Umbrellas are acceptable for the display and need to fit within specific size limitations; however, we are limited to three (3) umbrellas within the display areas. Umbrellas will be displayed on a first come, first
served basis upon submitting this form.
Product must be able to be displayed as product would be in use. If for any reason a product is determined not to fit in the display, MMPI has the right to return the product to the exhibitor’s showroom/booth and will refund the fee.
Actual product for the New Product Gallery should be delivered between 8 a.m. and 3 p.m. Friday, September 1 to Wednesday, September 7. No products will be accepted after the deadline.
Showrooms requiring their product to be picked up directly from their showroom should be ready for pick up on Wednesday, September 7.
19
All boxes should be clearly marked NEW PRODUCT GALLERY and shipped to:
Please use the Identification label on page 21 for each product shipment.
Products must be accompanied by a business card and product description. Items without identification will NOT be accepted.
A design professional will set up the New Product Gallery in the order that he/she feels best. No products are to be moved or added to the Gallery after it is set up. If a product is moved or added after the Gallery has been staged it will be removed and the entry fee will not be reimbursed.
The Merchandise Mart will return your product from the New Product Gallery to your temporary exhibit by 4:00 p.m. and permanent showrooms by 6:00 p.m. on Friday, September 15.
Note for permanent showrooms: A representative must be available to receive the product. If the showroom is not open during this time, the product entry will be left in the hall in front of the showroom at your own risk. The showroom will then be responsible for moving the product back into the showroom
By submitting your New Product Gallery Reservation Form, you agree to bear the entire risk of loss to or damage of your property or of any injury to a person occasioned by your property which is brought into the Merchandise Mart for such display. You also agree at all times to insure all products from any loss or damage and to insure against injury to a person occasioned by your property being on display howsoever caused and you waive any and all claims against Merchandise Mart Properties, Inc. or the Building’s owner, for such any loss or damage or related injury regardless of the cause.
2017 Casual Market Chicago c/o NEW PRODUCT GALLERY
MMPI 222 Merchandise Mart Plaza
The Merchandise Mart West Dock Chicago, IL 60654
Attention: Chris Basoirka
20
Casual Market Chicago 2017 NEW PRODUCT GALLERY RESERVATION FORM Participation requires a $250.00 fee per item ($225.00 for New Exhibitors) with a limit of one item per manufacturer to be featured in the 2017 New Product Gallery. Participation is on a first-come, first-served basis. Please submit this form along with an image of the product and payment on or before August 11, 2017.
Checks for the total cost must be received within 10 business days of receipt of signed agreement by Show Management. Payments made by credit card will be charged the total cost within 10 business days of receipt of signed agreement by Show Management. . Company Name: Showroom/Market Suite #: Please select if you are New Exhibitor, Returning Exhibitor, or Permanent Showroom
New Exhibitor Returning Exhibitor Permanent Showroom Product Name:_________________________________________________________________________________ Product Dimensions: Weight: Contact Name: Contact Phone Number: Contact E-mail Address: I have read and will adhere to the New Product Gallery Rules & Shipping Instructions: Signature:
Would you like the image of your product to be considered for posting on the Casual Market Chicago social media sites?
Yes No Please provide product name and a 50-word (max) description of the product for Social Media posts (theMART has the right to edit descriptions):
Credit Card Information: MC VISA AMEX Other: Card Number: Exp. Date: ____________ Security Code: ______ Signature: _______________________________________________________________________ __ ALL PAYMENTS NON-REFUNDABLE AND NON-TRANSFERABLE
Make checks payable to MTS-MM LLC reference “Casual Market Chicago New Product Gallery”
EMAIL OR MAIL FORM TO: Dyra Holt Casual Market Chicago 2017 New Product Gallery 222 Merchandise Mart Plaza, Suite 470 Chicago, Illinois 60654
Tel: 312.527.7934 [email protected]
21
2017 Casual Market ChicagoChicago
NEW PRODUCT GALLERY Shipping Identification Label
Company Name: ________________________________________________________________ Product Name: _________________________________________________________________ Contact Name: _________________________________________________________________ Contact Phone #: _______________________________________________________________
22
2017 DESIGN EXCELLENCE AWARDS
Information for Design Excellence Awards to come from the International Casual Furnishings Association’s Executive Director, Jackie Hirschhaut. Be on the lookout for the e-mail containing all 2017 Design Excellence Awards information and submission forms. For questions please contact: Jackie Hirschhaut Executive Director International Casual Furnishings Association [email protected] 336.881.1016
23
MERCHANDISING EXCELLENCE AWARDS
FREE TO PARTICIPATE
You are invited to enter the Merchandising Excellence Award competition at the 2017 Casual Market Chicago, September 12-15. This program is presented by Hearth & Home magazine and theMart. The purpose of these awards is to recognize and honor those exhibitors and showrooms who, through effort and skill, present a highly professional example of visual merchandising in their showroom or booth that serves to both educate and inspire Market attendees. There are potential awards to be won by both permanent showrooms and temporary exhibitors.
Each showroom/exhibitor can enter only ONE category. FREE TO PARTICIPATE. The reservation form must be must be received on or before Monday, August 28, 2017.
Judging will take place on Tuesday, September 12, at 8:30 a.m. The judging committee will consist of retailers, design professionals and visual merchandisers.
Awards will be presented to the winning showrooms and booth(s) in the afternoon Sept, 12.
Images of winning showrooms/booths will appear in the November issue of Hearth & Home magazine.
Don’t wait! Complete and send your entry form in today.
24
2017 Merchandising Excellence Awards
Merchandising Excellence Categories
1 Furniture / Accessories
Permanent Showroom under 5,000 square feet
2 Furniture / Accessories
Permanent Showroom over 5,000 square feet
3 Furniture
Temporary Exhibitor
4 Accessories
Temporary Exhibitor The Accessories Category includes: Hearth Products, Tabletop, Decorative Accessories, Umbrellas, Shade Products, Garden Accessories, Statuary, Planters, Pottery, Barbecues, Grills, Outdoor Lighting, Cushions and Hammocks
Judging Criteria:
Effective use of materials
Graphics
Lighting
Originality of design
Use of space (creativity, product accessibility, etc.)
Use of color and texture
Visual impact
Judging: Tuesday, September 12, 2017 at 8:30 am. Upon receipt of the completed entry form, additional
information will be sent to the contact person. Deadline: Monday, August 28, 2017. Please send completed form below to: Dyra Holt; ATTN.: MERCHANDISING EXCELLENCE AWARD ENTRY • 222 Merchandise Mart Plaza, Suite 470 • Chicago, IL 60654 or [email protected]
Merchandising Excellence Awards Entry Form Please print or type the following information
Company Name: ______________________________________________________________________ Contact Name: ___________________________________________ Showroom/booth #:______________ Category #:_____________ Address: _____________________________________________________________________________ City/State/Zip/Country: __________________________________________________________________ Telephone:___________________________________Email:____________________________________
25
SHOWROOM/EXHIBITOR MARKET EVENTS
2017 SHOWROOM/EXHIBITOR MARKET EVENT SUBMISSION FORM Free Publicity Opportunity! Promote your showroom or booth events on the Casual Market Chicago website and in the On-Site Directory. Provide information about events – including cocktail receptions, speaker engagements, etc. Only one event per booth/showroom and only one date may be selected for an event. Sales and promotions are not eligible for submission. Submissions must have a start and end time and description to be considered an event
listed in the on-site directory. If MMPI determines your submission does not qualify as an event, it will not be included. All submissions must be received by Friday, July 19
th to be included in the On-Site Directory. No exceptions
will be made. Showrooms and exhibitors must be in good financial standing at time of submission in order to be included. The market website will be updated every two weeks with new event information.
Company Name: Showroom/Market Suite #: Event Title: ______________ Date of Event: Event Start Time__________________________________ Event End Time ________________________________ Location of Event: Contact Name: Contact Phone Number: Contact E-mail Address:
Do you give permission for the Casual Market Chicago to publish your event information, including but not limited to, Casual Market Chicago website, press releases, social media pages and on-site Directory.
Yes No Event Description (Brief description of the event for internal purposes):
Signature: _______________________________________________________________________ __
26
PRESS & PUBLICITY
Casual Market Chicago, September 12-15, 2017, attracts key editors, writers and bloggers from the casual and outdoor furnishings, home furnishings, pool and spa, hearth products, and garden industry as well as consumer and feature writers from major newspapers and magazines. It is important that exhibitors utilize these press opportunities to your advantage before, during and after Casual Market Chicago. In an effort to provide the media with comprehensive information about Casual Market Chicago, we invite you to display your company’s press kits, brochures, etc., in the Casual Market Chicago Press Room. Read this section of the manual soon, and plan any submissions in advance. Publicity efforts to promote the September Casual Market Chicago are already underway. Public Relations Support To provide public / media relations support to showroom personnel and temporary exhibitors, Casual Market Chicago and theMART have retained the services of Jo Chicago, seasoned PR professionals in the Design and Trade Show Industries. A focus is being placed upon organizing showroom- / exhibitor-submitted product information and photos for media relations purposes. Jo Chicago will be writing and managing a series of press release campaigns, social media content, casual industry trends information, and other aspects to create buzz for the market and its participants. During the Casual Market, Jo Chicago will be on site in the Press Room to assist showroom staff / exhibitors. They will help manage social media during the show, interviewing participants for Facebook, as well as circulate throughout the permanent and temporary spaces to offer tours to interested media members. You are welcome to contact Jo Chicago with any questions you might have regarding publicity and social media. Jo Chicago Public Relations 126 West Kinzie St., 2nd Floor Chicago, IL 60654 312.222.0988 [email protected] Before Market The Merchandise Mart invites the media to attend Casual Market Chicago, including all special events, and to tour the various show floors to review the hundreds of products displayed during Market. We recommend you call or write to press members and inform them of your products or services prior to Casual Market. To obtain Casual Market Chicago’s pre-registered press list, please e-mail Jo Chicago at [email protected] three to four weeks before the show. Optimally, we suggest sending your information to members of the press you may have on file by the beginning of July to mid-August, depending on the publication deadline for editorial. Thus, you might want to begin your media submissions as early as this timeframe, or sooner. You are welcome to contact Jo Chicago with any questions or for advice and insights in advance. Additionally, our PR team will be working to submit select exhibitor, showroom and product information to various media outlets on your behalf. Media members want to know more about your new products at Casual Market Chicago, and we invite you to submit new product information to support a Casual Market Chicago Trend Report. If you are introducing a new product or showing products for the first time at Casual Market Chicago 2017, please send your new product information/press release as well as images to Jo Chicago. Please be sure to write “CASUAL MARKET CHICAGO NEW PRODUCT / YOUR COMPANY NAME” in the subject line.
27
2017 Casual Market Chicago c/o PRESS KITS
MMPI 222 Merchandise Mart Plaza
The Merchandise Mart West Dock Chicago, IL 60654
Attention: Chris Basoirka
Photo Submission for Press Pitches
Do you have a high-resolution digital photo of your new product?
NOTE: Emailed photos must be formatted as JPGs and sized at 300 dpi (dots per inch), no more than 8x10 inches, and approximately 2 to 5 MBs each.
Please e-mail no more than one new product, so it is recommended to submit the product of most
importance to you (of relevance to the market’s attendees). If the product is part of a collection, please include a short description of the collection and how the product fits into the overall line.
At-Market Casual Market Chicago’s press room will be located on the 7th Floor | Main Show Floor in theMART throughout the course of the show, September 12-15, 2017 We recommend you send no more than 30 press kits. Please clearly mark your company name and Showroom/Market Suite number on each item. It is important to place your location on the cover of your press kit so the media will know where to reach you. Send all media kit materials to the address below by Friday, September 1, 2017 to: IMPORTANT: If an outside public relations firm is handling your media relations, kindly forward this information to them. Note: You can also drop your press kits off in the press room during show move-in on Sunday and Monday. Please pick up your remaining press kits by 5 p.m. on Friday, September 15. Remaining press kits will be recycled after 5 p.m. if they are not picked up. How to Prepare a Press Kit It is important that you present your product and/or services to the press. Some commonly asked questions about press kits include:
What is a press kit? A press kit is an important packet conveniently assembled for the media to review. Most public relations professionals use simple tools to compile a press kit, starting with a two-pocket folder, plastic envelope, or even a paper envelope. Though, we highly suggest jump-drive press kits in lieu of the more traditional folder format. This makes it easier for media members to travel with your press kit.
What goes into a press kit? A press kit usually consists of the following:
o Press release(s) written in Associated Press style to maximize media use o An easy-to-read complete list of important new products with product names and brief descriptions o CD with high-resolution images (JPGs, 300 dots per inch or dpi at 5 x 7 inches minimum) and descriptions o Company brochures o Company fact sheet/brief company history o Related company news
What is a press release? A press release is a brief announcement that contains newsworthy material. Explain the innovative aspects or the benefits of your product. A release is written in the style of an article (in the third person). This means that part of – or the entire – release could be used word for word in a publication. It can conclude with a paragraph about your company’s background. On the first page, always include the date, the appropriate contact’s name and professional title, phone number, and email address for people to call for more information. Press releases are usually one or two pages in length. Press releases are good opportunities to report on industry news relative to your product categories. When reporting trends information to the media, be sure to include information regarding where or how you uncovered the trends.
28
Is it necessary to put our company’s name and booth number on the cover of every press kit? Yes. If an editor or reporter picks up your kit, wants to stop by, and readily sees the booth number on the press kit, he or she saves time by not having to look up the location in the show directory.
Does every photo on the Drive need to be identified? Yes. Again, an editor will be more inclined to work with a manufacturer who is organized and presents an array of choices. Corresponding captions should be named or numbered clearly so the task of matching photos to captions is easy for editors / writers.
Should past articles be enclosed in the kit? If your company was written up in a major newspaper or magazine, you may wish to add a copy of the article, but it is not an essential component for your press kit. However, a company backgrounder, concise information about your company and products, is often a helpful tool to editors.
Is a business card necessary in a press kit? No. A business card may be enclosed, but it is not necessary. But, the contact name, telephone number and e-mail address on the press release should be the person whom the press can call for more information. Be sure to include at least one contact.
We look forward to working with you to maximize your publicity opportunities!