MARKETING MIX

• MADHU RAWAT.• ALI SHATAB NOOR.• MANPREET.• Shabina shaikh .

WHAT IS MARKETING MIX…..?

MARKETING MIX `MARKETING MIX’ is a general phrase used to describe the different kinds of choices Organisations have to make In the whole process of bringing a product or services to market.

THE 4 P’S IS ONE WAY….

EXPRESSED BY E.J MC.CARTHY.

PRODUCT/SERVICES

SERVICE IS AN ACT OR ACTIVITY OFFERED BY ONE PARTY TO ANOTHER.

PLACETHE MEANS BY WHICH PRODUCTS AND SERVICES GET FROM PRODUCER TO CONSUMER AND WHERE THEY CAN BE ACCESSED BY THE CONSUMER.

PRICETHE AMOUNT IN MONEY FOR WHICH SOMETHING ISOFFERED FOR SALE.

PROMOTION STRATEGIES TO MAKE THE CONSUMER AWARE OF THE EXISTENCE OF A PRODUCT OR SERVICES.

LET US WE RELATE THE 4 P’S OF

MARKETING MIX TO AIRLINES INDUSTRY

COMPANIES BACKGROUND

AIR INDIA THE OLDEST AND LARGEST AIRLINE OF INDIA…. WAS FOUNDED IN THE YEAR 1932 BY TATA SONS LTD.AND IN 1953 GOVERNMENT OWNED IT AND NAMED AIR INDIA.

MARKETING MIX OF

AIR INDIA

(SERVICE INDUSTRY)

PRODUCT/SERVICE

CABIN SERVICE. CATERING SERVICE RAMP SERVICE. OTHER SERVICE.

PLACE2 HUBS IN INDIRA GANDHI INTERNATIONAL AIRPORT ANDCHATRAPATI SHIVAJI TERMINUS.1 IN DUBAI INTERNATIONAL AIRPORT.• 150 DESTINATIONS..

PRICE•SHORT/LONG DISTANCES.•NUMBER OF HALTS.•CATEGORY/CLASSES.• APEX FARES

PROMOTION

Marketing mix

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