China’s online business networks for marketing: Dajie.com

By Sampi Marketing

China’s Top Business Social Networking Websites

Dajie.com Wealink.com Renhe.cn Tianji.com Ushi.com0

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Most active networks (daily users)N

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2014 iResearch

China’s Top Business Social Networking Websites

Dajie.com Tianji.com Renhe.cn Wealink.com Ushi.com -

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

30,000,000

20,000,000

7,000,000 5,000,000

1,200,000

Total number of registered usersN

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Companies own numbers

Sites general profile

• Largest• Lower level

professionals

Dajie

• 2nd largest• White collar

Tianji

• 3rd largest• White collar

& VIP

Renhe

• Very active• Only for

recruiting

Wealink

• Relatively small

• White collar

Ushi

30 million registered users 63% with less than 3 years work experience

Stats

Main focus – recruitment of university students

Focus

• Organizes campus job fairs• Holds special events for graduates• Blog focused company profiles

Activities

• Twitter-like feeds (140 characters)• Professional profile (similar to LinkedIn)• Q&A section• Knowledge database• Company reviews (from employee perspective)

• Interview experience• Welfare/benefits discussions• Salary reviews

Features

• Media and news on companies• Employee search in specific companies• Circles: companies and alumni• Online skills tests and assessments• Polls• Recommended books section• Ads: CPM and PPC based• Mobile app

Features

Home page

News feed

Microblog

Company page

Company newsfeed

Ratings

Education page

Ads for courses

Banner ads

Online tests

Feature resultson profile

Skill tests

Polls

Mostly about employment in various companies

Polls for users

Q&A Section

Answers are ratedby users

Questions for community

Books

One of the revenueSources for Dajie

Mostly books on business and investments

Summary

Size• Largest – 30 million users

Audience profile• Mostly young with limited professional experience, job seekers

Marketing value• Educational institutions, courses providers, companies that employ fresh

graduates

Drawback• Very few decision makers, limited value for B2B marketing

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