GROUP MEMBERSGROUP MEMBERS SHAMSA KANWAL 24SHAMSA KANWAL 24 FAIZA ANDLEEB 20FAIZA ANDLEEB 20 TABEER AHMAD 12TABEER AHMAD 12 KAMRAN GHAFFAR 11KAMRAN GHAFFAR 11 MUHAMMAD IMRAN 16MUHAMMAD IMRAN 16 MUHAMMAD AWAIS KAZMI 08MUHAMMAD AWAIS KAZMI 08 MUHAMMAD BILAL 06MUHAMMAD BILAL 06

INTRODUCTIONINTRODUCTION BonanzaBonanza Garment was established in the year 1976 with only a Garment was established in the year 1976 with only a

Handful of machines Handful of machines largest garments manufacturing company in Pakistan catering to export largest garments manufacturing company in Pakistan catering to export

markets of U.S.A markets of U.S.A BonanzaBonanza has, within its group, its own knitting, weaving, dyeing, has, within its group, its own knitting, weaving, dyeing,

printing and finishing units. For apparel making we have special printing and finishing units. For apparel making we have special purpose machines, which are operated by well-trained and experienced purpose machines, which are operated by well-trained and experienced persons under the supervision of foreign qualified efficient technical persons under the supervision of foreign qualified efficient technical managers. managers.

BonanzaBonanza enjoys the reputation as a manufacturer of reasonably priced enjoys the reputation as a manufacturer of reasonably priced good quality garments, which are Absolutely World Class. good quality garments, which are Absolutely World Class.

In the export market too Bonanza has made a name for itself. Bonanza In the export market too Bonanza has made a name for itself. Bonanza has made garments for companies like Wal-Mart, K-Mart, Regatta has made garments for companies like Wal-Mart, K-Mart, Regatta (Mervins-Kohls, J.C. Penny) Miles (Germany).(Mervins-Kohls, J.C. Penny) Miles (Germany).

HEAD OFFICEHEAD OFFICE 686 Bahaduryaar Jang Road, Jamshed Road 3 686 Bahaduryaar Jang Road, Jamshed Road 3

Karachi, Sindh-74800, Pakistan Karachi, Sindh-74800, Pakistan

OWNERSHIP AND OWNERSHIP AND MANAGEMENTMANAGEMENT

MR.HAROON BILWANIMR.HAROON BILWANI                                                                     The Chief Executive, is a highly  The Chief Executive, is a highly proficient person who has had his basic training in textile with proficient person who has had his basic training in textile with his elders well known traders since before the turn of this his elders well known traders since before the turn of this outgoing century outgoing century

MR.HANIF BILWANIMR.HANIF BILWANI                                                        Is the Director for Marketing & Sales     Is the Director for Marketing & Sales

Mr. ALTAF BILWANIMr. ALTAF BILWANI                                      Is the Director for Co-ordination in                                       Is the Director for Co-ordination in Bonanza Bonanza

MR.SAQIB BILWANIMR.SAQIB BILWANI                                     He Is The Director for Exports in                                      He Is The Director for Exports in Bonanza. His personal interest and involvement with the Bonanza. His personal interest and involvement with the export business. export business.

INTERNAL ENVIRONMENTINTERNAL ENVIRONMENT

HRM

PRODUCTION

SALES

FINANCE

MARKETING

FINANCEFINANCE

BONANZA FINANCE DPT. IS VERY BONANZA FINANCE DPT. IS VERY STRONG DEPARTMENT HAS GREAT STRONG DEPARTMENT HAS GREAT

INFLUENCE ON OTHER Depts..INFLUENCE ON OTHER Depts.. IT PROVIDES 2 MILLION TO IT PROVIDES 2 MILLION TO

MARKETING DPT. FOR MARKETING DPT. FOR ADVERTISEMENT PURPOSE.ADVERTISEMENT PURPOSE.

IT CONSISTS OF HIGHLY TRAINED IT CONSISTS OF HIGHLY TRAINED PROFESSINALSPROFESSINALS

SALES DEPARTMENTSALES DEPARTMENT

IT IS VERY EFFICIENT AND PROACTIVE IT IS VERY EFFICIENT AND PROACTIVE Dep't.Dep't.

ITS MAIN FUNCTION IS TO SALE ITS MAIN FUNCTION IS TO SALE DOMESTICALLY AND EXPORT IT TO DOMESTICALLY AND EXPORT IT TO USA, EUORUP AND AUSTRAILIAUSA, EUORUP AND AUSTRAILIA

SALES DPT INCREASING EFFICIENCY IS SALES DPT INCREASING EFFICIENCY IS DUE TO EXCLUSIVE MARKETING DUE TO EXCLUSIVE MARKETING ACTIVITIES OF MARKETING DPT ACTIVITIES OF MARKETING DPT

EXPORT IN 2009

USAEUROPEAUS

MARKETING DEPARTMENTMARKETING DEPARTMENT

BACKBONE OF BONANZABACKBONE OF BONANZA HEAVY ADVERTISEMENT EXPENSES HEAVY ADVERTISEMENT EXPENSES

INCURRED IN 2009INCURRED IN 2009 DUE TO INCREASE IN ADVERTISEMENT DUE TO INCREASE IN ADVERTISEMENT

EXPENSES SALES INCREASE LAST EXPENSES SALES INCREASE LAST YEAR.YEAR.

0

5

10

15

20

25

30

35

40

2007 2008 2009

HUMAN RESOURCE HUMAN RESOURCE MANAGEMENTMANAGEMENT

IT HAS GREAT IMPACT ON ALL IT HAS GREAT IMPACT ON ALL OTHER Depts.OTHER Depts.

IT PROVIDE SKILLED AND WELL IT PROVIDE SKILLED AND WELL EDUCATED TO ALL OTHER Depts.EDUCATED TO ALL OTHER Depts.

IF IT FAILS TO PROVIDE TIMELY IF IT FAILS TO PROVIDE TIMELY WORKFORCE IT EFFECTED BADLY.WORKFORCE IT EFFECTED BADLY.

Production Dpt.Production Dpt.

Production Dpt. receives orders from the marketing Production Dpt. receives orders from the marketing dpt. If production dpt. does not produce products dpt. If production dpt. does not produce products according to customer’s specification then customer’s according to customer’s specification then customer’s loyalty & marketing activities will be effected badly.loyalty & marketing activities will be effected badly.

To aviod these problems; Bonanza Pvt. Ltd. has great To aviod these problems; Bonanza Pvt. Ltd. has great system of quality control. Quality control system of quality control. Quality control management check the quality of production at management check the quality of production at different levels during the whole manufacturing different levels during the whole manufacturing process.process.

EXTERNAL ENVIRONMENTEXTERNAL ENVIRONMENT

MICROMICRO MACROMACROSUPPLIERS DEMOGRAPHICALSUPPLIERS DEMOGRAPHICAL

CUSTOMERS ECONOMICALCUSTOMERS ECONOMICAL

COMPETITORS POLITICALCOMPETITORS POLITICAL

INTERMEDIARIES TECHNOLOGY INTERMEDIARIES TECHNOLOGY

SOCIAL SOCIAL

CULTURALCULTURAL

EXTERNAL ENVIRONMENTEXTERNAL ENVIRONMENT

suppliersupplier

Australia and new Zealand are two wool Australia and new Zealand are two wool suppliers to bonanza because these both suppliers to bonanza because these both countries produce world finest woolcountries produce world finest wool

Suppliers also effect direct on an organization Suppliers also effect direct on an organization Increase in wool prices last year force bonanza Increase in wool prices last year force bonanza

to increase the prices of its productsto increase the prices of its products The quality of raw material provided by above The quality of raw material provided by above

mention countries is a very large factor in the mention countries is a very large factor in the success of bonanza in USA and Europe success of bonanza in USA and Europe

intermediariesintermediaries

Distributors of bonanzaDistributors of bonanza IslamabadIslamabad FASHION POINT.  FASHION POINT.  Aab Para. Aab Para. CHALLENGER CHALLENGER

WEAR. WEAR.   ALAM.ALAM.   Super Market   Super Market REACH.REACH.   F-10.Markaz   F-10.Markaz

FaisalabadFaisalabad ALPHA STORE. ALPHA STORE.   Kutchery Bazar,   Kutchery Bazar,

GALAXY GARMENTS.GALAXY GARMENTS.   Kutchery Bazar:   Kutchery Bazar:ABDULLAH GARMENTS. ABDULLAH GARMENTS. 

Karachi . kharian city kharian Karachi . kharian city kharian citycityOkaraOkaraRawalpindiRawalpindiBahawlapurBahawlapur GojrahGojrahMandi bahauddinMandi bahauddinAbbotabadAbbotabad HyderabadHyderabadSahiwalSahiwalnawab shahnawab shahShaikhupuraShaikhupuraSukkurSukkur VehariVehariSialkotSialkotGujranwalaGujranwalaSargodhaSargodha

competitorscompetitors

Gucci,varsace,oxford, are its largest Gucci,varsace,oxford, are its largest competitorscompetitors

Last year bonanza incurred heavy advertising Last year bonanza incurred heavy advertising cost because all these companies had done cost because all these companies had done heavy advertising expenses heavy advertising expenses

Bonanza also try to find out new markets in Bonanza also try to find out new markets in south America due to increasing competition south America due to increasing competition in the existing marketsin the existing markets

DEMOGRAPHICALDEMOGRAPHICAL

POPULATION POPULATION AGEAGE INCOMEINCOME SIZESIZE TASTETASTE GROWTH GROWTH DISTRIBUTIONDISTRIBUTION

ECONOMICAL ECONOMICAL

BUSINESS LIFE CYCLE BUSINESS LIFE CYCLE INFLATION INFLATION DEFLATIONDEFLATION LOAD SHEDING LOAD SHEDING

POLITICAL &LEGALPOLITICAL &LEGAL TAXES TAXES LAST YEAR GOVT. INCREASE THE EXPORT LAST YEAR GOVT. INCREASE THE EXPORT

DUTY WHICH IS BADLY EFFECTED ON DUTY WHICH IS BADLY EFFECTED ON BONANZA’S EXPORTSBONANZA’S EXPORTS

POLITICAL INSTABILITYPOLITICAL INSTABILITY WHICH IS BIG ISSUE IN PAKISTAN WHEN WHICH IS BIG ISSUE IN PAKISTAN WHEN

PAKISTAN CAME INTO BEING THE GOVT. OF PAKISTAN CAME INTO BEING THE GOVT. OF PAKISTAN HAS BEEN CHANGING IN VERY PAKISTAN HAS BEEN CHANGING IN VERY SHORT PERIOD OF TIME .THIS FACTOR HAS SHORT PERIOD OF TIME .THIS FACTOR HAS NOT ONLY EFFECT BONANZA BUT ALSO NOT ONLY EFFECT BONANZA BUT ALSO EFFECT ON ALL SECTORS OF ECONOMY.EFFECT ON ALL SECTORS OF ECONOMY.

TECHNOLOGICALTECHNOLOGICAL

IT HAS TREMENDOUS IMPACT ON IT HAS TREMENDOUS IMPACT ON BONANZA.BONANZA.

THE MAIN REASON OF ITS CUSTOMER THE MAIN REASON OF ITS CUSTOMER LOYALTY ITS MODERN TECHNOLOGY.LOYALTY ITS MODERN TECHNOLOGY.

BONANZA HAS UNIQUE BONANZA HAS UNIQUE MANUFACTURING TO SATISFY THEIR MANUFACTURING TO SATISFY THEIR CUSTOMERS.CUSTOMERS.

LAST YEAR BONANZA SPEND 1 LAST YEAR BONANZA SPEND 1 BILLION ON MODERN TECHNOLOGY.BILLION ON MODERN TECHNOLOGY.

SOCIAL AND CULTURALSOCIAL AND CULTURAL

DIFFERENT COUNTRIES HAVE DIFFERENT COUNTRIES HAVE DIFFERENT CULTURAL PATTERN.DIFFERENT CULTURAL PATTERN.

SUCH AS LIFESTYLE, VALUES, BELIEFS SUCH AS LIFESTYLE, VALUES, BELIEFS ATTITUDE .ATTITUDE .

BONANZA PRODUCE PRODUCTS BONANZA PRODUCE PRODUCTS ACCORDING TO CULTURE.ACCORDING TO CULTURE.