EXZATECH SOLUTIONS LTD.Marketing plan

EXECUTIVE SUMMARY

Company profileExzatechs integrated Rapid Implementation Model (RIM) helps client to minimize project risks and reduce costs with SAP Rapid Deployment Solution.

This model offers a holistic approach, allowing our clients to: Build composite applications and align them with business processes Achieve business outcome-focused design-implementation-rollouts to maximize opportunity and minimize downtime Deliver just the services needednot a one-size-fits-all solution Free up our clients IT professionals to concentrate on adding value to their core businesses Take decisions by leveraging business intelligence/analytics tools and on-demand solutionsHEALTHCARE RMG FMCG

MissionTo be a one-stop shop IT and Business Solution provider, who will work towards service excellence to maximize the ROI of clients business.

Vision To define right strategy and approach understanding clients major pain areas and suite the existing solutions as per clients needs. We want to be showcased as extended enterprises of clients, who will work seamlessly with clients management to create a robust service delivery organization and to meet and exceed the business goals of client within budget. To build a proper eco-system between the demand and supply of adequate Human Capital for us and our esteemed clients for supporting IT organization by leveraging our Training and Education vertical. To be pioneer in industry vertical based IT consulting, by leveraging our rich experience in providing high-end domain consulting skills and ready-made templatized solutions.

PRODUCT SUMMARY

DescriptionSAP Bangladesh Templates Our Pre-Configured Custom Development can meet your business requirements on Bangladesh Aspects. Our custom development experts can help you create a solution that has the capabilities, flexibility, and functionality you require. Whether you need to extend or enhance an existing solution

SAP Solutions Under One Umbrella We will provide Software Hardware Implementation and License Combination of software, hardware and implementation services in affordable cost. Pre-configuration based on best practices tailored to your industry line of business requirements.

Rapid SAP Implementation ModelSpeed implementation, minimize project risks and reduce costs with SAP Rapid Deployment solutions. Get up and with software and services based on best practices tailored to your industry and line of business requirements. The result is business innovation done fast and right on your terms.

Consulting ServicesWe offer our customers comprehensive consulting services, from concept to realization and outcome evaluation. this is what our employees stand for they create flexible solutions for our customers with technical and professional competence.Our employees are people with personality who strive for success while being a pleasure to work with.We provide support with: SAP Integration Services Advisory AMS/Governance IT consulting from specification sheets to product support Organizational and process consulting Business planning as well as strategy and management consulting Project management and quality assuranceKnow-how transfer is an important factor for successful project work. We gladly pass on our knowledge; this way we can enjoy long-term success jointly with our clients.

Sap Advisory ServicesOur SAP Advisory Service ensures all tasks and deliverables produced during blueprint are of high quality. We verify quality of business requirements, traceability, process designs, BPRD, fit gap analysis, org change strategy and solution architecture. We also ensure SAP program management, project delivery leadership and advisory services by the best in industry.As part of Advisory Services, we provide the following services. SAP Project/Program Management SAP System Audit SAP Functional Audit Development of individual web-based and mobile applications Maintenance and expansion of existing SAP solutions Execution of customer-specific trainings Basic system operation and supportOur customers benefit from our many years of experience: we approach projects in a practical and goal-oriented manner and know how to realize even complex endeavours on time and within budget.

CompetitionDirect competitors1. Pwc2. Optiaml Solutions Ltd.3. KPMG4. E&YDirect local competitors1. IBCS-Primex2. Viyellatex3. S.S Solutions Ltd.4. BS CorporationIndirect local competitors1. IBCS-Primex (Orcale)2. Microsoft Dynamics3. TallySourcing Local & international experts Local experts can handle at least 6 projects in a year If the order is more than 6 in a year, we can arrange additional manpower from outside the country as we are a joint venture company

Future product Currently, there is more than 50 companies in Bangladesh operate SAP. So, there is a huge opportunity to establish SAP The market is just start to move. We can easily market SAP at least next 5 years without any further introduction of product We need to offer various services in future in a customized way to our clients. Therefore, we need to think about types of services.

MARKET ANALYSISSegmentationCity: Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Rangpur, Bogra, Comilla, Mymensingh, Barisal, JessoreEnterprise: Small (yearly revenue Tk. 1 to 20 crore), Medium (yearly revenue Tk. 21 to 200 crore), Large (yearly revenue Tk. 200+ crore)Industry: Readymade garments, pharmaceuticals, consumer goods, bank & non-banking financial institutions, Bangladesh government, textile, leather, feed, cement, paper, power sector, chemical, fuel

Target marketCity: DhakaEnterprise: Medium, LargeIndustry: Readymade garments, pharmaceuticals, consumer goodsSTRATEGY

Product We want to follow penetration strategy Low price & high promotion In such case, entry of local competitors will be difficult If we can make a brand, then we will create a monopoly business in Bangladesh for next 5 years

PriceCurrent situationAverage implementation cost of SAP is now taka 5 crore. This is due to unavailability of product in Bangladesh. We are seeking Indian companies to implement SAP that requires high investment during implementation.OfferWe offer SAP at a price of taka 3 crore that is currently implemented by Indian companies at a cost of taka 5 crore. This is due to local company with local manpower that reduces abroad cost for implementation as well as time.Lowest price to implement SAP: 1 croreHighest price to implement SAP: 10 crore

DistributionWe have significant competitive advantage of our product. Currently, users of SAP face a remarkable drawback as they have taken SAP from outside Bangladesh. As a result, for service and maintenance, they depend on them which ultimately hamper their business as it takes time.Moreover, to get this service, users also pay a handsome amount of expense as service providers are come from abroad.Our offer will minimize not only cost but also time. We will ensure our service within minimum duration. As our experts are living in Bangladesh, the overall cost will be negligible in comparison with other foreign companies.Time duration to implement SAP: 4 to 6 months (Maximum 8 months for large project)

PromotionPromotional theme Establishment of SAP in shortest time Lower cost than others in implementation Service available within 24 hours Lowest cost in maintenance and expansion

Promotional toolsA. Public relation As it requires highest level of involvement of an organization like MD/CEO/IT head/Head of commercial, so we need to arrange a meeting through public relation activities. We need to arrange seminar in a 4 star hotel and invite some owners/MDs/CEOs to attend. In such seminar, we can directly introduce with them and can find out who are interested or not. No. of seminar: 01 Specific time of seminar: 1st month No. of participants: 50

B. Direct mail We can directly mail to CEO/MD/IT head/Finance head to meet In direct mail, we can also send a profile summary of us and advantages of SAP for his organization We also mail to various organization for branding of us No. of email/month: 10,000 Total no. of promotional months: 12 (Throughout the year)

C. References We use reference of our stakeholders like supplier, consumer & others For this, we need to find out potential customers and directly meet with them No. of meeting/month: At least 2

D. Workshop & Press release We need to make a workshop in every six months In workshop, we highlight the importance of SAP The participants will be selected by us After workshop, we build, maintain and enhance relationship with our participants so that they can realize the importance There will be a press release of every workshop so that we will be highlighted and ensure our presence in SAP business No. of workshop in a year: 02 (Half yearly) No. of participants in each workshop: 50 Duration of workshop: A whole day

E. Newspaper For the first three months, there will be an advertisement in the newspaper The advertisement will be highlighted by our local presence It takes place once in a week, preferably in Friday/Sunday No. of exposure/month: 4 for first month, 2 for 2nd & 3rd months, single for 4th to 6th months, alternate month for 7th to 12th months

F. Gift & Others Direct promotion to potential customers like watch, mobile set etc. Visit target no. of customers/month: 10

YEARLY BUDGET

CriteriaNo. / MonthUnit Cost (Taka)Total (Taka)

Seminar1/122,00,0002,00,000

Workshop2/1270,0001,40,000

Email12/125,00060,000

Newspaper14/121,00,00014,00,000

Gift & others12/1250,0006,00,000

Grand Total24,00,000

SALES FORECAST1st YearMonthCustomerRevenue (Tk. Crore)

1st--

2nd01-

3rd01-

4th01-

5th02-

6th022

7th022

8th032

9th034

10th034

11th044

12th046

Total2624