Marketing PlanCheapShop

ONLINE SHOPPING – A NEW TREND

THINGS ARE NOT CHEAP ONLINEBut They are :

• TIME SAVING

• MANY VARIETIES OF PRODUCTS

• EFFICIENT

TIRED OF SEARCHING IN EACH APP?

Solution : CheapShop

Executive Summary

• We use lot of apps while shopping.

• We compares the prices is all apps before buying a product.

What if we have all the comparisons and buying in a single app?

Executive Summary

CheapShop – A Shopping App

• A solution to Online Shopping.

• Place where all the comparisons happen.

Executive Summary

CheapShop – A Shopping App

• People can set their preference and get alerts immediately as soon as the price drops

• Order immediately with just a click.

• User friendly and is more efficient

MORE SMARTPHONE USERS

WIDE VARIETY OF PRODUCTS,CATEGORIES

AND PRICE COMPARISON

PLATFORMS WITH IN THE APP SINCE IT IS

NOT A CONFINED AREA

EFFORTS AND WEAKNESSES

EFFORTS AND WEAKNESSES

Efforts:

• Regular synchronisation with all the prices in other apps.• Periodic updation of the offers and coupons of other platforms.• Keeping up with the availability and deliveries of the products of

all the categories.

Weaknesses:

• Similar price comparison apps with more platforms in them.• Sophisticated changes to be done in consideration to sites

present in the app.

• Main Aim is to easy the online shopping experience.

• Bring all the shopping apps to a single platform.

• Compare prices and provide cheaper and affordable options.

Goals

• Provide notifications to users as soon as price drops in any site.

• To cover customers of all ages.

• To spread in other countries since online shopping is popular.

• To be partnered with shopping sites and app to provide more preferences and categories with better delivery options.

Goals

Strategy

Ease of Usage Faster comparison results

One click away from your order

Instant Alert

Customer reviews and recommendations listed on all the

websites

Specialized App Coupon Codes and Offers

Positioning

POP

• User’s price preference – Buying at Cheaper Price.• Contains most of the popular online shopping website results.• Contains most of the categories of products available online.• Quicker price comparison and delivery options.

POD

• Reviews, Ratings and recommendations form the customers regarding the product and delivery experience.• Notifications about the price drop to maintain rapport and updating information.

Tactics to increase efficiency

Optimized search

and size of the App

Regular app updates and Bug

fixes.

Easier navigation and user

interface for premium

users.

Free and Premium features

Free features:

• Email or SMS preferred setting

• Periodic alerts fro price drops.

• Price Comparison of products from limited number of sites.

Premium

features:

• No Ads• Immed

iate alerts for price drops.

• Compare price listing and recommend cheaper ones.

• Custom themes

Pricing

Free users get good options with

limited comparisons.

Premium costs 5-10$ more due to

additional features and design

Implementation

• A platform where online shopping websites are to be connected.

• High security is one of the criteria since when users agree to buy a product it orders instantly through credit/debit card.

• Pricing and tracking details should be done every minute

• The performance depends on number downloads.

• Number of orders in a given period of time should be increasing every month.

• Number of users using the app per day .

• Number of sites and apps hosted for comparison.

• Ratings and reviews also adds while evaluating.

Performance Evaluation

Exhibit

CheapShop

DISCLAIMER

Created by Kandukuri Sai Omkar, BITS Pilani K.K Birla Goa Campus during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.