marketing plan for medilina
TRANSCRIPT
Marketing Plan for Medilina
Contents-
1. Executive Summary2. Situation Analysis3. Goal4. Strategy5. Tactics6. Implementation
Executive Summary
Medilina is the common name for human and animal food supplements produced primarily from two species of cyanobacteria: Arthrospira platensis, and Arthrospira maxima.
It has a very long history of being served as a source of food for human beings.
Today Medilina is being consumed by millions of people all over the world and they are discovering lots of health benefits apart from its nutritive value.
Medilina is richest food source of complete protein with more than 60% protein content.
Medilina is richest food source of beta carotene, which is higher than any other known sources of beta carotene. The Beta carotene content in Ayurlina is 25 times more than that in raw carrots.
Medilina is richest food source of vitamin B12, which is more than any other known sources of vitamin B12.
Medilina is richest food source of gamma Linolenic acid (GLA) which is precursor to body’s important hormone prostaglandin.
Medilina is extremely high in Chlorophyll, which helps remove toxins from the blood and boost the immune system.
Medilina contains a spectrum of natural antioxidants like beta-carotene, vitamin E, vitamin B1, B5, & B6, zinc, manganese, copper and selenium & amino acid methionine.
Comparison of Spirulina with Egg and Milk
Content Spirulina Egg Milk Unit10 100 100 g
Protein 6.5 13.3 3.2 gFats 0.5 13.3 4.1 gMinerals 0.7 1 0.8 gCarbohydrates 1.5-2 – 4.4 g?-carotene 18000 600 174 ?gFolic acid 1 70.3 5.6 ?gVitamin B1 (Thiamin)
0.31 0.1 0.05 mg
Vit B2 (Riboflavin) 0.35 0.4 0.19 mgVit B3 (Niacin) 1.46 0.1 0.1 mgCalcium 100 60 120 mgPhosphorus 90 220 90 mgIron 15 2.1 0.2 mgEnergy 36 173 67 kcal
Company Overview
NB Laboratories have in-house R & D and Quality Control Department (QCD) with Chemical, Physical and Microbiological analysis laboratories.
QCD is equipped with all infrastructure facilities to test Microcrystalline Cellulose, Sodium starch glycolate, Croscarmellose sodium, Cellulose powder, Maize Starch and Spirulina.
All testing are carried out by Well-qualified and experienced staff. Standard Analysis Procedure, Quality Plan, Standard Operating Procedures, Standard Hygiene and Cleaning Procedures, Standard Calibration Procedures.
Market Overview
NB Laboratories ensures that inspection and testing of incoming, in-process materials and final products are carried out as per laid down relevant Quality Plans, Standard Operating Procedures & Standard Analytic Procedures
Raw materials are inspected & tested for each consignment against relevant quality plan and released for production only after their acceptance by QCD. In-process inspection activities are carried out as per in-process Quality Plan.
Finished product is inspected as per relevant Finished Product Quality Plan. Finished product is finally released after it meets specified quality as described in Quality Plans.
Target Customers Medilina is for the people who are health conscious and
believe that fitness is a must; athletes and bodybuilders, who need the extra bout of energy to keep them going.
Busy executives and managers who are constantly on the go and seek clarity of mind to accept challenges. Students who need to be always attentive and sharp to stand out amongst the crowd.
Diet conscious people who are looking to shed weight as having Spirulina during as a part of a controlled diet is very useful for it provides most nutrients without any extra calories and counters fatigue from all the exercising.
Senior Citizens who deal with problems of poor appetite and poor absorption of nutrients within the body; Pregnant and nursing women who need extra nutrients to nourish their offspring.
Children of any age, especially the ones whose parents have issues getting them to eat healthy; or Patients who are on the recovery stage from illness.
Goal The company’s aim is to be world’s no.1 Spirulina (Medilina)
manufacturer.
Currently, NB Laboratories is the second largest manufacturer of Spirulina in India.
To reach turnover of about 500cr within the next 10 years.
Health Benefits
Medilina is overloaded with unique phytonutrients like phycocyanin, polysaccharides and sulfolipids that not only enhance the immune system, but also reduces the risks of infection, cancer and auto immune diseases.
It is rich in natural carotenoid antioxidants that promote cellular health and lessen the risk of cancer. It also has the cleansing effect chlorophyll which helps detoxify bodies that are always subjected to pollution.
Amazing Facts
Reduces blood cholesterol Controls diabetes Helps in kidney detoxification Is very useful in combating malnutrition. Is very useful in preventing vitamin A deficiency and in
cancer prophylaxis. Is very useful in prevention of anemia.
Services
Spirulina Industries of NB Laboratories Pvt. Ltd. is spread over 15 acres of Land and over 6 Acres of Pond Area.
The Spirulina is grown in a pollution free, controlled environment, away from any other Industry.
All the major operations at the plant are automated. The Special Harvesting Technology makes our Spirulina
different from others in Bacteriological and Chemical Quality. Strict and dedicated efforts are made to maintain the quality
of the product!
Dosage
The Spirulina produced at NB Laboratories Pvt Ltd, has a typical seaweed taste and goes well when mixed with other food recipes or as a sprinkler dressing on salads.
NB’s Spirulina can also be consumed in the form of Capsules, Tablets, flakes or in powdered form or even along with flavored drinks.
1 to 2 Medilina capsules or tablets daily 10 minutes before every repeated meal.
4 NBLPL Spirulina capsules or tablets daily 1/2 hour before each meal during dieting.
For athletes and bodybuilders 4 to 6 NBLPL Spirulina capsules or tablets 1/2 hour before they start exercising.
Products
Medilina Capsules (Plastic bottle package 120 Capsules x 500mg/Capsules)
Medilina Tablets (Plastic bottle package 120 tablets x 500mg/tablet)
Medilina Spirulina Powder (Pet jar package – 1 kg powder)
Medilina tastes great with-
Baby Food Wine Beer Yoghurt Breakfast Cereals Fruit Juices Milk Rice Tea/ Coffee
Implementation
Infrastructure- The ponds size has to be increased from 6acres to more than 50 acres for effective growth of the product.
Processes- Some new processes & innovations to be brought out for improving the efficiency of product.
Also some idea to lower the manufacturing cost of the product, so that the profits are high.
Creating a new market in the European countries.
NB Benefits Training Programs are well documented and available with Quality Control
Department. Issue and receipt of raw material, in-process and finished material are strictly controlled and FIFO is respected.
Stability study of shelf life samples is carried out as per Quality Plan and sample from each batch is retained for the period of five years. Calibrated instruments are used for measurement and inspection activities.
Raw materials are inspected & tested for each consignment against relevant quality plan and released for production only after their acceptance by QCD. In-process inspection activities are carried out as per in-process Quality Plan.
Finished product is inspected as per relevant Finished Product Quality Plan. Finished product is finally released after it meets specified quality as described in Quality Plans.
Contact NB through
Website- www.spirulinanb.com Facebook Skype Linkedin Twitter Mail Fax Phone
Thank You!
Disclaimer
Prepared by Poorvang Agrawal, a student of MIT Manipal pursuing Chemical Engineering (3rd year).
Marketing Management Internship under the guidance of prof. Sameer Mathur (IIM Lucknow).