“eFresh

Grocery at your doorsteps

“Your diet is a bank account. Good food

choices are good investments.

Online is the new cool.If you are not using your smartphone to access the internet then, my friend you are outdated.

Then why waste time standing in long ques at food centers or waiting for your sabjiwala

Now with the eFreshapp You can◉Order vegetables and fruits online ◉All sorts of grocery at your doorsteps.

Now you don’t have to wait in all those long lines wasting your time

Marketing PlanExecutive Summary

Goal

Situation Analysis

Tactics

Strategy

Implementation

Executive Summary◉The Indian economy is on record growth and thus

Indian customer is expected to increase spending capacity

◉With increasing income levels, dicretionary activities like eating out increase

◉eFresh plans to grab this oppurtunity

What is eFresh?

With eFresh app you can order Fruits and Vegetables at any time of the day

It helps you to connect to different street vendors and gives you a detailed report of what they carry

Situation Analysis

Overview of Company and MarketTarget Consumers

Overview◉It aims to provide groceries (daily needs use) at

the doorstep◉Item listing can be done through our effacious

app◉It would operate through street vendors◉The premium version would deliver goods within

90 mins ◉It aims to provide all products below M.R.P. and

additional discounts

Customer Segmentation

1. Demographic Age : 18-40 Gender :Mostly Female Income :Middle and above Socio-Economic classification :A1,A2,B1,B2

Customer Segmentation

2. Geographic Cities : Class 1,2 cities and metro cities3. Psychographic Lifestyle : Culture, outdoor oriented Food : Vegetables, Fruits

Goals

Goal

App Launch 5,000+ users 10,000+ users

50,000+ users

2nd Fiscal YearAnd so on……1st Fisc

al Year

StrategyTarget Market

Value Proposition

WhiteIs the color of milk and fresh snow, the color produced by the combination of all the colors of the visible spectrum.

YOU CAN ALSO SPLIT YOUR CONTENT

BlackIs the color of coal, ebony, and of outer space. It is the darkest color, the result of the absence of or complete absorption of light.

Target Markets

Consumer Needs/Wants◉Housewifes- Can order any vegetable any time◉Homemade food startup- Can get cheap and

good quality raw materials any time ◉Restaurant Owners- Can get vegetables and fruits

any time

eFresh is the answer to every question for buying vegetables and fruits

Big Basket

Competitors

Godrej’s Nature Basket

Points of Parity◉Platform fo rother to advertise◉Online Delivery◉Premium app with 90 mins guarantee

Points of Difference◉Helps Home made startups scale big◉Cashless Payment◉Personalised Experience◉Review System

Tactics

Free Features◉Online Ordering◉Cashless Payment◉Personalized Experience◉Registering on Thelawal is free

Premium Features◉Advertisement of any firm on our thelas◉Track your payment◉Get order in 90 mins or free◉No minimum order limit for home delivery

App Available on

Google Play Windows Store App Store

App Available on

Desktop Tab Mobile

Implementation

THANKS!

DisclaimerThis presentation was made by Kunal Pratap Singh, IIT Roorkee during a Marketing internship under Prof. Sameer Mathur, IIM Lucknow