Marketing Proposal

GETTING YOUR HOME READY FOR SALE Staging is all about de-personalising the space to allow the potential buyer to imagine what it could be like for themselves. Once you decide to sell your house, try to think of it as “not our home anymore” and try to turn it into a show home that will entice buyers. The effort will pay off big time!

Externally, making sure hedges are cut back, garden beds are mulched or chipped and lawns are green and edged will make the biggest difference for the lowest cost. This external presentation is also highly important because in most cases the front shot is the “key sales image” that draws potential buyers to click on the advert, view more information and contact us for an inspection.

Internally, try to thin out as much of your household belongings as you can. You are going to have to pack for the big move anyway, so you might as well get a head start. Not only will it make it easier when the big move comes, but you will also make your kitchen, closets, bookshelves and kids rooms look more spacious. Start packing with the out of season clothes, books, toys, etc., the more you can remove from the home, the larger the spaces will look.

As soon as the professional photographer arries, they will begin work, so everything should be ready to go. They will be photographing both the interior and exterior of the home. The photographer is there to shoot the home, not to move or arrange furniture or personal items, so it is very important that this is all done before their arrival.

3.

The majority of home buyers start their search online, so it is important to make the first impression count! Follow these tips to prepare your home for the best real estate photos possible.

Make bed, including decorative pillows/shams if available.Press bed linens and bed skirts.

Clear nightstands of all personal items.Store away phone/tablet charging cables.Remove all clutter from top of dressers.

Clean under bed, removing items that may show in the photos.

Clear countertops.No knife blocks, baking supplies, mail, etc.

Clear appliances unless they are a set that match kitchen (i.e. as above).

Clear outside of refrigerator of magnets, papers, photos. Hide garbage cans in pantry or closet.

Remove dishes from sink, place in dishwasher.

Clear countertops & shower screen.No soap, toothbrushes, medications, deodorant, etc.

Put toilet seats down.Remove shampoo, soap, etc. from showers and tubs.

Display co-ordinated towels.Remove floor mats.

Remove cars from driveway and front of home.Mow and edge lawns.

Remove empty planters, cut dead plants.Remove toys, visible water hoses, dog beds, etc.Clean pool, remove pool vacuum/cleaner hose.Hide pool cleaning supplies and rubbish bins.

Remove stacks of magazines, papers, mail, etc.Fluff and arrange furniture pillows.

Remove kid’s toys, remotes, turn off TV.Hide or remove cables.

Living / Dining

Thoroughly clean whole house.Replace all burned out light bulbs (use bulbs of the same

temperature) and turn them on (twilight shoot).Turn all ceiling fans off.

Open blinds & window to let in outside light. Remove any and all clutter.

General

Bedrooms Kitchen

Bathroom Exterior

4.

“Every property is unique, and so should be the marketing”Finding the right buyer for your property requires a mix of both innovative and traditional methods. Your property will be marketed specifically to capture its unique characteristics and points of difference.

With this in mind, let’s design a custom marketing solution to achieve the greatest sale price that fits within your budget.

5.

REALESTATE.COM.AU HIGHLIGHT LISTING

Highlight your property with a larger listing and be seen towards the top of the search results, above all Feature listings.

Be seen towards the top of the search results

Highlight your property with a larger listing and

be seen towards the top of the search results,

above all Feature listings.

How your property benefits from a Highlight listing

Highlight listing

Priority in the search results

Listing size

Rotates to the top of the search results

30 days1

Image carousel

Property information at the top of the property page for improved search engine results

Auction and inspection times

33 Number of enquiries

compared with a Standard listing.2

20 Number of views

compared with a Standard listing.2

1 7 Number of times seen

in the search results compared with a Standard listing.2

Placing your property above all Feature and Standard listings can deliver some impressive results:

To increase your property’s chances of being seen, speak to your Agent and ask about upgrading to a Highlight listing today.

1. Highlight listings in Buy rotate above all other Highlight properties every 30 days.

2. REA internal data (1 December 2018 - 31 March 2019).

REALESTATE.COM.AU PREMIERE LISTING

Premier your property with the largest listing at the top of the search results, above all Highlight listings.

Be seen at the top of the search results

The premiere way to showcase your property,

with the largest listing at the top of the search

results, above all Highlight listings.

Premiere listing

Priority in the search results

Listing size

Rotates to the top of the search results

15 days

Image carousel

Property information at the top of the property page for improved search engine results

Auction and inspection times

How your property benefits from a Premiere listing

45 Number of enquiries

compared with a Standard listing.2

38 Number of views

compared with a Standard listing.2

34 Number of times seen

in the search results compared with a Standard listing.2

Your property’s position in the search results can make a huge difference. In fact, 62% of people don’t look beyond the first page.1

Placing your property at the top with a Premiere listing offers a number of impressive results:

To give your property the best chance of being seen, speak to your Agent and ask about upgrading to a Premiere listing today.

1. Adobe Analytics, February 2019.

2. REA internal data (1 December 2018 - 31 March 2019).

6.

PROFESSIONAL PHOTOGRAPHYToday, professional photography is an absolute must in order to present the property in its best light and ensure the highest possible enquiry rate.

7.

DIGITAL STAGING Digital staging is a great way to boost the interest a property attracts by creating an extra feeling of liability, especially for vacant properties.

ITEM REMOVAL Perfect for removal personal items from shots or of large furniture that may be difficult to move before the photo shoot.

Before After Before After

8.

Twilight photos are a great way to create an extra level of ambiance and make the property feel more inviting.

Twilight Photos Digital Upgrade to TwilightBefore After

9.

Aerial Drone Shots

2D Floor Plan 3D Floor Plan Property Signage

10.

MARKETING OPTIONS ONLINE PRESENCE

Realestate.com.au upgrades.realestate.com.au

Domain.com.au standard listing

Linkproperties.com.au + other national & international sites

Standard social media listing Quotes available on paid social media campaigns

Upgrade shoot from daytime to twilight

Digital upgrade to twilight (per image)

Virtual staging, per image

Item removal, per image

Aerial drone shoot, single image

Aerial drone shoot, 6 images

2D Floor plan

3D Floor plan

Drone video, edited with voiceover

- 30 second

- 60 second

- 90 second

$______

Free

Free

Free

$50

$20

$45

$34

$110

$225

$110

$180

$310

$395

$455

FURTHER CUSTOM MARKETING

Quotes available for premier realestate.com.au listings, upgrades for domain.com.au, real furniture staging, paid social media campaigns, print media and more:

Details:_____________________________________ Quote: ______________

Details:_____________________________________ Quote: ______________

Details:_____________________________________ Quote: ______________

Total marketing package price $ __________________

PROFESSIONAL PHOTOGRAPHY

- 8 shot package daytime

- 12 shot package daytime

- 18 shot package daytime Additional photos $15

$110

$145

$185

SIGNAGE

Standard “For Sale” signage

Custom Signage

- 1200 x 900 Photo signboard

- 2400 x 1200 Photo signboard

Free

$175

$290

11.

TERMS AND CONDITIONS This marketing proposal is designed to provide you with a custom marketing solution to suit best your needs and budget. If at any time you require extra marketing services, please notify the sales professional as quickly as possible and a separate invoice will be issued for the difference.

The Sales Professional shall be entitled at their own discretion to render the services themselves, to employ expert third parties as agents and/or to commission a third party to render such services (such as professional photographer, designer, etc). The Sales Professional shall select the relevant third party with care and ensure that it is appropriately qualified.

Unless expressly agreed to be binding, delivery or service periods stated shall only be approximate and non-binding. Binding agreements on deadlines shall be recorded in writing or confirmed by the Sales Professional in writing.

ACCEPTANCE

Signed by the client(s): ____________________________ ____________________________

Date: ____________________________

Link Homes Australia Pty Ltd TAX INVOICE

11/3990 Pacific Highway Ph: 07 3133 0053Loganholme QLD 4129 Fax: 07 3319 6269ABN: 96 621 668 344

INVOICE NUMBER 358INVOICED TO: INVOICE DATE October 23, 2018Kai Hung Tsang & Si Man Che SALES REP Sam McFarland

DATE DESCRIPTION AMOUNT

23/10/2018 Initial deposit for design of lot 3, Sunnybank Hills $1,500.00

Inc GST of $136.36TOTAL $1,500.00

FOR EFT PAYMENTS FOR CHEQUE PAYMENTS: DIRECT ALL INQUIRIES TO:Link Homes Australia Pty Ltd Link Homes Australia Pty Ltd Maggie ShortusBSB: 034-605 Attn: Accounts Receivable Ph: (07) 3133 0053ACC: 492111 11/3990 Pacific Hwy Fax: (07) 3319 6269REF: 358 Loganholme QLD 4129 info@linkproperties.com.au

CREDIT CARD PAYMENT OPTIONPlease note all credit card payments incur a 1.3% surcharge

Card Number:

Cardholder name:

Expiration date:

CCV:

Credit card (1.3% surcharge) Please fill in below credit card information

PAYMENT OPTIONS:

Send me an invoice OR For EFT payments or cash/cheque deposits

12.Prices current 2020/21.

07 3133 005307 3319 6269info@linkproperties.com.au

Link Properties11/3990 Pacific Highway, Loganholme QLD 4129www.linkproperties.com.au

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