Copyright © 2006 Carreker Corporation. All Rights Reserved.

Marketing OverviewMarketing Overview

2

Marketing CapabilitiesMarketing Planning and Budgeting

• New opportunity research• Budgeting• Line of Businesses marketing plans

Writing• Literature• Website content• Collateral material• Campaign themes • Branding/taglines• Letters• Articles• Proofing/editing• Translation• Transcript services• Video/film scripts

Research and Analysis• Industry stats and facts• Analysis of reports and industry articles• Distribution of industry news to interested groups• Corporate metrics• Redirection of sales leads from the marketing

mailbox/website

Design• Graphics/production• Collateral material• Booth design• Signage• Splash screens• Product packaging• Templates• Ads• Branding• Flash• Article layout • Whitepaper layout/production• Websites

Tradeshow Coordination• Exhibit hall logistics• Attendee registrations• Hotel reservations• Coordination with tradeshow host• Promotions/campaigns• Distribution of materials• Pre- and post-conference participation

lists• Meeting coordination

Photography• Merchandise• Headshots• Events

Client Database Management• Client database entry/maintenance• Client database queries• Distribution of marketing materials• Management of Digital Marketing Center

− Email campaign tracking− Video email creation

Website Management (Corporate, Risk and EMEA)

• Content entry• HTML Code• Tracking• Branding• Flash

Company Branded Merchandise• Logo merchandise

• Premiums on portal• Special purchases based on needs

• Merchandise shipping/billing

PowerPoint Presentations• Templates• Graphics/Graphs• Creation• Proofing• Printing/Binding/Shipping

Special Events Planning• Location research and cost analysis• Meeting logistics• Contract negotiation• Communications• Attendee registrations• Hotel registrations (as needed)• Menu selection• Meeting material production and

packaging

Employee Portal Communications• Graphics/messaging of corporate

programs and announcements

• Marketing library− Research reports− Employee photos− Current bank logos− Presentations− Bios− Corporate templates− Graphic standards

Video• Meetings• Case studies• Event events• Interviews• Editing

3

RevE Marketing Initiatives

Whitepaper

Fee Income Calendar

Forbes CoverwrapFee Income

Study

4

CVE Marketing Initiatives

Whitepaper

Forbes Coverwrap

Discussion Placemat

ABA Webinar CD

5

GPC Marketing Initiatives

Forbes Coverwrap

Whitepaper

Literature

6

GPC Float Marketing Initiatives

Forbes Coverwrap(Back Cover)

Whitepaper

Literature

7

Payments Marketing Initiatives

Payments Forum Letter

Payments Forum Agenda

Literature

8

Cash Marketing Initiatives

Whitepaper

Connect Forum Direct Mail Pieces

9

Risk Marketing Initiatives

Webinars

Fraud FitnessEmail Invitation

RiskXchange.com Website

Syfact Materials

10

New Product Launch

Retractable Sign Retractable Sign

Invitation

Giveaways

“Ask the Expert”Tags

11

Request for Proposal

Carretek Marketing Initiatives

Whitepaper

Website

12

Corporate Initiative — Employee Portal

Homepage content and maintenance

Employee news and anniversaries

Marketing section contentHelpful information to increase your industry knowledge,and to create RFPs, presentations, and communications

Cyber Store — logo items for purchase

13

Corporate Initiative — Carreker Website

Web design, contentand maintenance

Literature PDFs onLOB pages — alwaysthe most currentversion

14

Corporate Initiative — Opt-In Newsletter

Email Campaign