marketing & social media best practices don't be a best kept …€¦ · marketing &...
TRANSCRIPT
Don't Be a Best Kept Secret: Marketing & Social Media Best Practices
UPDATES
● Give For Good Louisville Night at the Bats
● Midday Nonprofit Rally
● Bonus & Prize Pool
● KY AG & Bank Account info
● Social Media Challenge
○ Use #GiveForGoodLou for a chance to win!
● Nonprofit Toolkit
WHAT’S YOUR BRAND?2-3 words that describe your ORGANIZATION
EXAMPLE:● Kentucky Science
Center○ Magnetic○ Upbeat○ Curious
● CNPE○ Convener○ Catalyst○ Collaborator
● Hannah E. Clore○ Energetic○ Driven○ Authentic
ON YOUR OWNBrainstorm your organization’s brand:
1. Think about the essence of your org2. What is your mission?3. Values?4. Vision?5. WHO ARE YOU as an organization and what
are you like?
Let’s hear em!
MAKE CONTENT WORK FOR YOU
● Sample content:
“The real success of #GiveForGoodLou will not be how much money
we raise, but the tremendous impact those dollars will have when
nonprofits across the community put them to work! Join the biggest
day of local giving on September 14th at
www.giveforgoodlouisville.org.”
● CNPE Brand:
“We believe in the potential of our community to #BeExcellent and
make an impact. Help GROW Louisville’s nonprofit sector with the
biggest day of local giving on September 14th! Visit
www.giveforgoodlouisville.org for more information.”
MAKE CONTENT WORK FOR YOU
● Sample content:○ “Ready to join the excitement and give back as a force
for good? Mark your calendar to support us on
September 14! #GiveForGoodLou”
● KYScience Brand:○ “In physics, FORCE = something that causes a change
in the motion of an object. Help @KYScience be a force 4 GOOD! #GiveForGoodLou #DoScience”
MAKE CONTENT WORK FOR YOU
VISUAL
BEST PRACTICES
● Build relationships
○ Listen and respond to posts about you
○ Ask questions
● Leverage the real-time nature of social media
○ What’s happening now?
● Measure the value of your efforts
○ Gut check -- is this effective? Use analytics tools
● Communicate your brand visually
● Boost social media posts
○ A small budget goes a long way to greater visibility
○ Don’t underestimate Facebook LIVE
CREATIVE IDEASLouisville Ballet
You know you want to see this rendition of Little Swans. We'll post the video (on Facebook and Twitter) as soon as we hit 75 donors
CREATIVE IDEASLouisville Urban League
CREATIVE IDEASWalden School
CREATIVE IDEAS
● Motivate donors to give by
using each donation as an
“entry” for a special
incentive
● Use the comment feature
to collect responses from
your donors during the
day
CREATIVE IDEAS
● Flash Mob
● Tabling
● Phonathon
● Chalking
● Collaboration
● Yard signs
CREATIVE IDEAS
Partnerships:
● Discounts at local bars or restaurants
● Access to the kickoff or closing event
● Provide incentive for giving throughout your community
COMMON MISTAKES
● Not identifying and tailoring
content to your audience
● Not making partnerships
● Not using an editorial calendar
● Not following trending topics
● Forgetting the importance of
visual content in storytelling
● Forgetting to have FUN
When in doubt, SHARE!
● Think like your brand● Use resources that already exist○ Toolkit○ Checklist
● If you have time, get creative
