marketing strategy checklistv3
DESCRIPTION
This template provides a document that can act like an audit of your marketing strategy. Where are you today?TRANSCRIPT
Marketing Strategy Checklist
Use this list to see where you are with your current marketing strategy. Sort of like an audit if you like. Then you can focus on where the gaps are and if you need some marketing consulting please contact me by sending this chart completed to [email protected]
Marketing strategy checklist
Done Not done Started Happy with it Not happy, needs work
Marketing strategyMarketing planBusiness plan for next 3 yrs with mission and vision Unique selling proposition identifiedUnderstand the needs of your key customer groups – survey, focus groups, data collectionNiche markets definedUnderstand the customer lifecycle for each product and or service and segmentHave a living marketing action plan for each quarter or halfHave a marketing resource for implementation of the plan
Marketing strategy checklist
Done Not done Started Happy with it Not happy, needs work
Client InsightDatabase of clients, profiling and segmenting themReferral systemCapturing customer compliantsCustomer tiering in databaseLead capturing tool, online capturingIdeal customer profile/sLost clientsCustomer experience mapRepeat purchase loyalty programs
Marketing strategy checklist
Done Not done Started Happy with it
Not happy, needs work
SalesUnderstand key metrics for the business Sale Cost of a sale Cost of a lead Number of leads Lost lead Lost customerHave a sales engine; prospects, leads and salesUp-sellCross -sellProfit marginSalesforce
Telesales BDMs Pre Post Support staff
Marketing strategy checklist
Done Not done Started Happy with it
Not happy, needs work
Advertising OnlineInternet traffic generation:SEOSqueeze pagePay-per-click ads Landing pagesAffiliate LinksConversion
Offers/ SubscriptionsWeb presence: updated and maintainedSocial media;
Twitter Facebook’ Linkedin blog
Copywriting
Advertising Offline
Television
Radio
Cinema
Outdoor signage
Yellow pages
Marketing strategy checklist
Done Not done Started Happy with it
Not happy, needs work
Pricing
Discount positioning
Higher pricing
Lower pricing
Preferential pricing
Reduction
Alliances
Affiliates
Joint venturesOutsourcing partnersStrategic alliances
Service
Correcting problemsCustomer escalation processExtended warrantyReverse engineering solutions with customer feedbackGuarantees
Marketing strategy checklist
Done Not done Started Happy with it
Not happy, needs work
Branding and communicationsBusiness vehicles (e.g. sales, service, delivery) Uniforms Trade show booths & banners Your building’s exterior appearance Floors
On-hold messaging
Voicemail greetings
Product Manuals
Gift Certificates Store background music PR
Press releases
Project sheets
List of mediaOnline media release PRwirePresentations/pitch books Media Kits
Press Releases
Package inserts
©2009 Macinnis Marketing
For more information and resources visit my website
www.macinnismarketing.com.au or my blog
www.macinnismarketing.wordpress.com