marketing: the future is digital
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© ASTP Digital Limited
The State Of Social & Digital. !Marketing: The Future Is Digital
There are two types of things companies need to do survive in business.
1. Create Opportunity 2. Solve Problems
and by that we mean…
1.Create Opportunity Generate Revenue
2. Solve Problems Make efficiencies & help customers.
Pre the digital age,
tasks down the middle. you could almost split these
Create Opportunity
Marketing Sales PR Research Product Development
Solve Problems
Customer service Insight Operations HR Finance
Things look a little bit different tasks down the middle. tasks down the middle. in successful companies today.
Marketing Sales
PR Research
Product Development Customer service
Insight Operations
HR Finance
Create Opportunity
Solve Problems
So, why does this matter?
Embracing ‘digital first’ thinking & new technology bodes for a fresh
approach to doing business.
….and we want to share with you what we think.
Now, we know what you’re thinking
“ I’ve heard all this before”
But stay with us. You won’t be disappointed.
Let’s start with
consumer behavior
Or what we call, how people really do stuff.
Firstly we need to understand
‘Screen Scrollers’ We’re in the era of the
Just Look around.
No matter where you are or what you’re doing, someone is using
a scrolling screen near you.
And this is on the up
and is the ULTIMATE time killer. catalyst for instant communication
The smartphone has been a
And companies of all sizes must acknowledge this trend.
So…
1. Telling a brand story 2. Advertising 3. Creating awareness
4. Customer engagement
That marketing stuff…
Is now mobile first
1. Telling a brand story 2. Advertising 3. Creating awareness
4. Customer engagement
second Our phones aren’t the screen when it
comes to marketing
These days are disappearing.
The connected consumer is here.
TV RADIO PRESS OUTDOOR
Brands are used to creating content for traditional media channels:
But the good ones are doing the same
for new media too.
Mobile Search Twitter
Facebook Vine
YouTube
Snapchat Blogging
Instagram Pinterest
Content Marketing
And why wouldn’t they be?
Measure clicks Measure impressions Measure sales Measure engagements Measure influence Measure brand & comms tracker metrics Measure creative and messaging performance Better Targeting accuracy (Demographic/location/platform/weather /keywords/conversation/interests) Linear and non linear ROI
More effort & investment in digital & social innovation…
Will take our craft to a higher level.
Oh, and deliver better results, too.
The world of social & digital media for
business is changing rapidly.
Because that’s where consumers are spending more of their time.
Acquisition
Engagement
Brand Immersion
Reach
Word of Mouth
Retention
Awareness
Pick objectives appropriate to your business for your digital activity
Embrace technology that makes us
more efficient at doing our jobs.
Be bold and innovate with
new media driven by today’s
consumer behavior…
…and you’ll never look back.
Thank you for reading.
© ASTP Digital Limited
The State Of Social & Digital. !ASTP | The Social, Digital And Content Marketing Agency
Alex Packham, Founder
@alexpackham [email protected]