Marketing TipsFrom The Pros

1. Build a UniqueBrand

When searching for a product or service, consumersnowadays are often assaulted with ads peddling brands at a

frequency to which the search becomes pointless, as theirideal product often finds them. To best distinguish yourproduct from a horde of similars, you need to build and

advertise an idealized version of whatever service you offer.

2. Give CustomersAdditional Incentive

Most are motivated to buy for one reason: a new purchase isbeneficial to them. If you want more customers to buy yourproduct, you need to offer customers more of a reason to.

Providing discounts or rebates, creating a preferred shopper’sprogram or even hosting a free giveaway may sting yourwallet like a loss at first, but the excitement and loyalty

generated by treating customers well will overflow topositively influence customer’s perception of your product.

3. Show You CareAbout More Than

Profits

If you’re local, it certainly wouldn't hurt to showinterest in the community which you expect to beyour prime customers. Sponsoring school events,

or donating to local assistance programs areideal. If you’re rooted online or do business on a

wider scale, simply demonstrating support for anobjectively good cause through donations or

sponsorship may warm people to you.