marketing yourself during a job search
DESCRIPTION
This presentation details a fresh approach towards a job search in today’s very competitive environment. There is an outstanding job out there for you and only one company is going to be lucky enough to benefit from your efforts. That said, they won’t find you unless you find creative ways to reach out to them. This presentation is full of ideas to get you focused, creative and going out on more interviews in less time.TRANSCRIPT
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Letting the world know you’re ready to work!
By Kevin Panet, MS HRM, SPHRwww.KevinPanet.com
www.linkedin.com/in/kevinpanet
Marketing Yourself During a Job Search
ã 2011, Kevin Panet, www.KevinPanet.com
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• Find your focus
• Build your brand
• Utilize multiple approaches
– The basics
– Job boards
– E-mail marketing
– Professional networking
– Social networking
– Physical networking
– Unique Ideas
• Remain optimistic!
Overview
2ã 2011, Kevin Panet, www.KevinPanet.com
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• Don’t rely on a single strategy
• Don’t limit yourself
• Use many methods
There is no 1 tool
3ã 2011, Kevin Panet, www.KevinPanet.com
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• Paper resume– Functional
• Many skills, little experience.– Chronological
• Historical emphasis on accomplishments.
– Bullet Bio Resume
• Electronic resume– Designed for “key word” searches
• Business cards– Professional– VistaPrint.com
Utilize Multiple Approaches
4ã 2011, Kevin Panet, www.KevinPanet.com
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E-mail Marketing:
• Keep your network alive.
• Proactively send your resume to target
companies.
• Keep your promises.
• Don’t rely on formatting.
• Use a signature block.
• Always be professional.
Utilize Multiple Approaches
5ã 2011, Kevin Panet, www.KevinPanet.com
Jane J. SeekerAdministrative Professional(213) 555-1212www.LinkedIn.com/in/[email protected] in an active job search
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• Know exactly what job you want.– Job Title– Industry– Location
• Consider both long and short term goals.
• Make sure it’s something you can live with.
• Understand you have choices.
Find your focus
6ã 2011, Kevin Panet, www.KevinPanet.com
If you don’t know where you’re going, any road will take you there.
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• What do you stand for?
• What do you have to offer?
• What makes you special?
• How do you wish to be known in the job market?
• Marketing 101 “The 4 Ps”– Product (You and only you!)– Price (Salary)– Place (Location)– Promotion (Awareness)
Build Your Brand
7ã 2011, Kevin Panet, www.KevinPanet.com
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The job boards:
• Post on the “big boards.”
• Post on “specialty” boards.
• Keep track of where you posted.
• Update once a month.
• Someone might find you.
• Don’t count on it!
Utilize Multiple Approaches
8ã 2011, Kevin Panet, www.KevinPanet.com
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Professional Networking:
• Join Professional Societies.
• Attend professional meetings.
• Share your knowledge.
– Contribute to discussions
– Give presentations
– Write articles
• LinkedIn.com is REQUIRED!
Utilize Multiple Approaches
9ã 2011, Kevin Panet, www.KevinPanet.com
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Social Networking:
• Part of your on-line presence.• Keeps you in touch with family
and friends.• You control the information.• Leverage status updates.
Utilize Multiple Approaches
10ã 2011, Kevin Panet, www.KevinPanet.com
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Physical Networking:
• It’s a contact sport.
• It gets you away from the computer.
• It makes you a “real person.”
• Helps to promote your brand.
• You can’t e-mail a handshake!
Utilize Multiple Approaches
11ã 2011, Kevin Panet, www.KevinPanet.com
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Unique Ideas:
• Find ways to get creative
– Stand out
– Have fun
• Samples of work
• Personal website
• Personal brochure
Utilize Multiple Approaches
12ã 2011, Kevin Panet, www.KevinPanet.com
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• “Act” optimistically!
• Always have a winning smile.
• People want to be uplifted.
• No one likes a “Grumpy Gus.”
• Surround yourself with positive people, images, sounds, etc.
• You will find a job!
Remain Optimistic
13ã 2011, Kevin Panet, www.KevinPanet.com
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You will get there!
14ã 2011, Kevin Panet, www.KevinPanet.com
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• Find your focus
• Build your brand
• Utilize multiple approaches
• Remain optimistic!
• You will be hired!
Summary
15ã 2011, Kevin Panet, www.KevinPanet.com