marketplace 4.0 at cme group
DESCRIPTION
Presentation to University of Chicago Booth School Marketing Roundtable.TRANSCRIPT
2
CME Group Overview
• #1 futures exchange
globally by volume
• Provide futures & options
on futures trading &
clearing
• FY 2009 Revenue of $2.6B
• Strong record of growth
through acquisitions and
strategic partnerships
– CBOT Holdings (2007)
– NYMEX Holdings (2008)
– BM&FBOVESPA (2008)
– Dow Jones Indexes (2010)
• Deep liquidity in key benchmarks
across all asset classes
• Diverse, committed customer base
• Vertically integrated technology
and clearing
• Commitment to excellence,
innovation and customer focus
Combination is greater
than the sum of its parts
3
Driving Global Growth
• Joint ventures, equity
investments, third party
services (order routing, CME
Globex, CME Clearing)
• Leadership becoming more
distributed geographically
• Offices in NY, Washington D.C.,
Houston, London, Sao Paulo, Toyko
and Singapore
• Growing global sales force
• Eight high speed, high
capacity telecommunications
hubs, with additional hub
planned for Kuala Lumpur
Broadest global
distribution
• CME Globex
customers in
over 80 countries
• Market data
customers in
150 countries
Percentage of total volume traded outside of US hours
has increased from 15% in Q408 to 19% in Q409
Social What?
5
“Social media is people having real-time
conversations online.”
1.0
2.0
3.0
4.0
source: brian solis
What’s Our Strategy?
@jbernoff@charleneli
Promote and Discuss the Key Attributes of Our Brand in Real Time Through Social Platforms
Brand Enthusiasm
Customer Service
Issues Management
Build Advocacy
Those “aha” Moments
"I ended up having one of my best days in months that night," Mr. Grisafi said. "It really affected me, to the sum of a large amount of money.”
Know Your Audience
@IndianaGrainCo
16
@StockTwits – the human ticker
Who Do We Want to Reach?
• Customers/traders
• Partners
• Lawmakers
• Regulators
• Media
• Influencers
• Employees
Accessible
Transparent
Authentic
Validation?
754,732 Followers
746 Twitter Lists
22
The Google Effect
BtoB Magazine
Lessons Learned
• This is not about you…it’s about them (70/30)
• It’s not a silver bullet
• Be social…monitor, listen, respond
• Try new things and benchmark
• Understand the risks/rewards
Next Steps?
• Company education/training
• Financial Services/B2B Recognition (top 5)
• Connect with people -- Monitor, listen, respond
• Video
25
Twitter: @allanschoenberg/@CMEGroup
Blog: http://www.cmegroup.com/openmarkets
http://www.b2bvoices.com
LinkedIn: http://www.linkedin/com/in/allanschoenberg
You can download this presentation here:
http://www.slideshare.net/allancme