Satya Nadella

We Are Social, Digital, Social & Mobile Worldwide in 2015, 2015

IDC, Smartphones to Drive Double-Digit Growth of Smart Connected Devices in 2014 and Beyond, 2014

IHS, IHS Identifies Technologies to Transform the World over Next Five Years, 2015

Forbes, Customer Experience: Is It the Chicken or Egg?, 2013

Build brand

Engage 1 to 1

Demonstrate impact

Engage one-to-one

Organizations that nurture their leads

experience a lift in

lead generation ROI over those

organizations that do not.1

MarketingSherpa

Personalize engagement via targeted, multi-stage campaigns

Deliver targeted, relevant content at the right time

Connect across channels –email, digital, social, SMS and traditional

45%

1Source: http://www.marketingsherpa.com/data/public/reports/special-

reports/SR-A-Tactical-Approach-to-Content-Marketing.pdf

Demonstrate impact

of CMOs say that their

leadership team now judges marketing

successes and failures faster by using

online systems and dashboards.1

Forrester Research

Manage marketing operations across internal and external teams

Understand marketing ROI and impact on pipeline & revenue

Optimize marketing mix across segment, channel and campaign

76%

1 “B2B CMOs Must Evolve Or Move On”, Forrester Research

Budgeting Plan and manage marketing budget and spend

across channels

Marketing calendarAlign teams and plan around an integrated calendar

for increased transparency and collaboration

Marketing workflowIntegrate extended marketing teams with

automated processes and approvals

Digital asset managementCentrally manage digital assets with a powerful

repository tied to campaigns and calendar

Campaign designEasily manage campaigns with drag & drop across

email, digital, social, SMS & traditional channels

Personalized engagement Deliver one-to-one engagement with segmentation

& targeting based on behavior & demographics

Email and SMS marketing Easily design, test & launch contextual, personalized

email and SMS marketing campaigns

GovernanceAudited double opt-in, custom privacy policies,

flexible subscription centers and email governance

to optimize customer experience

Lead scoringDetermine sales-ready leads with flexible scoring based on behavior, demographics and time

Nurture campaignsFoster prospect interest with multistage, trigger based

nurture campaigns

Multiple scoring modelsAccommodate lead generation strategies and lead

scoring models by product, segment, and campaigns

Lead importsEnable leads from multiple sources with APIs for import

from external lists

Marketing visibility Empower sales teams with visibility into marketing calendar at individual contact and activity level

Targeting inputAllow sales to provide input into campaign

targeting

Marketing alertsSubscribe to alerts about customer behavior as part of an integrated campaign flow

Sales enablementEnable sales to initiate requests for campaigns and assets with closed loop workflow and project management

Social sentimentAnalyze sentiment with easy-to-read charts on the home page

Social amplificationAmplify campaign reach by posting directly to Facebook or Twitter

Collaboration Collaborate across internal & external teams with Yammer, Skype and Lync

Social curation Curate social messages to ensure compliance with brand standards

Reporting View campaign performance, financials & resource management with 120+ out-of-the-box reports

Rich analyticsAnalyze in-depth campaign performance & marketing impact with drill-down analytics

Role-based dashboardsRole-based preconfigured dashboards customizable with natural language search reports

Complete enterprise viewEmbedded PowerBI reports and analytics from sources including Dynamics CRM and any oDatasource

PowerBI Sales, Marketing

and Service Analytics App

Dynamics Marketing

Connector in PowerBI.com

NEW

Power BI

Workers lose

of their productivity when they switch

tasks

40%

Reps spend more than

of their time on non-selling activities

67%Approximately

of sales reps consider their jobs to be highly

complex

70%

Salespeople are under tremendous pressure

Microsoft & CSO Insights, How to Build a World-Class Sales Organization, 2015

CEB, Why You’re Losing Competitive Advantage, 2015

Microsoft’s Sell In The Now - How to make your sales team more productive

PP

T R

EM

13

Päivitä tiedot peukalolla vaikka kävellessä

Qualify Develop Propose Close

Multi-platform support

Phone

Tracking during compose

ENHANCED

Office 365 Groups now integrates into

CRM Online

Take notes with OneNote

Notebook created

automatically, notes

contextual stored in CRM

All notes are tracked to

CRM record

COO / Practice Director

Account Manager

Resource Manager

Project Manager

Team Member

End Customers

Project

Planning

Resource

Management

Team

Collaboration

Customer

Billing

Analytics and

Integration

Opportunity

Management

Time and

Expenses

Mobile Online Cloud

Account Manager

ProjectManager

ResourceManager

Team Member

End Customer

Practice Director

Voice of the customer – lunastimmeko

lupauksemme?

Real Madrid

Capture social media behavior and enrich

CRM contacts

Enable marketing to build better

personalized content and target lists

Support sales and service organizations with

a complete 360 degree customer view

“We can create a one-to-one

relationship with fans around the

planet with the Microsoft solution,

connecting this huge community of

people and making the experience of

being a supporter of Real Madrid

much better.”

José Ángel Sánchez

CEO

Real Madrid C.F.

Weight Watchers uses Microsoft Dynamics CRMto deliver information when and where customers need it

“We use Microsoft Dynamics to manage 500 million communications on an annual basis

to millions of our members.”

— Loic Vienne, VP Enterprise Systems, Weight Watchers

ObjectivesAs the leading global weight

management company, Weight

Watchers sought to deliver a seamless

customer experience across

traditional, digital, and rapidly

evolving social-media channels.

TacticsIt implemented Microsoft Dynamics CRM to create a 360-degree view of its customers and coordinate millions of interactions each day.

ResultsToday, Weight Watchers provides

consumers with a consistent

experience in all media, delivering

the right information at the right

time and transforming the way it

provides service to its customers.