SUPERBRANDS ANNUAL 2012 Superbrands.uk.com

Marshalls is the UK’s leading hard landscaping manufacturer and has supplied some of the most prestigious landmarks in the UK with hard landscaping solutions since the 1890s. Marshalls strives to improve landscapes for everyone by using its expertise to create spaces that promote well-being, from using fairly traded stone and providing products that alleviate fl ood risks, to creating innovative anti-terrorist street furniture.

MarketSustained growth has seen Marshalls expand to become the market leader in its sector. It supplies superior natural stone and innovative concrete hard landscaping products along with street furniture and water management solutions to the construction, home improvement and landscape markets. Its brand manifesto pledges a commitment to ‘bring to life’ the visions of architects, contractors, town planners, landscapers, civil engineers, builders’ merchants, paving installers and homeowners.

Marshalls recently announced its expansion into Europe under the trading name Marshalls NV, which will supply products to a range of customers in Benelux, France and Germany, providing an ideal platform for launching its specialist landscaping products into the European market.

ProductMarshalls is committed to producing new products that better any existing market offering; to make them from the best materials it can source; and to care about the impact that the company

and its products have on society and the

environment. Investment in

innovation continues to be a priority, both to develop new products and to reduce the environmental and social impact of its operations.

In the public sector and commercial end market,

Marshalls satisfi es the needs of a diverse customer base that spans

local authorities, commercial architects, specifi ers, contractors and house builders. Its integrated product range evolves to

meet the exacting standards and sustainable requirements of

developments in areas such as public realm, education, new house building and transport. Innovations such as its recently launched linear paving offering demonstrate the company’s commitment

to improving and extending the product range.

For the domestic market, Marshalls provides the inspiration and product

ranges to create gardens and driveways that integrate seamlessly with people’s lifestyles; the recent extension of its popular Fairstone product range underlines the brand’s stance on ethical sourcing.

AchievementsSustainability is at the heart of everything Marshalls does, whether it’s becoming the fi rst company to carbon label an entire product range or working with partners in India to ensure that there are safeguards against the

Did You Know?

Marshalls supplied hard landscaping to the Northern Spectator Transport Mall at the site of the London 2012 Olympic Games; end-to-end the fi ve million paving blocks

would stretch 1,000 km, from London to

Munich.

Did You Know?

Marshalls’ quarry in Stainton, South Yorkshire, became the fi rst operating

site in the UK to be awarded the Biodiversity

Benchmark from The Wildlife

Trusts.

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MARSHALLS

use of child labour. In May 2011, Marshalls was awarded Best Collaboration at the Ethical Corporation Responsible Business Awards in recognition of the company’s work with Indian non-governmental organisation Hadoti. Since 2007, Marshalls and Hadoti have established eight free schools and six free health centres in the heart of the quarrying area in Bundi.

Marshalls also became the fi rst organisation in its industry to gain reaccreditation to the Carbon Trust Standard in 2011 after achieving a 15 per cent reduction in carbon emissions.

The company’s longstanding history of strong CSR initiatives continued in 2011 with a varied programme of fundraising, product donation and staff volunteering activities. In June, Marshalls chief executive Graham Holden was named The Prince’s Ambassador to Yorkshire and Humber by HRH The Prince of Wales in recognition of the organisation’s commitment to responsible business.

Recent Developments A key recent development for Marshalls is its work for the London 2012 Olympic and Paralympic Games. Promoted as ‘the greenest games ever’, sustainable venue construction is crucial and Marshalls has supplied hard landscaping products to the infrastructure, public realm, Olympic Village and satellite venues.

Recent developments also extend to the brand’s CSR activities. In 2009 Marshalls joined the United Nations Global Compact (UNGC) – a framework for businesses committed to aligning operations and strategies with human rights, labour, the environment and anti-corruption – and in October 2011, hosted the UK’s fi rst UNGC supplier event.

PromotionIn 2011 Marshalls’ commercial marketing team launched The Scapes: an integrated landscape offering that takes a holistic approach to the needs of clients and users of the landscape. The Scapes provide seamless product solutions

and present customers with simple, relevant information all in one place.

The commercial marketing team also ran a successful campaign in the early part of the year to highlight the benefi ts of its PAS68 anti-terrorist street furniture. The public safety campaign focused on the growing desire to create safe, beautiful public spaces, and featured a high profi le interview on the BBC Culture Show with group marketing director, Chris Harrop on the aesthetics of the anti-terrorist landscape.

In recent years the brand’s marketing strategy has become increasingly linked to social media. It has produced a set of popular ‘How to’ videos and directed promotional resources at Facebook, Twitter and YouTube, encouraging

users to ask questions, share information and access Marshalls’ expertise.

Brand ValuesMarshalls believes that we all need places that make us feel safer, happier and more sociable; places to be ourselves, where we can live, play, create and

grow. Its core brand values are based on trust, honesty

and integrity.

Marshalls’ vision is to be the supplier of choice to the landscape architect and

contractor, and to the consumer for garden and driveway improvement projects. Marshalls is committed to conducting its business to achieve sustainable growth, while incorporating and demonstrating a high degree of social and environmental responsibility with an experienced, qualifi ed and fl exible workforce.

www.marshalls.co.uk

Brand History

1890: Solomon Marshall starts to quarry in Southowram, Halifax and in 1904 establishes S. Marshall & Sons Ltd in West Yorkshire.

1947: A second production site is opened to manufacture lintels, steps and fence posts. The following year an engineering division is established.

1964: Marshalls becomes a plc with shares quoted on the London Stock Exchange.

1972: New product development sees the introduction of block paving and the famous ‘Beany Block’, which combines drain and kerb.

1988: Brick manufacturer George Armitage & Sons is acquired and goes on to become Marshalls Clay Products.

2004: Marshalls acquires Woodhouse, expanding the Group’s product offering to include design-led street furniture, lighting and signage.

2009: More than 2,000 of Marshalls’ commercial products now have a Carbon Trust Carbon Reduction Label.

2010: Marshalls launches its fi rst iPad app.

2011: Marshalls announces a European venture, Marshalls NV.

Did You Know?

In 2010, work was completed on the UK’s

largest concrete block paving installation at the port of

Felixstowe. Marshalls supplied 13.3 million blocks to the site

– that’s the equivalent of 37 Wembley football

pitches.

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