mastering marketing automation: turning strangers into customers and customers into advocates
TRANSCRIPT
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Mastering Marketing Automation: Turning Strangers into Customers
and Customers into Advocates
We All Know The Power of Marketing Automation
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However, This Only Covers Email
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VS
Time Spent Per Day on Social Media
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Source: eMarketer, November 2014
41 MINUTES
21 MINUTES
21 MINUTES
10 MINUTES
17 MINUTES
17 MINUTES
Reach and Scale
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1.49B USERS
400M USERS
100M USERS
364M USERS
304M USERS
100M USERS
Updated: September 2015
In Fact, Studies Show
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ONLY 2% OF COLD CALLS RESULT IN A
BOOKED APPOINTMENT
COMPANIES OF 150-500 TYPICALLY
HAVE 6 OR 7 DECISION MAKERS
Source: CirrusSource: LeapJob
Acquiring Your Strategic Company List
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2 Types of Strategic Company Lists
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SALES TOP PROSPECT LIST
WEBSITE VISITOR COMPANY LIST
Top Prospect Lists in CRM
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HubSpot Salesforce Intercom
Identifying Your Website Visitors
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Using Reverse IP Lookup
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Promote Top of the Funnel Content on LinkedIn
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WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Top of the Funnel
Bottom of the Funnel
Precise Targeting with LinkedIn Ads
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Company Targeting
Job Title Targeting
Industry and Job Title Targeting with LinkedIn Ads
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AND
Industry or Job Title Targeting with Facebook Ads
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OR
Overlap Targeting in AdStage
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Examples of Ads in Feeds
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Influencing Prospects Using Ads
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Exporting Lead Lists from Your CRM/MA
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FUNNEL STAGES
• OPEN • CONTACTED • QUALIFIED • PROPOSAL
Exporting Lead Lists from Your CRM/MA
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Upload Lists into Facebook and Twitter
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Manage Audiences Across Both Platforms
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Ads for Every Stage of the Funnel
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OPEN QUALIFIEDCONTACTED PROPOSAL
Using Dynamic Retargeting for Lead Nurturing
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WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Example of Lead Nurturing Email Drip
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Examples of Content
Amplify It with Dynamic Retargeting on Social
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WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Cold Leads
Warmer Leads
Using These Tracking Pixels
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Facebook Website Custom Audience Twitter Conversion Tracking Website Tag
Add Exclusion Targeting
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Logic with Exclusion Targeting
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WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Targeted Audience Excluded Audience
Blog post subscribers
Whitepaper downloads
Case study downloads
Blog post subscribers
Whitepaper downloads
Case study downloads
Webinar registrants
Your target audience
Examples of Ads in Feeds
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Example Journey for the End User
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Visits website and does not convert
Visits LinkedIn, clicks an ad, and
subscribes to blog
Receives three touch points for nurture campaigns via email, Facebook, and Twitter
Adding Social Ads to Different Lead Stages
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Questions?
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CEO and Co-Founder of AdStage
@sahilio
SAHIL JAIN
bit.ly/adstage-launch-2015
For today’s slides LAUNCH Scale
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