mastering mobile rich media

Jonathan Milne, GM Europe Follow us @CeltraMobile

© 2012 Celtra Inc. All rights reserved.

Celtra offers the most

flexible and easy-to-use platform that

enables scalable rich media mobile advertising

across native apps and the mobile web

on multiple device platforms

Celtra’s AdCreator is the market leading platform for mobile rich media

A D C R E ATO R

!   Delivers high user engagement

!   Drives brand awareness and loyalty

!   Enhances multi-channel campaign efforts

!   Encourages sharing of branded content

!   Drives consumers into brick-and-mortar locations

!   Increases sales, conversions and customer acquisition


I N T R O D U C T I O N



Source: IAB UK Tablet Ad Format Study from July 2012


Metrics underscore consumer engagement

M A S T E R I N G M O B I L E R I C H M E D I A



consolidated report > expansions

0.87%

1.45%

2.70%

0.81%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

Automotive Retail Entertainment Finance

80 å

Entertainment outperforms other verticals up to 3 times in expand rates as the content in banner unit is, in many cases, more enticing to that of other verticals.

For expandable ad format

C E LT R A . C O M / I N F O G R A P H I C



consolidated report > expansions

Across all ad formats

9.9%

14.3% 12.1%

21.5%

0%

5%

10%

15%

20%

25%

Automotive Retail Entertainment Finance

80 Double digit engagement rates across all verticals

C E LT R A . C O M / I N F O G R A P H I C

Leading brands run Celtra ads



Distribution across the world’s leading publishers





Unparalled distribution across top ad networks, mediators, DSPs & SSPs


Understand the ecosystem and embrace it


!   Run one ad across iOS and Android

!   Same ad across all media owners

!   Simple trafficking

!   Unified real-time reporting

!   Creative agency build (or in-house)

!   Make it easier and unlock larger budgets


G O A L S

!   Rapidly build HTML5 rich media ads at reasonable cost

!   Create ads for all iOS and Android devices

!   Deliver industry standard ad formats with rich features

!   Create reliable, optimised ads with no coding required


G O A L S

!   Ad networks generally don’t want to build creatives

!   Media owners focus on media performance

!   Deploy campaigns quickly and easily

!   Give clients a 360° view of campaign performance

© 2012 Celtra Inc. All rights resrved.

G O A L S


Easy-to-use platform for creation, trafficking and reporting



A D C R E ATO R

Direct response Branding & Presentation Animation

Location

Video

Social media Gaming

Create, edit and optimise HTML5 rich media ads for smartphones and tablets with AdCreator … no coding required


A D C R E ATO R

Deliver your ads quickly and easily with our Smart Tag Generator

!   Quick two-step process

!   Generate tags on the fly for multiple ad servers, networks and publishers

!   Include display options

!   Distribute links to tag generator to media owners ad ops teams


A D C R E ATO R

!   Real-time reporting

!   Track performance across the entire media buy

! Analyse media performance

!   Understand user interaction with your creative

!   Detailed metrics around impressions, shown impressions

!   Interaction and engagement metrics

!   Engagement data for video, social media and more


Embrace the ecosystem to scale



S U M M A RY

!   Smartphone penetration is reaching

saturation point

!   Consumers expect rich media

!   Rich media is far more engaging than static banners

!   Mobile rich media is up to 10x as engaging as online rich media

!   Huge adoption of mobile rich media is underway in the market today – this is mainstream

!   Embrace the ecosystem to scale

!   Mobile Ads: What’s Working Infographic: www.celtra.com/infographic

!   Web Site: www.celtra.com

!   Creative Gallery: www.celtra.com/gallery

!   Celtra on Vimeo: www.vimeo.com/celtra/videos

!   Celtra Ads on iPhone/Android: celtra.com/demo

!   More Info: [email protected]


Jonathan Milne, GM Europe Follow us @CeltraMobile [email protected] +44 7801 280851 @jmilne

mastering mobile rich media

Documents

celtra ads

media performance

html5 rich media ads

mobile ads

d c r e

rich features

ad networks

consolidated report