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The Client

Max Life Insurance Company Limited, the leading non-bank promoted private life insurer, is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. It was founded in 2000 and its operations began in 2001. It offers a wide range of life insurance plans in India. Its distribution channel includes banks, individual agents, brokers, and corporate agents, among others. Apart from life coverage, it also covers health, pension, and annuity. It offers child, protection, retirement, savings, and growth plans to individuals and to groups. Max Life Insurance has a country-wide diversified distribution model spread across more than 143 cities with 200+ offices.

The Goal

Max Life Insurance was facing challenges with its existing website with a difficult navigation for the end user. Since insurance is a complex field to understand, it was important to make it simpler and easy to navigate for the end user. Therefore, the scope of work included a thorough understanding of the entire Max Life ecosystem and revamp their website to bring out the best in their offerings. Max Life India chose TO THE NEW as their technology partner to help them migrate the entire website to AEM for enhancing the user experience along with revamping their existing website content, developing tools and calculators, redesigning the UI/UX and implementing content marketing initiatives.

Summary

Max Life Insurance Company engaged TO THE NEW as their prefered product engineering partner to redesign and rebuild their existing corporate website and migrate it to Adobe Experience Manager (AEM) for a seamless digital experience.

MAX LIFE INSURANCE

#WCM #DevOps #ExperienceDesign

Highlights

Improved experience through user journey mapping and discovery workshops

Built reusable AEM components and templates

Built intuitive and user friendly insurance calculators

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Features

• Revamped the complete corporate website with a new look and feel and a simple UI/UX; migrated it to AEM

• Ensured complete User Journey Mapping

• Conducted discovery workshops with key stakeholders including end users and agents

• Developed lo-fi, hi-fi prototypes and visual designs

• Ensure effective storytelling through content for all the Max Life India website pages

• Rebuilt the home page with intuitive navigation

• Improved various pages of the website including the product listing page which lists all Max Life products with enhanced functionalities to increase engagement

• Improved the UX and UI for IMF and Agent pages

• Built multiple insurance calculators with improved UX and UI

• Built NRI Insurance

• Built a separate media center to keep the website up to date with latest coverages and news

• Ensured multi-browser compatibility and SEO friendly structuring

Tech Excellence

• Used AEM 6.2 as a preferred CMS

• Developed reusable AEM Components and Templates

• Leveraged OSGI framework for modular development and Sling for RESTful APIs

• Integrated Elasticsearch for faster, scalable and efficient search results thereby improving the end user experience

• Leveraged AEM’s Digital Asset Manager to maintain content assets

• SEO friendly URL structure by using Apache’s dispatcher module and AEM’s sling rewriter

• CICD process which includes • Quality Check using SONAR • Unit Testing • Performance testing using JMeter

• Conducted series of functional tests to minimize errors

• Plugins such as Sonar were used to review code quality

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Technology Stack

Frontend

CMS

Backend

DevOps

Testing

Others