The most efficient and economical way to The most efficient and economical way to generate geographically and generate geographically and

demographically demographically qualified qualified candidatescandidates to to increase your clubs membership.increase your clubs membership.

Max Membership Campaign StrategyMax Membership Campaign Strategy

• Determine the geographic area where Determine the geographic area where new potential members would new potential members would realistically come from.realistically come from.

• Determine the demographic and financial Determine the demographic and financial characteristics of families and executives characteristics of families and executives of local businesses who would potentially of local businesses who would potentially join your club.join your club.

• Conduct an automated inexpensive email Conduct an automated inexpensive email campaign to only qualified families and campaign to only qualified families and executives.executives.

• Have qualified candidates ask YOU to Have qualified candidates ask YOU to contact THEM.contact THEM.

• Prospects are only introduced to your Prospects are only introduced to your opportunity.opportunity.

• Leads are NEVER shared with another Leads are NEVER shared with another club.club.

A customized Membership Leads platform is set up for each clientA customized Membership Leads platform is set up for each client

Target the Membership Leads Campaign for your Target the Membership Leads Campaign for your

specific geographic areaspecific geographic area

Consumer Data SelectionsConsumer Data Selections

Prequalify Prequalify consumer consumer

contacts that contacts that are put into are put into campaigns campaigns

with over 300 with over 300 demographic, demographic, financial and financial and

lifestyle lifestyle filters.filters.

Our Analytics Our Analytics Team Team

develops a develops a “List Recipe” “List Recipe”

using using selectors so selectors so prospects in prospects in the campaign the campaign match your match your

club member club member profileprofile

Business Data SelectionsBusiness Data Selections

Prequalify Prequalify business business

contacts by SIC contacts by SIC codes, type of codes, type of

industry, size of industry, size of the company the company they work for they work for and their title.and their title.

Lists flow directly into the Membership Lists flow directly into the Membership Leads List ManagerLeads List Manager

Available to Available to be placed be placed

into into Automated Automated

Lead Lead Generation Generation CampaignsCampaigns

We do not use your club’s URL’s, We do not use your club’s URL’s, email sender ID’s or your email addressemail sender ID’s or your email address

• There is no risk of your company email sender ID ever There is no risk of your company email sender ID ever being “Blacklisted”being “Blacklisted”

• Because we acquire and use a unique url for the landing Because we acquire and use a unique url for the landing page there is no chance of campaigns affecting your page there is no chance of campaigns affecting your company’s web sitescompany’s web sites

• We use “campaign” email addresses. Although the We use “campaign” email addresses. Although the email appears as it comes directly from you we use a email appears as it comes directly from you we use a “parallel” email address so you do not have to wade “parallel” email address so you do not have to wade through 300 out of office replies with each email through 300 out of office replies with each email broadcast.broadcast.

Automated Max Membership Campaigns Automated Max Membership Campaigns send out emails on a predetermined send out emails on a predetermined

scheduleschedule

Email HygieneEmail Hygiene

• Email copy is Email copy is composed to minimize composed to minimize spam scoresspam scores

• Emails are tested on Emails are tested on over 140 handheld, over 140 handheld, email clients and email clients and browsers to maximize browsers to maximize rendering rendering

Campaign emails are highly targeted and drive Campaign emails are highly targeted and drive prospects to a landing page where the candidate asks prospects to a landing page where the candidate asks

YOU to contact THEMYOU to contact THEM

Landing pages are customized specifically about your club with a Landing pages are customized specifically about your club with a video about your club. Submit fields are auto-populated with the video about your club. Submit fields are auto-populated with the

prospects information.prospects information.

Auto Responder Message to Click Throughs Auto Responder Message to Click Throughs who do not request information.who do not request information.

Shortly after visiting the landing page the prospect Shortly after visiting the landing page the prospect will receive an email encouraging them to engage.will receive an email encouraging them to engage.

ReTarget Marketing ReTarget Marketing

We place a cookie on prospects computer who visit the campaign We place a cookie on prospects computer who visit the campaign landing page. Your add then appears on other websites they visit landing page. Your add then appears on other websites they visit

including Right Rail and in the Newsfeed of Facebook.including Right Rail and in the Newsfeed of Facebook.

Sunnyside CCIntroducing great new initial Membership fee

Every Click Through to the landing page is tracked even if they do not Every Click Through to the landing page is tracked even if they do not request information to be used in future nurturing campaigns that will request information to be used in future nurturing campaigns that will

produce more inquiries through the yearproduce more inquiries through the year

Leads are immediately sent to your membership directorLeads are immediately sent to your membership director

Campaign Key Performance IndicatorsCampaign Key Performance Indicators

• KPI’s per campaign to deliver highly qualified leads per KPI’s per campaign to deliver highly qualified leads per campaign who are:campaign who are:

1.1. Geo QualifiedGeo Qualified

2.2. Financially/Lifestyle QualifiedFinancially/Lifestyle Qualified

3.3. Have only been shown your club’s opportunityHave only been shown your club’s opportunity

4.4. Asking YOU to contact THEMAsking YOU to contact THEM

• Membership Directors who DILIGENTLY call candidates within Membership Directors who DILIGENTLY call candidates within the first 2 hours have well over a 90% contact ratethe first 2 hours have well over a 90% contact rate

• With this level of highly qualified leads we expect a 1:8 close With this level of highly qualified leads we expect a 1:8 close ratio, however this is dependent on the quality and success of ratio, however this is dependent on the quality and success of your sales process.your sales process.

• The sale of just ONE new membership more than pays for a Max The sale of just ONE new membership more than pays for a Max Membership Campaign!Membership Campaign!