MAXIMIZE YOUR LEADS. MONTETIZE YOUR CONVERSIONS.

LEADS ARE GREAT. CASH IS KING.

3 THINGS TO ROCK YOUR BUSINESS

1) Using your listings to get more leads

2) Purpose-Based Branding – monetizing your videos

3) Lead gen campaigns that WORK (secrets revealed!)

Listings for Leads

If you have live listings – you should be using them to develop new leads – both buyers AND sellers!

Here’s the strategy

1) Use a lead ad to promote your listing

1) Creates exposure for the listing so you can inform your clients

2) Allows you to collect contact information of other interested parties

2) The lead ad also helps you get new leads – buyers AND sellers

3) Even if that listing isn’t the one for them – it gives you the opportunity to start another conversation

Here’s an example

The structure is key:

1) Opening statement

2) 3-4 bullets

3) Call to action

• The magic is in making these ads make you MONEY!

• For that, you have to QUALIFY the leads coming into the system.

• You ASK QUESTIONS

Think of how you can discern if someone is a tire kicker or not:

1) Would you like to see this home in person?

2) Would you like to know what your home is worth right now, too?

3) What OTHER questions could you ask?

PURPOSE BASED BRANDINGTHE FUTURE OF ALL ONLINE AND MOBILE MARKETING

Purpose Based Branding: An introduction

This is an amazing way to use videos as your sales funnel.

No need to write any emails.

Lower your Facebook ad budgets

Get WARM, HIGHLY QUALIFIED leads on the back end!

• Email open rates are horrible – even getting them delivered is getting harder!

• The click through rate is even worse

• But people watch videos…so welcome to the new age of advertising!

• “Purpose-Based Branding” is all about using videos to get a consistent message out, but using the data as a way to retarget people who are MOST interested in taking action

• There are a few steps involved, but it’s not complicated

• The hardest part will be you accepting that videos are the only way to build influence and gain new business to boot!

• These should be:

• Helpful

• Long form (6-15 minutes)

• Start with introducing yourself

• Then the topic

• Then a teachable moment with a story and/or metaphor thrown in

• End with a simple call to action – or none. Do NOT sell!

• Do these once per day if you can!

Challenge is what do you say?

Helpful hints:

1) Answerthepublic.com

2) Google!

3) Questions you get asked on a regular basis!

• Let’s start building your LIVE video topic list!

• Come up with the top 3 questions/problems people have

• What STORY or METAPHOR can you relate the topic to?

• Your call to action is simple: please share.

• Next, let’s talk about your OFFERS

• What do people need MOST from you?

• What can you OFFER to them?

• Examples: • eBook

• Strategy Calls

• Book an appointment

• Offer video details:

• Should be less than a minute long

• Acknowledge that you are retargeting them so they know why they’re seeing the video

• Have a STRONG offer

• Have a CLEAR call to action

THE NEW GENERATION OF LEAD GENERATION!

LEADS ARE GREAT. CASH IS KING.

Lead Gen Campaigns that work

• No current listings? No problem!

• There are a few campaigns that TOTALLY work!

• They generate leads for your business that are targeted – and easier to convert

• Here are the top 4

Uses power words. Identifies a positive outcome people want, and clear outcomes

Shows people celebrating (and that means they’re happy!)

Clear outcome. If that’s what people want, they’ll respond

Downsize at a profit

Power words and a price range that is attainable for FTHB, move-ups from condos and downsizers

Shows homes that would be found in this area, in this price range

Clear outcome. If that’s what people want, they’ll respond

Homes at a price point

Opening statement identifies who the ad is for.

Shows homes that would be found in this area, in this price range

Affordability is the issue so make it clear!

Bungalows

More power words and lists!

Image has less than 20% text but shows exactly what the target audience wants to hear!

What they get, and what it delivers!

First time home buyers

Wrapping it up!

Whether you have a listing or not…

You can generate leads.

And if you want to stay relevant, and not disappear, AND you want to generate leads – Purpose Based Branding is your friend!

Just remember to qualify them every step of the way!