maximizing magento: getting the most out of promotions
DESCRIPTION
Slide accompaniment to Magento's 'Getting the Most out of Promotions' WebinarTRANSCRIPT
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Maximizing Magento:Getting the Most out of Promotions Tuesday, October 14th 9:30 AM PST (16:30 GMT)
Speaker: Udi ShamayAccount [email protected]
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Varien Support CustomersOpen a ticket at http://support.varien.comContact us at [email protected]
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Webinar Topics:
1. Types of promotion tools in MagentoA. Product-level promotion toolsB. Rule-based promotion tools
Catalog price rulesShopping Cart price rules
2. Promotions example use cases3. Tips and Tricks4. Questions and Answers (with Yoav Kutner)
Webinar Topics:
1. Types of promotion tools in MagentoA. Product-level promotion toolsB. Rule-based promotion tools
Catalog price rulesShopping Cart price rules
2. Promotions example use cases3. Tips and Tricks4. Questions and Answers (with Yoav Kutner)
Webinar Topics:
1. Types of promotion tools in Magento A. Product-level promotion toolsB. Rule-based promotion tools
Catalog price rulesShopping Cart price rules
2. Promotions example use cases3. Tips and Tricks4. Questions and Answers (with Yoav Kutner)
Webinar Topics:
1. Types of promotion tools in Magento A. Product-level promotion toolsB. Rule-based promotion tools
Catalog price rulesShopping Cart price rules
2. Promotions example use cases3. Tips and Tricks4. Questions and Answers (with Yoav Kutner)
Webinar Topics:
1. Types of promotion tools in Magento A. Product-level promotion toolsB. Rule-based promotion tools
Catalog price rulesShopping Cart price rules
2. Promotions example use cases3. Tips and Tricks4. Questions and Answers (with Yoav Kutner)
There are two types of promotion tools in Magento:
1. Product-level promotion tools
2. Rule-based promotion tools
Product-level promotion toolsPricing is directly applied to the product
1. Tier Pricing
2. Special Pricing
Conditions (If this...) Actions (...then apply discount/free shipping)
Rule-based promotion toolsPrice Rules determine which products qualify for the promotion
Rule-based promotion tools1. Catalog Price Rules
2. Shopping Cart Price Rules
Catalog Price RuleSet special pricing based on rules
Shopping Cart Price RulesAction is enacted once qualifying items
are added to the cart
Setting upProduct-Level Promotions
Setting upRule-based Promotions
Shopping-Cart Price Rules
Catalog Price Rules
Setting upCatalog Price Rule
Setting upShopping Cart Price Rule 1
Setting upShopping Cart Price Rule 2
Setting upShopping Cart Price Rule 3
Top 5 Tips to Maximize MagentoUsing Promotion Tools
Tip #1: Automatic updates of catalog price rules.
If you have catalog price rules saved in Magento they still need to be applied daily. Rather than do it manually each day, you should set up your cron.php file located in the Magento root folder to run periodically. This will enable Magento to update the special prices automatically.
A step-by-step tutorial on setting up cron.php is posted in the wiki: www.magentocommerce.com/wiki/how_to/how_to_setup_a_cron_job
Tip #2: Magento automatically removes and restores tier prices that are higher than the special price for that product.
Tip #3: When creating a rule-based promotion which contains nested conditions use the Conditions Combination option to specify the relationship between each nested condition.
Tip #3: Conditions Combination
or
If ANY of these conditions are TRUE:
Tip #4: Limit special prices and tier pricing by customer group
Using a catalog price rule in Magento allows you to show different special prices to different customer groups.
Also, each tier-price level can be limited by customer group as well.
Tip #5: Save time by setting up special prices with one price for multiple products. For example, all tee-shirts at a special price of $10.
Questions and Answers