may 2015 sweeps report - atlanta daybook 2015 sweeps report atlanta may 22, 2015 channel 2 action...

May 2015 SWEEPS REPORT

The Late News Difference • WSB delivers 29%

more viewers than WAGA 10 p.m.

• WSB delivers 75% more viewers than WAGA’s 11 p.m.


ATLANTA May 22, 2015

Channel 2 Action News ranked #1 in the recently completed May Sweeps in every newscast including 4:30-7 a.m., Noon to 1 p.m., 4-7 p.m. and Late News. The local ABC affiliate’s 11 p.m. news grew its lead over #2 WAGA by 19% when compared to May 2014. WSB-TV’s Late News at 11 p.m. drew 29% more viewers than WAGA’s 10 p.m. newscast and 75% more audience than WAGA when going head-to-head at 11 p.m., Monday-Friday. Channel 2 Action News This Morning from 4:30-7 a.m. out-delivered #2 WAGA by 120%. Over 58% of news viewers watched Atlanta’s #1 station, Monday-Sunday, more than doubling the audience watching second ranked WAGA with 27%. Channel 2 Action News averaged 546,840 combined total viewers each weekday. Channel 2 Action News grew its audience over May 2014 in the following newscasts:

• 4:30 a.m. Up 8% • 5 a.m. Up 27% • 5:30 a.m. Up 17% • 4 p.m. Up 7%

All ratings data quoted from Nielsen Atlanta DMA Final Report, May 2015, weekday average of Adults 25-54


Continued

The local ABC affiliate ranked #1 in 20 hours of the average weekday during the period. ABC programming on WSB-TV ranked #1 in Prime Time with 82% more audience than FOX on WAGA, double the audience on NBC on WXIA, and 140% more than CBS on WGCL. Channel 2 ranked #1 with the following network and syndicated programs: “Good Morning America,” “Kelly & Michael,” “General Hospital,” “ABC’s World News Tonight with David Muir,” “ET,” “Jimmy Kimmel Live,” “Nightline” and “Hot Topics.” WSB-TV Digital Visitors to WSB-TV’s suite of digital products grew by 44% over May 2014. Page views went up 22%. Online video plays climbed by 12% and live stream video plays were up 47%. WSB-TV Weather and News Apps combined to climb over 904,000 downloads from the Apple and Google Play stores. “Likes” for Channel 2’s Facebook page grew to 625,000, up 81% over the last year, ranking it as the #1 TV Facebook fan page in the Southeast. Twitter followers grew to 227,000.


https://www.facebook.com/wsbtv

https://twitter.com/wsbtv


Continued

“In order to be the best, you have to earn it every day,” said Tim McVay, Vice President and General Manager for Channel 2 WSB-TV. “This team dedicates itself to covering today’s stories on all platforms keeping our audience in touch wherever they are. We’re constantly working to improve our capabilities, adapting to new platforms in digital, social and mobile, each of which requires its own skill set. In doing so, we’re finding that we’re a stronger, faster and more flexible news organization that delivers to its local audience on their terms.” “In May, Channel 2 investigated important stories that got results,” said Mike Dreaden, News Director for Channel 2 Action News. “Investigative Reporter Jodie Fleischer uncovered new information in the case of a young unarmed man killed by a police officer. The officer shot him twice in the back while he was on the ground. Our report spurred the DA’s plan to present the case again. “An on-ramp connecting I-20 and I-285 continued to pop up in our news with roll over crash after roll over crash. We dug through the data and interviewed experts to reveal what is causing the repeated crashes. Now, the state plans to fix the problems. “These stories are examples of the kind of investigative reporting our news team pursues every day,” added Dreaden.


http://www.linkedin.com/pub/tim-mcvay/51/61a/ba6

http://goo.gl/RHdWiQ

http://www.wsbtv.com/staff/jodie-fleischer/


Percentage of Overall News Viewers , Monday–Sunday, Adults 25-54

58% 27%

9%

6%

S

A

X

G

52% 24%

15%

10% WSB-TV

WAGA

WXIA

WGCL*

Channel 2 Action News Owns 52% Morning News Audience! SHARE OF M-F AM NEWS VIEWING 4:30-7AM - ADULTS 25-54

Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day

Channel 2 Action News This Morning Out Delivers WAGA By 120%

COMBINED AUDIENCES, M-F 4:30-7AM NEWS - ADULTS 25-54

WSB-TV WAGA WXIA WGCL

6-7 AM 96,348 52,080 23,436 20,832

5:30 AM 72,912 28,644 23,436 15,624

5 AM 49,476 20,832 15,624 5,208

4:30 AM 33,852 13,020 10,416 5,208

-

50,000

100,000

150,000

200,000

250,000

300,000

252,588

72,912 46,872

114,576


WSB-TV Attracts More Viewers than Combined Competition

96,348

52,080

23,436 20,832

0

20,000

40,000

60,000

80,000

100,000

120,000


WSB-TV Attracts 85% More Viewers than its Closest Competitor


Channel 2 Action News at 6 AM Dominates the Competition

M-F 6 AM NEWS VIEWERS - ADULTS 25-54

44,268

28,644

10,416

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

WSB-TV WAGA WGCL

WSB-TV Delivers 55% More Viewers than Second Place WAGA

Channel 2 Action News at Noon Mo Out-Delivers the Competitors’ Combined Audience M-F NOON NEWS VIEWERS - ADULTS 25-54


39,060

10,416

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

WSB-TV WGCL

Channel 2 Action News THE 4 PM NEWSCAST!

M-F 4 PM NEWS VIEWERS - ADULTS 25-54

Channel 2 Action News at 4 PM Out-delivers WGCL by 28,644

WAGA and WXIA do not air local news at 4 p.m. Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day

59,892

46,872

13,020 7,812

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000




Channel 2 Action News at 5 PM Atlanta’s #1 Newscast

WSB-TV Delivers 28% More Viewers than WAGA

80,724

52,080

15,624 7,812

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000



Channel 2 Action News at 6 PM delivers More Viewers than the Combined Competition

Channel 2 Action News at 6 PM Draws 55% More than #2 WAGA


70,308

41,664

20,832 18,228

0

20,000

40,000

60,000

80,000


Channel 2 Action News Nightbeat at 11 Ranks #1

M-Su 11 PM NEWS VIEWERS - ADULTS 25-54

WSB-TV Delivers 69% More Viewers than #2 WAGA



11:00 PM 70,308 41,664 20,832 18,228

10:00 PM - 54,684 - -

6:00 PM 80,724 52,080 15,624 15,624

5:00 PM 59,892 46,872 13,020 7,812

4:00 PM 39,060 - - 10,416

Noon 44,268 28,644 - 10,416

6:00 AM 96,348 52,080 23,436 20,832

5:30 AM 72,912 28,644 23,436 15,624

5:00 AM 49,476 20,832 15,624 5,208

4:30 AM 33,852 13,020 10,416 5,208

0

100,000

200,000

300,000

400,000

500,000

600,000

Channel 2 Action News Atlanta’s #1 News Source

COMBINED AUDIENCES, M-F NEWS - ADULTS 25-54

546,840

122,388 109,368

338,520


67,704

28,644

13,020

0 0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000


SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54

CHANNEL 2 ACTION NEWS DOMINATES Saturday Mornings!

WSB-TV Delivers 63% More Viewers than WAGA + WXIA + WGCL


49,476

18,228

7,812 13,020

0

10,000

20,000

30,000

40,000

50,000

60,000


CHANNEL 2 ACTION NEWS Sunday Morning Attracts 271% More Audience Than 2nd Place WAGA SUNDAY 7-11 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54

WSB-TV Delivers 10,416 More Viewers than WAGA + WXIA + WGCL


83,328

54,684

31,248

13,020

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000


Good Morning America Brightens The Morning M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54

Go

od

Mo

rnin

g A

mer

ica

Go

od

Day

Atl

anta

Tod

ay

Sho

w

CBS This Morning


98,952

31,248 23,436

10,416

0

20,000

40,000

60,000

80,000

100,000

120,000


Wheel of

Fortune Insider

World News Tonight with David Muir is Atlanta’s National Newscast M-F 7-7:30 PM VIEWERS - ADULTS 25-54

Dis

h N

atio

n

Wo

rld

Ne

ws

To

nig

ht


70,308

36,456

28,644

10,416

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

WSB-TV WAGA WXIA WGCL*

Inside Edition

Entertainment Tonight The STAR of Prime Access M-F 7:30-8 PM VIEWERS - ADULTS 25-54

TMZ

Jeo

par

dy

Ente

rtai

nm

ent

Ton

igh

t


36,456

20,832

15,624

7,812

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000


TMZ

Ton

igh

t Sh

ow

“Jimmy Kimmel Live” Reigns Supreme with Late Night Laughter M-F 11:35 PM-12:35 AM VIEWERS - ADULTS 25-54

Letterman Jim

my

Kim

me

l Liv

e


36,456

31,248

18,228

7,812

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000


ABC’s Nightline Wraps Up the Day

M-F 12:35-1:05 AM VIEWERS - ADULTS 25-54

Ne

ws

Re

pe

at

Fallo

n

Ferguson AB

C N

igh

tlin

e


36,456

10,416

31,248

15,624

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000


Animation Domination Sa

turd

ay N

igh

t Li

ve


Hot Topics is Hotter than Saturday Night Live Saturday 11:35 PM-12:05 AM VIEWERS - ADULTS 25-54

Leverage Week

Ho

t To

pic

s

WSB-TV DIGITAL SUITE Continues To Grow On Multiple Platforms

#1

Digital Visitors: Up 44%

Digital Page views: Up 22%

Video Plays (VOD): Up 12%

Video Plays (Live): Up 47%

Digital Media Metrics May 2014 vs. May 2015

WSB-TV DIGITAL SUITE Extends Mobile Product Reach

#1

Weather App 478,000

News App 426,000 *iOS and Android App downloads combined

Mobile Apps Downloads AS OF MAY 21, 2015

WSB-TV DIGITAL SUITE Growing Social Audience Engagement

#1

WSB-TV hits 625,000 Facebook “Likes” Up 81%

Twitter Followers– 227,000

Social Media Metrics MAY 2014 vs. MAY 2015

may 2015 sweeps report - atlanta daybook 2015 sweeps report atlanta may 22, 2015 channel 2 action...

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