mccvb mid-year report 03-01-16

8/20/2019 MCCVB Mid-Year Report 03-01-16

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I

CITY OF CARMEL-BY-THE-SEA

MEMO

TO:

Honorable Mayor

nd

Members

of

the City Council

Mike Calhoun, Interim City Administrator

FROM:

Ashlee Wright, City Clerk

SUBJECT:

Monterey County Convention Visitors Bureau mid-year report.

RECOMMENDATION

March 2016

Orders

Receive a presentation from the Monterey County Convention Visitors Bureau on the mid-year report.

ATTACHMENTS

1. Mid-year report



ATTACHMENT - 1

277

City of Carmel-by-the-Sea

Mid-Year Report 2015-16

MONTEREY

6 VIS 1ors tiUrt OU

MCCVB Scorecard July 1

2015

- December 31, 2015

YEAR-TO-DATE CITY INVESTMENT: $77,359

TOTAL

ECONOMIC IMPACT GENERATED

BY

MCCVB:

$8

,

930,633

RETURN ON INVESTMENT: $114.44: 1

o n t e r e ~ County

Communication Effectiveness Ke Flndln s

Tw1ce a year,

the

MCCVB comm1ss1ons a study to

gauge how effecttve tts adver t tstng. markettng, and

pu b ltc relat1ons

1n1t1at1ves

are affecting tr

ave

l At

m1

d-year

.

the

campa1gn has pr

oduced great

resul

ts

·

3,041 041 aware househo

lds

5.257

hous

eholds were

1nfluenced by

the

campa1gn

1,

036

ave

rage I np spendtng

$75

.8

68.365 ad

-tnfl

uenced

v1s1

t

or

spend1ng

MONTEREY

Monte c · ntion

& Visitors Bureau

--

2nd Quarter In Review

Economic Benefit

to

the City of Carmel-by-the-Sea

Group Sales Services

Gr

oups Boo

k

ed

· 2

G

rou

p

Room

Nt

gh

ts: 44

Economic Impact of Group Bookings: $1 03,505

Sales

·1ax Generated $13,410

Jobs Supported by Group booktng. 84

Transtent Occupancy Tax

Generated

$7,130

Marketing Communications

GLBTM Campatgn Room Ntghts: 9 .028

Book1ng.

com

Room Ntghts: 62

Economic

Impact

of Activity:

GLBTM Campa1gn R

oom

Ntg hts ·

$ 6,828153

Book1ng.com Room Ntghts

$13.982

Visitor Services

Monterey

Visttor Center Increm

ental Room

nights tnfl

uenced

: 6,127

Economic Impact of Influenced Room

nights:

1,984 992

Carmel-by-th e-Sea was well r

epresented

1n our sweepstakes promottons tn the

second

quarter Sche1d V1 neyards

an

Wtne

Walk

Passport were

bo th

tncluded

as

pnzes

1n

the Fly

Up

and

Away From

LA

to M

onterey

sweepstakes

htghl tght

tn

g

the ne

w Alaska

Atr

dtrect fltght from LAX and the Autum n Up Fall promo tton

and sweepsta

kes.

In

the Buz

zfeed

promot1on

.

''13 ways

to Rutn

your

D1et In Monterey, Car

mel-by

- the-Sea

members were featu

red

1nclu

dtng

L1

tle Napol

1a

nd the

W tne Walk Passport.

The

promotton

was

seen by

24.

291 p

eop

le and

had 3.900

soc1al

engagements

( likes, shares. comments)

In

October, th

e MCCVB

worked

w1th

the

M

onterey

Reg1onal Airport to 1nstall

new and update

ex1sttng MCCVB-

brand

stgnage The new creat1ve

prese

n

ts

a cohes1ve brandtng

and we

l

co m1n

g ex

penence

,

and reinforce

s

the Grab

Li fe by

The Moments

brand campatgn It also enco

urages

VISitors

to

go

to SeeMonterey

.com webs1te to

get

more tn f

ormatt

o

on Mo

nt

erey

Cou

n

ty attracttons

and

activ

tttes Several

tmage

s

were tnst

all

ed th

r

oughout th

e

atrport. tnclud

tng t he

ttckettng

, arnval

and baggage

clatm areas.

Mont

erey County Convention &

Vi

sitors Bureau

I

787

Munr

as

Avenue, Suite 110

I Monte

rey,

CA

93940

831.657.6400 I

www

.SeeMonterey.com



278

City o Carmel by the Sea

Mid-Year Re

ort 2015-16

SeeMonterey.com Unique Visitors

• Carmel -by -

the

-Sea web

page un:que

VISitors

•

Carmel-by-the-Sea

web pages

total

referra ls

• Ca

rm

e

l-by- th

e-Sea web

pages to

tal 1mpress,ons

11 81

7

10,739

1

1 8

35

Recent Blog Posts Highlighting Carmel-by-the-Sea (October - December

2015):

13 Moments

to

Add

to

Your Monterey Bucket List

Things to Do in Monterey this Labor

Day

Weekend : October 9-11,2015

12 Hours in Carmel-by-the-Sea

12 Moments That Wil l Put

You

in Ahhh

Awww

and

Awe

Things to Do in Monterey This Weekend: October 16-18, 2015

Best Thanksgiving Dinners in Monterey County 2015

Things

to

Do This Weekend in Monterey: October 23 -25, 2015)

Th ings to Do in Monterey this Halloween Weekend: October 30-November 1. 2015

Things

to

Do in Monterey This Weekend: November 6-8, 2015

5 Reasons to Vis it Monterey This Winter

Get a Taste

of

Naples at

II

Tegamino in Carmel-by-

the

-

Sea

5 NEW Places Every Foodie Needs

to

Try in Monterey

10 Awesome Holiday Events in

Monterey

Christmas Dinners in Monterey County 2016

Guide

to the 12

Flavors of Monterey

for the

Holidays

Things to Do in Monterey This Weekend: November 13-15, 2015

Things

to

Do in Monterey This Weekend: November 20-22. 2015

Things

to

Do

in Monterey

This Thanksgiving Day Weekend : November 26-29, 2015

Top 10 Selfie Spots in Monterey County

Things

to

Do This Weekend in

Monterey

: December 11-13, 2015

Things to

Do

in Monterey This Weekend: December 18-20, 2015

Things

to

Do in

Monterey

This New Year's Weekend: December 31-January 3. 2016

MCCVB Media Relations

i hli

hts

Earned Media:

Advertising

Equivalency

$17,461,277

Publicat1on

Name Ch1na com

Headl1ne

Top

S1x Dest1nat1

ons

w

1th

a V1ew m

Monterey

MONT R Y

r n

:

vunors

tlureau

Summary Whe

ther

t IS p1cturesoue Highway

One

. or

the

class1c 17 M1le Dr:ve Monterey

County

IS full o f beauty

an

the

reg

1on

IS

one

of the most perf

ec

t places

fo

r a

road

tnp

Recom

mendations n

th1s feature

1nclude.

Ocean

A

venue

Carmel. Carm el Beach.

Carmel

Miss1on . The

Crossroads. and

The

Barnyard

Ad

v

ertising Value

.

$39

.000 I Un1que

Monthly

V1s1tors : 220.000

000

Publicat

1on Name V1a AAA Magazine

Onl1

ne

Headline The Best

of

the Monter

ey Pen1nsula

Summary Th1s art 1cle

details

Monterey County's secluded beaches. p1cturesque st

reet

s. and a superb aquanum. bu

al

so covers

our thnv1ng d

1n1ng scene and plenty of

mland beauty.

Top picks 1ncl

ude

Alexander-S

m

ith

by P

ar

aiso.

Advert

1s1ng Value. $10.621 I Un1que

Month

ly

V1s

1

ors

·

23

.

062

Pu bl1cat1

on Name Foo

d GPS

Headline Where

to

Eat Well m Monter

ey

County

Summary

·

The

d1n1ng gu1de art1cle 1ncludes 15 food opt1ons for food1es 1n Monterey

Co

u

nty

, each w1 th

accomp

anyin

1mages Propert1es ment1oned 1ncl

ude Canttnetta

Luca. Carmel Belle, Katy's Place. La Bicyclet te.

and

Sa lumena

Lu

ca

A d

ve

rt1s1ng Value

$6,000

I Un1que Monthly V

1s1tors

· 114,046

Monterey County Convention

&

Visitors Bureau I 787 Munras Avenue, Suite 110 I Monterey,

CA

93940

831.657.6400

I www

.SeeMonterey.com



279

City

o

Carmel by the a

Mid Year Report 2015 16

MONT R Y

un

c vu l ton bureau

Lisa Dias, Director

Chief Op

erat ing

Offic

er

M i

rab el

Hote l

Restaurant

G roup

8 3

1-622-5903

ld ia s@laubergeca rme l.co m

Monta Potter Advisor

Chief

Executiv

e Office r

Ca

rmel

C h a m be r o f Comm e rce

831-624-2522 ext. 203

m o

n t a @c a rmelcaliforni a .org

2015 -2016 Jurisdiction Investment

2015 -2016 Expenditures

• Marketing Communica t ions

Sales and

G roup Se r v ices

• Admin is t rat ion

Vis i t

o r

Se r v ices

• M

embers

hip

• Ca rm e l by -

the-Sea

City

o f

Monterey

• County o f

Monterey

• Ma ri na

• Paci fi c G rove

• Sa l inas

• Seaside

2015 -2016 Revenue

• TI

D/HID

•

Jurisdict ion

Investm en t

•

Private

322,608

Monterey County Convent ion Visitors Bureau I 787 Munras Avenue, Suite 110 I Monterey,

CA

93940

831.657.6400 I ww w.SeeMonterey

c

om

mccvb mid-year report 03-01-16

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