mcdonald's in_india_ib_assignment

04/08/2023 UNITED WORLD SCHOOL OF BUSINESS 1

Submitted By: Ammar Mullamitha Harish Nageswaran Meghashree Mohan Rahul Dhruve Vikram Prajapati

McDonald's in India (International Business)

Submitted to: Prof. Sunil Unni


Acknowledgement

We would like to thank Unitedworld School of Business, Mumbai & Professor Sunil Unni for giving us the opportunity to present a case study on various aspects of McDonalds. Through this project we learnt how McDonalds established itself in India and how they became a success story in India.


Entry barriers

Cultural and religious Sensitivity

Health and Safety

Price Sensitive

High Import Duties

• Eating Habits• Taste and preferences

Development of new SCM Strategies

Technology Up gradation

No cold storage chain logistics


Joint Venture in India

Schrieber Dynamix Dairies Is a Joint Venture between Schreiber Foods USA (51%) and K.M. Goenka group (49%).Dairy products that include Cheese (Cheddar, Mozzarella) and processed Butter

Vista Processed Foods • It is a JV between OSI Industries (USA) which is one of its largest suppliers for the chicken

range of products across the globe since 2001.Vista Fresh product division –implementing new agri technology

• Supplier for the chicken and vegetables (McChicken patty, grilled chicken patty, nuggets etc)

Foreign entity managed by

Indians in India.

Mixture of both Indian and

International cultures.

Tie-ups with McDonalds in

Europe (Cremica Industries

Dynamix diaries introduced milk

products abroad.

Value addition in case of

innovations and ideas.

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Indirect Suppliers

Small scale IndustriesFarmers

Warehouse and packaging

Distribution Logistic

Where do the food come from Mc Donald's Supply Chain

(Ludhiana, Punjab)

Baramati near Mumbai

Taloja on the outskirts of Mumbai

(Noida, Gaziabad)

i. Meena Agriculture Farms around Delhi and Nainitalii. Amar Agro farms in Ambala & Himachal Pradesh iii. Agriflora (Now, Green Earth Fresh Produce) in Ooty, Tamil Nadu

Direct Suppliers

Mc Donalds Distinctive Sourcing

Procurement Logistic

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Logistics(On time delivery)

Forecasting the Demand

Buyer seller relationship

Cost effectivenessCultural sensitivity

Total quality management

(freshness, quality)

Maintaining cold storage chain

(perishable goods)

SCM Strategies Critical to the Market

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McDonalds truly a global company

Adopting a particular country’s culture and people’s taste and preferences.

Sourcing almost all of its products and ingredients locally.

Development of local Indian businesses.

Creating a huge job market for Indian people.


Key learning's of ITM that you subscribe to the McDonald Fact File.

• McDonalds entered into Indian market with the totally customized product.

• They diversified from Beef and Pork to Chicken and Egg.

• They assured Quality, Service and Cleanliness to customers.

• They also emerged in India as a leader of Quick Service restaurant.

• McDonald’s introduced Coke’s Georgia Gold range of hot beverages which was developed especially for the Indian market in 2002

• McDonald also launched their product Happy Price Menu at Rs.20, which really attracted the Indian customers.

• Their Products are available for Vegetarian and Non-Vegetarian customers.

• They keep on bringing on the new product as per the Indian peoples taste.


THANKYOU