measuring your content: converting audiences into bookings
TRANSCRIPT
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#ATWS2015
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#ATWS2015
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#ATWS2015
Measuring Your Content: Converting Audiences Into BookingsMatthew Barker - I&I Travel Media@hitriddleGet the slides: bit.ly/AContentAdventure
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#ATWS2015
CONTENT OVERLOAD VS CONTENT STRATEGY
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#ATWS2015
THE CUSTOMER JOURNEY STARTS LONG BEFORE THEY PACK THEIR SUITCASE
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#ATWS2015
GOOGLE’S CUSTOMER JOURNEY TOOL
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#ATWS2015
EXPLORING YOUR CUSTOMER JOURNEY(S)
Google AnalyticsConversions > Multi-Channel Funnels > Assisted Conversions
Get the slides: bit.ly/AContentAdventure
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#ATWS2015
MANY JOURNEYS FOR EACH CUSTOMER
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#ATWS2015
ENOUGH THEORY, LET’S GET PRACTICAL!
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#ATWS2015
THE BIGGEST CONTENT MARKETING MYTH
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#ATWS2015
GET PROMOTING
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#ATWS2015
FIND YOUR INFLUENCERS
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#ATWS2015
PAY TO PLAY
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#ATWS2015
SURVIVING THE “NEW” SEO
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#ATWS2015
SURVIVING THE “NEW” SEO
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#ATWS2015
TURNING QUALIFIED PROSPECTS INTO LEADS
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#ATWS2015
MAXIMISING CONVERSION RATES
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#ATWS2015
IMPACTING THE (PHYSICAL) CUSTOMER JOURNEY
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#ATWS2015
THE CUSTOMER JOURNEY DOESN’T FINISH WHEN THE TRIP ENDS
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#ATWS2015
BUT WHAT ABOUT EVERYONE ELSE?!
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#ATWS2015
BUILDING A BETTER CONTENT STRATEGY
Get the slides: bit.ly/AContentAdventure
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#ATWS2015
REMEMBER THIS COOL REPORT?
Conversions > Multi-Channel Funnels > Assisted Conversions
Get the slides: bit.ly/AContentAdventure
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#ATWS2015
EVEN COOLER!
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#ATWS2015
COOLER AGAIN!
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#ATWS2015
SO HOW DO YOU GET THIS DATA GOLD MINE?
Get the slides: bit.ly/AContentAdventure
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#ATWS2015
SO HOW DO YOU GET THIS DATA GOLD MINE?
Get the slides: bit.ly/AContentAdventure
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#ATWS2015
VISUALISE THE JOURNEY
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#ATWS2015
FROM CONTENT OVERLOAD TO CONTENT STRATEGY
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#ATWS2015
BE A BETTER CONTENT MARKETER
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Matthew Barker - I&I Travel Media@hitriddle
Get the slides: bit.ly/AContentAdventure