MEDIA ARTS RESUMES

1 ) RE S U M E : P

U R P O S E AN D F

U N C T I ON

2 ) RE S U M E D

E S I GN

3 ) YO U R P

R O F E S S I ON A L L

O G O

2 I NT R O T

O AS S I G

N M E N T

4 ) LA Y O U T &

TY P E

5 ) RE S U M E C

O N T E N T

6 ) BU S I N

E S S CA R D S

RESUME: PURPO

SE & FU

NCTION

1

n Your resume is an advertisement of you.n It is not a job history or personal story.n It’s you in your best light.n It is one of the most important documents

you will ever write.n It must be error-free. n It must be truthful.n If you are a media arts professional, it should reflect professional design principles.

WHAT IS A RESUME?

WHAT IS TH

E GOAL OF A

RESUME?

“A PILE” | “B PILE” | CIRCULAR FILE

“A” PILE “B” PILE

HOW MUCH TIME WILL AN EMPLOYER SPEND?

INSIGHTS“I believe there are three things you don’t want to do on your own.

Don’t do your own taxes, don’t write your own will, and don’t do your own resume.”

--Will Evans (TheLadders’ head of user experience, who conducted the research showing employers spend only 6 seconds viewing a resume).

“You may want to write the first draft, but consider taking it to a professional for the final touches.” (BusinessTime.com)

You will be your own professional for this class, but in the future, if you consider hiring a professional, make sure the professional is reputable and specializes in media arts resumes (not a random online resume service).

THE BLIND DATE

70% OF AMERICANS “HATE” THEIR JOBS

2013 Gallup Poll.

RESUME DESIGN2

TYPICAL RESUME DESIGNDoes not adhere toprofessional design principles

TYPICAL RESUME DESIGNDoes not adhere toprofessional design principles

PROFESSIONALDESIGN

PROFESSIONALDESIGN

PROFESSIONALDESIGN

PROFESSIONALDESIGN

CREATIVE DESIGN(GOOGLE KEY WORDS: CREATIVE RESUME.THESE ARE FOR CREATIVE ADVERTISING)

YOUR PR

OFESSIONAL L

OGO

3

LOGOn Logos include first and last name in the font(s) you choose.n Logos can be type only OR type plus other graphic element. n A logo should be simple and clean, utilize the colors of your branding, and follow the SLAMR formula.n If you use your initials prominently, make sure the “puzzle pieces” fit together (so they are not randomly joined). Different letter forms create different positive and negative space designs in combination (not all work together).

n Avoid type that is too feminine, colorful, cute, or dated. n Avoid fonts such as comic sans, papyrus, brush script, etc. Be careful about using any script font (feminine).

DESIGNING YOUR LOGOn If you use your initials, see how the letter forms can come together as a piece of abstract art (the “puzzle pieces”) rather than randomly placing them together. n Brainstorm many sketches. Try your name in all upper case, all lower case, upper and lower. Try extending ascenders or descenders. Notice possible interplays.n Use the proper program (design in vector).

INTRO TO

ASSIGNMENT

(and an

alysis

of st

udent r

esume)

NOTE: Please do not merely copy one of the logos and resume layouts you have seen in this PowerPoint. That would be plagiarism, and it would be hard to grade you for a design someone else created.

LAYOUT &

TYPE4

LAYOUTn Resume is one of the most difficult layout problems (lots of text).n One,- two,- or three-column layouts (or any professional alternatives).n One page long (unless you’ve had 10 years’ experience or more).n Point size: 9-11 points (average). Typical amateur error: Type too big.n Utilize typography principles: Type hierarchy and good leading, kerning, tracking.n Simple bullets (not too much space between bullet and text).n Strong left alignment (not centered). n Proximity: group similar items together (e.g., contact info) Use consistent spacing between resume sections (e.g., double).n White space (instead of cluttered or crowded space)n Strategic line breaks (no widows or orphans)

LOGO ANDCONTACT INFO

PLACEMENTOPTIONS

LOGO ANDCONTACT INFO

PLACEMENTOPTIONS

RELATED EMPLOYMENT

ABC Advertising & Marketing | Tampa, FL | 8.13 – 5.13Advertising Intern.

n Created graphics for consideration in advertising campaigns for clients; n Blogged and tweeted for social media campaigns; n Assisted with production of television commercials.

TYPE HIERARCHY

CONTENT5

Functionaln States an objectiven Focuses on qualifications.n Details “Experience”n Includes internshipsn Lists “Employment” lastn Appropriate for college

students and transitional careers

Chronologicaln May state an objectiven Focuses on “Employment”

historyn Details job responsibilitiesn Highlights job

accomplishmentsn Appropriate for established

careers

FUNCTIONAL VS. CHRONOLOGICAL

RESUME: ONE PAGE LONGn Contact Infon Objectiven Qualificationsn Educationn Related Experiencen Other Employmentn NOTE: You may have other sections such as:Leadership, Related Course Work, Accomplishments, etc.

FORMATTING AND FORM

n No use of first person pronouns (“I” “me” “my”)n Describe experience with sentence fragments starting with past-tense action verbs (no complete sentences).n Dates can be abbreviated (3.10 – 8.13)n No “Hobbies” section (especially if they’re dangerous)n Nothing that indicates religious or political affiliations unless you’ve held leadership positions.

CONTACT INFOn Phone number, email address, street address, and web site URL. n Don’t use the words “phone, email, address, web,” etc. n Phone number: Avoid hyphens and parentheses. Use dots, bullets, or

slash.n Email address: Have a short, professional one (not

partywithme@aol.com). n Street address: Do not abbreviate Drive, Street, Circle, or other short

terms. n Use the appropriate postal abbreviation for your state (FL, not Fla.) n Your web site URL: Make sure it’s short and easy to remember.

Choices: 1) Buy your own domain name (JaneDoe.com) at a registrar like GoDaddy2) Go to tinyurl.com and create a short URL if yours is too long.

OBJECTIVEEXAMPLES:

This is your ad headline. Tell the employers what you can do for them.n Position in public relationsn Position in public relations utilizing skills in media writing, social media, web communications, and graphics production.

AVOID:Avoid: Fulfilling position where I can grow and learn. . . . (They’re not working for you.)Avoid: Position in a public relations firm. (You won’t work for an in-house department?)Avoid: Position with a growing company . . . (What if the company is stable and not growing?)Avoid: Position in a challenging position . . . (What if it’s a cushy job? You won’t take it?)

QUALIFICATIONS (most important)

Next, you will need to show the employer how you are qualified for the objective you have stated. That will be a list of qualifications and should appear near the top, e.g.:

n Social Media: Managed social media accounts for three retail clients, scheduling posts, corresponding with followers, optimizing search results (SEO) and monitoring analytics for effectiveness. Certified in HootSuite, TweetDeck, and A.P. style media writingn Market Research: Conducted market research, including quantitative and qualitative data collection and analysis; conducted focus groups, surveys, and interviews; wrote and presented marketing reports.n Page Layout: Designed/produced print collateral such as flyers, brochures, and print ads.n Vector Drawing: Created logos, illustrations, and gradient mesh projects.n Photo Editing: Retouched, composited, edited, and optimized images for print and web.n Web Design: Created web sites with high usability and effective information design, using Dreamweaver, HTML5, CSS, and CMS’s such as WordPress and Wix. n Video editing for social media posts, utilizing Adobe Premiere, AfterEffects, Final Cut Pro, MovieMaker and/or iMovie.n Software Skills: Adobe Creative Cloud; Apple Final Cut Pro; MS Office.n Personnel management and customer service experience.n Organized, self-disciplined, enthusiastic, collaborative, deadline-oriented.

OPTION: You can optionally have a section called “Related Coursework” with names of classes and descriptions of projects.

Order of Qualifications Notice the order of the skills listed in the example above:1) Hard Skills: Always lead with the most important hard skills needed for the job you want. These include what you can do or make that will contribute to a business’ profits.2) Software Skills: After the hard skills, software skills can be listed. DO NOT list MS Office first—it’s lame. List it last, if at all.3) Soft Skills or “Personal” qualities are low priority, listed last (if at all).

DEGREEn Spell out the name of the school.n Include city and state.n State your correct degree. Examples:

B.A. Advertising and Public RelationsB.A. CommunicationBFA Graphic DesignB.S. Marketing

n DO NOT SAY: Degree in Communication (What degree??)n Identify any minor, concentration, or intensive coursework.

EDUCATIONThe University of Tampa, Tampa, FLB.A. in Advertising & Public Relations, May 2035Concentration: Public RelationsMinor: CommunicationIntensive Coursework: MarketingHonors Program; 3.8 GPA.

RELATED EXPERIENCE n Jobsn Internshipsn Freelance Workn Community Projectsn Leadership Positionsn Etc.

ABC Advertising & Marketing | Tampa, FL | Fall ‘13Advertising Intern.

Created graphics for consideration in advertising campaigns for clients; blogged and tweeted for social media campaigns; assisted with production of television commercials.

EMPLOYMENTCan be one-liners:Server, Burger Hut, Tampa, FL (9.13- pres)

AMATEUR MISTAKES n Wild graphicsn Feminine graphicsn Cute graphicsn Amateur bordersn Center Alignmentn Huge name / logon Self-centered objective n Lack of visible skills or hard skillsn MS Office skills listed firstn Unprofessional/overused bullets (tiny dots, stars)n Single bullet itemn Use of first person (“I”)n “Stair-stepping" alignmentn Related content is divided (contact info)n No bold headings (type runs together)n Poor line breaks: widows, orphansn Long thin lines of text

BUSINESS CARDS6

BUSINESS CARDS(Non-Designer’s Design Book)

n DO use Rule of Thirds. n DON’T split a design down the middle. n DO try vertical and horizontal layouts. n DON’T pack too much info on the card.n DO left or right align. DON’T center your text.n DO use 7-9 point type for contact info, because the space is so small. n DON’T worry if the small type is hard to read. DO make a graphic

impression. The business card exists to make a visual impression; otherwise, you could just text your info to someone.

n DO have one focal point. DON’T commit the “Valentine’s Day Massacre.”

UNCONVENTIONAL MATERIALScan leave a distinctive mark.

LOGO GRAPH

ICS &

WORKFLOW7

.gif or .png 24

Web

Illustrator

logofor web

.ai RGB; File > Save for Web > .gif or .png 24

.tif or .ai

Resume (created in MS Word, Illustrator, or InDesign) and then saved as .pdf for dissemination

Illustrator

logofor print

OPTIONS:

For Illustrator or InDesign Layout:You can place the .ai authoring file for your logo inside an .ai or .indd file of your resume, or you can copy and paste.

For MS Word or InDesign Layout:In Adobe Illustrator, go to File > Export > .tif and save the file. Then, open up MS Word or InDesign and insert the .tif.

REQUIRED: PDF for download and printing

resumeAdditional Requirement

OPTIONAL: .Gif or .png embedded in web page

QUESTIONS?