media baru & budaya siber dr rulli nasrullah, m.si...
TRANSCRIPT
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Manajemen
Medsos dalam
digital
MARKETING
TELKOM PCC
BANDUNG 21-23 AGUSTUS 2017 DAY01
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S3 Kajian Budaya dan Media UGM
Konsultan Media dan Digital Content Provider
Jurnalis : Kelompok Kompas Gramedia, Majalah Gatra, Majalah Ummi, dll
Dr Rulli
Nasrullah, M.Si
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It takes many good deeds
to build a good reputation,
and only one bad one
to lose it.
Benjamin Franklin
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Deidre Breakenridge's (2012) “Social Media PR Strategy Wheel" outlines all of the critical components of a social media
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MANAJEMEN STRATEgy
SOCMED-PR
■ Tracking & Monitoring Strategy
■ Distribution/Channel Strategy
■ Communications/Content
Optimization Strategy
■ Engagement Strategy
■ Measurement Strategy
(Breakenridge, 2012:157-158)
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Publikasi
konten?
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tweetdeck.twitter.com
■ Tulis konten
(informasi)
■ Bisa memasukkan
gambar
■ Buat penjadwalan
kapan tweet akan
muncul
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SOSIALISASI
DI MEDIA SOSIAL
■ PERGUNAKAN HASTAG #
■ HASTAG ATAU TAGAR UNTUK
MENANDAKAN KATA KUNCI DALAM
PENYEBARAN KONTEN DI MEDIA
SOSIAL
■ TAGAR BISA DITARUH DI AWAL,
TENGAH, DAN AKHIR SEBUAH
KONTEN
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PRAKTIK
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http://www.mensobsession.com/article/detail/664/wanita-muslim-yang-menginspirasi-dunia
https://goo.gl/
https://goo.gl/6rMcU1
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1. Tweet minimal 50 tweet per orang2. Pergunakan hastag #perempuanislam3. Mention ke minimal 100 akun4. Berbalas komen dengan akun lain
Praktik Kampanye
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Melakukan analisis sosialisasi informasi
#pranatahumas
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https://tweepsmap.com/
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FACEBOOKMARKETING
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Facebook Personal
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Facebook Pages
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Facebook Pages
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Facebook Pages
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Facebook Pages
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Facebook Group
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Facebook Tips
1. Buatlah Ringkas dan To The PointBerdasarkan hasil penelitian, konten dengan panjang kata antara 100 – 250 kata,
60% lebih menarik perhatian dibanding konten yang panjang. Selain itu lebih
banyak mendapat LIKE, SHARE dan Komentar.
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Facebook Tips
2. Posting secara Teratur danKonsisten
Posting secara teratur dan konsisten, keduanya sama-sama penting di Facebook. Posting secara teraturmembantu membangun fan base Anda dan membuat Anda diperhatikan. Para ahli merekomendasikanuntuk posting setidaknya 5 sampai 7 kali seminggu. Pada saat yang sama, jangan posting berlebihandalam satu hari karena memungkinkan terjadinya respon negatif.
Konsistensi adalah sama pentingnya. Maksudnya adalah lebih baik anda posting 1 kali sehari selamaseminggu daripada anda posting 7 kali dalam 1 hari lalu minggu depan baru posting lagi. Cobalah untukposting promosi pada hari yang sama setiap minggu.
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Facebook Group
3. Menentukan Kapan Waktu Posting Yang
TepatTerkadang dalam satu hari anda harus memilih waktu yang tepat kapan anda harus
posting. Carilah waktu yang fans anda paling aktif dengan cara melihat facebook
insight yang sudah disediakan oleh facebook.Lihat interaksi yang terjadi di insight.
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Facebook Group
4. Posting Konten Yang RelevanSelalu posting lah konten yang relevan untuk fans anda, misalkan anda membuat
facebook pages mengenai peluang bisnis, jadi postinglah konten yang
berhubungan dengan peluang bisnis jangan justru tentang kesehatan.
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Facebook Group
5. Berikan Berita HOT atau TerbaruSelalu berikan update berita yang sedang HOT dan Terbaru. Biasanya topik yang
berhubungan dengan Tahun baru dan Idul Fitri.
Sangat mudah untuk menyebutkan ini dalam konten Anda apapun niche Anda.
misalnya jika niche Anda adalah desain web, selama musim liburan Anda dapat
menulis posting seperti “Tips Design Web untuk Tahun Baru” atau “5 Hal yang
dapat anda lakukan pada situs anda untuk menarik perhatian pada saat Idul Fitri”.
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Facebook Ads
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Facebook Ads
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Facebook Ads
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Facebook Ads
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Facebook Ads
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Facebook Ads
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Facebook Ads
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Facebook Tools
■ Fb Social Toolkit (Chrome)
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THANK YOU