MEDIAcontacting

How to reach proper people?

Start with research

Use your network

Start with small ... ...catch big fishes later

It is just about statistics

Call preparationWhat is purpose of call? How will I introduce?Prepare keywords + scenario Write it down!Schedule your time

Have our preparation Pen + paper Silent environment Calm down and reduce stress Check your voice

Ready for call?

Calling simulation

How to talk with media representatives?

Journalist came,so what?

Studio → Journalist → Interview 1 → Journalist → Interview 2 → Journalist → Interview 3 → Journalist → Back to studio

Typical scenario of reportage

Communication tips

7 seconds ruleRule of 3Speak in headlinesNo „no comment“Body language counts

Say Yes or NoOwn formulationsHypotesisPersonal opinion

Journalist strategies

Interview simulation

Follow up!

Provide immediate release

Ask for publishing notification

Establish professional relationship

Thank You!