media institutions week 2 2011
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Lecture presentation for Media Institutions week two.TRANSCRIPT
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Media InstitutionsWeek Two
6th October 2011
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Television pre-WW2Losing some myths
The monopoly of the BBC
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•TV service re-starts in 1946
•15,000 households
•Licence fee combined with TV - £2
•Boycott imposed by film industry, music halls, West End theatre, boxing and soccer.
•BBC ambivalent to TV.
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Post-WW2 Television
• Post-war DG, William Haley misunderstands TV.
• TV and radio “parts of one Whole”.
• 1947-8 TV accounts for less than 10% of BBC expenditure.
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Post- WW2 Broadcasting
• 1946 - idea of competition to BBC raised - deferred for 5 years
• But debate begins
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The Competition Debate
• BBC emerged from war very secure
• Argument split down party lines
• Labour (ruling) against
• Conservative for
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The Competition Debate
Cecil Graves, Director General 1938-42 - to The Times June 1946 -
“Freedom is choice” and warned of dangers in “nationalisation of the infinitely precious things of the mind and the spirit.”
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The Competition Debate
Manchester Guardian:
“(motive behind the competition lobby was) the sulphurous smell of the political and commercial pit and not a disinterested attempt to secure … the best possible broadcasting service.”
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The Competition Debate
• Tories come to power 1951
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The Coronation• 1953
• Watched on TV by 56% of population.
• More than 20m
• 8m at home
• 10m with friends
• Bigger audience than radio
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The Coronation
“Television was now in the process of becoming the principal instrument both of information and of national cultural identity.”
John Corner
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The Competition Debate
• Tories come to power 1951
• BBC thought to be putting too much emphasis on radio.
• Another agency required to “realise the full potential of the new medium”. (Corner)
• Crisell cites changes occurring in the socio-political climate - democratisation.
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The Competition Debate
• Television Act 1954
• Reith (in House of Lords) likened arrival of commercial broadcasting to “… smallpox, bubonic plague and the black death.”
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Television Act 1954
• Set up Independent Television Authority (ITA)
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Television Act 1954
INDEPENDENT
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Television Act 1954
• Set up Independent Television Authority (ITA)
• ITA to own transmitters
• ITA similar to institutional set-up of BBC
• TO have Public Service Broadcasting responsibilities
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PUBLIC SERVICEBROADCASTING
?
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Television Act 1954
• Advertising by ‘spot ads’
• Advertising in ‘natural’ breaks
• No control over programmes by advertisers
• ‘editorial television’
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Early ITV
• Began 1955
• 5m TV (and radio) licences
• Grace Archer killed of on BBC Radio
• ITA required ‘contractors’ to inform, educate and entertain
• Advertising limited to average of 6 minutes per hour
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Early ITV
• Originally designed to have three regions and two simultaneous contractors
• Lack of air space - regions split weekends/weekdays
• Network complete by 1962
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Early ITV• “Show-business’ connections
• Lew Grade (ATV)
• Sidney Bernstein (Granada)
• Began unprofitably but soon turned round
• 1957 at launch of Scottish Television, Canadian Roy Thomson says commercial TV is ‘like having a licence to print your own money’
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The Pilkington Committee
• Set up by Conservative government in 1960
• Remit to appraise ITV and BBC and to consider where new channel should be placed
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The Pilkington Report
• Delivered 1962
• Recommended ITV should have central sales and programming under ITA
• Reduction of prizes in game shows
• BBC should be given third channel
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BBC 2• Begins 1964
• UHF 625 lines
• 4 hours per day
• Adventurous programming
• Themed evenings
• Talk shows
• Colour from1967
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Annan Committee
• Fourth channel inevitable
• Expected to be given to ITV - continuation of duopoly
• Labour come to power 1964 - ideas to use 4th channel for OU
• Deferred decision to 1969
• Annan committee formed to consider UK broadcasting in 1970
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Annan Committee• Conservatives came into power and committee adjourned indefinitely
• Labour back 1974 - committee restarted
• Reports in 1977
• IBA should not get 4th channel
• New local broadcasting authority
• IBA becomes Regional Broadcasting Authority
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Annan Committee
• Conservatives back again!!! 1979
• Most recommendations set aside
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The 1980s
• Channel 4 begins 1982
• Overseen by IBA
• 66% of output to be of specialist appeal
• Advertising sold by ITV companies and C4 supported by subscription
• TV-AM begins1983
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The 1980s
• Cable TV goes live 1984
• Intended to be ‘local’
• Carried the Sky channel
• British Satellite Broadcasting granted licence in 1988
• Consortium of Granada, Pearson, Anglia, Virgin and Amstrad
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SATELLITE BROADCASTING
• BSB allowed three channels (plus two other franchised)
• Had to build and launch its own satellite
• Sky already broadcasting to cable companies
• Not regulated (Astra satellite)
• Starts direct to home broadcasting 13 months before BSB
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SATELLITE BROADCASTING
• BSB starts broadcasting in March 1990
• Technically superior but more expensive and less attractive programming than Sky
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SATELLITE BROADCASTING
• BSB starts broadcasting in March 1990
• Technically superior but more expensive and less attractive programming than Sky
• The companies merge in November 1990 to become British Sky Broadcasting
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