Media International

Advertising & Advertising & AudiencesAudiences

Media International

SaarfSaarfAmpsAmpsRamsRamsTamsTams

Media International

SaarfSaarf= SA Advertising = SA Advertising

Research Research FoundationFoundation

Media International

Amps =Amps =All media and All media and

products survey.products survey.

Covers readers, listeners, Covers readers, listeners, viewers, gazersviewers, gazers

Media International

Rams =Rams =Radio audience Radio audience

measurement surveymeasurement survey

Media International

Tams =Tams =TV audience TV audience

measurement measurement surveysurvey

Media International

Stakeholders:Stakeholders:AdvertisersAdvertisers

Media marketersMedia marketersMedia makers.Media makers.

(examples)(examples)

Media International

Advertisers are Advertisers are interested in interested in

audiences by brand, audiences by brand, medium, medium,

programme, profileprogramme, profile

Media International

SAARF AMPSSAARF AMPSJULY 2000 - Dec 2000JULY 2000 - Dec 2000

6 MONTH 6 MONTH

TrendsTrends

Media International

Readership is not circulationReadership is not circulation

AMPS is not ABCAMPS is not ABC- Audit Bureau of Circulation- Audit Bureau of CirculationNor is it ABISNor is it ABIS- Audit Bureau of Internet Stats- Audit Bureau of Internet Stats

Media International

Daily papersDaily papersSowetanSowetan 2 106 0002 106 000Daily Dispatch Daily Dispatch 168 000 168 000

Weekly papersWeekly papersSunday TimesSunday Times 3 216 0003 216 000City Press City Press 2 320 0002 320 000Rapport Rapport 1 720 0001 720 000M&GM&G 205 000 205 000

Media International

More weekly papersMore weekly papersSowetan Sunday Wrld 561 000Sowetan Sunday Wrld 561 000Soccer Laduma Soccer Laduma 1 262 000 1 262 000

Growth from a year earlier:Growth from a year earlier:Sowetan Sunday Wrld 148 000Sowetan Sunday Wrld 148 000Soccer Laduma Soccer Laduma 561 000 561 000

Media International

Weekly magazines:Weekly magazines:Drum Drum 2 042 0002 042 000YouYou 2 187 0002 187 000HuisgenootHuisgenoot 2 230 0002 230 000

Monthly mags:Monthly mags:BonaBona 3 342 0003 342 000True loveTrue love 1 636 0001 636 000

Media International

More monthly mags:More monthly mags:BonaBona 3 342 0003 342 000True loveTrue love 1 636 0001 636 000Pace Pace 1 347 0001 347 000SL SL 178 000 178 000Y Y 237 000 237 000FortnightlyFortnightly::Kick offKick off 1 594 0001 594 000

Media International

Women’s mags:Women’s mags:Fair LadyFair Lady 740 000 740 000SarieSarie 707 000 707 000Rooi Rose Rooi Rose 593 000 593 000Cosmo Cosmo 732 000 732 000Femina Femina 448 000 448 000ElleElle 303 000 303 000Marie Clair Marie Clair 292 000 292 000

Media International

Other mags:Other mags:Woman’s value 462 000Woman’s value 462 000Your familyYour family 453 000 453 000Newspaper/subs mags:Newspaper/subs mags:Radio & TV talk 3 622 000Radio & TV talk 3 622 000Edgars club Edgars club 2 226 000 2 226 000Sunday TimesSunday Times 2 194 000 2 194 000MultichoiceDish 1 638 000MultichoiceDish 1 638 000

Media International

Radio stations:Radio stations:Ukhozi Ukhozi 6 640 0006 640 000Metro Metro 5 611 0005 611 000Umhlobo wenene Umhlobo wenene 4 753 0004 753 000Lesedi Lesedi 3 813 0003 813 000YFM YFM 1 552 0001 552 0005 FM 5 FM 1 388 0001 388 000SAFM SAFM 472 000 472 000702 702 372 000 372 000

Media International

TV programmes: (ARs)TV programmes: (ARs)Generations (thurs)Generations (thurs) 18.9 18.9 (fri, tues, wed) (fri, tues, wed) 18.418.4Hlala kwabafileyo Hlala kwabafileyo 18.118.1Bold & Beauty Bold & Beauty 17.717.7Soul City Soul City 17.517.5Lottery game show Lottery game show 11.211.2Nuus (sat) Nuus (sat) 1010Survivor 7.7, Carte Blanche 2.8Survivor 7.7, Carte Blanche 2.8

Media International

SAARF AMPSSAARF AMPS12-MONTH DATA12-MONTH DATA

JULY 2000 - JUNE 2001JULY 2000 - JUNE 2001

Media International

0

10

20

30

40

50

Jul1999-Jun2000 19.8 27.1 18.4 34.6 33.7 39.5

Jan2000-Dec2000 19.9 28.1 19.9 36.0 34.7 40.9

Jul2000-Jun2001 18.2 27.6 20.3 35.7 33.8 40.2

Any DailyAny Weekly Excl CP/F

Any CP/FAny Weekly

Incl CP/F

Any Newspapers

Excl CP/F

Any Newspaper Incl CP/F

AIR READERSHIP - NewspapersAIR READERSHIP - Newspapers ADULTSADULTS

5 266 8 011 5 902 10 347‘000s 9 793 11 660

UrbanG.P.DurbanWhiteColouredBlack16-34

C.Town

Ilanga not included in weekly totals

G.PW.C.

N.P.White

Media International

0

10

20

30

40

50

Jul1999-Jun2000 1.7 2.0 0.5 1.4 0.9 3.0 0.8 1.3

Jan2000-Dec2000 1.5 2.1 0.5 1.3 1.0 3.0 0.7 1.3

Jul2000-Jun2001 1.4 1.8 0.4 1.4 0.9 2.4 0.6 1.2

Beeld BurgerBusiness

DayCape Argus

Cape Times

CitizenDaily

DispatchDaily News

AIR READERSHIP - Daily Newspapers - 1AIR READERSHIP - Daily Newspapers - 1ADULTSADULTS

405 528 121 408‘000s 264 180686 350

Large UrbG.P.Jhb25-49Black

Pretoria W.C.Coloured

Media International

0

10

20

30

40

50

Jul1999-Jun2000 0.7 0.5 0.8 1.1 0.3 6.3 0.4 1.8

Jan2000-Dec2000 0.7 0.5 0.7 1.1 0.3 6.1 0.3 1.7

Jul2000-Jun2001 0.8 0.6 0.7 1.2 0.4 5.8 0.3 1.9

Mail & Guardian

Natal Witness

(Sat)

Naweek Beeld

PostPretoria

News Weekend

RapportSaturday Dispatch

Saturday Star

AIR READERSHIP - Weekly Newspapers - AIR READERSHIP - Weekly Newspapers - 22

ADULTSADULTS

166 211 336 116‘000s 1 686 54877230

White

W.C.

G.P.

Media International

0

10

20

30

40

50

Jul1999-Jun2000 1.4 3.1 0.9 1.1 0.6 10.7 2.3 0.4

Jan2000-Dec2000 1.3 4.2 1.6 1.0 0.7 11.3 2.4 0.4

Jul2000-Jun2001 1.2 4.9 2.2 1.0 0.7 11.2 2.3 0.4

Saturday Argus

Weekend

Soccer Laduma

Sowetan Sunday World

Sunday Argus

Weekend

Sunday Indepen-

dent

Sunday Times

Sunday Tribune

Volks-blad (Sat)

354 1 420 629 280‘000s 217 6593 239 120

AIR READERSHIP - Weekly Newspapers - AIR READERSHIP - Weekly Newspapers - 33

ADULTSADULTS White Metros

G.P.

Male

25-49

Large urb

G.P.

35-49

Media International

0

10

20

30

40

50

Jul1999-Jun2000 5.2 1.4 9.9 2.4 19.1 10.8 6.1 15.0 1.2

Jan2000-Dec2000 4.8 1.2 9.1 2.2 18.9 11.0 6.3 15.5 1.2

Jul2000-Jun2001 4.3 1.1 7.2 2.0 16.6 9.2 6.4 15.8 1.8

BeeldBusiness

DayCitizen

Pretoria News

Sowetan StarCitizen (Sat)

City Press

Mail & Guardian

AIR READERSHIP - Newspapers - 1AIR READERSHIP - Newspapers - 1GAUTENGGAUTENG

262 441 124 1 018‘000s 564 968393 11066

DAILY WEEKLYWhite

Metros

Male

Female

35-49

Jhb

Pretoria Female

16-24

jhb

Black

Female

25-34

Jhb

Media International

0

10

20

30

40

50

Jul1999-Jun2000 2.5 1.1 7.5 5.5 4.1 2.5 1.0 18.9

Jan2000-Dec2000 2.2 1.3 7.1 6.1 5.4 4.3 1.1 19.9

Jul2000-Jun2001 2.2 1.5 6.5 6.8 6.8 6.0 1.4 19.3

Naweek Beeld

Pretoria News

WeekendRapport

Saturday Star

Soccer Laduma

Sowetan Sunday World

Sunday Indepen-

dent

Sunday Times

134 90 398 418‘000s 417 88367 1 183

AIR READERSHIP - Newspapers - 2AIR READERSHIP - Newspapers - 2GAUTENGGAUTENG

WEEKLYMale

35-49

Jhb/

Reef

Male

16-24

Jhb/

Reef

Media International

0

10

20

30

40

50

Jul1999-Jun2000 16.2 13.8 9.5

Jan2000-Dec2000 16.7 13.1 9.6

Jul2000-Jun2001 14.4 14.2 9.2

Die Burger Cape Argus Cape Times

AIR READERSHIP - Newspapers - 1AIR READERSHIP - Newspapers - 1WESTERN CAPEWESTERN CAPE

412 264‘000s 407

DAILYColoured

Media International

0

10

20

30

40

50

Jul1999-Jun2000 5.2 2.5 4.0

Jan2000-Dec2000 4.7 2.7 4.2

Jul2000-Jun2001 4.3 2.5 4.2

Daily Dispatch Die Burger Eastern Province Herald

AIR READERSHIP - Newspapers - 1AIR READERSHIP - Newspapers - 1EASTERN CAPEEASTERN CAPE

178 174‘000s 104

DAILY

Media International

69.6 %

72.1 %

36.8 %

31.9 %77.1 %

Athlone News

Constantiaberg Bulletin

Southern Mail

Atlantic Sun

Metro Burger West

Tyger Burger Goodwood

Southern Suburbs Tatler

Metro Burger Mitchells Plain

Tygertalk Goodwood/Parow

Tyger Burger Coast 51.3 %

43.5 %

55.7 %

56.2 %

63.3 %

57.7 %

Table Talk

Community Papers/Freesheets in Community Papers/Freesheets in Cape Town South WestCape Town South West

Media International

75.3 % 86.9 %72.1 %

76.1 %77.1 %

69.6 %

43.5 %

31.9 %

Metro Burger Mitchells PlainPlainsman

Southern Mail

Metro Burger CentralMetro Burger West

Athlone News

City Vision

Southern Suburbs Tatler

55.7 %

63.3 %

47.2 %

44.9 %

Constantiaberg Bulletin

Table Burger Goodwood

Tyger Burger Kuilsrivier

Metro Burger East

Community Papers/Freesheets in Community Papers/Freesheets in Cape Town South EastCape Town South East

Media International

0

10

20

30

40

50

Jul1999-Jun2000 22.5 11.2 28.4 40.3 22.6

Jan2000-Dec2000 23.4 11.6 29.1 40.9 23.7

Jul2000-Jun2001 21.0 11.1 29.4 39.5 23.9

Any Weekly Any Fortnightly Any Monthly Any MagazineAny Newspaper/

Subscriber Magazine

MAGAZINESMAGAZINES

6 098 8 541 11 466 6 947‘000s 3 221

G.P.

Afrikaans

N.C./F.S.KZN Female16-24

Metros

JhbWhiteColouredIndian

GeneralW.C.KZNG.P

Media International

0

10

20

30

40

50

Jul1999-Jun2000 6.7 0.4 0.4 0.8 0.4 8.2 1.6 1.0 4.9

Jan2000-Dec2000 7.1 0.4 0.4 0.7 0.3 8.0 1.4 0.9 4.8

Jul2000-Jun2001 6.6 0.4 0.3 0.7 0.3 7.4 1.2 0.8 4.6

DrumFarmers Weekly

F&T Finance Week

Financial Mail

F&T Finansies & Tegniek

Huis-genoot

Vroue Keur

Landbou Weekblad

Rapport Tydskrif

MAGAZINESMAGAZINESWEEKLIESWEEKLIES

1 905 88 196 82‘000s 2 154 238336 1 320105

WhiteWhite

Media International

0

10

20

30

40

50

Jul1999-Jun2000 3.0 6.9 1.1 7.7 2.7 5.2 1.4 2.8

Jan2000-Dec2000 2.8 7.5 1.1 7.5 2.7 5.6 1.6 2.7

Jul2000-Jun2001 n/a 7.4 1.0 7.2 2.5 5.5 1.9 2.5

Soccer News

Sunday Times

MagazineTime You Fair Lady Kickoff People Sarie

AIR READERSHIP - MagazinesAIR READERSHIP - MagazinesWEEKLY/FORTNIGHTLIESWEEKLY/FORTNIGHTLIES

289‘000s 738 5631 609 7222 141 2 076

MetrosJhb White N.P.

Coloured

Media International

0

10

20

30

40

50

Jul1999-Jun2000 n/a 0.9 n/a n/a 1.7 0.4 0.4 1.0 1.4

Jan2000-Dec2000 n/a 0.8 1.1 0.5 1.8 0.4 0.4 1.1 1.5

Jul2000-Jun2001 0.7 0.8 1.0 0.6 2.1 0.4 0.4 1.1 1.7

GQHouse & Leisure

Hustler JoyLiving & Loving

LongevityMan

MagnumMarie Claire

Men's Health

196 291 163 602‘000s 111 322122 480244

AIR READERSHIP - Magazines - 4AIR READERSHIP - Magazines - 4MONTHLIESMONTHLIES

White

Indian

Media International

0

10

20

30

40

50

Jul1999-Jun2000 n/a 2.1 0.5 0.9 0.5 1.2 0.2 1.0 4.5

Jan2000-Dec2000 n/a 2.2 0.6 0.9 0.5 1.2 0.2 0.9 5.3

Jul2000-Jun2001 0.2 2.3 0.7 0.7 0.5 1.4 0.2 0.7 6.0

SA City LifeSA Sports Illustrated

SL StyleStywe

Lyne/ Tight Lines

TopCar Top Forty Tribute True Love

51 190 214 151‘000s 394 19264 1 739681

AIR READERSHIP - Magazines - 6AIR READERSHIP - Magazines - 6MONTHLIESMONTHLIES

Female English G.P.

Female

16-24

Metros

G.P.

Male

35-49

Media International

0

10

20

30

40

50

Jul1999-Jun2000 n/a n/a n/a 1.7 n/a 0.8 1.8

Jan2000-Dec2000 n/a n/a 0.2 1.7 0.7 0.8 1.6

Jul2000-Jun2001 2.8 0.5 0.2 1.9 0.8 0.9 1.8

TV Plus WielWine

MagazineWoman's

ValueY Mag Your Baby Your Family

814 133 68 545‘000s 255222 513

AIR READERSHIP - Magazines - 7AIR READERSHIP - Magazines - 7MONTHLIESMONTHLIES

Media International

8.7

7.2

2.6

9.5

3.5

3.1

15.3

0 5 10 15 20 25 30 35 40 45 50

Kickoff

Huisgenoot

Fair Lady

Drum

Cosmopolitan

Car

Bona

16-34

MAGAZINES BY AGE - 1MAGAZINES BY AGE - 1

Media International

8.7

7.2

2.6

9.5

3.5

3.1

15.3

2.2

7.7

2.5

3.4

1.8

2.0

7.4

0 5 10 15 20 25 30 35 40 45 50

Kickoff

Huisgenoot

Fair Lady

Drum

Cosmopolitan

Car

Bona

16-34 35+

MAGAZINES BY AGE - 1MAGAZINES BY AGE - 1

Media International

7.6

3.5

8.7

2.3

3.1

2.0

3.2

6.7

2.3

6.6

2.1

3.1

2.7

1.6

2.7

3.8

2.8

1.8

0 5 10 15 20 25 30 35 40 45 50

You

TV Plus

True Love

Sarie

SA Sports

Rooi Rose

Reader's Digest

Pace

Living & Loving

16-34 35+

MAGAZINES BY AGE - 2MAGAZINES BY AGE - 2

Media International

7.7

4.6

2.2

10.8

1.6

1.4

16.6

0 5 10 15 20 25 30 35 40 45 50

Kickoff

Huisgenoot

Fair Lady

Drum

Cosmopolitan

Car

Bona

LSM 5

MAGAZINES BY LSM - 1MAGAZINES BY LSM - 1

Media International

7.7

4.6

2.2

10.8

1.6

1.4

16.6

5.3

18

5.3

8.5

6.3

4.9

6.8

0 5 10 15 20 25 30 35 40 45 50

Kickoff

Huisgenoot

Fair Lady

Drum

Cosmopolitan

Car

Bona

LSM 5 LSM 7

MAGAZINES BY LSM - 1MAGAZINES BY LSM - 1

Media International

7.7

4.6

2.2

10.8

1.6

1.4

16.6

5.3

18

5.3

8.5

6.3

4.9

6.8

0.7

27.2

11.4

1.1

12.3

13.6

0.9

0 5 10 15 20 25 30 35 40 45 50

Kickoff

Huisgenoot

Fair Lady

Drum

Cosmopolitan

Car

Bona

LSM 5 LSM 7 LMS 10

MAGAZINES BY LSM - 1MAGAZINES BY LSM - 1

Media International

5.9

1.9

10.4

1.3

2.4

1.0

3.2

8.3

1.6

18.5

8.2

9.6

4.8

3.7

5.0

7.5

5.2

4.7

20.7

8.6

1.3

13.6

8.1

12.6

12.9

0.8

5.4

0 5 10 15 20 25 30 35 40 45 50

You

TV Plus

True Love

Sarie

SA Sports

Rooi Rose

Reader's Digest

Pace

Living & Loving

LSM 5 LSM 7 LSM 10

MAGAZINES BY LSM - 2MAGAZINES BY LSM - 2

Media International

3.6

4.3

4.8

5.6

6.9

7.5

10.2

10.3

11.4

13.1

0 10 20 30 40 50

Car

Cosmopolitan

Fair Lady

Reader's Digest

Pace

Kickoff

True Love

Drum

Bona

You

MAGAZINE READERSHIP - MAGAZINE READERSHIP - JOHANNESBURGJOHANNESBURG

Media International

9.0

10.6

11.3

11.5

12.7

14.5

14.9

14.9

17.1

20.7

0 10 20 30 40 50

Men's Health

Car

Financial Mail

Femina

Time

Cosmopolitan

Getaway

Garden &Home

Fair Lady

You

Sandton

MAGAZINE READERSHIP - MAGAZINE READERSHIP - SANDTON/SOWETOSANDTON/SOWETO

2.5

3.2

4.5

6.2

9.7

10.8

12.4

14.5

16.0

0 10 20 30 40 50

Living &Loving

Fair Lady

Reader'sDigest

You

Pace

Kickoff

Drum

True Love

Bona

Soweto

Media International

6.9

7.4

7.5

8.0

9.2

9.5

10.7

10.8

18.3

25.2

0 5 10 15 20 25 30

Femina

Bona

Woman's Value

Kickoff

Reader's Digest

TV Plus

Cosmopolitan

Fair Lady

Huisgenoot

You

MAGAZINE READERSHIP - MAGAZINE READERSHIP - CAPE TOWNCAPE TOWN

Media International

6.9

6.9

7.6

7.7

9.5

9.7

9.7

11.2

14.5

16.2

33.2

0 10 20 30 40 50

Woman's Value

Garden &Home

Marie Claire

People

Reader'sDigest

Men's Health

Femina

Huisgenoot

Cosmopolitan

Fair Lady

You

South West

MAGAZINE READERSHIP MAGAZINE READERSHIP CAPE TOWN SOUTH WEST/EASTCAPE TOWN SOUTH WEST/EAST

7.6

8.6

9.1

9.8

9.9

10.4

10.7

11.2

14.5

25.4

0 10 20 30 40 50

SA SportsIllustrated

TV Plus

Pace

Reader'sDigest

Fair Lady

Huisgenoot

True Love

Drum

Kickoff

You

South East

Media International

0

10

20

30

40

50

Jul1999-Jun2000 2.0 3.9 7.4

Jan2000-Dec2000 2.0 3.6 6.9

Jul2000-Jun2001 1.7 3.2 6.6

7 days 14 days 6 weeks

CINEMACINEMATOTALTOTAL

489 1 922‘000s 919

Metros

G.P.

White

Metros

White

Media International

JHB South

JHB North

JHB Central

JHB RandburgJHB Sandton

23 %

41.6 %

17.8 %

38.8 %21.2 %

Fordsburg Thari Broadway

Carlton Cines

Good Hope Market St

Village WalkSandton City

Hyde Park Metro

Hillbrow Kines

Killarney Metro

Dobsonville Thari

Lenasia Apsara Cine

Oakdene The Glen MetroSouthgate Cine

Northgate Cines

Fourways Cines

Monte Casino

Cloisters Cines

Rosebank Cineplex & Nouveau

Cresta Cines

Highgate Kine

Balfour Park Metro

Good Hope Comm St

CINEMA ATTENDANCE IN JOHANNESBURGCINEMA ATTENDANCE IN JOHANNESBURG

Media International

Dbn Central

Dbn South

Dbn West

Dbn North

27.1 %

18 %

28.8 %

20.4 %

Chatsworth Sanlam Cines

The WheelShirazWest Str Metro

WorkshopIsfahan

Pinetown Sanlam

Pinetown Goodhope

Berea Cines Musgrave

Hillcrest Waterfall Cines

La Lucia Mall

Westville Pavillion

CINEMA ATTENDANCE IN DURBANCINEMA ATTENDANCE IN DURBAN

Media International

0

20

40

60

80

100

Jul1999-Jun2000 59.1 24.8 20.2 n/a 54.2 18.6 8.1

Jan2000-Dec2000 61.3 28.1 21.7 67.7 57.7 20.1 9.0

Jul2000-Jun2001 63.4 29.0 23.3 72.6 59.2 22.3 8.9

Billboards Buses Bus Shelters Stores Taxis Trailer Ads Trains

18 382 8 425 6 761 21 054‘000s 6 46517 184 2 592

OUTDOOR ADVERTISINGOUTDOOR ADVERTISING7 DAYS7 DAYS

Media International

SAARF RAMSSAARF RAMSJULY 2000 - JUNE 2001JULY 2000 - JUNE 2001

12 MONTH 12 MONTH

Radio & TV TrendsRadio & TV Trends

Media International

13 more radio stations now have the required 13 more radio stations now have the required

minimum minimum base for analysis:base for analysis:

Radio 7FMRadio 7FM

Bush RadioBush Radio

Fine Music Radio (FMR)Fine Music Radio (FMR)

Radio IslamRadio Islam

Moutse Community Radio Moutse Community Radio

Qwa-Qwa RadioQwa-Qwa Radio

Rippel 90.5 FM StereoRippel 90.5 FM Stereo

12 MONTH RAMS12 MONTH RAMS

Radio RiversideRadio Riverside

Radio RosestadRadio Rosestad

Soshanguve Community RadioSoshanguve Community Radio

Tuks FMTuks FM

Unitra Community Radio Unitra Community Radio

Univen Community RadioUniven Community Radio

Media International

An additional 4 DStv channels qualify for release:An additional 4 DStv channels qualify for release:

Channel 0Channel 0

K-TVK-TV

VH-1VH-1

Zee TVZee TV

12 MONTH RAMS12 MONTH RAMS

Media International

Electronic Trends - AdultsElectronic Trends - Adults

0

20

40

60

80

100

Jul1999-Jun2000 81.3 78.0 76.3 63.9 62.6 60.5

Jan2000-Dec2000 81.3 77.8 75.5 63.7 62.4 60.2

Jul2000-Jun2001 79.5 75.6 73.0 64.6 63.4 61.9

Mon-Fri Sat Sun Mon-Fri Sat Sun

Radio Television

Media International

0

10

20

30

40

50

Jul1999-Jun2000 28.6 4.1 23.1 3.3

Jan2000-Dec2000 29.0 4.1 23.4 3.3

Jul2000-Jun2001 27.5 3.9 22.8 3.3

Per Week Per Day Per Week Per Day

TelevisionRadio

No. Hours spent on Electronic Media No. Hours spent on Electronic Media

Media International

Journ students and TV hoursJourn students and TV hours

0

2

4

6

8

10

12

14

16

18

20

.5hr 1 1.5 2 3 4 5 6

Class %

Media International

Ave Mon - Fri Listening - Adults - 1Ave Mon - Fri Listening - Adults - 1

0

10

20

30

40

50

Jul1999-Jun2000 0.2 2.7 0.2 0.8 1.9 0.7

Jan2000-Dec2000 0.2 2.7 0.2 0.8 2.0 0.8

Jul2000-Jun2001 0.2 2.6 0.2 0.7 2.0 0.8

Radio 2000 5fm567mw

CapeTalk702 Talk

Radio94.7 Highveld

StereoRadio Algoa

62 758 63 206 593‘000s 243

Media International

Ave Mon - Fri Listening - Adults - 2Ave Mon - Fri Listening - Adults - 2

0

10

20

30

40

50

Jul1999-Jun2000 0.9 0.1 1.2 0.3 2.2 2.0

Jan2000-Dec2000 0.9 0.1 1.2 0.3 2.5 1.8

Jul2000-Jun2001 0.9 0.1 1.3 0.2 2.4 1.8

Radio BopBrfm

STEREO 94-97 FM

CKI-FM Stereo

Classic fM 102.7

East Coast Radio

GHFM

247 34 365 63 698‘000s 512

Media International

Ave Mon - Fri Listening - Adults - 3Ave Mon - Fri Listening - Adults - 3

0

10

20

30

40

50

Jul1999-Jun2000 2.6 2.5 1.1 0.9 1.6 9.2

Jan2000-Dec2000 2.7 2.7 1.1 1.0 1.6 9.3

Jul2000-Jun2001 2.6 2.8 1.0 1.2 1.6 8.9

Ikwekwezi FM

Jacaranda 92.4fm

Radiokansel/Pulpit

KAYA-FM 95.9

Kfm 94.5 Lesedi FM

754 802 301 340 461‘000s 2 585

Media International

Ave Mon - Fri Listening - Adults - 4Ave Mon - Fri Listening - Adults - 4

0

10

20

30

40

50

Jul1999-Jun2000 2.5 1.0 9.7 6.6 3.5 1.0

Jan2000-Dec2000 2.4 1.0 10.1 6.4 3.4 1.0

Jul2000-Jun2001 2.3 1.1 9.7 6.5 3.4 0.9

Ligwalagwala FM

Lotus FM Metro fmMotsweding

FMMunghana Lonene FM

Radio Oranje

666 322 2 813 1 873 989‘000s 249

Media International

Ave Mon - Fri Listening - Adults - 5Ave Mon - Fri Listening - Adults - 5

0

10

20

30

40

50

Jul1999-Jun2000 0.2 0.3 2.1 0.2 3.8 0.2

Jan2000-Dec2000 0.3 0.4 2.1 0.2 3.7 0.3

Jul2000-Jun2001 0.5 0.5 2.0 0.2 3.7 0.4

P4 Radio KZN

98-100fm

P4 Radio Cape Town 100-108fm

Phalaphala FM

Punt Geselsradio

Radiosonder-grense

RMFM

132 137 593 52 1 086‘000s 119

N.W.16-24

Media International

Ave Mon - Fri Listening - Adults - 6Ave Mon - Fri Listening - Adults - 6

0

10

20

30

40

50

Jul1999-Jun2000 1.0 7.6 18.5 12.5 2.4 5.9

Jan2000-Dec2000 1.0 7.5 18.8 12.6 2.4 5.7

Jul2000-Jun2001 1.0 6.7 17.6 11.6 2.6 5.5

SAfm Thobela FM Ukhozi FMUmhlobo

Wenene FMYFM 99.2

Total Community

289 1 950 5 093 3 357 756‘000s 1 590

N.W.

Males

25-34

E.C.

KZN

Females

35+

Vill/Rur

F.S.

E.C.

Females

50+

Vill/Rur

KZN

Media International

Radio Radio Trends Trends

GautengGauteng

Media International

Stations in area Stations in area : 44: 44

Ave per listener per weekAve per listener per week::

number of stationsnumber of stations : 2.32: 2.32

number of daysnumber of days : 5.87: 5.87

number of hoursnumber of hours : 29.25 : 29.25 (previously 30.85)(previously 30.85)

GAUTENG RADIOGAUTENG RADIO

Media International

Ave Mon - Fri Listening - Gauteng - 1Ave Mon - Fri Listening - Gauteng - 1

0

10

20

30

40

50

Jul1999-Jun2000 5.4 3.1 8.6 5.7 3.8 15.6 15.8

Jan2000-Dec2000 5.5 3.3 9.0 6.0 4.2 15.9 16.0

Jul2000-Jun2001 4.8 3.0 8.9 6.2 5.3 14.8 14.8

5fm702 Talk

Radio

94.7 Highveld Stereo

Jacaranda 94.2fm

KAYA-FM 95.9

Lesedi FM Metro fm

292 186 548 380 325‘000s 908 907

MetrosEnglish

WhiteMale

Media International

Ave Mon - Fri Listening - Gauteng - 2Ave Mon - Fri Listening - Gauteng - 2

0

10

20

30

40

50

Jul1999-Jun2000 6.4 3.9 6.5 12.9 3.6 10.4 4.5

Jan2000-Dec2000 6.5 3.9 5.5 13.0 3.6 10.2 4.3

Jul2000-Jun2001 6.4 3.7 4.8 13.6 3.3 11.0 4.5

Mot-sweding

FM

Radioson-dergrense

Thobela FM

Ukhozi FMUmhlobo Wenene

FMYFM 99.2

Total Comm-unity

392 225 296 835 201‘000s 673 275

16-24

Media International

Radio 1584 (E,A,Z,S,Ar)

ALX-FM 89.1 (E,A,Z,SS,NS,Ts, Tso,V)

Chinese Community Radio (E,Ch)

Radio East Rand Stereo (E,A,Z)

East Wave Radio (E,A,U,Gu, Ta)

Horizon Stereo (E,A,Set)

Jul 1999 - Jun 2000

%

0.1

0.7

0.0

0.5

0.3

0.1

Community Stations - Past 7 Community Stations - Past 7 DaysDays

Gauteng - 1Gauteng - 1 Jan 2000 -

Dec 2000

% ‘000

0.1 7

0.7 42

0.0 1

0.3 21

0.3 16

0.1 8

July 2000 - June 2001

% ‘000

0.1 4

0.5 32

0.0 1

0.3 19

0.2 13

0.1 5

Media International

Impact Radio (E,A)

Iscorian FM (IFM) (E,A,SS)

Jozi FM (E,Multi) (Male 25-34)

Radio Islam (E,Ar,U)

New Panhellenic Voice (E,Gk)

Community Stations - Past 7 Community Stations - Past 7 DaysDays

Gauteng - 2Gauteng - 2

Significant increase

Jul 1999 - Jun 2000

%0.3

0.6

0.8

0.4

0.0

Jan 2000 - Dec 2000

% ‘0000.3 19

0.6 34

1.0 58

0.5 29

0.0 1

July 2000 - June 2001

% ‘0000.4 26

0.7 44

1.7 104

0.4 26

0.0 0

Media International

Radio Pretoria (A)

Rainbow FM 90.7 (RCCR)(E,A,Z,Tsw,So)

Rippel 90.5 FM Stereo (E,A,Z)

Soshanguve Community Radio(E,A,NS,Z,Ts,V,N Tsw)

Community Stations - Past 7 Community Stations - Past 7 DaysDays

Gauteng - 3Gauteng - 3Jul 1999 - Jun 2000

%1.0

0.2

0.5

0.5

Jan 2000 - Dec 2000

% ‘000

1.1 64

0.1 5

0.6 37

0.7 40

July 2000 - June 2001

% ‘000

1.0 64

0.0 3

0.6 35

0.8 48

Media International

Community Stations - Past 7 Community Stations - Past 7 DaysDays

Gauteng - 4Gauteng - 4

The Voice/Al-Saut (95.4fm) (E,Ses,Z,Ar,U)

Radio TNG (E,Tsw,V,Z,P,Ts)

Radio Today (E)

Tuks FM (E,A)

Vaal Community Radio (VCR)(E,A)

Total Community - Gauteng

Jul 1999 - Jun 2000

%

0.1

0.0

0.3

0.7

0.6

8.4

Jan 2000 - Dec 2000

% ‘000

0.1 6

0.0 2

0.3 19

0.4 25

0.7 42

8.4 514

July 2000 - June 2001

% ‘000

0.0 3

0.1 4

0.2 14

0.4 24

0.6 36

8.6 527

Media International

Gauteng Radio Shares Ave Mon-Fri - Time ListenedGauteng Radio Shares Ave Mon-Fri - Time Listened

% Gross ¼ hours

Other8.5%

Comm4.2%

Metro11.1%

YFM8.4%

KAYA4.1%

Ukhozi11.7%

Umhlobo2.5% Jac

7.0%

7022.2%

HV8.8%

Motsweding5.0%

Lesedi14.8%

Thobela3.9%

5fm3.7%

RSG4.0%

Media International

21.5

12.6

6.1

5.3

9.8

1.4

6.9

0 10 20 30 40 50

Metro fm

Lesedi FM

KAYA-FM 95.9

Jacaranda 94.2fm

94.7 Highveld Stereo

702 Talk Radio

5fm

16-34

Listenership by AGE in Gauteng - 1Listenership by AGE in Gauteng - 1

Media International

21.5

12.6

6.1

5.3

9.8

1.4

6.9

8.2

17.0

4.5

7.1

8.1

4.6

2.6

0 10 20 30 40 50

Metro fm

Lesedi FM

KAYA-FM 95.9

Jacaranda 94.2fm

94.7 Highveld Stereo

702 Talk Radio

5fm

16-34 35+

Listenership by AGE in Gauteng - 1Listenership by AGE in Gauteng - 1

Media International

3.5

18.5

3.7

13.4

4.5

1.5

6.7

0 10 20 30 40 50

Total Community

YFM 99.2

Umhlobo Wenene FM

Ukhozi FM

Thobela FM

Radiosondergrense

Motsweding FM

16-34

Listenership by AGE in Gauteng - 2Listenership by AGE in Gauteng - 2

Media International

3.5

18.5

3.7

13.4

4.5

1.5

6.7

5.5

3.6

2.9

13.8

5.1

5.8

6.1

0 10 20 30 40 50

Total Community

YFM 99.2

Umhlobo Wenene FM

Ukhozi FM

Thobela FM

Radiosondergrense

Motsweding FM

16-34 35+

Listenership by AGE in Gauteng - 2Listenership by AGE in Gauteng - 2

Media International

12.9

24.0

3.6

0.7

1.1

0.5

0.5

0 10 20 30 40 50

Metro fm

Lesedi FM

KAYA-FM 95.9

Jacaranda 94.2fm

94.7 Highveld Stereo

702 Talk Radio

5fm

LSM 1-4

Listenership by LSM in Gauteng - 1Listenership by LSM in Gauteng - 1

Media International

12.9

24.0

3.6

0.7

1.1

0.5

0.5

18.8

8.3

8.7

9.8

8.9

3.7

6.3

0 10 20 30 40 50

Metro fm

Lesedi FM

KAYA-FM 95.9

Jacaranda 94.2fm

94.7 Highveld Stereo

702 Talk Radio

5fm

LSM 1-4 LSM 7

Listenership by LSM in Gauteng - 1Listenership by LSM in Gauteng - 1

Media International

12.9

24.0

3.6

0.7

1.1

0.5

0.5

18.8

8.3

8.7

9.8

8.9

3.7

6.3

1.7

0.3

0.3

18.6

27.8

8.5

15.8

0 10 20 30 40 50

Metro fm

Lesedi FM

KAYA-FM 95.9

Jacaranda 94.2fm

94.7 Highveld Stereo

702 Talk Radio

5fm

LSM 1-4 LSM 7 LSM 10

Listenership by LSM in Gauteng - 1Listenership by LSM in Gauteng - 1

Media International

2.0

10.7

6.6

24.6

8.7

0.2

10.0

0.0 10.0 20.0 30.0 40.0 50.0

Total Community

YFM 99.2

Umhlobo Wenene FM

Ukhozi FM

Thobela FM

Radiosondergrense

Motsweding FM

LSM 1-4

Listenership by LSM in Gauteng - 2Listenership by LSM in Gauteng - 2

Media International

2.0

10.7

6.6

24.6

8.7

0.2

10.0

5.3

12.7

1.7

5.3

1.6

4.9

2.7

0.0 10.0 20.0 30.0 40.0 50.0

Total Community

YFM 99.2

Umhlobo Wenene FM

Ukhozi FM

Thobela FM

Radiosondergrense

Motsweding FM

LSM 1-4 LSM 7

Listenership by LSM in Gauteng - 2Listenership by LSM in Gauteng - 2

Media International

2.0

10.7

6.6

24.6

8.7

0.2

10.0

5.3

12.7

1.7

5.3

1.6

4.9

2.7

9.5

1.7

0.2

0.1

0.2

10.3

0.1

0.0 10.0 20.0 30.0 40.0 50.0

Total Community

YFM 99.2

Umhlobo Wenene FM

Ukhozi FM

Thobela FM

Radiosondergrense

Motsweding FM

LSM 1-4 LSM 7 LSM 10

Listenership by LSM in Gauteng - 2Listenership by LSM in Gauteng - 2

Media International

JHB Central

JHB South

JHB North

Chiawelo

Diepkloof (Zone1-6)

Dlamini

Dube

Emdeni

Jabalani

Jabavu

Mapetla

Meadowlands (Zone1-10)

Mofolo-SouthMolapo

Naledi

Orlando East

Orlando West

Pimville

Pretea North

Protea South

Tladi

Zola

Zondi

Average Mon-Fri Radio Listening in Soweto - 1Average Mon-Fri Radio Listening in Soweto - 1

2.6 3.1

22.2 19.19.29.5

01020304050

94.7 HighveldStereo

Jozi FM KAYA-FM 95.9 Lesedi FM Metro fm Motsweding FM

Media International

JHB Central

JHB South

JHB North

Chiawelo

Diepkloof (Zone1-6)

Dlamini

Dube

Emdeni

Jabalani

Jabavu

Mapetla

Meadowlands (Zone1-10)

Mofolo-SouthMolapo

Naledi

Orlando East

Orlando West

Pimville

Pretea North

Protea South

Tladi

Zola

Zondi

Average Mon-Fri Radio Listening in Soweto - 2Average Mon-Fri Radio Listening in Soweto - 2

2.8 2.3 3.8

19.5

3.6

26.9

01020304050

MunghanaLonene FM

Thobela FM Ukhozi FM Umhlobo WeneneFM

YFM 99.2 Total Community

Media International

¼ Hour Radio - Gauteng¼ Hour Radio - GautengMon-FriMon-Fri

0

10

20

30

40

50

Home Car Work Elsewhere

Pe r

cen

tag

e %

Time of Day

Drive time

Drive time

PLACE OF LISTENING

Media International

A.M. Drive Time (6am -9am) - Gauteng A.M. Drive Time (6am -9am) - Gauteng

Where listenedWhere listened

Car19.3%

Home60.1%

Work18.3%

Elsewhere2.3%

5fm 94.7 Highveld Stereo

Car23.6%

Home55.1%

Work19.1%

Elsewhere2.2%

% Gross ¼ hours - Ave Mon - Fri

Media International

P.M. Drive Time (4pm-6pm) - Gauteng P.M. Drive Time (4pm-6pm) - Gauteng

Where listenedWhere listened

Car24.0%

Home48.5%

Work24.5%

Elsewhere3.0%

5fm 94.7 Highveld Stereo

Car24.9%

Home42.8%

Work27.6%

Elsewhere4.6%

% Gross ¼ hours - Ave Mon - Fri

Media International

Favourite Radio Stations - Gauteng - 1Favourite Radio Stations - Gauteng - 1

0

10

20

30

40

50

Favourite 4.0 2.4 8.0 5.4 3.6 12.3 11.7

Ave Mon-Fri 4.8 3.0 8.9 6.2 5.3 14.8 14.8

5fm702 Talk

Radio

94.7 Highveld Stereo

Jacaranda 94.2fm

KAYA-FM 95.9

Lesedi FM Metro fm

Media International

Favourite Radio Station - Gauteng - 2Favourite Radio Station - Gauteng - 2

0

10

20

30

40

50

Favourite 4.6 3.4 4.5 12.0 2.7 7.9 3.4

Ave Mon-Fri 6.4 3.7 4.8 13.6 3.3 11.0 4.5

Mot-sweding

FM

Radioson-dergrense

Thobela FM Ukhozi FMUmhlobo

Wenene FMYFM 99.2

Total Comm-unity

Media International

Good News Community Radio (E,A,Z,G)

Highway Radio (E,Z)

Radio Khwezi (E,A,Z,G)

Radio Maritzburg (E,Z)

Radio Phoenix (E,H,Ta,Te,U,Gu)

Total Community - KZN

Community Stations - Past 7 Community Stations - Past 7 DaysDays

KwaZulu-NatalKwaZulu-NatalJul 1999 - Jun 2000

%

0.2

1.3

1.9

1.4

1.7

8.0

Jan 2000 - Dec 2000

% ‘000

0.2 12

1.3 77

2.2 127

1.4 80

1.5 86

7.8 451

July 2000 - June 2001

% ‘000

0.3 15

1.4 82

1.4 86

1.1 63

0.9 55

5.5 330

Significant decrease

Media International

KwaZulu-Natal Radio Shares Ave M-F - Time KwaZulu-Natal Radio Shares Ave M-F - Time ListenedListened

% Gross ¼ hours

Other4.8%

Comm1.7%

P4 KZN1.6%

Met8.5%

Lot4.0%

Ukhozi66.7%

ECR11.0%

Umhlobo1.7%

Media International

1.1

3.6

79.4

1.2

10.7

0.1

3.3

6.5

0.1

18.9

5.2

14.2

16.2

30.8

0 20 40 60 80 100

Total Community

Umhlobo Wenene FM

Ukhozi FM

P4 Radio KZN 98-100fm

Metro fm

Lotus FM

East Coast Radio

LSM 1-4 LSM 7

Listenership by LSM in KwaZulu-NatalListenership by LSM in KwaZulu-Natal

Media International

1.1

3.6

79.4

1.2

10.7

0.1

3.3

6.5

0.1

18.9

5.2

14.2

16.2

30.8

3.1

0.4

0.9

2.3

1.8

10.3

47.4

0 20 40 60 80 100

Total Community

Umhlobo Wenene FM

Ukhozi FM

P4 Radio KZN 98-100fm

Metro fm

Lotus FM

East Coast Radio

LSM 1-4 LSM 7 LSM 10

Listenership by LSM in KwaZulu-NatalListenership by LSM in KwaZulu-Natal

Media International

Radio Radio

Trends Trends

Western CapeWestern Cape

Media International

Radio Listening - Western CapeRadio Listening - Western Cape

0

20

40

60

80

100

Jul1999-Jun2000 72.1 64.1 59.5

Jan2000-Dec2000 70.9 62.6 58.6

Jul2000-Jun2001 71.6 63.6 58.2

Mon - Fri Saturday Sunday

2 045 1 819 1 663‘000s

Media International

Stations in area Stations in area : 28: 28

Ave per listener per weekAve per listener per week::

number of stationsnumber of stations : 1.80: 1.80

number of daysnumber of days : 5.54: 5.54

number of hoursnumber of hours : 23.35 : 23.35 (Previously (Previously

22.35)22.35)

WESTERN CAPE RADIOWESTERN CAPE RADIO

Media International

Ave Mon - Fri Listening - Western Cape - 1Ave Mon - Fri Listening - Western Cape - 1

0

20

40

60

80

100

Jul1999-Jun2000 5.3 2.7 1.6 19.7 3.1 14.8 4.7

Jan2000-Dec2000 4.6 2.6 1.9 18.3 3.0 15.3 5.3

Jul2000-Jun2001 5.3 2.7 2.2 17.6 2.8 15.0 5.7

5fmRadio

786/Voice of the Cape

567mw CapeTalk

GHFMRadiokan-sel/Pulpit

Kfm 94.5 Metro fm

151 77 63 503 79‘000s 429 163

Media International

Ave Mon - Fri Listening - Western Cape - 2Ave Mon - Fri Listening - Western Cape - 2

0

20

40

60

80

100

Jul1999-Jun2000 3.3 11.6 2.4 3.8 11.5 12.3

Jan2000-Dec2000 4.2 10.8 2.2 4.1 11.0 12.1

Jul2000-Jun2001 4.8 12.0 2.2 4.0 10.4 12.0

P4 Radio Cape Town 100-108fm

Radiosonder-grense

SAfmRadio

Tygerberg/ CCFM

Umhlobo Wenene FM

Total Community

137 344 62 114‘000s 298 344

Media International

Radio 7FM (E,A,X,SS,G) (Afr,Col)

786/Voice (E,A,U,X,Ar)

Bush Radio (E,A,X)

Fine Music Radio (FMR) (E,A)

Radio Helderberg (E,A)

Matie FM Stereo 92.6 (E,A,X)

Jul 1999 - Jun 2000

%

0.9

4.1

1.4

1.1

0.4

0.5

Jan 2000 - Jun 2000

% ‘000

1.1 30

3.8 108

1.1 32

1.1 32

0.6 16

0.4 12

July 2000 - June 2001

% ‘000

1.8 52

4.1 117

1.1 32

1.2 33

0.6 18

0.3 10

Community Stations - Past 7 Days - Community Stations - Past 7 Days - W. Cape - 1W. Cape - 1

Significant increase

Media International

Suid-Kaap Stereo (E,A,X)

Tygerberg/CCFM (E,A,X)

UCT Radio (E)

Radio Zibonele (X)

Total Community - W. Cape

Community Stations - Past 7 Days - Community Stations - Past 7 Days - W. Cape - 2W. Cape - 2

Jul 1999 - Jun 2000

%

1.9

6.70.3

2.8

21.7

Jan 2000 - Jun 2000

% ‘000

2.0 55

7.1 1990.2 7

2.0 55

21.2 597

July 2000 - June 2001

% ‘000

1.3 38

7.2 2070.3 8

1.5 44

20.8 595

Media International

CT South East

CT NorthBantry Bay

Bergvliet

Bishops Court

Camps Bay

Clovelly

Coniston

Constantia

Da Gama Park

Green Point

Hout Bay

Hout Bay Harbour

Kommetjie

Llandudno

Mowbray

Muizenberg

Ndabeni

Red Hill Informal

Rondebosch

Simons Town

Simons Town NU

Tokai

Wynberg

13.8 15.14.69.5

18.9

01020304050

5fm 567mw CapeTalk GHFM Kfm 94.5 P4 Radio Cape Town 100-108fm

Average Mon-Fri Radio Listening in Average Mon-Fri Radio Listening in Cape Town South West - 1Cape Town South West - 1

Media International

Favourite Radio Stations - Western Cape - 1Favourite Radio Stations - Western Cape - 1

0

20

40

60

80

100

Favourite 5.2 2.5 2.1 20.4 2.1 14.3 4.0

Ave Mon-Fri 5.3 2.7 2.2 17.6 2.8 15.0 5.7

5fmRadio

786/Voice of the Cape

567mw CapeTalk

GHFMRadiokan-sel/Pulpit

Kfm 94.5 Metro fm

Media International

Favourite Radio Station - Western Cape - 2Favourite Radio Station - Western Cape - 2

0

20

40

60

80

100

Favourite 4.2 11.5 1.9 4.3 10.8 11.1

Ave Mon-Fri 4.8 12.0 2.2 4.0 10.4 12.0

P4 Radio Cape Town 100-108fm

Radiosonder-grense

SAfmRadio

Tygerberg/ CCFM

Umhlobo Wenene FM

Total Community

Media International

TV TrendsTV Trends

Media International

Ave Mon - Fri Viewing - AdultsAve Mon - Fri Viewing - Adults

0

10

20

30

40

50

60

Jul1999-Jun2000 0.9 1.9 10.8 8.3 48.6 24.5 14.8

Jan2000-Dec2000 1.0 2.1 13.4 7.8 47.7 24.3 15.1

Jul2000-Jun2001 1.0 2.4 16.7 6.7 47.7 22.3 15.4

Bop TVDStv

(Total)e.tv

M-Net Main Service

SABC 1 SABC 2 SABC 3

289 683 4 845 1 934 13 849‘000s 6 459 4 466

Note: Terrestrial + Satellite audiences are combined here

Media International

Saturday Viewing - AdultsSaturday Viewing - Adults

0

10

20

30

40

50

60

Jul1999-Jun2000 0.9 2.1 11.6 8.4 42.0 25.0 9.8

Jan2000-Dec2000 1.0 2.2 14.4 7.0 41.0 26.2 9.6

Jul2000-Jun2001 1.0 2.6 17.8 6.5 40.2 25.8 9.7

Bop TVDStv

(Total)e.tv

M-Net Main Service

SABC 1 SABC 2 SABC 3

290 745 5 152 1 875 11 654‘000s 7 487 2 801

Note: Terrestrial + Satellite audiences are combined here

Media International

Sunday Viewing - AdultsSunday Viewing - Adults

0

10

20

30

40

50

60

Jul1999-Jun2000 0.9 1.8 10.0 9.0 38.8 24.8 10.2

Jan2000-Dec2000 1.1 2.0 11.8 8.9 37.9 24.9 10.5

Jul2000-Jun2001 1.2 2.3 14.8 7.9 37.8 24.8 10.8

Bop TVDStv

(Total)e.tv

M-Net Main Service

SABC 1 SABC 2 SABC 3

343 672 4 295 2 304 10 969‘000s 7 197 3 120

Note: Terrestrial + Satellite audiences are combined here

Media International

July 2000 - June 2001% 000's

SuperSport 1 on DStv 1.5 442Movie Magic 1 1.3 378Discovery Channel 1.0 279M-Net Channel on DStv 0.9 263Movie Magic 2 0.7 216SABC 2 on DStv 0.7 190SuperSport 2 on DStv 0.6 181SABC 3 on DStv 0.6 161Series Channel 0.5 151KyKNET 0.5 149SABC 1 on DStv 0.5 143M-TV (Music TV) 0.5 134Hallmark 0.5 133

DStv Channels - Past 7 daysDStv Channels - Past 7 daysAdults - 1Adults - 1

Media International

July 2000 - June 2001% 000's

Cartoon Network 0.4 126BBC Prime 0.4 122National Geographic Channel on DSTV 0.4 112e.tv on DStv 0.3 77Carlton Food Network 0.2 72SuperSport International on DStv 0.2 70Sci-Fi Channel 0.2 70Travel Channel 0.2 58CNN International on DStv 0.2 57Sky News 0.2 55BBC World on DStv 0.2 51ESPN 0.2 49Channel O 0.2 48

DStv Channels - Past 7 days DStv Channels - Past 7 days Adults - 2Adults - 2

Media International

Television Shares - Ave Mon - Fri Television Shares - Ave Mon - Fri Time ViewedTime Viewed

DStv2.8%

Bop TV0.8%

M-Net (Tot)6.1%

e.tv14.2%

SABC 39.4%

SABC 218.2%

SABC 148.5%

Note: Satellite viewing of terrestrial TV channels has been taken out of DStv% Gross ¼ hours

Media International

Radio trends Radio trends since 1998since 1998

Media International

1.82.02.01.92.0

0

1

2

3

4

5

6

7

8

9

10

98

-1

98

-2

98

-3

98

-4

99

-1

99

-2

99

-3

99

-4

00

-1

00

-2

00

-3/4

GHFM - TrendsGHFM - Trends

Media International

1.7 1.8

2.5

1.82.2

0

1

2

3

4

5

6

7

8

9

10

98

-1

98

-2

98

-3

98

-4

99

-1

99

-2

99

-3

99

-4

00

-1

00

-2

00

-3/4

East Coast Radio - TrendsEast Coast Radio - Trends

Media International

7.98.7

7.8

9.9

9.2

0

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

98

-1

98

-2

98

-3

98

-4

99

-1

99

-2

99

-3

99

-4

00

-1

00

-2

00

-3/4

Metro fm - TrendsMetro fm - Trends

Media International

8.69.0

8.1

9.39.2

0

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

98

-1

98

-2

98

-3

98

-4

99

-1

99

-2

99

-3

99

-4

00

-1

00

-2

00

-3/4

Lesedi FM - TrendsLesedi FM - Trends

Media International

To sum up:To sum up:

SAARF measures audiencesSAARF measures audiences* for many platforms* for many platforms

* for many media enterprise* for many media enterprise* for many programmes. * for many programmes.

According to consumption/exposureAccording to consumption/exposureCorrelated to social strata, etc. Correlated to social strata, etc.