the saarf ® development index. saarf ® development index this development index is based on the...
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THE SAARF®
DEVELOPMENT INDEX
SAARF® Development Index
This Development Index is based on the results of certain questions from the SAARF AMPS® study that can be regarded as indicators of development.
How can the Dev. Index be used?
The World is changing !!!
More people have:• Electricity• Tap water• Private cars• Etc.
Industry to take note and change their strategies
How can the Dev. Index be used?
Wider need to monitor change
SAARF Development Index is used as an independent, objective Development monitor by:•GCIS•Department of Communication•Department of Health •Provincial Governments
Personal Data
Urban Dwellers
Series10
20
40
60
80
100
58 60.3 62
1994 2000 Dec-11
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
%
Education
Matric Post Matric0
20
40
60
80
100
13.84.3
20.29.8
30.8
13
1994 2000 Dec-11 %
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
Work Status
Work Full Time Work Part Time0
20
40
60
80
100
32.1
7.4
28
10.5
30
9
26.8
8.5
1994 2000 2008B Dec-11 %
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
Own/ Rent /Use Cellphone
Series10
20
40
60
80
100
17.2
68
81.8
1994 2000 2008B Dec-11
N/A
%
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
Source: SAARF AMPS Dec 11
Cell Phone penetration x LSM®
LSM1
LSM2
LSM3
LSM4
LSM5
LSM6
LSM7L
LSM7H
LSM8L
LSM8H
LSM9L
LSM9H
LSM10L
LSM10H
Cell Phones 38.9 65.3 64.6 74.5 82.5 83.7 86.4 88.5 88.1 89.1 91.8 92.7 95.6 96.5
0
20
40
60
80
100
Media Penetration
Can Read And Understand
Series10
20
40
60
80
10086.8
91.398
1994 2000 Dec-11 %
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
Any Newspaper/Magazine
Series10
20
40
60
80
100
47.555.4
65.8
1994 2000 Dec-11 %
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
Radio - Past 7 Days
Series10
20
40
60
80
10085
92.2 92.7
1994 2000 Dec-11 %
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
Community Radio - Past 7 Days
Series10
20
40
60
80
100
10.9
25.9
1994 2000 Dec-11
N/A
%
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
TV - Past 7 Days
Series10
20
40
60
80
100
64
76.5
90.8
1994 2000 Dec-11 %
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)