media kit 2014 - cloud object storage | store & retrieve ... a recent survey* conducted by...

MEDIA KIT 2014

Our Editorial MissionInsuranceNewsNet informs and inspires insurance and financial professionals by delivering the industry’s most comprehensive news, original insights and valuable education. From award-winning editorial and design to results-oriented marketing and strategy, everything we do is focused on helping advisors run their practice and increase their bottom line.

ContentsPublisher’s Letter ..........................................................1Our Influence ..................................................................2The Power of Integration ............................................5Reader Profile ................................................................6Print ..................................................................................7Editorial Calendar .........................................................10Digital ...............................................................................14eNewsletters ..................................................................16email Marketing .............................................................18Rate Card ........................................................................22Specs ................................................................................23

A Message from our PublisherLet me start by saying this: I don’t want to sell you advertising.

That may sound odd to you, but I am not your typical publisher. I’m a third-generation insurance salesman who grew frustrated with publications that were happy to place our ads and just as happy to shrug their shoulders and send me a bill when those efforts failed.

So in 1999 I founded InsuranceNewsNet (INN) to inform, educate and market to my fellow insurance producers – and do it faster and better than anyone else. To this end, I launched InsuranceNewsNet.com at a time when the Internet was still in its infancy.

In 2008, despite “The Great Recession” and one of the worst years in magazine publishing history, we broke the trend and launched our print magazine. Since then we have grown into the most read and most awarded publication in our space. I don’t see these successes as the goal – I see it as confirmation that we are serving others to the best of our ability.

As a privately-owned media company, we understand that our success is directly tied to yours. So give us a call and tell us your goals. We’ll put together a strategy and map out a plan that can take you there. And then deliver.

To your success,

Paul FeldmanFounder and Publisher 1

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Where do you want to go? We know the way. »

RECRUIT

PROMOTE

BRAND LEADGENERATION

THOUGHTLEADERSHIP

ENGAGE

POSITION

TARGETED

B2B

OVER966,000PRODUCER

TOUCH POINTSEVERY MONTH

2

informing the Industry, inspiring SuccessAs the industry’s No.1 media source, InsuranceNewsNet exists to inform, engage and inspire insurance and financial professionals through award-winning and thought-provoking editorial and design. Simply put, everything we do is focused on helping advisors run their practice and increase their bottom line.

Since 1999 this commitment has earned INN a loyal following from top producers, up-and-comers and the industry’s elite. Let us show you how we strategically engage our audience to achieve results and a greater ROI.

OUR SERVICES:

STRATEGY | CONTENT | CREATIVE INTEGRATED CAMPAIGNS | LEAD GENERATION

“When it comes to marketing, INN delivers.”-Mike Steranka, CEO First Income Advisors

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The most successful advisors prospect multiple ways. Shouldn’t you? »

The Goal is Engagement When you connect to the right audience via multiple channels, it increases their engagement and directly affects your success.

ONLINEPress releasesText adsDisplay ads

PRINTMagazine adsImpact piecesArticle reprints

EMAILeBlastseNewsletter adsSponsorships

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The Power of integrationSmart marketers understand the power of integration. When you multiply the number of ways you engage with prospects, you in turn increase your results and your return on marketing investment.

Tap into the right mix of INN’s influential media platforms and you can extend your reach while strengthening the impact of your message and campaign.

Let us show you how to successfully integrate a high-impact campaign that delivers outstanding results.

Get in-front and start engaging!

ONLINE600,000

website visits monthly

PRINT141,000monthly

magazine readers

EMAIL225,000 email

databasesubscribers

“INN goes far beyond assisting us with reserving ad space...they take the time to understand our company, our goals and make sure those goals are being met.” -James P. Burke, Vice President, Sagicor Life

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Who is your ideal prospect? Let us show you how to engage them. »

Reader ProfileIn a recent survey* conducted by ReadexResearch to our magazine subscribers, here are a few things we discovered.

EngagedReaders spend on average 57 minutes reading an issue of InsuranceNewsNet Magazine

ValuedReaders typically share their magazine copy with at least one other person, doubling the publications’ reach

Targeted86% of subscribers are independent vs. semi-captive (7%) and captive (5%)

Sell a Variety of Products93% life insurance82% annuities58% senior health65% long-term care63% disability

*Data based on third party survey conducted by ReadexResearch, July 2013.

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PRINT » The Industry’s Most-Read Magazine...52,500 top producers and the industry’s elite agree InsuranceNewsNet Magazine is their favorite source for insurance news, competitive insights and mar-ket-leading analysis.

INN’s reach grows to more than 141,000 when you factor in its pass-along rate and digital circulation. And, with nearly 30 industry awards for editorial and design, it’s no wonder more industry professionals turn to InsuranceNewsNet Magazine for the critical news and insights that affect them on a daily basis.

...Is also the Most-AwardedInsuranceNewsNet Magazine won 28 Editorial and Design Awards in Just 3 Years! More than any other insurance publication.

PrintSubscribers

52,500

Pass-along52,500+

DigitalSubscribers

36,000Total Readers141,000+

2011 min Editorial & Design Awards• News Coverage• Profile or Q&A• Single Article

2012 min Editorial & Design Awards• Series Editorial Print• Investigative/Technical

Article• Most Improved Publication

(Honorable Mention)• Single Article Online

(Honorable Mention)

2012 min IMA Awards• First Place – Lead Gener-

ation Initiative – Precious Resources Video

• Finalist – Marketer of the Year – Paul Feldman

2012 AZBEE Awards / National• Gold, Regular Column,

Staff Written • Gold, Front Cover,

Computer Generated • Bronze, News Analysis/

Investigative

2012 AZBEE Awards / Regional• Gold, Front Cover Design • Silver, Front Cover Design • Bronze, Feature Article

Design• Bronze, Opening Page/

Spread Design 2012 Folio “Eddie” Awards• Gold – June 2012 issue• Silver – April 2012 issue

2012 Folio “Ozzie” Awards• Silver – July 2011 issue

2013 Jesse Neal Award Finalist• Best Range of Work by a

Single Author • Best Subject Related Series

2013 AZBEE Awards / National• Bronze, Feature, In-Depth• Bronze, News Analysis/

Investigative

2013 AZBEE Awards / Regional• Gold, Impact/Investigative

Feature • Silver, Editor Letter/

Editorial• Bronze, Editor Letter/

Editorial• Silver, Front Cover,

Computer Generated • Bronze, Feature Article

Design 7

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Reach the Industry’s Most Elite The typical reader of InsuranceNewsNet Magazine is among the industry’s financial elite. They are highly responsive, vastly experienced and work with an array of companies.

Data based on third party survey

conducted by ReadexResearch,

July 2013.

Has an average of

854 individual clients

Spends 57 minutes reading each

issue

INCOMEInsurance agent* $46,770Financial advisor* $64,750NAIFA member $92,000MDRT member $154,000InsuranceNewsNet reader $185,000*Bureau of Labor and Statistics, 2012

The typical InsuranceNewsNetMagazine reader:

Works with 3 IMOs, FMOs, BGAs and/or

other wholesalers

Has26 years of experience

in the industry

88% took action in the

last 12 months as a result of reading the magazine

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PRINT » Your Strategic PartnerWe’re more than a media outlet; we’re a strategic marketing partner who understands how to engage our audience. Our most successful clients realize the benefits of working with our team of strategists, design and direct marketing experts. We don’t simply place ads – we focus on implementation and results.

Add to that the largest industry circulation, most cost-effective rates, and a highly-targeted reader profile – InsuranceNewsNet Magazine is the best source to effectively reach your ultimate target audience, and your goals. Let us help find the perfect way to get you in!

PRINT OPPORTUNITIES: » Print advertising packages» Native (content) advertising» Conference sponsorships» High-impact promotions» Custom inserts» Gate folds» Belly bands

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Editorial Calendar Topics subject to change.

JANUARY

APRIL

JULY

OCTOBER

FEBRUARY

MAY

AUGUST

NOVEMBER

MARCH

JUNE

SEPTEMBER

DECEMBER

Ad close date 11/24/13

Materials due 12/1/13

Advisor Identity CrisisAs insurance distribution and regulation evolve, what are agents, producers and advisors? Many practitioners are unsure what to call themselves.

Big Case HuntersThe stories producers love to tell around the campfire: How I brought in the big one.

Summer Sales IssueSales secrets from the mas-ters. Recharge at the beach or wherever and hone your skills at the same time!

Can You Ever Retire?Sure, clients are facing retirement anxiety, but how about agency owners? Will they even be able to sell their agency?

Health Reform HorizonHow are health insurance agents and clients adjusting to ACA? Where are the opportunities and the surprises in this new landscape?

Famous Estate Planning FailuresOne of our most popular issues of the year. Who doesn’t love a celebrity disaster story? Clients seem to enjoy them – and learn.

The Inspiration IssueWhat made a huge change in people’s lives and what keeps them inspired to higher success?

Tech GuideWhat’s the hot technology for insurance agents? Advisor colleagues report back from the cutting edge!

Tax Scrambles & StrategiesMany clients get antsy about their tax bite and this is the time to grab their attention on how to minimize the impact for the long term.

The Gold in Gray: The Retirement MarketMany are saying the future for life insurance, annuities & health insurance products is the retirement market. What does it look like?

Life & Advanced MarketsHow advanced producers got where they are. Special for Life Insurance Awareness Month.

Look AheadWhat’s ahead for 2015? Hit the next year running with insight from top experts.























LIVE fromNAIFA

Coverage

LIVE fromMDRT

Coverage

LIVE fromLIMRA

Coverage

LIVE fromNAILBA

Coverage

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PRINT » Signature IssuesThese perennial favorites are sure to be read cover to cover and offer special advertising opportunities.

Topics subject to change.

MarchTax Season: When clients have their eyes opened wide by the upcoming tax bite, they are also open to strategies that will ease their burden next time.

MayEstate Planning Failures of the Rich and Famous: This highly anticipated annual feature helps advisors break the ice on very sensitive issues by using the quirky stories of celebrity estates gone very wrong.

SeptemberLife Insurance Awareness Month: InsuranceNewsNet goes beyond mere commemorating by digging into the important dynamics affecting the life insurance market.

NovemberThe Tech Issue: Technology is not only making life and business easier, but a whole lot more fun! This feature shows how early- adopting agents and advisors are using technology to make modern magic.

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Reader Raves“I always get at least one idea from each issue I can take to the bank. Your magazine is one of the best agent-oriented pubs out there. Keep up the good work.”—John McAlister, GA, SourceBenefits.com

“If you’re not reading InsuranceNewsNet Magazine, how can you be relevant?”—Larry Barton, Ph.D., president and CEO, The American College

“I love this magazine. I always get a boost when I read it. I always come away motivated and learn something that can better my practice.”—James Tarani, LUTCF, Baystate Financial

“InsuranceNewsNet is a valuable source of news, providing a wealth of information and analysis about the current trends influencing the financial services industry.”—Robert Kerzner, president and CEO, LIMRA, LOMA and LL Global

“Linda Koco is one of the best writers in the insurance industry. I encourage others to really read her materials – they are wonderful!” —Sheryl Brown, Ash Brokerage Corporation

“I wanted to compliment you on your last issue. The articles are well written, but more important, the entire content shows that you truly understand who your audience is. Kudos.” —Jack Marrion, Advantage Compendium

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PRINT » SectionsFeatured monthly sections in every issue of InsuranceNewsNet Magazine:

Expert InsightsLeaders from the nation’s most prominent financial services organizations provide their expertise to InsuranceNewsNet read-ers every month. Read thought-provoking commentary from:

» Million Dollar Round Table: The world’s most successful life insurance and financial services professionals share their secrets of success with INN readers.

» National Association of Insurance and Financial Advisors: Insurance pro-fessionals from one of the nation’s oldest and largest associations provide valuable tips on sales and prac-tice management.

» Life Insurance and Market Research Association: The world’s largest association of life insur-ance and financial services companies shares the results of its research and how they apply to INN readers.

» National Association of Independent Life Brokerage Agencies: NAILBA’s chairman of the board shares strategies to get more sales and serve more clients (appears quarterly).

» The American College: Larry Barton, president of The American College, never fails to offer a viewpoint about the industry that launches a dialogue among INN readers.

In every issue:InFrontIn-depth coverage of breaking news that has an impact on INN readers and their clients.

Interviews with Thought LeadersInsuranceNewsNet Publisher Paul Feldman interviews experts in the fields of leader- ship development, communications, marketing and sales, who share their formulas for success with INN readers.

LifeThe bread-and-butter of the INN reader’s practice. We take a look at what is trending in the industry and provide specifics on how life products can secure a client’s financial future.

AnnuitiesINN examines the facts of this rapidly- changing facet of financial services and gives our readers solid information.

HealthWe look at the evolving health insurance scene and help our readers to remain relevant in the face of uncertainty.

FinancialFrom retirement planning to a look at the markets, INN gives financial planners the tools they need to be indispensable to clients.

BusinessIndustry experts provide strategies on how to organize your practice for optimum results, get more referrals and jump-start your sales training.

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InsuranceNewsNet.comINN’s flagship website is ranked #1 for insurance news website by Google and is frequented by 600,000+ unique visitors every month.

Engaging content:» Product trends» Cutting-edge analysis» Thousands of original articles » Award-winning breaking news and insights» Legislation, regulatory and compliance » Sales and marketing strategies» Expert interviews and insights

Full access on the web, tablet and smartphone!

How are you reaching them online? Make sure you’re getting in front of more of the right prospects. »14

DIGITAL » WebsitesWhere insurance and financial professionals go online With thousands of news sources and hundreds of original articles added monthly, InsuranceNewsNet is on the forefront of communicating break-ing news and original insights to the industry.

Let us show you how to leverage the industry’s most visited websites and gain market share with our engaged audience.

Online Opportunities» Site sponsorships » Display/banner advertising» Interstitial ads » Text ads» Press releases

InsuranceNewsNet.com

HealthInsuranceNewsNet.com

AnnuityNews.com

InsuranceNewsNetMagazine.com15

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eNewsletter SuiteINN Daily: Our daily eNewsletter is a curated digest of the must-see news of the day. Powered by InsuranceNews-Net.com, INN Daily reaches a select group of devoted readers.

Additionally, we deliver several topic- specific weekly eNewsletters.

How many producers do you need to get in front of? Let’s chat. »

INN Weekly - 225,000 subscribers

HealthWeek - 65,000 subscribers

AnnuityNews Weekly - 30,000 subscribers

The INN Daily

P&C Week - 50,000 subscribers

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DIGITAL » eNewsletters Engaging our readers with powerful contentINN’s eNewsletter suite keeps insurance and financial professionals on top of their game by giving them the most up-to-the-minute news, how-to’s and exclusive industry insights – daily and weekly.

More than 370,000 subscribers love our original, award-winning journalism designed to help Annuity, Life, and Health producers sell more. Let us show you how to use these powerful platforms to promote your organization to an engaged audience.

» Unparalleled Annuity, Life, Health and P&C News» Full access on the web, tablet and smartphone» Original expert contributions» Regulatory updates» M&A updates» Insurance technology

eNewsletter Opportunities» Display/banner advertising» Featured press releases» Featured text advertising

LIVE Sponsorship OpportunitiesExclusive eNewsletter sponsorships of our award-winning editorial coverage at the industry’s top trade shows, including NAIFA, NAILBA, MDRT and LIMRA (only one sponsor per show).

Did you know? InsuranceNewsNet was a pioneer in email marketing for the insurance industry – sending their first eNewsletter back in 1999. ? 17

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130,000+ Agent Leads Captured in 3 Years INN campaigns typically capture name, email and phone number through a campaign-specific, custom landing page. These results don’t include the campaigns that were tracked solely by the advertiser.

CARRIER CASE STUDY: Oxford Life

FMO CASE STUDY: First Income Advisors

Who are you looking to reach? Let us show you what they respond to. »

438 Leads

Generated in 3 Months!

2,415 Leads

Generated in 6 Months!

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DIGITAL » email Blasts Dominate, digitallyIt all starts with INN’s quality, responsive and targeted list of producers. We’ve spent years developing our pool of top producers through InsuranceNewsNet.com and work hard at keeping them engaged and responsive.

With a full team of direct response experts at your disposal, we can help you speak to your target producer with messaging and design that drives action.

Ask us about our proven approach and let us help you generate exceptional results!

Overview of eMarketing Services» Quality, targeted prospect database» Second-to-none deliverability » Award-winning campaign development» Tested and proven strategy» Real-time results

Did you know? All INN campaign results are reported in real-time on a secure client dashboard portal.? 19

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What makes you different? Our strategic formula will make sure everyone knows it. »

The Formula for ResultsInsuranceNewsNet connects you to the right market, using the right media, and will strategically hone the right message to produce results that are extraordinary. We attribute these results to the power of what we call the Marketing Success Triangle™.

Using MEDIA that engages, MESSAGING that connects and CREATIVE that drives action, we consistently deliver stellar results for our clients.

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insurance Marketing Experts We operate much differently than your typical media company. We like to think of ourselves as an insurance marketing laboratory. In fact, our in-house marketing team designs and tests more campaigns in one week than most media companies launch in an entire year.

To make it all happen, our laboratory includes marketing strategists, copy-writers and an award-winning design team who are all available to assist with your next campaign.

We specialize in recruitment campaigns, product promotions, content marketing, branding campaigns and, ultimately, helping our clients grow. What can we do for you?

Award-Winning Creative Services*» Marketing strategy» Professional copywriting» Award-winning design» Marketing and sales collateral*Inquire for rates

Powerhouse Team led by Nationally-Recognized MarketerThe InsuranceNewsNet marketing team is led by Publisher Paul Feldman, who was recognized as one of two finalists for min’s B2B 2012 Marketer of the Year – appearing alongside the giants of magazine publishing and integrated media, including Time Magazine and Hearst.

View the entry that awarded us this honor at www.preciousresourcevideo.com.

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RATE CARD

*These items are part of packages only. Please call for details.

Magazine 12x 6x 3x 1x

Full Page $4,375 $4,975 $5,295 $5,875

2/3-Page Vertical 3,385 3,830 4,065 4,535

1/2-Page Horizontal 2,650 3,040 3,235 3,675

1/3-Page Vertical 2,200 2,450 2,550 2,675

1/4-Page Vertical 2,050 2,350 2,450 2,575

Inside Front Cover* 6,955 7,885 8,355 9,270

Back Cover* 7,890 8,945 9,475 10,505

Inside Back Cover* 6,955 7,885 8,355 9,270

Two-Page Spread 6,420 7,275 7,705 8,560

Two 1/2-Page Spread 5,215 5,910 6,260 6,955

Online 1x

Apex Banner (5 banner rotation) $4,500

Pinnacle Banner (in rotation) 3,000

Medallion Banner (in rotation) 2,400

Featured Banner (in rotation) 2,000

Text Ads (per week in rotation) 500

Article/Press Release 89

Email/Newsletter 1x

Email Blast* (min. 75,000 sends) $2,120

Apex Banner 2,225

Featured Banner 1,905

Pinnacle Banner 1,590

Medallion Banner 1,270

Featured Text Newsletter Ad 825

Consultation/Design (one campaign) 635

1/2

Two-Page Spread Full Page

2/3 1/3

1/41/2

MA

GA

ZINE A

D O

PTION

SO

NLIN

E DISPLAY

AD

OPTIO

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PRINT SPECSAD UNIT BLEED TRIM NON-BLEED WIDTH x HEIGHT WIDTH x HEIGHT WIDTH x HEIGHT

2-page spread 161/2" x 11" 16" x 101/2" 151/2" x 10" 419mm x 279mm 406mm x 267mm 394mm x 254mm

1/2-page spread 161/2" x 51/2" 16" x 51/4" 151/2" x 5" 419mm x 140mm 406mm x 133mm 394mm x 127mm

Full page 81/2" x 11" 8" x 101/2" 7 1/2" x 10" 216mm x 279mm 203mm x 267mm 194mm x 254mm

2/3 page 51/4" x 11" 5" x 101/2" 4 1/2" x 10" 133mm x 279mm 127mm x 267mm 114mm x 254mm

1/2 page 81/2" x 51/2" 8" x 5 1/4" 7" x 5" 216mm x 140mm 203mm x 133mm 181mm x 127mm

1/3 page 2 7/8" x 11" 2 5/8" x 101/2" 21/4" x 10" 73mm x 279mm 67mm x 267mm 57mm x 254mm

1/4 page — — 33/8" x 5" 86mm x 127mm

MATERIAL REQUIREMENTSAll ad files should be uploaded to insurancenewsnetmagazine.com/upload. If supplied proofs are required, please send to our office address on the next page.

MECHANICAL SPECIFICATIONS» Final trim: 8˝ x 101/2˝ 203.2mm x 266.7mm» Live matter safety: 5/8˝ (16mm) all 4 sides» Gutter safety for double spread: 1/2˝ (13mm)

total gutter safety = 1/4˝ (6.5mm) on each side. Headlines across gutter should be set so that words, rather than letters, are split.

GENERAL FILE REQUIREMENTS» Each file should contain only one page or

one spread.» Colors must be CMYK, no PANTONE colors.» All required trapping should be done prior

to creating the file.» Include quality control patch (color bars)

within maximum dimension of ad file.» All marks (trim, bleed, center) should be

included in all colors.

ACCEPTABLE FILE FORMATS» Preferred: PDF/X-1a:2001 —with fonts and

300 dpi images embedded» Adobe InDesign CC—include all screen and

printer fonts and all resource images» Adobe Illustrator CC—include all screen

and printer fonts and all resource images or embed images

» Adobe Photoshop—must be 300 dpi. If text is used, file must be saved as a hi-res TIFF.

LATE FEESAdvertising materials received after artwork deadline dates will be assessed a $100 late fee. All advertising materials received more than five business days after the artwork deadline will be charged a $200 late fee. Contact your ad repre-sentative for details at 866.707.6786.

ADDITIONAL NOTESContract quality press, offpress, and digital (halftone and continuous tone) proofs are ac-ceptable for color guidance on press. Examples of preferred SWO-certified proofs can be found on the SWOP website at swop.org. Ads without a complete set of color guidance proofs will be accepted at the advertiser’s risk.

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DIGITAL SPECS*

BANNER DIMENSIONS GIF/JPG/SWF ANIMATION LOOPING (pixels) MAX FILE SIZE TIME

INSURANCENEWSNET & NEWSLETTERApex 530 x 75 40kb :15 4x

Pinnacle 164 x 200 40kb :15 4x

Medallion 164 x 150 40kb :15 4x

Featured** 500 x 175 40kb :15 4x

ANNUITYNEWS.COM & ANNUITY NEWSLETTERApex 530 x 75 40kb :15 4x

Square Button 250 x 250 40kb :15 4x

Wide Skyscraper 250 x 400 40kb :15 4x

INSURANCENEWSNET MAGAZINE WEBSITELeaderboard 728 x 90 45kb :15 4x

Medium Rectangle 300 x 250 40kb :15 4x

Tall Leaderboard 728 x 180 50kb :15 4x

TEXT ADS (ALL WEBSITES)Headline: 60 characters; Description: 100 characters (spaces included)

*Subject to change **Banner appears on homepage and in several points in articles site-wide

MATERIAL REQUIREMENTSAll banner files should be uploaded to insurancenewsnetmagazine.com/upload. To send a file via email, contact your sales representative for details.

FLASH SPECS» File names should be a maximum of 30 characters, with no spaces or special characters.» We support backwards compatibility through Flash 10.0.» All .swf files must be accompanied by a static backup image and click-through URL.» Frame rate must be no more than 24 frames per second.» Banners may not contain continuous animation, including background elements or text.» Flash ads may not contain autoplay audio and/or video.

ADDITIONAL INFORMATION» Active click-through URLs must be provided. ALT text may be supplied up to 65 characters.» .gif animated banners must contain no more than five frames per loop and a minimum of

2-second duration except for transitions.» All banners must open a new browser window upon click.» InsuranceNewsNet reserves the right to reject any insertion, graphic, text or URL.» Ads should not modify any of InsuranceNewsNet websites’ existing DOM elements by means

of adding inline styles, changing or setting ID’s, or by adding/removing a class value. Ads should not add or remove any DOM elements outside of the DOM element that it is called into.

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CONTACTGENERAL CORRESPONDENCE

[email protected]

ADVERTISING [email protected] ext. 125

Ad Submissionads@insurancenewsnet.comwww.insurancenewsnetmagazine.com/upload866-707-6786 ext. 128

PUBLICATION [email protected] ext. 115

Editorial Ideas/[email protected] ext. 124

InsuranceNewsNet866.707.6786 • www.insurancenewsnet.com

See the real value that’s “beyond the buy” with InsuranceNewsNet

media kit 2014 - cloud object storage | store & retrieve ... a recent survey* conducted by...

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