We use print and digital media to target...• Consumerswhohaveimpendinghomeprojects• Consumerswhohavethemoneyandaspiration-

socioeconomicABandupperC• Consumerswhoareseekinglifestylebenefitsfromahomeproject• ConsumerswhoareinACTIVEprojectresearch...and they are looking for business like yours.

MEDIA KIT 2015

THE MAGAZINE Cruiser&TrikeisanintegralcomponentinUniversalMagazines’successfulrangeof motorcyclemagazines.Thismagazinelooksaftercruiserfansandsupportsthefastest-growingsegmentof themotorcyclemarket.

Cruiser&Triketakesreadersdeepintothelaidbackworldof cruising,coveringbothmetricandAmericancruisers.Themagazineincludesfeaturesanddetailedcoverageof allthingscruiser-relatedaswellasin-depthstoriesabouttheamazinglypassionategroupof peoplewhoridetheselong-wheelbased,oftenheavilycustomisedanddeeplypersonalisedmotorcycles.

THE EDITOR-IN-CHIEF PassionisaveryaptwordwhendescribingoureditorMickWithers,amanwholivesandbreathestheCruiserlifestyleandhasdonesincewellbeforethestartof thenewmillennium.Aqualifiedmotorcyclemechanic,Mickdescribeshimself as‘Ablokewholovesridingandtinkeringwithmotorbikesandsharingtheresults.’

Mickhaseditedadiverserangeof motorcyclemagazinesduringhislengthycareerinpublishingbuthishearthasremainedfirmlywithfeet-forwardmotorcycles,“I’mjustliketherestof thereadersof Cruiser&Trike;Ilovethisstyleof bike,”heexplained.“Everysingleoneof themwasbuiltasabasisforpeoplelikemetomodifyandride.That’sthegreatestjoy.”

THE READER Cruiser&Trikereadersarepassionateabouttheirbikes.Ourreaders(onwhomthefiguresbelowarebased),theyareactiveriderswhoalwayswanttoknowthelatestdevelopments.Theoverwhelmingdriveforallourreadersistocustomisetheirbikes,restoreandkeeptheminas-good-as-newcondition.Theywanttopersonalisetheirbikeswithluggage,pipes,enginepartsandkits,tyresandhavethemcustomspray-painted.Thechopper,thebobberandthechromedupV-twin(whethermetricorAmerican)areCruiser&Trikemagazine’sstampingground.

Ourreadersarecompulsivetravellersandsavourourin-depthcoverageof ridingdestinations-ourintelligent,wittycontenthasalwayssetusapart.Ourreadersarewillingtospenduntilithurtsoncustomisingtheirbikesandtheyareopentoanyandeverysuggestiontheyseeinthepagesof Cruiser&TrikeandnowONLINE!

READER PROFILE SNAPSHOT96% of readersareover35

59% of readersowntheirownbike

37% of readersowntwoormorebikes

34% of readersplantobuyanewbikeinthenext12months.

84% of readersenquireaboutproductsandservicesadvertisedinourmotorbikemagazines

60% of readersaremembersof amotorcycleclub

WITH A PASSIONATE AND ACTIVE AUDIENCE LIKE THIS, THE ONLY THING YOU SHOULD BE WORRYING ABOUT IS THE SIZE OF YOUR AD.

ADVERTISING Cruiser&TrikeistheonlyAustralianmagazineexclusivelydedicatedtocruisersandtrikes,thefastestgrowingsegmentof themotorcyclemarket.Eachissueincludesin-depthfeatures,glossyfull-colourphotos,thelatestnews,techspecs,bikeprofiles,placestogoandthingstodo.NowCruiser&TrikehasanONLINEVERSIONsoreadershavemoreopportunitytoseetheirfavouritemagazine

PRINT, DIGITAL & SOCIAL Cruiser&Trikehasthreetouchpoints–Print,DigitaleditionandSocial.AdsbookedintheprinteditionarealwayspublishedinDigital.SponsoredPostsareavailableforcustomersseekingsocialmedia.ThePrinteditionisdistributedAustralia-widevia4,000retailoutlets,andviasubscription.TheDigitaleditionisdistributedAustralia-widevia7digitalstoresincludingtheAppStore.Cruiser&TrikeispublishedBimonthly.

RATESPRINT MEDIA CASUAL X3 X6FullPageAd $1,810 $1,730 $1,630DoublePageSpreadAd $3,450 $3,280 $3,1201/2PageAdvertorial $1,170 $1,120 $1,0701/3PageAdvertorial $750 $710 $6801/4PageAdvertorial $630 $600 $570

DATESISSUE BOOKINGS CLOSE MATERIAL DUE ON SALEIssue6.3 Feb14,2014 Mar14,2014 June5,2014Issue6.4 Apr25,2014 May23,2014 Aug14,2014Issue6.5 June20,2014 July18,2014 Oct9,2014Issue6.6 Aug22,2014 Sep19,2014 Dec11,2014Issue7.1 Oct17,2014 Nov14,2014 Feb5,2015Issue7.2 Dec12,2014 Jan9,2015 Apr9,2015

SPECIAL POSITIONSInsideFrontCover +15%LoadingOutsideBackCover +15%LoadingInsideBackCover +10%LoadingEarlyRHPage +10%Loading

SEAN SCOTT - ADVERTISING CONSULTANT

M:0414223277|E:sscott@universalmagazines.com.auUnit5,6-8ByfieldStreet|NorthRydeNSW2113

MICK WITHERS - EDITOR

P:0404147095|E:cruiser@universalmagazines.com.auPO23|StClair2759