MEDIA KIT2015

Measurable Advertising Solutions

Reaching Chinese

Content

Contact

01 Background

02 TV Programs

03 iTalkBB: Measurable Advertising Solutions

04 IPTV

05 Competitive Advantages

06 Audience at a Glance

07 Audiences Distribution

08 Viewership Growth

09 Audience Buying Power

10 Audience Profile

11 Viewers Buying Habits

12 Audience Viewing Habits

13 Ad Metrics: Campaign Report System

14 Advertising Opportunities

15 Advertising Rate

16 Our Works

17 iTalkBB Quick Facts

iTalkBB Media U.S. Headquarters

7926 Jones Branch Drive, Suite 260

McLean, VA 22102

Phone: (888) 670-6626

www.italkbbmedia.com

iTalkBB Media Toronto Office

245 West Beaver Creek Rd.

Unit 9, ON, L4B 1L1

Phone: (905) 747-3307

iTalkBB Media Vancouver Office

13071 Vanier Place, Suite 160

Richmond, BC, V6V 2J1

Phone: (604) 210-2886

iTalkBB Chinese TV allows audience to access Chinese-language content,

including more than 50 live streaming channels and on-demand

shows as well as movies through a set top box. In 2012, iTalkBB Chinese

TV officially entered the North American market. Since then, it has

earned a viewership of over 200,108 households, which is projected

to reach over 300,000 by Q4 2015. iTalkBB Chinese TV is the largest

and fastest-growing addressable Chinese language television in North

America with a 60% market share with regards to Chinese TV users.

Its parent company, iTalk Global Communications, has ten years of

telecommunication experience. iTalkBB is one of the most well-known

Chinese-brands in North America.One out of six Chinese families are

active users of iTalkBB’s services.

iTalkBB Media manages all the advertising services of iTalkBB Chinese

TV. Through innovative, geo-targeted advertising platform and

automatically generated ad campaign report, iTalkBB Media provides

strategic solutions for advertisers to reach the Chinese demographics in

North America.

iTalkBB Media is headquartered in the Washington, DC area, with offices

located in New York, Toronto, Vancouver, and Beijing. iTalkBB Media also

plans to open a branch office in Los Angeles to help regional advertisers

target local Chinese customers.

BACKGROUND01

In 2012, after receiving permission from China’s SARFT (State

Administration of Radio, Film and Television), iTalkBB Chinese TV

partnered with CITVC (China International Television Corporation)

and China Film Group Corporation to begin streaming Chinese

television channels and movies outside of China. It has become the

largest Chinese-language content provider in North America.

Through further partnerships, iTalkBB Chinese TV also began

streaming content from Hong Kong and Taiwan. iTalkBB Chinese TV

now carries over 3.5 million hours of licensed content, surpassing

that of any other Chinese TV platform in the North America.

TVPrograms02

StreamingChinese-language content,both live & playback

Movies, TV shows, & 50+ live TV channels

50+ live channels from China, Hong Kong, and Taiwan with 72-hour DVR

Latest Chinese blockbusters & classic movies

Hottest Chinese drama series

Popular shows from China, Hong Kong & Taiwan

News, finance, sports, leisure programs

TVPrograms02

Largest Chinese TV Viewership

Geo-targeted Advertising

Fully Engaged Ad Views

Insights Into Ads Campaigns

iTalkBB has leveraged its VoIP phone subscription base to

quickly gain the largest Chinese TV subscribers in North

America.

Over 200,108 (households) as of Q4 2014; projected 300,000

(households) by Q4 2015

Average viewing time: 4.5 hours per day/per household

Current market penetration among newer immigrants: 60%

Ads placed on iTalkBB Chinese TV can target viewers

by city.

Target local, regional, or national viewers

Efficiently reach your intended audience

iTalkBB shows ads where they will be seen.

Your ads are/can:

Guaranteed to be played out in its entirety

Not to be skipped or fast-forwarded

Placed immediately before any selected programs

System-generated reports provide daily aggregated

viewership metrics, including:

When and how often your ad is watched

At which geographic location your ad is watched

Before which program type the ad is watched

iTalkBB: MeasurableAdvertising Solutions03

04 IPTVThe Most Enjoyable and Affordable Way To Entertain Your Entire Family

Not free but low-cost A large affluent audience base

Portable deviceAudience can view their favorable content whenever they have

access to wifi and TV set

Playback after live Audience will never miss their favorite content

Wifi Internet

05 Competitive Advantages

Reaching targeted audiences: geo-targeting

method

Fully engaged views: complete views of

commercials

Guaranteed reach: pay for actual delivery.

(campaign stats available to all advertisers)

The innovative strategic advertising &

intelligent analysis

Eliminates drawbacks and limitations of

traditional media

How is iTalkBB Chinese TV DIFFERENT from traditional media?

3 Yes 3 No

YES

YES

YES

NO

NO

NO

No prime time restrictions: commercials always

play prior to any selected programs

Lost among commercials: only ONE ad is seen

per switch. (content/ad ratio=99:1)

Omit: commercials cannot be fast-forwarded or

skipped

99% of our audiences are concentrated in the following four provinces: Ontario,

British Columbia, Alberta and Quebec.

Sources:

In order to provide advertisers with the most detailed and up-to-date viewership statistics, iTalkBB Chinese Television uses real-time monitoring and reporting systems to accurately obtain and analyze viewer

information. The following analysis is based on such information, and it disregards any information anomalies.

AudienceAt A Glance

06 iTalkBB Chinese TV reached over 804,436 North American Chinese audiences as of

Q4 2014, which includes over 290,136 viewers in Canada, far ahead of other Chinese

television service competitors. It indicates that more than 60% of Chinese television

viewers in the North American region watch iTalkBB Chinese TV.

67,161290,136

Canada Viewership

Ontario Households: 35,595 Audiences: 153,772

British Columbia Households: 26,528 Audiences: 114,604

Alberta Households: 2,686 Audiences: 11,605

Quebec Households: 1,343 Audiences: 5,803

Other Provinces Households: 1,009 Audiences: 4,352

Household users:

Audience reached:

Average family size: 4.32

07 Audiences Distribution Q4-2014

Alberta Calgary 60.83% Edmonton 37.21% Others 1.96%

Quebec Montreal 89.48% Others 10.52%

Others Manitoba: 58.97% Saskatchewan: 36.73% Others 4.30%

Ontario GTA

Greater VancouverBritish Columbia

4.25% Ottawa

22.3% Markham

12.1% Richmond Hill

9.8% Mississauga

5.6% Vaughan

3.5% Thornhill

2.35% Brampton

1.87% Newmarket

0.88% Others

28.4% Vancouver

19.67% Burnaby

9.5% Surrey

7.36% Conquitlam

1.27% Others

2.54% Hamilton

1.57% Winsor

2.51% Others

4.64% Others

89.13% GTA

96.36% Greater Vancouver

41.6% Toronto

33.8% Richmond

iTalkBB Chinese TV has experienced

rapid growth in large part due

to iTalkBB’s already-large home

phone subscriber base. Based on

the current data, viewership in

Canada and top metropolitan areas

(Ontario, British Columbia, Alberta

and Quebec) is projected to rise

significantly.

Sources:

iTalkBB Chinese Television user surveys (May 2013)

Regression Analysis performed on data from iTalkBB

Chinese TV real-time monitoring and reporting system

ViewershipGrowth

08

Canada Ontario

British Columbia Alberta

2015 Q2

2015 Q2

2015 Q2

2015 Q2

2015 Q3

2015 Q3

2015 Q3

2015 Q3

2015Q4

2015Q4

2015Q4

2015Q4

350,268183,401

141,08813,576

396,292205,795

160,85514,544

443,260230,318

180,27415,953

Audience Buying Power0958% 1st or 2nd home (in 1-3 Yr) $250,000- $800,000

78% Property maintenance & home improvements $3,000- $20,000

49% Furniture & appliances $5,000- $25,000

36% Auto lease/purchase $15,000- $80,000

32% Vacation $2,000- $10,000

67% Purchased/PTB RRSP $3,000- $20,000

78% Purchased/PTB insurance 35% Own/PTB stock & mutual fund

68% Child Expenses $500+

87% Grocery $500+

45% Shopping $300+

72% Car/property insurance $300+

75% Dining & entertainment $300+

81% Telecommunication $150+

Monthly Spending On

Plan to Buy

98% of our viewership is of Chinese

descent, which consists primarily

of Chinese residents with higher

education, a high household income, strong purchasing

power and a high percentage of home-owners.

Source: iTalkBB Chinese TV user surveys (May 2013)

18 - 34 26%

18 - 49 62%

24 - 54 59%

Median Age 36.7

Mandarin 58%

Cantonese 27%

English 3%

Other Dialects 12%

$50,000+ 83%

$75,000+ 29%

$100,000+ 8%

Median HHI: $70,380

Own 78%

Rent 22%

1 or 2 members 6%

3 members 23%

4 members 35%

5 members+ 36%

Median family size 4.32 members

Male 47%

Female 53%

Married 87%

Single 13%

1+child 77%

College+ 84%

Gender Marital Status

Presence of Child

Family Size

Primary Language Spoken at Home

Age

Education

HH Income

Home Ownership

AudienceProfile10

Young Adults (18~30 years old)

18~25 years old: Born in the Canada or immigrated

to Canada with parents | College or university

graduates, young professionals | Thoroughly

assimilated into the American culture

22~30 years old: Chinese students studying in

Canada or recent graduates | Financially stable and

strong buying power | Pursuing a healthy and trendy

lifestyle

25~30 years old: Young parents in the early stages

of their careers | In need of many services such as

childcare, education, and healthcare

Fashion, sports, lifestyle, travel products and services

Automobile accessories and automotive services

Home ownership

Financial products and services

Organic food, gourmet food, and dining out

Interests:

Viewers’ Buying Habits11

30~40 years old: Post-graduate graduates | Working

in a managerial/professional role in a large organization or

own small to medium-sized businesses | Married | Pursuing

a high-quality, healthy lifestyle

40~50 years old: Very stable career, high income, and

abundant assets and savings | Focusing on healthy lifestyle,

children’s education, senior care services for parents, and

starting to consider retirement plans | A high demand for

financial services

Visiting family members in Canada | Most people are

retired in China | Limited understanding of the Canadian

culture | Helping children with household duties |

Particularly concerned about health care, education, real

estate and social services.

Immigrants from mainland China, Taiwan, Hong Kong, or

Macau | Approaching or already reached retirement age |

Seeking a higher standard of living and concerned about

household living and retirement planning | Expecting their

children to become successful in their lives

Source: iTalkBB Chinese TV user surveys (May 2013)

Household and home renovation products and services

Financial and legal services and products

Children’s education, healthcare, lifestyle, travel products and services

Owning additional properties

Upgrading automobiles and automotive accessories

Health-related, senior care products and services

Leisure, travel products and services

Food and health care

Benefits from community services

Estate planning products and services

Middle Aged (30~55 years old)

Interests: Interests:

Senior Citizen (55+ years old)

Source: iTalkBB Chinese TV real-time monitoring and reporting system

On a daily basis,

70% of our viewers

watch iTalkBB TV.

The average viewer

watch iTalkBB TV for

4.5 hours every day.

Audience Viewing Habits12

0%

25%

50%

75%

100%

1/1/2014 2/1/2014 3/1/20144 /1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014

0

3

2

1

4

5

6

1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014

iTalkBB Chinese TV has the largest set-top Chinese TV box subscription in

North America and provides customized and in-depth analytical reports to

advertisers.

Data of our campaign reports with ad reach data include:

Total ad views

Locations of household

Time of day by which ads are seen

Program types chosen

Cost Model: CPM based

CPM=Cost Per Mille Views

Ad Reach Efficiency Comparison:

Major prime-time Chinese broadcast TV: CPM > $150

Half-page Chinese newspaper: CPM > $90

Targeted Direct Mail: CPM > $150

Ad Metrics: Campaign Report System

Ad Delivery Method

13

You Only Pay for The Amount of Viewed Ads

Pre-roll only

Limited to 30 seconds

Cannot be skipped or fast-forwarded

Our technology enables advertisers to conduct

city based geo-targeted advertising and

provides them with system-generated ad

campaign reports. All ads are billed based on

the total delivery of each ad.

Advertising Opportunities

14

TVC

Branded Slate

BannerAds

Corner Graphic

TVC:

TVC

30s

TV Program

Pre-roll only, 5 Seconds in duration

Comes on within a 3-min program

switch interval

Static or animated

Cannot be skipped or fast-forwarded

Size: (W)1280p by (H)720p

Overlaid above the lower right corner

of the screen during a program

Pops up again at a defined frequency

Size: (W)250p by (H)168p

Display in dialogue box

Banners are static

Size: (W)555p by (H)110p

Branded Slate:

Corner Graphic:

Banner Ads:

Branded Slate

5s

TV Program

Note:

1. The above standard rates apply to Canada nationally.

2. All rates are gross and subject to applicable taxes.

3. Creative are subject to approval of iTalkBB Media.

4. Agency commission is included in above rates.

5. iTalkBB Media reserves the right to revise the above rates without further notice.

Code

CornerGraphic

BannerAds

Format Material Rate

Material Rate

30s HD Video

5s HD Video

$75 per 1000 views

$30 per 1000 views

$20 per 1000 deliveries

$20 per 1000 deliveries

Digital Graphic

Digital Graphic

Commercial TV Show

BrandedSlate

TVC

2015 Advertising Rate

16 Our Works

iTalkBB, a subsidiary of Net 263 Co. Ltd., is one of the most

well-known Chinese-brands in North America. With over

10 years of telecommunications experience, iTalkBB has

cultivated a strong niche market of more than 300,000

households in North America. One out of six Chinese families

in the U.S. and Canada are active users of iTalkBB’s home

phone service.

Net 263 Co. Ltd., the largest non-state-owned telecom

company in China, was listed on the Shenzhen Stock

Exchange on September 8th, 2010 (Ticker: 263, Stock code:

002467:CH).

17ITALKBB

Quick Facts

World’s largest VoIP telecom carrier for ethnic-Chinese and ethnic-Koreans

Over 80% brand recognition among Chinese in North America

10-year telecommunications experience serving Chinese and Korean communities

11 branches worldwide; over 600 employees

Over 2,000 franchisers in North America

Recapitalized with Net 263

2012Branches established in Australia & Singapore

2009Nationwide rollout of VoIP service

2005VoIP service expands to Canadian customers

2006VoIP service expands to Korean customers in the U.S. & Canada

2008iTalkBB commences operations in Texas

2003

18 retail stores in Chinese-concentrated cities

in North America, such as New York, Los Angeles,

San Francisco, Toronto, and Vancouver

SHARE IN OUR SUCCESS!

www.italkbbmedia.com