media kit2020 - the michigan chronicle · includes series of three (3) social pushes to our 30,000+...

RTM 360 | Michigan Chronicle | 2019 Media Kit

MediaKit2020

Powered by the Michigan Chronicle

1452 Randolph | Detroit, MI 48226313-963-5522

michiganchronicle.com

Hiram E. Jackson, Publisher


C o n t e n t s

2

Page No

About Us 3

Our Audiences 5

Print 8

Niche Projects 9

Social Media 10

E-News 11

Events 12

Database 13

Integrated Marketing Solutions 14

Editorial and Events Calendar 15

Digital Rates 17

Display Rates 18

Classified Rates 19

Preprint Insert Rates 20

Ad Specifications 21

| 2020 Michigan Chronicle | Media Kit


A B O U T U S

The Michigan Chronicle, a Real Times Media company, is a multi-media news, information and events company, that covers

the interests of the urban African American community with culturally relevant content. Every day we distribute news and

information not regularly covered by mainstream media to an audience of more than four million impressions monthly via

multiple platforms.

3| 2020 Michigan Chronicle |Media Kit


W E AT T R A C T E Y E B A L L S

Leaders and readers in metropolitan Detroit look to the Michigan Chronicle to stay informed about issues that impact their

lives. As the voice of the community for more than eight decades, we take great pride in having access to the grassroots

community as well as connections and established relationships with influencers and opinion leaders. We stay abreast of

the pulse of the neighborhoods. Our readers trust us. They trust that The Michigan Chronicle will portray the good news

and the bad in a fair and balanced manner.



O U R A U D I E N C EM i c h i g a n C h r o n i c l e

We maintain connections with both grassroots blue-collar workers and

high earning professionals.

58% Female 42% Male

38% 18 - 38 35% 35 - 56

27% 57+ 1/3 College Educated

28.6% earn $62k+ annually 36.2% earn $41,700+ annually

80% African American 50% own their own homes

38.2% White Collar 18.7% Professional/Managerial

19% Office Support 12.4% Blue Collar

5| 2020 Michigan Chronicle | Media Kit


O U R A U D I E N C Em i c h i g a n c h r o n i c l e . c o m

Over the years, the Michigan Chronicle has built a robust online presence that engages the younger demographic while

maintaining the integrity and appeal of our print audience.

60.5% 18 – 3428% 35 – 5611.5% 57+

46% Female54% Male

6| Michigan Chronicle | 2020 Media Kit


P R O D U C T S A N D S E R V I C E S

PRINTDIGITALSOCIAL

DATABASEEVENTS


RTM 360 | Michigan Chronicle | 2019 Capabilities Overview

P R I N TN e w s p a p e r | N i c h e P u b l i c a t i o n s

Reach the heart and soul of DETROITAdvertise in our newspaper and reach those who are the

heartbeat and soul of Detroit. We cover issues that matter to

Detroiters, keeping them abreast of the news and happenings

around town from a unique perspective. Our loyal readers

purchase The Michigan Chronicle at one of more than 400

outlets located throughout the metro area, receive it via door-

to-door delivery, or by subscription.



N I C H E P R O J E C T S

P r i n t | D i g i t a l | S o c i a l

Achieve!

May 13, 2020 and August 12, 2020

Details the options, issues and performance of schools, exposing existing disparities between school districts and educational options.

The Quad

February 19, 2020 and September 30, 2020

From college prep to campus life, the Quad covers what’s real and relevant to college-bound students.

Senior CARE

October 10, 2020

Published during Medicare open enrollment, SeniorCAREincludes articles about healthy living for seniors along with information about Medicare coverage, dual enrollment and available plans.

9

Our series of niche

projects provide much

needed resources to our

readers, covering issues

ranging from school choice

and senior care to a voting

guide. At the center of

each of them is a print

publication that is inserted

into our newspaper and

dropped at key locations.

Each project also has a

strong digital and social

component further

broadening the reach.

| 2020 Michigan Chronicle |Media Kit


S O C I A L M E D I AA d v e r t i s i n g | P o s t s

Our Trusted VoiceGoes Viral

Let us promote your tailored messages across our social media

platforms. Reach tens of thousands of followers with the click

of a mouse. Advertise to our organic and sponsored

audiences.

✓ $600 per sponsored post (5 days)

✓ Cross-posted on social media platforms

✓ Programmed to reach your target demographic

✓ Scheduled for maximum reach



E - N E W SM i c h i g a n C h r o n i c l e D i g i t a l D a i l y

Advertise in the Michigan Chronicle Digital Daily news digest summary of timely and relevant editorial content. Your

promos, messages, or content will be delivered to 100,000 email boxes every day. Ads and/or content can be linked back to

your website landing pages, lead forms, or other sponsored content.

✓ Marquis Ad (970 x 250), $650 (week)

✓ Banner Ad (300 x 250), $350 (week)

Delivered to nearly

100,000email boxes every morning



B R A N D E D E V E N T SC o r p o r a t e | D i v e r s i t y | Y o u t h

Pancakes & Politics

March 5, April 9, May 21, June 18, 2020, Detroit Athletic Club | One of the most prestigious and respected forums on urban issues in Michigan today. Attracts leading policy & decision-makers provoking dialogue to push our community forward

Women of Excellence

March 2020; Motor City Detroit | Awards African American women who inspire others through their vision and leadership. Each event attracts nearly 1,000 accomplished decision-makers

40 Under 40September 2020; Location TBD |Awards African American emerging leaders who inspire others through their vision and leadership. Attracts more than 400 accomplished young professionals

SWAG Awards

May 2020, Detroit Athletic Club | The Michigan Chronicle, along with community partners, award scholarships to Detroit high school seniors who demonstrate a commitment to community, service and integrity.

Best in Black Awards

April 2020; The Music Hall | Created to recognize the top personalities and neighborhood businesses in 40+ categories; Best in Black garnered more than 20,000 nominations, 500,000 votes and nearly 4 million impressions. The online competition ends with an awards ceremony.

Men of Excellence

July 2020; Motor City Detroit | Awards African American men who inspire others through their vision and leadership. Each event attracts nearly 900 accomplished decision-makers

12

SponsorshipOpportunitiesAvailable



D ATA B A S EE - b l a s t s

Click Your MessageTo Our Audience

Let us distribute your tailored promotional offers, invitations and messaging to our curated database

of nearly 100,000 subscribers.

✓ $1,000 per set of three (3) e-blasts (same creative)

✓ Includes series of three (3) social pushes to our 30,000+ Facebook, Twitter and Instagram followers

✓ Creative will be e-blasted within 48 hours of receipt of

appropriately sized artwork and payment

(600 x 800 pixels).

Ad served .jpeg. No animation.



I N T E G R AT E DM A R K E T I N G S O L U T I O N S

Marketing ExpertiseTap Into Our

14

360RTM

Utilizing all of our distribution platforms and those of our partners and sister

organizations, our marketing arm, RTM 360, can create an integrated marketing

program for you.

Whether we use your creatives, or brainstorm a new campaign, we have the

expertise to:

✓ Strategize the big idea

✓ Design creative treatment

✓ Develop culturally relevant content

✓ Use our distribution channels to reach your target audiences



C A L E N D A RE d i t o r i a l | E v e n t s

1st Quarter 2020 2nd Quarter 2020

APRIL/MAY

Best in Black Date TBD

MAY

Mother’s Day Content (MC) May 6

Achieve (Tabloid) May 13

SWAG Awards May 13

Mackinac Special Edition (MC) May 20

Pancakes & Politics Content (MC) May 20

Pancakes & Politics Forum (Event) May 21

JUNE

Pancakes & Politics Edition (MC) June 17

Pancakes & Politics Forum (Event) June 18

Father’s Day Content (MC) June 17

Black Music Month Content (MC) June 3, 10, 17

Men of Excellence (Tabloid) TBD

Men of Excellence Event TBD

National HIV Testing Day Content June 17 and 24

15| 2020 Michigan Chronicle Media Kit

JANUARYMC MLK Commemorative Edition January 15It’s Tax Time Tax Advice Content

through out 1st

QuarterFEBRUARYBlack History Month Content February 5,

12, 19 and 26National Black HIV Day (2/7/20 Content = February 5 Winter Quad (Tabloid) February 19Consumer Centric Tabloid: Topic TBD February 26Valentine’s Day Special February 12

MARCHWomen’s History Month Content March 11 & 25Pancakes & Politics Content March 4Pancakes & Politics (Forum) March 5Women of Excellence (Tabloid) TBDWomen of Excellence (Event) TBD

APRILPancakes & Politics Editorial (MC) April 8Pancakes & Politics (Event) April 9Consumer Centric Tabloid: Topic TBD April 29



C A L E N D A RE d i t o r i a l | E v e n t s

3rd Quarter 2020 4th Quarter 2020

JULYMen of Excellence (Tabloid) TBDMen of Excellence Event TBDConsumer Centric Tabloid: Topic TBD July 29

AUGUSTAchieve (Tabloid) August 12

SEPTEMBER40 Under 40 (Tabloid) September 1640 Under 40 (Event) September 17The Fall Quad (Tabloid) September 30

OCTOBER

Consumer Centric Tabloid : SeniorCARE October 10

Breast Cancer Series October 7, 14,

21, 28

NOVEMBER

Black Friday/Thanksgiving Editorial (MC) November 26

DECEMBER

Christmas Edition (MC) December 16


DIGITAL RATESAd Product Dimensions Click to URL GIF/JPEG Cost

Leaderboard 728 x90 Yes 50K $10+ CPM

Leaderboard 970 x 250 Yes 50K $15+ CPM

Leaderboard 970 x 90 Yes 50K $12+ CPM

We serve our ads through DFP for Small Business. For all sites, basic images ads should meet these specs: JPG / PNG / GIF format, 96 DPI, RGB Color, 1MB Max. Please also provide which URLs to link.

D I G I TA L PA C K A G E S

Medium Rectangle 300 x 250 Yes 50K $10+ CPM

Half-Page Ad 300 x600 Yes 50K $10+ CPM

Small Business Package A - Call for pricing

• 2 Email Blast

• (5 day) Website Ad – 300x250Estimated reach – 10,000 impressions

Small Business Package B - Call for pricing• 3 Email Blast

• (7 Day) Website Leaderboard Ad (928x70)• Social Media amplification – (1) Custom post & promotion across

FBEstimated reach – 50,000 impressions

Small Business Package C - Call for pricing• 5 Email Blast

• (7 day) Website leaderboard Ad (728x90)

• (14 Day) Website sidebar Ad (300x250)

• Social Media amplification – (2) Custom post & promotion across

FB, IG, Twitter

Estimated reach – 125,000 impressions

Small Business Package D - Call for pricing

• 5 Email Blast



• (14 day) Digital Daily leaderboard Ad (728x90)

• Social Media amplification – (5) Custom post &

promotion across FB, IG, Twitter


Small Business Package E - Call for pricing

• 5 Email Blast



• (30 day) Website sidebar Ad (300x600)

• (30 day) Digital Daily leaderboard Ad (728x90)

• Social Media amplification – (8) Custom post &

promotion across FB, IG, Twitter


ADVERTISING | MICHIGANCHRONICLE.COM

| 2020 Michigan Chronicle |Media Kit17


D I S P L AY R AT E SR e a d e r s h i p | 1 2 0 , 0 0 0

C i r c u l a t i o n | 2 7 , 0 0 0

D e a d l i n e | F r i d a y , 3 P M

GROSS ADVERTISING RATES INCHES 24X RATE 18X RATE 12X RATE 6X RATE OPEN RATE

$40.53 $42.66 $47.54 $48.76 $54.95

Full Page 126.00” $5,106.78 $5,375.16 $5,990.04 $6,143.76 $6,923.70

1/2 Page Horizontal 63.00” $2,553.39 $2,687.58 $2,995.02 $3,071.88 $3,461.85

1/2 Page Vertical 63.00” $2,553.39 $2,687.58 $2,995.02 $3,071.88 $3,461.85

1/4 Page 31.50” $1,276.70 $1,343.79 $1,497.51 $1,535.94 $1,730.93

1/8 Page 15.75” $638.35 $671.90 $748.76 $767.97 $865.46

Flat Color Rate $1,250.00

18

We surround your Advertising with great content



C L A S S I F I E D R AT E S

Inches Cost

1 40.00

2 80.00

3 120.00

4 160.00

5 200.00

6 240.00

7 280.00

8 320.00

9 360.00

10 400.00

11 440.00

12 480.00

13 520.00

14 560.00

Inches Cost

15 600.00

16 640.00

17 680.00

18 720.00

19 760.00

20 800.00

21 840.00

22 880.00

23 920.00

24 960.00

25 1000.00

26 1040.00

27 1080.00

28 1120.00

Inches Cost

29 1160.00

30 1200.00

31 1240.00

32 1280.00

33 1320.00

34 1360.00

35 1400.00

36 1440.00

37 1480.00

38 1520.00

39 1560.00

40 1600.00

41 1640.00

42 1680.00

Inches Cost

43 1720.00

44 1760.00

45 1800.00

46 1840.00

47 1880.00

48 1920.00

49 1960.00

50 2000.00

51 2040.00

52 2080.00

Quarter Page52” 4 x 13

1500.72

Half Page105” 10 x 10

3030.30

Full Page210” 10 x 21

6060.60

Advertise Job Openings,Legal Notices, RFPs



I N S E R TR AT E S

P R E P R I N T

Distribute your pre-printedInserts via our newspaper

PAGE COUNT COST PER THOUSAND

1 to 4 pages $82.65

6 to 8 pages $99.23

10 to 16 pages $115.50

17+ pages Contact account representative for price quote

TIPPED/NON-TIPPED INSERTS

The publisher accepts bound, tipped (glued) or free standing inserts.

STANDARD INSERT SPECIFICATION

All inserts should conform to the exact size of publication(s) desired. If the insert, because of the type of paper, material or format, creates mechanical difficulties that result in additional charges for the Publisher, such additional expense will be billed to the advertiser. This charge will be quoted in advance and is NOT commissionable.

INSERTS To ensure inserts meet the publication’s mechanical requirements and postal regulations, sample or product dimensions must be submitted to the Production Department and/or Account Executive. See your Account Executive for specific mechanical requirements.

MAXIMUM PAPER WEIGHTS

The majority of newspaper inserts are printed on standard newsprint (#35 weight or below). If advertiser’s insertion contains coated paper stock or is beyond a #35 weight, special rates may apply.

MINIMUM INSERT SIZE 7 inches x 7 inches

INSERT CLOSING DATES Contact your account representative to reserve your issue date, particularly special issues. Inserts must be shipped to our printer no later than 13 days prior to the desired publication (insertion) date.

INSERT PACKING AND SHIPPING INSTRUCTIONS

Affix a label to each insert carton indicating: Attention Michigan Chronicle, publication name (Michigan Chronicle insertion date, name of insert and individual count per carton.



A D S P E C SB r o a d s h e e t | T a b l o i d

Full Page10” width x 10” height

Half Page5” width x 10” height

Half Page Horizontal10” width x 5” height

Quarter Page5” width x 5” height


media kit2020 - the michigan chronicle · includes series of three (3) social pushes to our 30,000+...

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