media pack 2012, dundee university student union

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BEST UNIVERSITYThe Times Higher Education Survey 2010

IN SCOTLAND

SCOTLAND’S BEST4 YEARS IN A ROW!

STUDENT UNION

Are you interested in targeting23,000 University students whospend £124m a year in Dundee?

Dundee UniversityStudent Media Pack

BEST STUDENTThe Times Higher Education Survey 2011

EXPERIENCE IN THE UK

SCOTLAND’S BEST5 YEARS IN A ROW!

The Times Higher Education Survey 2011STUDENT UNION

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Contents2 Client List

3 Scotland’s best university

4 Dundee city

5 #1 in the Times Higher Education survey

6 Dundee’s student market

7 Freshers’ Week Opportunities

8 Fridge - The Freshers’ Magazine

10 The Freshers’ Fayre

11 Halls of Residence Flyer Pack

11 Freshers’ Team T-shirts

12 Website Banner

12 Goody Bag

13 Term Time Opportunities

14 Student Magazine - The Magdalen

14 Trade Stalls

15 PR Team

15 Your Logo On Our Print Media

16 Event Sponsorship

16 Campus Flyering

17 Bill Board Poster Sites

17 Electronic Newsletter

18 Facebook Promotion

18 Lea!et Distribution

19 Website Banner

19 Plasma Screen Advertising

20 Membership Card Sponsorship

21 Design & Print Services

23 Site Plan

26 Travel to Dundee

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Client ListDUSA is proud to have worked with the following organisations;

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Do you want to advertise at Scotland’s best university?Dundee University Students’ Association (DUSA) is at the heart and soul of Scotland’s best university. With an annual turnover of £6m DUSA are experts at advertising to Dundee’s student population. DUSA is the perfect partner to help promote your organisation to one of the most important demographics of Dundee.

The Students’ Association restricts advertising on Campus and the opportunities outlined in this media pack are the only promotional activities that will guarantee your organisation direct access to the student market.

DUSA has been consistently voted the best students’ union in the country by Scotcampus, What Uni and for the last !ve consecutive years the Times Higher Education survey. As a registered charity all DUSA’s revenue is reinvested in student services, ultimately attracting a larger student body.

This brochure refers to The Union, the award winning headquarters of DUSA situated at the heart of Dundee’s vibrant West End.

For more information regarding these and other bespoke marketing opportunities please contact:

Frank MarraMedia Sales

Tel 01382 381186Email [email protected] DUSA.co.uk/advertising

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Is now the perfect time for a strategic stake in Dundee?

The £1 billion Dundee Waterfront

development has been ranked in the UK’s top

20 regeneration projects propelling the city

to international acclaim. (Planning magazine

2011)

Dundee has significant growth potential

with an additional 7,000 jobs created by the

Dundee Waterfront development.

The new £45m international centre of design,

V&A at Dundee, will attract 500,000 visitors in

the first year alone.

Dundee’s two award winning universities,

with their state of the art campuses and

international reputations bring over 23,000

students to the city every year.

Dundee to...

Edinburgh 64 Miles (100km)

Aberdeen 66 Miles (106km)

Glasgow 85 miles (136km)

London 475 miles (765km)

London City Airport to Dundee 1 hour

Kings Cross Station to Dundee 6 hours

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Why has theUniversity of Dundeeranked #1 in the TimesHigher Education survey?

A £200 million investment in a compact and friendly campus

situated at the heart of Dundee.

Voted as having the best students’ union in Scotland for the

last five consecutive years. (Scot Campus, What Uni, Times

Higher Education Survey)

More than 75% of Dundee University students go straight into

graduate level jobs. (Sunday Times University Guide 2012)

Awarding winning academic fields:

» #1 in UK for Scientific Research Impact

(The Guardian & Thomson Scientific Index)

» #2 in UK for Civil Engineering

(Guardian University Guide 2012)

» #4 in UK for Medicine and Pharmacology (Guardian

University Guide 2012)

» Ranked in the top three in Scotland for: Town & Regional

Planning, Architecture, English, Law, Mathematics and

Philosophy (Guardian University Guide 2012)

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Did you know that Dundee University students:

Can you afford toignore Dundee’s £124mper year student market?

Accomodation

All Food

Going Out

Alchoholic Drinks

Clothes

Travel & Transport

Mobile Phones

Non-Alcoholic Drinks

Toiletries

Films/Movies

Internet Access

Cigarrettes/Tobacco

Music

£0 £10 £20 £30 £40 £50per term week

£62.8 £25.0

£18.9 £16.2 £12.4 £11.7 £9.6 £7.0 £5.5 £2.9

£2.9 £2.8£2.4

Accommodation

Alcoholic Drinks

Cigarettes/Tobacco

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Freshers’ Opportunities

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YOUR

ADVERT

HERE

Freshers’ Week OpportunitiesWhat is Freshers’ Week?

Freshers’ Week Magazine - Fridge

For those of you who don’t know, ‘Freshers’ is the term given to new, !rst year students. Freshers’ Week is unlike any other university experience and is one of students’ most memorable times at university. Freshers’ Week is held at the start of the academic year, from the 1st to the 9th of September 2012. With no academic commitments, Freshers enjoy nine days of events designed to introduce students to: each other, the University and the city of Dundee. The popularity of Freshers’ Week’s night-time entertainment at The Union, featuring ‘big name’ bands and DJ’s means the majority of senior students return to take part in the festivities. As such The Union becomes the focal point for Dundee’s student population.

Fridge is the of!cial and only guide to Freshers’ Week events at Dundee University, 3000 copies of this full colour magazine are sent to the homes of all new students, two weeks prior to Freshers’ Week. As their in-depth programme to Freshers’ Week events, students retain Fridge, not only for the duration of Freshers’ Week, but usually as a memento of what is their !rst and most exciting taste of student life at Dundee.

By advertising in Fridge you can raise awareness of your business before students have even started at University. If you prefer, DUSA can insert your "yer with Fridge. (Single sheets up to A5 will be accepted.) DUSA offers a full graphic design and print service and we can undertake all stages of publicity production on your behalf.

Deadlines:Advertisers who require DUSA to design advert artwork - Friday 29th June 2012Advertisers who are providing their own advert artwork - Friday 6th July 2012Advertisers who require DUSA to design and print their insert - Friday 13th July 2012Advertisers who are providing their own insert – Friday 27th July 2012

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Freshers’ Week OpportunitiesWhat is Freshers’ Week?

Freshers’ Week Magazine - Fridge

Code PromotionalOpportunity

Description Cost (EX VAT)

FW001 Handbook Sponsorship Front cover banner and back cover advert £2000

FW002 Back Cover Advert 267mm (H) x 210mm (W) £1500

FW003 Inside Front Cover Advert 267mm (H) x 210mm (W) £1300

FW004 Inside Back Cover Advert 267mm (H) x 210mm (W) £1200

FW005 Full Page Advert 267mm (H) x 210mm (W) £1000

FW006 Half Page Advert 133mm (H) x 210mm (W) £600

FW007 Inserts in Freshers’ Mail-Out Price per 1000 "yers - single sheets up to A5 £200

FW008 Advert Design Professional design service £80

FW009 Flyer Printing 350gsm full colour double sided "yer (per 5000) £99

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The Freshers’ Fayre

Freshers’ Week Stalls outwith the Freshers’ Fayre

As part of your promotional strategy it is important not only to advertise but also to speak directly to students. With over 100 different stalls, The Freshers’ Fayre is your opportunity to promote or sell your products directly to over 2500 new students.

The Freshers’ Fayre takes place between12pm – 3:30 pm on Saturday 8th September 2012.

Please note:The trestle tables provided are approximately 6ft by 2ft.Backdrops wider than 6ft will require a two table spaceDue to high demand early booking is advisable and payment is in advance

Deadlines:All Freshers’ Fayre stalls to be booked – Friday 24th August 2012All Freshers’ Fayre payments – Friday 31st September 2012

Some of our clients are unable to attend the Freshers’ Fayre or sometimes are more suited to our busy bar and nightclub environments at night-time. As such we offer trade stall opportunities outwith the Freshers’ Fayre. if you are interested in booking a trade stall, we can advise as to which time would most suit your promotional objectives.

Deadlines:All Freshers’ Week Trade Stalls to be booked – Friday 17th August 2012All Freshers’ Week Trade Stalls to be paid – Friday 24th August 2012



FW010 Premier Stall Two trestle tables placed in an area of high footfall

£850

FW011 Standard Stall One trestle table £500

FW012 Charity Stall One trestle table £100



FW013 One Table Stall - Day

10am - 6pm £400

FW014 Two Table Stall - Day

10am - 6pm £600

FW015 One Table Stall - Night

9pm - 2.30am Building Footfall: 2500

£400

FW016 Two Table Stall - Night


£600

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Halls of Residence Flyer Pack

Freshers’ Team T-shirts

DUSA distributes a pack of "yers into all 1700 rooms in the halls of residence. Your "yer can be included in this pack.

DUSA offers a full graphic design and print service and we can undertake all stages of publicity production on your behalf.

Deadlines:Advertisers who require DUSA to design/print "yers Friday 20th July 2012Advertisers who are providing their own "yers Friday 10th August 2012

During Freshers’ Week DUSA employs a team of 150 senior students to steward events and staff information desks. As such the Freshers’ Team are our most high pro!le members of staff. Usually the !rst members of staff to meet new students, the Freshers’ Team personally interact with approximately 80% of new students. There is an opportunity to sponsor the Freshers’ Team with your logo appearing on the back of their uniform.



FW017 Insert in HallsFlyer Pack

Price per 1000 "yers - single sheets up to DL

£300(per 1000)

FW018 Flyer Design Professional design service

£120

FW019 Flyer Printing 350gsm full colour double sided "yer (per 2500)

£99(per 2500)



FW020 Freshers’ Team T-shirts

Team of 120 students, with 40 on duty through-out the day and night. Advertiser’s logo across the back of t-shirt

£900

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Website Banner

Goody Bag

With well over 270,000 hits in Semester 1 alone, the DUSA website is an up to date, fresh location for students to get information on all things DUSA. Placing a banner advert on our website is an excellent opportunity to raise awareness of your business both before and after students have started at University.

Achieving brand recognition and top of mind awareness is not done overnight;it takes a lot of thought in the student market. It’s about getting your name out there to potential customers in a way that they will appreciate; by giving them something at no cost to them. During Freshers’ Week DUSA distributes 3000cotton free goody bags containing samples, promotional giveaways anddiscount vouchers. This helps our clients develop a connection with studentsthat lasts long after their !rst week at University.



FW021 Banner advert on dusa.co.uk

290px (H) x 640px (W) banner displayed for seven seconds every 105 seconds

£400 (per week)



FW022 Freshers’ Goody Bag

Your sample distributed to 3000 Freshers’ - price per 1000 items

£300

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Term Time Opportunities

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Student Magazine - The Magdalen

Term Time Opportunities

Trade Stalls

The Magdalen is a 48 page, full colour magazine, produced by Dundee University students. Covering all aspects of student life, eight free issues will be published between September 2012 and May 2013. 1500 copies of each issue are distributed in The Union, across Campus and to the halls of residence; generating an approximate readership of 4000. Please note, to maintain design integrity we only offer full page adverts.

Deadlines:Please contact Daniel McGlade, Vice President Communicationstel: 01382 386003, email [email protected]

As part of the marketing mix it is important for businesses to speak directly to students. Trade stalls within The Union give your business the opportunity to promote or sell your products directly to Dundee’s students.



TT001 Back Cover Advert 297mm (H) x 210mm (W) £750

TT002 Inside Front Cover Advert

297mm (H) x 210mm (W) £550

TT003 Inside Back Cover Advert

297mm (H) x 210mm (W) £500

TT004 Full Page Advert 297mm (H) x 210mm (W) £400



TT005 One Table Stall - Day

9am - 6pm £400

TT006 One Table Stall - Night


£400

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YOURLOGOHERE

(CRAYON/CHECK THE RABBIT)

WWW.D-CON.ORG

(BOOMIN’ SYSTEM)

4MATTALL ANIMATION AUDIO/VISUAL SET

SATURDAY 5TH MARCHTHE D-CON AFTERPARTY

VINYL MATTDUNC4N &

DOJ ANIMATION PRESENTS

FLOOR 5, THE UNION10PM - 2:30AMTICKETS £3.50 / DOOR £4

Students from all universities and Dundee

College welcome. Every student can sign-in

four guests. Over 18’s only.

Dundee University Students’ Association

(DUSA) Registered Scottish Charity Number

Sc016047

YOURLOGOHERE

SATURDAY 19TH FEBRUARYSTUDENTS £5 / PUBLIC £7

BUY YOUR TICKET ONLINE - DUSA.CO.UK/JAGSKILLSLATE LICENSE 11PM - 3:30AMOPEN TO THE PUBLICOver 18’s only. Dundee University Students’ Association (DUSA) Registered Scottish Charity Number Sc016047

“The greatest Mash-Up DJ rightnow, no one does it better.”Trevor Nelson BBC Radio 1

“Sick and slick, floats round the 1+2’s like a butterfly, stings like a bee and scratches like a tiger. ”Seb Webber XL Recordings

“A proper ninja. He’s dope!”Mark Ronson

“HooooOOO!!! Jag Skills is my ninja!” Lupe Fiasco

YOURLOGOHERE

YOURLOGOHERE

Your Logo On Our Print Media

PR Team

Every year DUSA produces:500,000 "yers2000 billboard (i.e. 60” x 40”) posters 10,000 A3 posters

These are distributed and displayed on both the Dundee University and Dundee College campus as well as within the city centre. Your business’s logo and contact details can appear on this publicity material. This is an excellent opportunity to raise your brand awareness at relatively little cost. We can advise you as to which events cater for your target market or re"ect your brand values.

DUSA’s professionally trained PR staff work up to a total of 80 hours per week during the term. The PR Team are DUSA’s highest pro!le and most interactive staff; working on Campus, in the halls of residence and city centre. This is an opportunity to sponsor their uniforms.



TT008 25mm diameter circular ‘advert’ on the front ofevent "yer

Flyers are distributed with The Union, the halls of residence and across the city centre

£150(per 2500)

TT009 50mm diameter circular ‘advert’on A3 poster

Posters are displayed within The Union, the Campus, Dundee College Campus and across the city centre

£100(per 100)

TT010 130mm diameter circular ‘advert’ on A0/ 60” x 40” posters

Posters are displayed within The Union, the Campus, Dundee College Campus and across the city centre

£150(per 30)

TT011 25mm diameter circular advert on the front of tickets

Thousands of tickets are produced every year fora variety of events, oftenkept as mementos ofspecial nights

Prices vary,please contact us to discuss options.



TT007 PR staff t-shirts (price per semester)

Eight professionally trained PR staff, working 50 hours per week during the term.

£500(per semester)

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Event Sponsorship

Campus Flyering

DUSA organises several high pro!le annual events throughout the year that attract 1500 – 3000 customers. As an event sponsor your business logo and details appear on all publicity material which is displayed for four weeks. At the event itself you can erect a trade stall and brand the venue.

Code Promotional Opportunity

Description Cost (EX Vat)

TT012 Halloween Building Footfall: 3000

£1000

TT013 Christmas Party Building Footfall: 1700

£700

TT014 Valentines Day Building Footfall: 1500

£700

TT015 St Patrick’s Day Building Footfall: 3000

£1000

TT016 Degree Show Party Building Footfall: 3000

£1000

TT017 Graduation Ball Building Footfall: 1700

£1500

With over 60% of Dundee University students on Campus between 11am – 2pm, from Monday to Friday, having DUSA’s PR Team distribute your "yer on Campus is an excellent way to get your message directly to Dundee’s students.



TT018 Campus "yer distribution

DUSA’s PR staff distribute your "yers at lunchtime

£300(per 1000)

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Electronic Newsletter

Posters still remain students’ preferred advertising channel. With over 80, four-sheet poster and billboard sites, located at key points on Campus; DUSA can help you get your message right to the heart of the student community.

Emailed directly to over 5000 students and with a link sent to not only all the University’s students but also over 10,000 students on DUSA’s Facebook site, advertising on the electronic newsletter is an excellent way to target students when they are off Campus. An advertorial can help communicate more complex messages.



TT019 Campus Billboard Sites

Three, four-sheet (60” x 40”) billboard posters displayed on Campus

£150(per week)



TT020 Banner advert in electronic newsletter

260px (H) x 447px (W) banner advert at the top of the newsletter

£200

TT021 Advertorial in electronic newsletter

236px (H) x 447px (W) text box with no more than 100 words of copy adjacent to graphic 236px (H) x 236px (W)

£200

TT022 Advertorial & banner ad in electronic newsletter

Both of the above £300

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Facebook Promotion

Lea!et Distribution

94% of Dundee University students use Facebook and 85% of students visit the networking site three or more times a week. With over 10,000 members on DUSA’s own Facebook site, we can help you get your message immediately to students.

With 56% of Dundee University students living within a mile of the Campus, DUSA can assist with your door to door marketing. What better way to ensure that your message reaches the homes and hearts of students than by landing your publication directly onto their doormats.



TT024 Door to door "yer distribution

DUSA’s PR staff distribute your "yers in the residential areas adjacent to the Campus

£300(per 1000)



TT023 Advertorial on Facebookstatus update

Advertorial of no more than 50 words sent as a Facebook status update

£200

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Website Banner

Plasma Screen Advertising

With well over 270,000 hits in Semester 1 alone, the DUSA website is an up to date, fresh location for students to get information on all things DUSA. Placing a banner advert on our website is an excellent opportunity to raise awareness of your business both before and after students have started at University.

With 17 plasma screens positioned in The Union’s two bars and reception, video advertising is the perfect way to target students whilst they wait to get served or relax in the bars.



TT025 Banner adverton dusa.co.uk

290px (H) x 640px (W) banner displayedfor seven secondsevery 105 seconds

£200(per week)



TT026 Plasma Screen adverts (no audio)

Up to six minutes play per hour. Adverts to be played for a minimum of eight times a day

£100(per week)

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Membership Card Sponsorship

Our membership and loyalty cards are a great place to have your logo seen thousands of times over the course of the year. Our cards entitle the students to freebies and changing deals throughout the year. We update them regularly by email about the offers available to them which is another opportunity to promote your company. We see this as a "exible opportunity and invite your ideas as to how it could bene!t you. For example, you could promote half price food offers for card bearers for a month, which would give you great support from our email deliveries.



TT027 VIP Card VIP 1500 cards

Logo on card

Run monthly promotions for VIP card holders: call to discuss options.

£2000

TT028 Sports Union Card Sports Union 2000 cards

Logo on card

Run monthly promotions for Sports Union loyalty card holders: call to discuss options.

£2500

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Design& Print

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Design & Print Service

DUSA’s own print and design service can help clients realise their promotional objectives. Packages can be tailored to suit clients’ speci!c requirements and the following list is only a small example of the services provided.



DP01 Double-sided Flyer Design

All design work excluding logo or speci!c photography

£120

DP02 Flyer Printing (5000 "yers)

A6 full colour, double-sided "yers on 350gsm silk board

£99

DP03 Poster Design All design work excluding logo or speci!c photography

£80

DP04 4 Sheet (60” x 40”) Poster printing (2 – 4 posters)

60” x 40” full colour poster on 120gsm blueback waterproof paper

£22 each

FRI 29TH APRIL BALFOUR STREET ENTRANCE, lEVEL 2 from 6pmFILLED ROLL WITH CRACKLING, COLESLAW AND POTATO SALAD £3.49 HOG ROAST ROLL £2

Dundee University Students’ Association (DUSA) Registered Scottish Charity Number Sc016047

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Site Plan

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Site 1Size: 6.6m x 4.6mSurface: Hard standingPower: 240VVehicle Access: Direct vehicle access up to 3m wide

Site 2Size: 8.5m x 9.6mSurface: Hard standingPower: 240VVehicle Access: Direct vehicle access up to 3m wide

Site 3Size: 8.8m x 4.8mSurface: GrassPower: 240VVehicle Access: Direct vehicle access up to 3m wide

Site 3Size: 8.8m x 4.8mSurface: GrassPower: 240VVehicle Access: Direct vehicle access up to 3m wide

Site 4Size: 12m x 10mSurface: GrassPower: NoVehicle Access: Direct vehicle access

Site 5Size: 18m x 11.2mSurface: GrassPower: 240VVehicle Access: Direct vehicle access up to 3m wide

Site 6Size: 48m x 21.5mSurface: GrassPower: 240VVehicle Access: Direct vehicle access up to 3m wide

Site 7Size: 17.7m x 3mSurface: Hard standingPower: 240VVehicle Access: Direct vehicle access

Average term-time footfall at DUSA is 2000 per day. The sites further from the building may have less than this, however all are in direct line of sight from busiest thoroughfare.

Site Plan Info

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Site Plan

9412

48m

DELIVERYZONE

21.5m

8.5m

9.6m

10m

12m

18m

9.6m

4.6m

6.6m

8.8m

4.8m

17.7m

3m

1

2

3

4

5

6

7

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Travel by Air

Dundee airport is 3 miles to the west of the city centre (only !ve minutes drive from the University). Taxis are available at the airport, and car hire may be pre-arranged. Free car parking is available to all ScotAirways passengers.

There are scheduled "ights to and from London City and direct services from Dundee to Birmingham and Belfast. All "ights connect with many other international destinations.

Further information on "ights to Dundee airport is available from Dundee Airport Information Desk (telephone 01382 643242).

International airports at:

- Edinburgh (telephone: 0131 333 1000),- Aberdeen (telephone: 01224 722331),- Glasgow (telephone: 0141 887 1111),- Prestwick (telephone: 01292 511 000)

can be reached by road in one to two hours.

Travel to Dundee

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By Train

Dundee is on the main East Coast route with direct services to Newcastle, York and London, and to Carlisle, Preston, Coventry, Birmingham, Oxford, Bristol, Reading, Southampton, Bournemouth and Plymouth.

Overnight sleeper services run from London, the south coast and the west country.

Rail journeys to the other major cities in Scotland (Aberdeen, Edinburgh, Glasgow) take approximately 1 1/4hrs, and the regular service from London King’s Cross takes only six hours.

The railway station is only a few minutes walk from the University campus and a short taxi ride from Ninewells Hospital & Medical School. The railway station at Kirkcaldy is adjacent to the Kirkcaldy campus.

Train times can be found from First Scotrail, National Rail Enquiries, or by phoning the National Rail Enquiries Centre on 08457 484950.

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Tel 01382 381186Email [email protected] DUSA.co.uk/Advertising

Frank MarraMedia Sales

media pack 2012, dundee university student union

Documents

cardrun monthly

3m widesite

full colour

code promotionalopportunitydescription

direct vehicle

30am building

full graphic

dundees student