Taxi advertising is the medium that's set to revolutionize the outdoor advertising market in Bangkok.

Imagine a billboard ad that's double–sided, and that's constantly at eye level, constantly on the move,

constantly the centre of interaction, and a major focus of the business and tourism worlds. It is also

stunningly different and unique. Intrusive enough and targeted enough to grab a lot of attention.

No other Media can command as many impressions for the AD Baht Spend. Over 40% of the Outdoor

Ad Budgets in the US and Europe are spent on Transit Advertising with Taxis being the biggest

component! Taxi advertising is now available in Thailand with Touchmedia.

The Outdoor Advertising Association in the US promotes the concept of the 'Third Space'— the time we

spend out–of–home and out–of–office. Taxi advertising fills this Third Space perfectly, connecting with

consumers whilst they're out and about, and engaging with them during their down–time between

activities.

TOUCHMEDIA-DRIVING YOUR MESSAGE HOME

THIRD SPACE

Bangkok lifestyle

Data source: Consumer Research 2010

MAJOR BRAND ADVERTISING THAILAND

Our Goal in managing your Taxi Advertising Campaign is simple — produce results ON TIME, ON

BUDGET.

The actual Production Process begins about 4 weeks before Roll Out — the actual Post Date on your

Contract. After Creative Conferences and Design Selection / Changes, and Review of Proofs, you give

us your Approval of Final Art. That's the Trigger Date. From that point, everything must occur correctly in

order to meet Roll Out and fulfil your Placement Agreement.

From the Start Date, your Taxi Media will be Ordered from Printing. We review all software image files of

the Final Proof with our Printers to assure correct Pantone Colour Matching and CMYK subtractions /

conversions. Test runs are made on actual Roof tops for sizing adjustments and assessment of

maximum Colour Impact. Our Production Manager must approve all Pre–Press prior to the Production

run of your Ads.

Once Roof tops and stickers have been printed, we prepare an Invoice billing you for Printing and

Installation costs. For new clients, we also prepare, at the same time, a second Billing representing your

Ad Space Invoice for your initial Taxi Ad Flight. Upon receipt of confirmation of payment, we commence

the Install Process. Discounts are available for Early Payment. Subsequent Ad Space Billings, when

approved, can be on a Net 30 basis .

Once the roof tops have been fitted and plastic frames installed photos are taken showing the taxi

number.

This process is repetead every two weeks free of charge to ensure our commitment to you.

This can be done on a weekly basis for an additional fee.

PRODUCTION / INSTALLATION

What Advertisers want (and need) from an Advertising Campaign are potential impressions expressed as CPM (Cost per

Thousand), CPP (Cost per Rating Point) and GRP (Gross Rating Points per Ad Buy).

CPM is a function of how many potential viewers saw the Ad; CPP expresses cost as a percent (Points) of a given

population; and GRP represents the Total Number of Rating Points achieved with a given Ad Buy. Each element of a Multi

Media Buy has its unique CPM, CPP and GRP. More importantly, each element of a Multi Media Campaign has its unique

Audience and Relevancy to that Audience, or Target Market. Generally speaking, Advertising Weight is a desired GRP.

Advertising Managers are constantly challenged to increase GRP and reduce CPM / CPP.

Taxi Advertising has a remarkable ability to produce those results — sometimes over Ten Fold!

NUMBER OF VIEWS PER MONTH PER 100 TAXIS:

1.3 PASSENGERS X 36 TRIPS X 30 DAYS X 100 TAXIS = 140,400

AUDIENCE MEASUREMENT

AREA MAP

Managing your campaign - target your customer

TAXI VIEWER USER PROFILE

Occupation

44.0

36.0

12.0

8.0

PMBEs

Employee

Student

others

Income

54.0

32.0

14.0

More than 50,000

25,000-50,000

Less than 25,000

Data source: expressway authority of Thailand

TAXI VIEWER USER PROFILE

Age

18.0

44.0

26.0

12.0

50 up

36-50

26-35

18-25

Gender

45.0

55.0

Female

Male

Data source: expressway authority of Thailand

NUMBER OF VEHICLE IS VIEWING TAXI

ON EXPRESSWAY

1,400,000 Cars per Day

43,000,000 Cars per Month

Data source: expressway authority of Thailand

Average Passenger 1.9 persons/car

Seen by 81,700,000 viewers Data source: expressway authority of Thailand

Average

Day

Average

Month

Average

Year

Growth

Rate

1.1 M. 33.482 M. 401.779 M. 1.4 %

1.234 M. 37.514 M. 450.163 M. 3.7 %

1.321 M. 40.165 M. 481.972 M. 8 %

1.4 M. 43 M. 505.359 M. 10 %

2551

2552

2553

2554

GROWTH RATE - NUMBER OF VIEWERS

RISING BY 10% THIS YEAR

Data source: expressway authority of Thailand

TAXI FACTS

• Low cost per thousand impressions.

• High reach, high frequency inescapable viewing.

• Advertising you can't throw away like newspapers or magazines.

• Advertising you can't switch off like TV and Radio.

• Dramatic illuminated signs providing visible Ads both night and day.

• Prime location, location, location — taxis go where people go.

• Takes your message to the consumer.

• Taxi advertising is targeted, intrusive and highly effective.

• Illuminated advertising increases audience impact by 16%.

• Taxis area the only public transport vehicle operating 24 hrs/day, 7days/wk with

access to all areas of the City

Touchmedia - driving

your message home

Thank You!