Media Partnership. Engaged Conversations.Growing Your Business in Today’s Markets

Your Exclusive Invitation

It’s about telling your story.Before you sign a new customer, you need to connect—really connect. Not just with another email blast or a web banner or yet another voicemail left by your sales people.

You need to intellectually and emotionally connect with your prospects. You need to engage in a dialogue with the key people at the company that’s going to become your next big customer.

That’s how doors are opened, new meetings are created, relationships established, and your long term growth is ensured.

But how?Today, few executives are willing to listen to sales pitches in their voicemail, even fewer will return calls no matter how often you call. Yet every day you entrust your team to have meaningful conversations that will lead to sales. Have them join in instead.

What if rather than trying over and over to start new conversations, you simply join in existing conversations that revolve around your interests? What if you are introduced by a host who already knows all the guests? And what if the introductions came with credible recommendations, knowledgeable comments, and took place in a forum where the guest will be receptive to your story, engage you in real dialogue, and you make long term relationships that grow?

Join our conversations so you can begin your own.Let us introduce you to our readers in the way that works best for you.

Top-level, detailed, open conversations take place every day among our readers and with our editors, not only on the pages of our magazines, but through our websites, and in-person at our briefings, seminars, workshops and editorial roundtables.

So, how can you join the conversations? There are simple steps you can make to ensure the future growth of your company within the markets we have cultivated into a following of faithful and trusting readers.

We’d like to invite you to explore the benefits of becoming a Media Partner of one or more of our publications. If you do, you’ll get the advantage of being part of very exclusive, elite guest list who receives invitations which lead to new business. We’ll introduce you to executives and companies we have truly talked with—those we’ve identified, qualified, engaged and turned into loyal readers of our magazines.

Call us today and ask for more details. We’ll tell you our story.

Become a Media Partner...and turn conversations into customers.

Let’s talk.

Imagine a hand-picked group of executives arriving at your boardroom, guests of our magazine and your company, on hand to participate in a top-level discussion led by our editor, on key issues and trends vital to your market. As Media Partner, you’ll get an exclusive roundtable which establishes or reinforces your status as an industry thought leader. You’ll get brand new, long term relationships with profitable customers.

You help shape the topics and identify the types of executives you’re hoping to meet, and we’ll engage our readers to find the best minds in the industry for a candid, in-depth discussion. You’ll have a key member of your team as part of the panel, and you’ll be able to network with these readers before and after the roundtable. We publish the roundtable as an in-depth feature in the magazine, with photos of the participants and details of the roundtable sponsor.

This event can take place right in your boardroom (or a neutral location if you prefer) and you also get unlimited use of reprints of the roundtable which include your logo, company information, magazine endorsement, and more, for promotional purposes in any media channel.

The Power of Media Partnership The Power of Media Partnership

Executive Briefings Editorial RoundtablesImagine a room of your best prospects listening intently to your story. Picture a captive audience of our readers, attending by invitation as our guests, ready to start a dialogue, eager to tell their stories, looking for advice to manage their businesses.

As a Media Partner, you’ll have an Executive Briefing created just for you, where you’ll exchange ideas, create a dialogue, and get to know potential customers over breakfast or lunch.

You decide the topic and content and provide the speaker, and we take care of the rest. We promote the briefing under our magazine brand, advertise in print,

promote online and through email campaigns. We secure the venue and manage the entire process, including registrations and logistics.

Following each briefing we promote your presentation on our website and provide you with all the contact details of everyone who attended. You get multiple channel exposure along with two hours of exclusive access to the best new customers you have helped us target from our readership.

Learn how to leverage data to drive • user engagement

Hear why competitive intelligence in data-driven • strategy is a must for today’s marketers

Our speakers will demonstrate why leveraging DATA & TECHNOLOGY is critical in the development of successful marketing strategies. They’ll also show you how this can help grow REVENUE and CLIENT RETENTION. In this information packed session hear from the experts who are using data to better engage with their customers. If you’re looking to deliver relevant targeted communications - regardless of o� er, channel or segment - you won’t want to miss this breakfast brie� ng. For marketers who are trying to track their competitors’ digital marketing e� orts, this session will also cover how the use of competitive intelligence in data-driven strategy can help them to stay ahead of the curve.

Direct Marketing invites you to a FREE Breakfast Brie� ngPresented by

May 8, 20147:30-10amThe National Club303 Bay St, Toronto M5H 2R1

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Speakers include:

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Jason Warnock, Vice President of Market Intelligence, Yesmail Interactive

Michael Fisher, President, Yes Lifecycle Marketing, an Infogroup company

November 27th | 7:30 am to 10:00 am | Toronto

Register today www.paymentsbusiness.ca

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Imagine an issue of one of our magazine that’s all about your company.

Imagine a magazine that gets attention, keeps readers interested, guarantees that your best future customers spend time with articles, commentary, insights and news that means something to their success…and which they connect with your company?

As a Media Partner, you’ll have a publishing partner who will create an entire custom edition of one of our magazines with articles and features we work together to create, choose or commission to compliment your story. This powerful, highly engaging marketing tool will demonstrate your leadership in your industry, show the capabilities and expertise of your executives, build confidence in your services, and generate conversations for your sales teams.

The custom magazine would not only include high-quality, credible editorial, but would include your advertising and promotion—and yours alone. You can also choose to include advertising or promotion from your partners if you wish. We can also create electronic editions of our publications, readable from browsers and mobile devices.

You’ll get…copies mailed to our readers…digital editions posted on our websites…printed copies for your own marketing efforts…and a digital copy for your website…and more.

The Power of Media Partnership The Power of Media Partnership

Customized Content & Editions Seminar Sponsorship

See why inside

If you’re not sure about the answers, it will really pay for you to attend this seminar. Why?

Because not knowing the “right” answer to these and dozens of other strategic and tactical concerns

will cost you a fortune in missed responses. Why miss out? Attend this powerful seminar and get the answers you need to maximize your DM results.

Presented by:

November 12, 2013Ontario Bar Association

Fasten your seatbelts. Roll up your shirtsleeves. And prepare yourself for an information packed day.

q When should you definitely use a long letter? When should you absolutely not?q What kind of headline is virtually always guaranteed to work best?q Why do fancy, expensive brochures often depress response? q What vital goal must your outer envelope accomplish? (It’s not just to get itself opened) q What should be the first thing read in the envelope? And how do you ensure that it is? q Which type face should you never use? (But designers use it all the time) q When does a self-mailer (like this) always beat an envelope format?

Are you missing out on response? Probably. More than 9 in 10 direct marketers miss out because they don’t use the “secrets” of maximum response.

Attend this powerful seminar and you’ll discover all the response-boosting, control-beating secrets that made this a record breaking seminar for 12 years. Plus you’ll learn how to apply those proven DM secrets to online marketing as well.

How’s your DM-IQ? Take few seconds for this little quiz and find out.

How to Create Marketing Campaigns That Really, Really Work

ResponseMaximum Includes FREE

100-Page Workbook

How to Make Fact-Based Decisions That Power Your Organization’s DNA

AnalyticsPredictive

Workshop

See why inside

Presented by:

April 3, 2014Toronto. OBA Conference Centre

Fasten your seatbelts. Roll up your shirtsleeves. And prepare yourself for an information packed day.

Bring Your Team!Includes FREE

Workbook of Tips, Tactics & Secrets

In a world of Big Data, fragmented marketing channels and the rise of social media, how do you ensure that your organization is driven by hard data rather than just gut feel? How do you leverage your customer information most effectively? How do you incorporate Analytics

in general, and Predictive Analytics in particular, to improve your business results?

The challenge facing many firms today is how to make data and customer analytics the heart of marketing efforts in order to develop strategic, customer-focused marketing programs.Designed for both marketers and analysts, this one-day seminar will

discuss the challenges organizations face incorporating analytics…outline the key predictive analytic tools available to marketers…explore how the discipline of analytics helps ensure marketing success…review what role marketers and analysts should play in the analytic process.This one-day workshop explores proven and actionable ways to help you incorporate more analytic rigor into your marketing activities. You will learn which tools are most effective in which circumstances, how to “sell” them internally and how to demonstrate they’re working. Beginning with an overview of the common obstacles that Analytics faces, you will learn the key methods and tools you can employ, understand how and why they work and explore ways that help ensure marketers and analysts are working effectively together. And most important of all, you’ll learn how predictive analytics results in improved efficiencies and a stronger bottom line.

For marketers seeking to understand how to best leverage their customer database…for analysts who want to solve tough marketing questions…for technologists looking to build database analytical systems for marketing.

You’ll learn:

What predictive tools are at your disposalWhat marketers should expect from analystsWhat analysts should expect from marketersHow to make your analysis more relevantHow to “sell” analytic results internally …and much more!How to Make the Mobile Future Work for You

PaymentsMobile

Workshop

See why inside

April 2, 2015Twenty Toronto Street Conference Centre

Fasten your seatbelts. Roll up your shirtsleeves. And prepare yourself for an information packed day.

In a world of rapidly changing retail channels, fragmenting technologies, new payments systems, ecommerce developments, the rise of consumer acceptance of emerging systems, and the power of social media, how do you ensure that your organization is driven by facts rather than gut feel in regards to mobile payments? How do you leverage mobility in general, to improve your business results?

WHY YOU SHOULD ATTEND: When it comes to mobile payments, the benefits over cash and traditional credit card payments are tangible enough to have telecom companies and financial institutions both competing and partnering with each other, while Internet companies and giant retailers also lay a path to this Holy Grail. Although Canada is well poised to embrace the mobile economy, it’s the emerging markets that are really leading the charge.DISCOVER WHAT YOU NEED TO KNOW: There’s a

revolution going on in the Canadian payments industry. Mobility has been ranked as the second most indispensable consumer technology over the next three years, behind only cloud computing and well ahead of social networking. In this seminar we’re delving deeper into the mobile revolution to see how businesses are riding the wave of one of the fastest growing channels.

You’ll Learn…Current state of mobile payments both

•domestically and abroadMobile trends and the potential impact to

•Canadian stakeholdersLinking mobile to digital commerce strategy

•

Operating model options•

Considerations when placing technology bets

•

Offensive and defensive revenue drivers •

Potential security / regulatory impacts and •

what to do about itImplementation pitfalls to avoid

•

Roadmap for success•

…and more!

Exclusive Sponsor:

Bring Your Team!Includes FREE Workbook of

Tips, Tactics & Secrets

UpdaTEdagEnda

Presented by:

and

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1/27/15 1:04:12 PM

Each year we create and market a range of seminars and workshops for our readers. These events are one-day, intensive, detailed and practical information sessions that help our readers with specific areas of expertise.

These workshops and seminars are attended by corporate executives, management teams and individual experts who need to know about changing technologies, strategies, tactics, regulations, and trends, and what to do next to make sure their organizations stay ahead of the challenges they face.

As a Media Partner, you’ll be an exclusive sponsor of a seminar or workshop of your choice and you can help us determine the topics and markets which we address by advising us on the market you work in. We’ll work with you to evaluate the issues in the industry which are creating the biggest needs, and we’ll find the speakers and instructors who can provide the best training. You’ll get to be associated with these events, and to send your key people as delegates, act as speakers, provide marketing and collateral material, and have delegate contact data for your follow up.

We’re working to add to our seminar program for this year and beyond and you’ll be able to ensure that you are represented in those plans.

Your direct route to the minds of Canada’s top marketers and

financial executives.

Start The Conversation.Mark Henry

Corporate Story Teller905-201-6600 x223

mark@dmn.ca

302-137 Main Street North, Markham, ON L3P 1Y2905-201-6600 / 1-800-668-1838