media reality influences & responsibility · differentiation between advertorial &...
TRANSCRIPT
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MEDIA REALITY INFLUENCES & RESPONSIBILITY
Pranbihanga Borpuzari EconomicTimes.com
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What Influences Today’s Business Reporting
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THE INFLUENCES What influences a person?
Individual Traits
Organization
Society
Peers
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Journalistic Independence vs Commercial Success
▸Editorial decision-making should be free of commercial obligations. ▸Differentiation between Advertorial & Editorial.
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Race Against Time
▸Competition among News networks ▸Be first with the news ▸News Analysis vs News Reporting
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Going Against Norms
▸If Goldman Sachs says something, it should be correct. ▸Analysts predict the future
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900,000 In 1980, McKinsey & Co predicted total demand for Cell Phone in the year 2000 would not exceed this number.
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Push & Pull
▸Easy to air your opinion ▸ No more limited to “Letters to Editor” ▸ Every news/story is now open to criticism from virtually anyone on Social Media.
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Some More Influences
Legal constraints Regulatory codes Market forces Cultural bias Patriotism Professional Time Sources
McQuail, Denis (2000) McQuail's Mass Communication Theory & David Randall
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Responsibility
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ECONOMIC Crisis of 2009
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What is Expected
▸The same that is expected of every other Journalist ▸ To report the facts, provide analysis and more importantly carry news according to merit
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The Power To Move Markets
▸News has to ensure facts are not distorted and markets are not manipulated. ▸ Not be a cheerleader and distort a momentum.
▸ At the same time do not spread gloom
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The Crisis That Never Happened
Y2K
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THANKS!
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CREDITS
▸ Presentation template by SlidesCarnival ▸ Photographs by Death to the Stock Photo (license)